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BIT 2024 EDITION
Italiabsolutely will be the exclusive Italian partner of the 14th Las Vegas Travel Agent Forum, an exclusive platform for suppliers, sponsors, and travel agents to capitalize on extensive networking and business prospects, foster connections, and explore the lucrative opportunities offered by Italy as a top-tier destination. This participation marks a convergence of Italian suppliers and top
sellers from the international arena - over 1,000 travel agents from the United States and Canada with active business portfolios exceeding $1 million each year. For information and to participate: eventi@travelopenday.com
Pesaro Italian Capital of Culture 2024
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Tuscany marks the 450th anniversary of the death and legacy of
BY GIUSEPPE ALOE
MILANO - This year Tuscany is marking the 450th anniversary of the death of Cosimo i de' medici with many events, including an exhibition at palazzo Strozzi Sacrati, seat of the presidency of the Region in piazza Duomo in Florence. The exhibition will be inaugurated on 21 April 2024, in memory of the date that marked the death of the father of modern Tuscany on 21 April 1574. Among the events there will also be 27 August, the day on which Cosimo was appointed magnus Dux etruriae in 1569 becoming, thanks to the papal bull issued by pius V, grand Duke of Tuscany. A third event, announced by the president of the Tuscan Region eugenio giani, is a concert in homage to Florence’s great musical culture during Cosimo’s reign. eugenio giani has also announced a €200,000 tender for proposals from municipalities interested in the works of Cosimo i
Eugenio Giani
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Cosimo I de' Medici Strozzi Palazzo
dei medici, with the aim of promoting awareness of the Duke and his time. «i will be available to visit schools to talk about the local history that is lacking in many schools, and which we want to revive.»
Tuscany is the only Italian region that has 450-year-old roots dating back to Cosimo, a statesman who made Tuscany a state
Editor in Chief GIUSEPPE ALOE g.aloe@italiabsolutely.com g.aloe@travelquotidiano.com
Executive Editor PAMELA MCCOURT FRANCESCONE p.mccourt@italiabsolutely.com
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«Tuscany is the only italian region that has 450-year-old roots dating back to Cosimo, a statesman who made Tuscany a state, which is something no other region can boast. when italy was formed Tuscany was the only region that had an identity stretching back over hundreds of years, thanks to Cosimo i de’ medici.»
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How an innovative DMO promotes a multi-sensory territory BY PAMELA MCCOURT
Vincenzo Peparello
Ours is a constantly growing consortium. We are expanding our base with new members ranging from hotels to non-hotels and from agritourism properties to the agri-food sector
FRANCESCONE
ROME - Expo Tuscia, a Destination Management Organisation (DMO) that brings together the territorial and entrepreneurial marketing of Southern Etruria in northern Lazio, involves public and private players in actions aimed at promoting an area with an appealing range of natural, cultural, archaeological and food and wine attractions. A series of strategic objectives are being developed to attract new tourist flows, stretch the season and the length of stay by offering a diversified range of services and products.
«Ours is a constantly growing consortium,» emphasized President Vincenzo Peparello. «We are expanding our base with new members ranging from hotels to non-hotels and from agritourism properties to the agri-food sector. We are the only DMO in the province that embraces the entire provincial territory of Southern Etruria,» he said.
For 2024, Peparello continued, there are plans to participate in various trade fairs such as the BIT in Milan and the BMT in Naples, while a press tour with workshops for Italian and global tourism professionals will be organized in Spring, presenting a series of themed tourist packages by product lines. «In addition, we are about to launch a bilingual sales promotion platform in English and Italian, targeting both individual Italian and international tourists. There will be a reserved area for professional operators, and while not offering intermediation we will offer a full range of services. It will be connected with other networks and platforms aimed at both individual and professional demand.»
Expo Tuscia is one of the few DMOs in Lazio that covers different types of clusters with alternative and complementary products, as well as niche offers related to its culture and traditions, food and wine, says director Francesco Comotti. «For us, foreign markets are complementary to Italian demand. Northern European markets in particular are showing great interest in what we have to offer. Our product meets their needs for authentic and genuine experiences, food and wine, and hospitality.»
