From today 9, to 11 October 2024, the Rimini Fiera showgrounds will host the 61st edition of TTG Travel Experience, a strategic platform designed to connect Italian suppliers with domestic and international buyers This prestigious event offers attendees an exceptional opportunity to forge new partnerships and strengthen existing business relationships
With over 2,000 exhibitors and buyers from more than 90 countries expected to attend, TTG Travel Experience provides a unique chance to explore the
Innovation, sustainability, and digital transformation are key themes shaping the future of tourism, and they will take center stage
The event will showcase a wide array of travel segments, from experiential and luxury tourism to culinary journeys and adventure travel Attendees will also see how artificial intelligence is being leveraged to enhance the traveler’s experience, catering to the growing demand for authenticity and quality in travel
ENIT’S spotlight
2024
RIMINI - At TTg 2024, eNiT will highlight a range of themes from s u s t a i n a b i l i t y , c l i m a t e - c o n s c i o u s tourism and business travel with a focus on well-being, to heritage tourism, innovation, and shopping tourism. year after year italy consolidates its position as a top international tourist hotspot This year, the year of Heritage Tourism, the country’s allure is stronger than ever, with a 15 2% surge in international airport passengers in the first seven months alone, according to Assaeroporti
This positive trend finds italy with the wind in its sails, and prudent flow management strategies will enable operators to move closer to saturation levels eNiT is concentrating on sustainability, verifying and monitoring the ecological footprint of tourists, the impact of tourism on destinations, and the ability of businesses to put into practice the sustainability criteria laid down by the eu it is also supporting destinations with traditional, web, and social communications aimed at an increasingly more aware tourist, working towards the creation of a complex and composite model for a stronger sustainable regeneration of the entire tourism system
one relevant area is the ability to manage climate change, for which eNiT is analyzing data and best practices to provide destinations with viable solutions for emergencies through planned actions that can counter change, while making its tourism destinations increasingly safe, attractive and exciting. This revolution of the tourism system in a green key is accompanied
by shifts in focus necessary to make the italian tourist offer increasingly competitive.
in addition to the immense heritage of italy's cultural and natural resources, typical products and food and wine, the professionals who work to make travel experiences memorable and unique must be put back at the centre of the development of tourism.
To boost employee satisfaction we need to implement processes and models that enhance both service efficiency and staff well-being
A t t h e s a m e t i m e d i g i t a l growth plays a crucial role,
Editor in Chief GIUSEPPE
barbara@travelquotidiano.com
NewSRoom press Releases: newsroom@ital absolutely com Mariella Cattaneo m cattaneo@italiabsolutely com m cattaneo@travelquotidano com
driven by innovative solutions from the start-up ecosystem aimed at transforming the tourism industry and improving the services offered our ability to tell the story of italy’s vitality is passed on to tourists through our natural and cultural landscapes, history, traditions, rituals and local excellences it is a story that brings countless international travellers back to italy to visit relatives and friends (7 million in 2023 for 76 8 million overnight stays and €11 2 billion in s p e n d i n g ) , r e d i s c o v e r i n g their origins in the year that celebrates Heritage Tourism in italy
Massimiliano Sarti m sarti@italiabsolutely com
m sarti@travelquotidano com
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mARkeT Ng Ligia Hofnar
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STRATegy Monica Lisi
Project Lead
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eNiT highlighted the heritage tourism theme in the italian Village at the Tokyo international Cruise Terminal marking the arrival of the Amerigo Vespucci ship for the first time in Japan, on a tour that included Buenos Aires, los Angeles, Tokyo, and will continue to Singapore, Darwin and mumbai i t a l y ' s r e n o w n e d s h o p p i n g districts and fashion streets are among the key attract i o n s p r o m
T through its 26 international offices, and they draw 7 7 million international visitors a
