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It’s About The Brand Draft Brochure 07.01.15 ©Carl Jones Design Ltd 2015

‘The team was very thorough in their research and really got to know our market and business. Our brand identity is now one of our most valuable assets......’

Ged Kennedy, Stan’s Cycles

It’s About The Brand is a trading name of Carl Jones Design Ltd

transforming brands through strategy, clarity and creative design

www.ItsAboutTheBrand.co.uk

What’s a brand, anyway?

The term ‘branding’ was coined over 100 years ago.

Farmers would take their cattle to the market, and the animals would be ‘branded’ in preparation – in order to ‘stand out in a crowded market place...’

Yes. It’s that simple.

building a strong brand image involves sound strategy alongside creative thinking

‘Throughout our long relationship with Carl Jones Design it has always been our experience that we provide the requirements and they come up with the ideas and finished product. Nothing is too much trouble for Carl and the team; they’re great to work with...’

Tor Herbert, Railway Enginemen’s Assurance Society

Your brand says everything about your company, it sets you apart from your competitors.

Your brand is portrayed both visually and verbally.

A great, strategic brand identity can add value to your business. It can lead to growth and success.

It’s your foundation, your building blocks. The face of your business.

It’s not just about your logo.

It’s About The Brand.

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clarity is key, if your customers recognise your brand they will start to look out for you more

What can we do for you?

We can help you realise who you are. Your mission.

Your brand values. Your customers. What makes you different. What makes your customers choose you.

We help you to deliver your ‘brand promise’.

We are then able to create a ‘visual representation’ of your company or organisation – your logo, your colours, your visual ‘brand assets’, your entire communications – for both internal and external audiences.

That’s what we do. We plan, create and implement brand identities.

‘We have worked with Carl and the team for sometime on a variety of projects, including internal communications and a Group wide rebrand. We have always found them to be knowledgeable, creative and professional...’

Georgina Olsen, Sytner

‘ your brand image should reflect who you are and what you do’

‘Carl’s creative design, delivered in a professional and friendly manner, has been instrumental in our improved brand awareness in a relationship that has lasted over 7 years... ’ Justin Baird-Murray, Metropole Hotel

Who are we?

We are a strategic branding team dedicated to helping businesses and organisations achieve success. We deliver results by understanding our clients’ needs and objectives and defining a clear and sound strategy to engage audiences with your brands, presented through creative design and consistent implementation. Our company was founded in 2003 and is privately owned.

We aim to help every client build a strong brand identity to enable them to communicate with their current and potential customers – in order to generate more business.

Working with every client to find a fresh and individual solution, we ensure that the strategy is sound, that all messages have clarity and consistency, and our creative process leaves no thought or idea unexplored.

Before we put pen to paper on any creative ideas or designs, we insist on going through a ‘getting to know’ process. This involves us asking lots of questions, spending time with our clients, getting inside their heads and under the skin of the company or organisation.

Only when we are certain that the strategy is ‘sound’ do we then move to the design stage.

We are defined by our clients, your success is our success.

consistency of image and message is important across all marketing and communication

What can we do?

Define mission, vision and values

Brand evaluation Brand strategy Naming Brand creation & design

Brand guidelines Packaging design

Annual reports

Catalogues Internal communication

Digital media and websites Graphic design

get in touch with us to arrange your free initial consultation telephone 01694 72 49 49 email us on hello@ItsAboutTheBrand.co.uk www.ItsAboutTheBrand.co.uk

‘Carl really got to grips with our aims and our audience, and helped us create a fresh contemporary brand which works brilliantly across a range of projects.’ Diana Walton, Arts Award