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Italian Capital of Culture 2024
PESARO - Pesaro, designated the Italian Capital of Culture 2024, has embarked on a journey that will involve the entire province throughout the year. Together with its citizens, artists, professionals, associations, tourists and stakeholders, the final objective is the transformation of unconscious identity into cultural heritage. This objective will be realized via a participatory approach, grounded in the concept of a broad and welcoming culture engaged in dialogue with the surrounding environment. Daniele Vimini, Pesaro’s deputy mayor and councillor for beauty, emphasized that the calendar is not just a succession of events, but serves as a focal
Pesaro, the Villa Imperiale designed by Girolamo Genga
Echoes of heritage, waves of innovation BY PAMELA MCCOURT FRANCESCONE
Roberto Cioppi, councillor for tourism of the Municipality of Urbino
point for the valorization of each of the province’s 50 municipalities.
participate with its annual Triumph of Carnival celebrations.
In addition to the city of Pesaro, the rich calendar of events will feature the 50x50 Capitals Squared project, involving the 50 municipalities in the province of Pesaro and Urbino that stretch from the Apennine mountains to the Adriatic Sea. In turn, a week at a time, each of these municipalities will be a Capital during the year. The 12-month programme, which started in January with the Medieval town of Vallefoglia and ends in December in Montegrimano Terme, involves hundreds of administrators, artists and creatives.
cillor and deputy mayor of Cagli (week 8-14 April), said the town is focusing attention on its nature, and Torre Martignana, one of the most important Italian centres for sculpture, will highlight its art.
The programme
Daniele Vimini, Pesaro’s deputy mayor and councillor for beauty
l Urbino’s councillor for tourism Roberto Cioppi (week 915 December) stressed that Urbino will join Pesaro 2024 by centering on the vast intangible heritage embedded within its landscapes.
l For the municipality of Fossombrone (week 6-12 May) councillor Maria Silvia Nocelli said the entire community will
l Benilde Marini culture coun-
The municipality of Mondolfo, once famous for its accordion production, will focus on the history of this popular instrument, and the municipality of Borgo Pace (week 27 May-2 June) will feature its nature trails as well as its links with art and music, without forgetting food.
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The Pesaro 2024 project further seeks to influence the integration of emerging cultural professions and shine the spotlight on the province’s industries that span design to hospitality, and from bio to gastronomy to music. Endeavors that leverage creative ingenuity to propel the province’s splendid Renaissance legacy into the future. The tower of Cagli
The medieval bridge of Fossombrone
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t TRAVEL INDUSTRY Hôtellerie
NH Collection Milano CityLife
A journey through history, urban redevelopment and innovation MILAN - NH Collection CityLife, in the futuristic CityLife district in the heart of artistic, culture and social innovationdriven Milan, is part of the upper-upscale Minor Hotels’ brand. The Minor Group, an international owner and investor, currently has over 540 hotels in 56 countries in the Asia Pacific, Middle East, Africa, Indian Ocean, Europe, South America and North America. The imposing white Milano CityLife building, formerly the Church of Christ the King, is a blend of modern and classical styles. Modelled to enhance and preserve the artistic and architectonic heritage of the church, which dates back to 1934, the original wooden doors, semicir-
cular arches and aisles are now the main entrance. The space is developed vertically, a perspective which is replicated in the contemporary 13-storey tower attached to the building.
CON NH Collection Milano CityLife, with its 185 rooms, is one of TACTS the few hotels in the world and enhanced with flavours
Hotel NH Collection Milano CityLife Via Bartolomeo Colleoni, 14, 20149 Milano MI Reservations +39 02 87368144 +39 02 31839001 nhcollectioncitylife@nh-hotels.com
where guests can sleep inside a former 1930s church, in ten duplex suites located above the central nave. The hotel has six spacious meeting rooms that can accommodate up to 520 people, as well as a large private garden used for events and as an exhibition area. The Tailors Restaurant has a variety of tailor-made menus inspired by Milanese traditions,
and aromas from around the world. The mix of classic specialties and innovative gourmet creations adapt to the seasons using fresh ingredients. In the two NH Collection Milano Citylife bars patrons can enjoy a selection of signature cocktails and gourmet snacks. And from the District-Cocktails & Pool located on the rooftop, guests can enjoy breathtaking views of the Milan skyline while relaxing by the pool.
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! e v fi e it r u o v fa e th s il e v n Ita liAbsolutely u . s ie r o t s p o t s ’ 3 2 0 Exploring 2
ROME - As the lens of ItaliAbsolutely focused on Italy’s fast-evolving realm of travel in 2023, week after week our stories triggered an overwhelming surge of clicks, reaffirming ItaliAbsolutely as an indispensable read for travel professionals worldwide. Let’s look at the
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ItaliAbsolutely unlocks the magic of Italy with exclusive fam trips for travel professionals
five articles that received the highest number of clicks on our B&B portal last year.