€1 2 billion to tourism spending
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Eugenio Massetti, president of Visit Brescia:
“
T ourists a re our t rea sure ”
BRESCIA - «Tourism is much more than just hotels and hospitality,says Eugenio Massetti who helms Visit Brescia, and is also vice-president of the Brescia Chamber of Commerce and president of the Confartigianato small business and trade association «Tourism is an articulated system that ranges from agriculture, food and wine to the preservation of territorial heritage » The success of Brescia as a tourist paradise, with over ten million visitors last year, is now facing the problem of overtourism, particularly on Lake Garda and Lake Iseo «Overtourism is the result of good promotional work,- Massetti admits,but enough is enough The challenge now is to diversify and promote other lesser-known areas Like the Val Camonica, a paradise for winter sports, and the c o u n t r y s i d e o f t h e L o w e r B r esciana, which represents half the province and has vers and landscap deserve to be disc
red » I n 2 0 2 3 B r e s c was Italy’s Capita of Culture toge-
t h e r w i t h B e rg a m o « T h e year of culture was not a point o f a r
of departure
The challenge now is to diversify and promote other lesserknown areas
Like the Val Camonica, a paradise for winter sports, and the countryside of the Lower Bresciana Eugenio Massetti
market There are still many Italians who do not know our territory »
Visit Brescia has its sights on a high-level tourist interested in wellness, as well as on those arriving on low-cost flights at nearby airports
sults,» - says Massetti whose aim is to promote more sustainable, inclusive, and high-quality travel opporhat showcase the uniltural and natural riss of the province of escia
h e l e a d i n g m a r k e t s are Northern Europe, with Germans loyal to Lake Garda and the Dutch to Lake Iseo «We are seeing an increase in A m e r i c a n v i s i t o r s a n d a r e w o r k i n g hard on new markets like the Middle East and Canada, wiout forgetting the imtance of the domestic
And if Lake Garda and the city of Brescia remain pillars of provincial tourism, the offer is much broader, from ski and winter holiday resorts to the wine-growing Franciacorta, «an area that until twenty years ago was practically unknown, but now attracts visitors f ll over the world
«Tourism is not just m red in numbers,- concl Massetti - We do m tourists than Sicily, b our goal is to increase v sits: we want traveller to stay an extra day o two Tourists are our t r e a s u r e , a n d w e pamper them so that t h e y c o m e b a c k again and again.»
Futura Vacanze: from snow to sea
PIONEERING HOLIDAY VILLAGES AND INTERNATIONAL EXPANSION The
The year of the debut of Futura Vacanze. Today it is one of Italy’s leading tour operators 19 95
MILANO - Following its debut in 1995 Futura Vacanze expanded rapidly, and today is one of Italy’s leading tour operators as well as a benchmark for sea, mountain and wellbeing holidays
An important turning point for t h e c o m p a n y c a m e i n 2 0 1 6 when it began to specialize in holiday villages with the creation of the Futura Club and Futura Style brands The Futura Club brand quickly became international with the opening of m e d i u m - h a u l d e s t i n a t i o n s «The philosophy of our Futura Club brand combines sea and relaxation with emotions, fun and sport,- says key account manager inbound Anna Simonelli -The highest levels of hospitality, entertainment and cu-
stomer assistance are the guarantee of the quality of Futura Vacanze’s branded service »
After our office in Italy’s most important airports, we are now opening in railways stations
Anna Simonelli
2023 had already seen a strong recovery on foreign markets following the major setback of the pandemic «This summer we registered a consistent upswing of international guests in our Italian hotels In the last two years we saw the return of the French market, and the reconfirmation of Italy as a preferred destination for the Ea-
stern European and German markets - added Anna Simonelli -We are confident that by 2025 we will be able to further improve these numbers both through new marketing alliances and by strengthening partnerships »
The new Futura Club Le Cale D’Otranto with 400 rooms is set in a park with a private golf course and a pool and is just 1,5 kilometres from Otranto and close to Brindisi airport The Futura Club Torre Rinalda is a large property right on the sea in the Salento, and the Futura Club Barone di Mare is also on the sea.
