Faik Minibar keeps growing in new markets

The first mini refrigerator producer in Turkey Faik Minibar serves as a solution partner for hotels and hotel equipment firms for 28 years. We made an exclusive interview with Faik Karik, the owner of the company about their targets and growth strategy.

Who is Fair Minibar and what is the product range of the company? What kind of equipment do you have for the needs of the contract business industry?

Established in 1991 our firm is the first producer of mini refrigerators in Turkey with absorption system. The Ves company produces and Karşen firm is for the sales and marketing operations. Our target segments are hotels, hostels and hospitals where we supply with cooling equipment. We have 30 and 40 liters block and glass door type of minibars and are able to produce 60 liters type for specific orders. Besides, our standard version Retro model is also demanded the most.

What is your share and competitive power in Horeca markets? Tourism industry is our main target especially the hotels and boutique hotels in the Mediterranean and Aegean regions, besides other customers throughout the country. Since we are one of the famous brands in Turkey for 28 years, we have a good share in the market. Today, we are regular supplier of major hotel chains including Anemon, Stone, Dedeman, Limak, Titan and Ramada group of companies. Recently, we began to sell our products through distributors in parallel with direct sales. We deliver faster to our buyers and customers in Mediterranean, Aegean, Marmara and Central Anatolia. What is the ratio of exports in your total sales and its breakdown for sectors, markets and regions? Our firm was exporting at profitable margins between 2000 and 2008 years especially to Germany, France, Holland, England and others. We were the number one suppliers of German Waeco and Holland’s Tristar firms. Now, we started to sell in export markets again. We expect about 1.5 million dollars of earnings from abroad. We have a good share in domestic sales.