The two stories that resonated most with our faithful readers, receiving the biggest barrage of clicks, were our coverage of ItaliAbsolutely’s inaugural fam trips for
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international travel agents, and the unveiling of Caribe Bay, a tropical-oasis themed water park just an hour from Venice.
As we spanned the spectrum of Italy’s vibrant tourism industry, readers then showered clicks on cutting-edge
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Caribe Bay, the themed water park close to Venice opens this month
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technology with the farewell to the 100ml liquid rule at Rome’s Fiumicino Airport, and the arrival in the Mediterranean of the magnificent World Europa, MSC’s greenest ship. In fifth place we had another rush of clicks when we kept ahead of the curve with news of a Six Sen-
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No more 100ml liquid restrictions at Rome Fiumicino’s Terminal 1
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ses planned for Milan, after the first of the IHG’s upscale brand opened in the historic heart of Rome.
Compelling narratives one and all, that showcased the richness of Italy’s travel industry and underscored how we at ItaliAbsolutely
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World Europa. MSC’s greenest ship arrives in the Mediterranean
constantly deliver insightful content that resonates with industry professionals globally. Stay with us in 2024 as we continue to take the pulse of Italy’s dynamic tourism landscape, rolling out daily news stories, reports, commentaries, analyses and features.
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A new Six Senses, owned by the Statuto group, is to open in Milan
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are low-cost, enriching and becoming more popular
the Oropa Sanctuary in Piedmont
BY MONICA LISI
ROME - There is a trend that has been growing lately among those who want a truly peaceful holiday: choosing to stay in a convent. More and more people are looking for holidays that include serenity, silence and tranquility. So, if that’s what floats your boat, then you will love staying in a hermitage, an abbey or a monastery, opting for spartan accommodation where it is easier to reconnect with your inner self and meditate. These are simple and majestic places immersed in nature, that have always been devoted to isolation and contemplation; places where slow tourism and sustainable tourism are the order of the day.
A spiritual experience
Anyone who chooses to spend their holidays in a hermitage, a monastery or an abbey is not looking for the comforts and options of a normal holiday. By sharing the more spartan accommodation, the timetables and sometimes also the daily activities with the host community, they are looking for another kind of experience, enriched by spirituality and even sharing moments of prayer. Then there is the cost element, since a holiday in a religious facility can be most certainly be defined as low cost, with the price of the accommodation (and sometimes also the catering) sure to be highly competitive.
Simple rules
Silence and respect for the religious community is the first golden rule for anyone staying in a monastery and there is no alcohol or smoking, not even in the guest rooms
Convent
tine the Benedic nta Abbey of Sa ieti a in R Maria di Farf
Follow the rules
Before embarking on a stay in a convent or in a monastery it is useful to know the rules shared by most of these religious houses so as to understand whether they are a suitable holiday choice for you or not. Silence and respect for the religious community is the first golden rule for anyone staying in a monastery. Menus generally include simple dishes, cooked with products prepared by the host community, and there is no alcohol or smoking, not even in the guest rooms. Mornings start very early
with the sound of bells ringing, and at night the rule in religious establishments is for curfew times varying from 10 p.m. to midnight.
Where to stay
Some Italian religious communities offering holiday hospitality are the Sanctuary of Oropa in Biella, the Convent Sanctuary of Mary Most Holy of Gibilmanna close to Cefalù, the Hermitage of San Giorgio in Verona, the Benedictine Abbey of Santa Maria di Farfa in Rieti, and the Sardinian Abbey of San Pietro di Sorres in Sassari.
HOSPI TALI TY
l Sanctuary of Oropa in Biella
l Convent Sanctuary of Mary Most Holy of Gibilmanna close to Cefalù l Hermitage of San Giorgio in Verona
l Benedictine Abbey of Santa Maria di Farfa in Rieti
l Sardinian Abbey of San Pietro di Sorres in Sassari.
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Francesco and Riccardo Lazzarini
Soaring revenues and plans to move
outside We are also evaluating various opportunities for expansion outside Rome, with a particular focus on Milan
Sustainability
Francesco Lazzarini
Rome
Omnia Hotels:
BY MASSIMILIANO SARTI
ROME - Rome is enjoying a true magic moment in hospitality. A renaissance that is not only seeing an increase in the supply of rooms in the capital, but also of quality and performance. A happy conjuncture, from which Omnia Hotels is also benefiting. «Thanks to the positioning of our portfolio, consisting of seven properties in as many strategic Roman locations, our revenue manage-
ment policies, our commercial presence and shrewd operational management, in 2023 we recorded an annual increase in average revenue per available room of 35%. Thanks both to the increase in rates and the growth in occupancy,» says CEO Francesco Lazzarini (his brother, Riccardo, is COO. Ed.). The past year has also been significant for Omnia in terms of
investments and development: «Last March, we reopened the Rose Garden Palace after a complete renovation and we completed the Shangri-La Roma Convention Centre in EUR. At the end of the summer we acquired the Hotel Mondiale, located a stone’s throw from the Opera House which will undergo a complete restyling operation, followed by a rebranding. And in December we started work on the renovation of the Hotel Imperiale in Via Veneto.»