Futura Vacanze has three Futura Clubs in Calabria: Futura
Club La Praya, near Tropea, Futura Club Casarossa which is ideal for families, while another 2024 new entry is the Futura Style Baia Tropea The top seller in Sardinia this year was the
which with its 320 rooms and location directly on the sea, is a
Clubs
The new Futura Club Le Cale D’Otranto
The Futura Club Torre Rinalda
The Futura Club Barone di Mare
The Futura Club Itaca Nausicaa
The Futura Club La Praya
The Futura Club Casarossa
The Futura Style Baia Tropea
The Futura Club Baia di Conte
The new Futura Club Le Cale D’Otranto
The
welcomed over
BY PAMELA MCCOURT FRANCESONE
G E N G A - W i t h m o r e t h a n
320,000 visitors from the start of the year to the end of August, and over 250,000 from June to August, the Frasassi Caves in the Marche region are much more than just a fascinating underground adventure In fact, they also offer the possibility of discovering the town of Genga, the San Vittore Museums and the numerous art sites in the area
The recent establishment of the new Grotte di Frasassi S r l , which is wholly owned by public capital, is the new company resulting from the transformation of Consorzio Frasassi, and now sees the municipality of Genga holding 100% of the shares
The start of a new chapter
Leading the new company is Lorenzo Burzacca, former vicepresident of Consorzio Frasassi, who was appointed by Marco Filipponi, the mayor of the municipality of Genga «I am delighted by this important milestone - says Lorenzo Burzacca
FRASASSI c a v e s
- T h e a s s e m b l y o f C o n s o r z i o Frasassi agreed to the format i o n o f t h e n e w G r o t t e d i Frasassi S r l , with a shareholding entirely held by the Mun i c i p a l i t y o f G e n g a T o d a y marks the start of a new chapter that will allow a more timely and dynamic management of the Frasassi Caves, the aim being to guarantee a continuous adjustment to tourist needs,
320,000 visitors from January to August
Today marks the start of a new chapter that will allow a more timely and dynamic management of the Frasassi Caves
San Vittore alle Chiuse Romanesque Abbey
SNAV, a MSC company, modernizes its fleet and advances connectivity
BY MARIA CARNIGLIA
N A P L E S - S N A V , a n M S C
Introducing Sirius
We are delighted to commence operations with a cuttingedge unit featuring advanced technology, designed to minimize environmental impact
Giuseppe Langella
Group company, is investing in its fleet and developing a range of new features for connections in 2025 which are due to be officially announced shortly The aim is to offer an increasingly efficient service in terms of both connections and environmental impact
Two new Sirius units are launched
T h i s y e a r S N A V l a u n c h e d a fleet modernization programme with the introduction in June of the first HSC of the Sirius series, an enhancement that will continue in the coming months with the arrival of a sister unit These investments have been made with the aim of providing an increasingly high-quality service and reducing the environmental impact that vessels have on the sea and the land SNAV will focus on new lines on both short and long-haul services, opening 2025 bookings in October and presen-
ting SNAV’s innovations aimed at the trade
A very positive balance for the 2024 summer season
This summer closed with a substantially positive balance The lines operated in the Gulf of Naples to the Aeolian Islands and the Pontine Islands confirmed the numbers that highli-
ghted last summer’s great recovery of tourist traffic to SNAV destinations.