In addition to the Imperiale, which will reopen in the second half of the year, the Shangri-La has entered phase three of its expansion plan, which includes the construction of an outdoor swimming pool, a restaurant, 80 more rooms and an underground garage. «To support our growth,- concludes Lazzarini, - we need an allround team of professionals, so in our strategic plan there is a chapter dedicated to the development of HR. We are also evaluating various opportunities for expansion outside Rome, with a particular focus on Milan. There is nothing concrete yet, but news in our sector is always just around the corner.»
is the name of the game in 2024 for Planetaria Hotels
f sustainability An ambassador o r food and wine and advocate fo excellence
MILAN - Sustainability is the 2024 name of the game for Planetaria Hotels, says the Group’s general manager, Damiano De Crescenzo.
«Our hotels are actively pursuing and implementing various strategies to attain and uphold green certifications. Leading the way was the Enterprise Hotel in Milan, which at the end of 2023 obtained the Sustainable DCA ESG certification issued by Dream&Charme, a member of the Global Sustainable Tourism Council, a non-profit organization participated in by the United Nations.»
«The DCA is the first and only certification under Accredia UNI EN ISO 17065 accreditation, with IAF recognition in 97 countries for accommodation facilities - continues De Crescenzo. - It certifies quality for end customers, agencies and intermediaries in an independent and unbiased fashion, as well as validating their sustainability and reliability on findings acquired during audits. We are confident that we will be able to fully achieve this goal within the current year, and there will be further important news for our chain in the very near future.»
The lobby of Enterprise Hotel in Milan
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Our hotels are actively pursuing and implementing various strategies to attain and uphold green certifications
Damiano De Crescenzo
The lobby of Château Monfort
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Hôtellerie
Resorts
Th
Expanding horizons, exceeding expectations
BY MASSIMILIANO SARTI
PADUA - A new winter property for TH Resorts. The Padua-based hospitality company has recently extended the opening period of Borca di Cadore-Park Hotel Des Dolomites. «We are talking about a 60-room hotel that we have been used till now to operate only in Summer. It’s located in a fascinating natural setting in a prestigious strategic location, given its proximity to Cortina. We are also planning to expand it and to reposition it in the upscale segment with a view to the next Olympics – says TH Resorts sales and marketing director Stefano Maria Simei. And this summer, we will close a couple of new acquisitions.»
This has been a record year for the company’s snow and art cities offer, while beach properties held well, «despite some unforeseen difficulties in August,» admits Simei. «We are satisfied with the 30% increase in volumes for the 2022-2023 financial year. And for the current winter season, we are registering a further growth of almost 20% in the snow segment on a like-for-like basis, while the art cities posted plus 25% from November to January.» «For the coming summer figures are comforting and confirm the tendency for advance bookings from the domestic market.»
Stefano Maria Simei
For the coming summer figures are comforting and confirm the tendency for advance bookings from the domestic market
Stefano Maria Simei
y l a t I n i f l Go MILAN - Upward repositioning, tailoring, dynamic pricing and value-added services. Acentro once again boosts its identity as a leading golf tour operator. «The market has evolved. The pandemic has changed the role of certain players,- says Laura Piras, director of the Milanese operator. - Even in the world of golf, which has always been our specialization, many are now seeking different solutions, often turning to the short-term rental market and dedicated portals. We too have changed, embracing dynamic pricing with immediate confirmation to guarantee customers and agencies convenience, flexibility and prompt responses.»
The market has evolved. We too have changed, embracing dynamic pricing with immediate confirmation
Laura Piras
Acentro’s add edvalue services adjust to changes
Acentro has also chosen to focus on the high-end segment, dropping 4-stars from its programming. «It was a natural process, the 4star range was simply no longer requested by our customers. Instead we have focused on value-added services and experiences, which have consistently been the gamechanger for us. We guarantee tailor-made solutions without fixed departure dates, and we offer a series of ad hoc accessories such as scheduled access to leading golf
courses that are not always within the reach of individual customers. We also offer the rental bag and individual transfers for staying and playing across Italy. With dynamic pricing and our consolidated relationship with suppliers we are also able to offer particularly competitive rates, which for certain complex products can generate savings of 30%, thereby streamlining the completion of sales by agencies.» «The repositioning of the offer has
also allowed us to further broaden our scope of action to luxury tourism, not necessarily linked only to golf, with the pricing dynamic favoring seasonal variations. Today even the high-end sector is undeniably more open to what the shoulder months can guarantee in terms of pricing».
«On our online pages dedicated to special offers we focus in particular on the most convenient dates, specifically in relation to air fares.»
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new ship
s r e g n e s s a p r o f s e ic v r and new se s ie c n e g a l e v a r t d n a We have decided to improve services on our historic destinations with the addition of a third ship on the GenoaPalermo route in the high season from June to September
Matteo Della Valle
Novelties for 2024
BY MARIA CARNIGLIA
GENOA - «We expect demand to grow in line with what we are seeing in these first few months since the opening of bookings, - says Matteo Della Valle, GNV’s Chief Passenger Sales&Marketing Officer. - This is why we have decided to improve services on our historic destinations with the addition of a third ship on the Genoa-Palermo route in the high season from June to September. We are also working to improve the offer on the routes to Sardinia.» Other novelties from GNV for this year include Wi-fi on most of the ships in the fleet through the Starlink network, as well as new entertainment services both in digital and traditional form of which GNV will unveil the details during the season. And by the end of the year the Polaris, the first of four ships currently under construction, will be added to the GNV fleet. «We will also aim to further improve
l Wi-fi on most of the ships in the fleet through the Starlink network,
l New entertainment services both in digital and traditional form of which GNV will unveil the details during the season
l by the end of the year the Polaris, the first of four ships currently under construction
our food & beverage services, - adds Della Valle. - We want to offer an even better on-board experience. In 2024 we will also renew and improve the My GNV Loyalty Programme with the aim of creating increasingly strong and continuous bonds over time with our direct customers and with our trade partners.»
Matteo Della Valle
GNV will also launch the new reservation service which will have many advantages for its trade partners, with new features integrating with the existing system that is served by two dedicated offices, while the Elite and Elite Premium programmes guarantee exclusive and dedicated services for the best performing travel agencies.
l Renovation and improvement
of the My GNV Loyalty Programme with the aim of creating increasingly strong and continuous bonds over time with our direct customers and with our trade partners l The launch of the new reser-
vation service which will have many advantages for its trade partners, with new features integrating with the existing system
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Transportation
SNAV
Punctuality and easy Fleet and connections booking, with an eye to the environment
The SNAV fleet consists of hydrofoils, catamarans, fast ships and Ro-Ro drive-on ferries.
Seasonal connections Ancona - Split by ferry from May to October Naples - Aeolian Islands by fast ferry from May to September Naples - Ventone/Ponza by fast ship from June to September
BY MARIA CARNIGLIA
We would like to stress our attention to the protection of the environment, it is one of the main objectives of the MSC Group and SNAV.
We are proud to start operating with this latest generation vessel equipped with the best environmental technologies
Giuseppe Langella
NAPLES - SNAV’s first ship with hybrid propulsion will arrive in the Gulf of Naples between April and May 2024. The Hybrid High Speed Craft monohull is destined to boost the short-haul maritime connections in the Gulf of Naples operated by the company. «We would like to stress our attention to the protection of the environment, - says SNAV’s CEO Giuseppe Langella, - it is one of the main objectives of the MSC Group and SNAV. We are proud to start operating with this latest generation vessel equipped with the best environmental technologies. As every year SNAV will be present at the main travel trade fairs to meet travel agents who are a privileged sales channel for us. We have dedicated plan of interesting incentives and commission schemes aimed at travel agencies.» The entire network of SNAV routes from Naples to the Aeo-
lian Islands, Capri, Ischia and Procida and the Pontine Islands has been confirmed for the coming year, as has the ferry connection from Ancona to Split. For Summer 2024 SNAV gua-
rantees reliable and punctual services with the focus on safety, not only in terms of navigation but also with regard to booking. This Summer SNAV will offer the possibility of boo-
king well in advance with the possibility of cancelling the booking up to 30 days before the departure date, and with a 100% refund of the price, excluding fees.
All year daily high-speed connections in the Bay of Naples Naples - Capri Naples - Ischia Casamicciola Naples - Procida Castellammare - Capri Sorrento – Capri