The company recorded good occupancy on all lines throughout the year, maintaining levels of service quality above the standard
In the Adriatic the ferry service from Ancona to Split in Croatia, a top destination, maintained a more than positive trend and the company has targeted investments planned to further bo-
ost connections
The connections of the Group
SNAV connections are: from
y e a
round); from Naples to Ischia and Procida (all year round), from Naples to the Aeolian Islands, from Naples to the Pontine Islands and from Ancona to Split in Croatia
Fleet and connections
The SNAV fleet consists of hydrofoils, catamarans, fast ships and Ro-Ro drive-on ferries
Seasonal connections
Ancona - Split by ferry from May to October Naples - Aeolian Islands by fast ferry from May to September Naples - Ventone/Ponza by fast ship from June to September
All year daily high-speed connections in the Bay of Naples
The new villages added to its portfolio: the Tenuta di Primero in Friuli, the Mimose in the Marche and the Adriatico in EmiliaRomagna
BY MONICA LISI
F O R L Ì - T h e T r e n t i n o A l t o -
Adige region is one of Club del Sole’s principal medium-term development objectives
The aim being to diversify the g r o u p ’ s o f f e r , d e - s e a s o n a l i z e the product and guarantee an uninterrupted workflow for the company’s human resources «Thanks also to the support of financial partners such as NB Aurora and The Equity Club, which are minority shareholders, the Giondi family has great confidence in our expansion
s t r a t e g i e s , » s a y s A n g e l o Cartelli, general manager of the open-air operator,
«This year Club del Sole has added three new villages to its portfolio: the Tenuta di Primero in Friuli, the Mimose in the Marche and the Adriatico in Em i l i a - R o m a g n a , a l l o f w h i c h have been very well received by the market The response from clients has been enthusi-
Sole
Full-sERvicE ouTdooR RETREATs
h a high occupancy
he new entries have our presence in strateof Italy, in line both strategy of diversificalocation and the type ence We have noticed how in particular the Germanspeaking countries (Dach) appreciate the Tenuta Primero and its premium services which include two marinas and an 18hole golf course This demographic guarantees a 70% share o f t h e
n u m b e r o f overnights in this Friuli complex.»
In terms of performance Club del Sole’s 2024 is tracking as planned in the budget Having closed 2023 with a consolidated turnover of €100 million, t h
a growth of more than 10% for 2024 «At present the results are in line, both as far as the domestic and international mar-
recorded strong general growth from the Dach area, as well as from Poland, Belgium, Holland and France A clear sign of the
and above all in our Full Life Holidays model, a new holiday concept aimed at evolving the format of the traditional camping village into a full-service open-air proposal »
response from clients has been enthusiastic, with a high occupancy rate and excellent feedback from both new and regular guests
The
Angelo Cartelli
Tuscany
FLORENCE - Tuscany is heading for a historical record in 2024, surpassing the 52 million overnight stays of 2019 Last year the region came near to matching the numbers registered in that pre-pandemic boom year, although the Report on Tourism in Tuscany presented by IRPET in Florence shows that the last five years did not always excel due to Covid, wars and changes in travel patterns
The numbers for 2023 - which is the first “normal” post-pandemic year - show a 3 5% increase
i n f o r e i g n t o u r i s t o v e r n i g h t s compared to 2019 But to the +9% of Europeans we find a6 2% of non-EU visitors The reason being that while North Americans increasingly choose Tuscany, the Russian market has disappeared and the East Asian market has shrunk
Moreover, while the first five m o n t h s o f 2 0 2 4 r e c o r d e d a +3 1% increase over the previous year, we are now witnes-
or a this year with over 52 million overnight stays
Ups and downs
Seaside areas +3 1%
Mountains +1.9%
Art cities +5 2%
Hill country - 2 2%
sing extreme recent trends: with overnights by North Americans at + 7 4 % c o m p a r e d t o 2 0 2 3 a n d +20.2% compared to 2019, and with Europeans skyrocketing to +10 4% and +31 5% But without East Asia (a drop of 63% of Chinese visitors compared to five years ago) there is a major reduction in the areas of origin, making the market more susceptible to fashions and shifts in behaviour
Another far from comforting phenomenon that has emerged over the last two years is the contraction of the domestic market Compared to last year, due to the «increase in the
cost of living and inflation,» the number of Italians from other regions has fallen by 8 9% and those from Tuscany by 12.8%. IRPET refers to mixed results: «the recovery is there, driven by the further internationalization of the Tuscan tourism system, but it is sluggish due to the slowing down of internal demand and to greater exposure to competition from new destinations as well as to global macroeconomic and geopolitical dynamics »
As for destinations, last year Florence was still 18 3% down on 2019 (in this case due to the decline of large Asian groups,) while Livorno
(+36 7%, thanks to new cruises), and t
chiana Aretina areas (+30 1%) marked their highest spike in four years. A n
months of 2024, set a new record for growth over the pre-pandemic years with +120%
Between 2023 and 2024 there was growth in seaside areas (+3 1%) and in the mountains (+1 9%,), while hill country tourism dropped by 2 2% The great art cities are still lagging behind the pre-Covid years - partly because they started their comeback later – but nevertheless they are showing a +5 2% increase
Grandi navi Veloci’s
new digital platform offers advanced support to travel agencies
The new units will have positive repercussions on the quality of the services offered Matteo
BY MARIA CARNIGLIA
GENOA - «We continue to invest in the GNV Booking system with a new digital platform that allows travel agencies to carry out many operations autonomously, making it simpler and faster to manage bookings,» says Matteo Della Valle, GNV chief passengers commercial officer - It will be fully operational in 2025 and will have a positive impact on the booking system, especially for our partners » GNV Booking is already impacting the relationship with the trade, with a progressive streamlining of booking management operations «The My GNV loyalty programme has also performed very well, - adds Della Valle, - with an 80% increase in members since its new launch We have also decided to once again reward those choosing Advance Booking Advance bookings have
many benefits including discounts of up to 40% as well as improved
among GNV’s main sales channels and, especially this year, have proved to be an increasingly loyal partner for business development. This has led the shipping line to reco-
gnize an extra fee to Elite and Elite Premium agencies
One of the MSC Group company’s key objectives is the renewal of the fleet and four new ro-pax units are currently under construction at the Chinese shipyard Guangzhou Shipyard International (GSI) The first
will be GNV Polaris, which has recently successfully completed sea trials and will be delivered by the end of the year The second, GNV Orion, is scheduled for delivery in 2025, followed by the other two by 2026 They will all have exhaust gas cleaning systems (EGCS), selective catalytic reduction (SCR) and heat recycling technologies that meet IMO Tier III and EEDI Phase II requirements
«The new units will have positive repercussions on the quality of the services offered, further strengthening our presence on strategic routes with high traffic levels, - adds Della Valle - This means optimal proactive reactions in the event of unforeseen events by guaranteeing peak efficiency and punctuality »
Della Valle
Cibreo
urney through ainability and innovation uscan cuisine
FLORENCE - «Food has always been important in people’s lives But never before has awareness and attention to quality been so widespread,- says Giulio Picchi, CEO of the Cibrèo Group, for 35 years a leading F&B player in Florence
«Today there is a lot of checking of provenance and certification, and products are increasingly required to come from controlled or organic cultivation,- says the Florentineborn chef and restaurateur But there is also an increasing focus on offering creative variants for gluten-free, vegetarian and vegan solutions
«We are particularly happy about this, because we have always maintained that many of the tastiest Tuscan recipes are naturally vegetarian. There is also a need for more flexible food formulations that can be shaped into options that include drinks »
In the face of this evolution the profile and role of the chef is also changing «One can no longer simply be a cook because it would be impossible to transform one’s food into ideas and messages for the world,- continues Picchi. Through
Food has always been important in people’s lives But never before has awareness and attention to quality been so widespread Giulio Picchi 19 79
The year when The original Cibrèo restaurant and the adjoining trattoria were opened
his creations a chef can be the vehicle of a fundamental and necessary message for the food of tomorrow He must also be an ambassador of biodiversity, environm e n t a l a n d c u l t u r a l p r o t e c t i o n , where traditions and history reside And, in order to deliver his or her own message through every dish and every idea, he must always keep in mind the most important issues of today, from climate change to waste and resource conservation »
The original Cibrèo restaurant and the adjoining trattoria were opened in 1979 by Fabio Picchi who soon made a name for his ecologi-
cally ethical use of raw materials
His idea was a cuisine with as short a supply chain as possible and always in step with the seasons
D o w n t h e y e a r s n e w c o n c e p t s have been added and the brand has become known all over the world
Cibrèo Caffè was added in 1989 and then it was the turn of Teatro del Sale, a circus that combines culture and good food, theatre and conviviality In 2017 Picchi opened Ciblèo which fuses oriental traditions with Tuscan raw materials, and in 2021 the new Cibrèo Caffè brought a Parisian bistrot atmosphere to the historical centre of Florence
Giulio Picchi, CEO of the Cibreo Group
Cibreo restaurant & Cocktail Bar
Teatro del Sale’s foyer
Bristol winter garden by Cibreo at Helvetia & Bristol
