Tycoon
Navigating the business and startup landscape in Goa
COVER FEATURE
Eldersons
Eldersons Real Fruit Soft Drinks revolutionizes the industry with passion, quality, and consumerfocused innovation.
Mog Asun
Anand Pardeshi’s Mog Asun whisky celebrates Goan heritage, thriving through passion, innovation, and resilience.
Eraya Experience LLP
Eraya Experience LLP redefines marketing with creative, clientfocused campaigns, aiming for national and global impact.
Pihoo
Vijeta Nayak crafts natureinspired, personalized art, transforming challenges into opportunities with entrepreneurial resilience.
Welcome to this month’s edition of Goa Tycoon, where we spotlight the individuals and businesses propelling Goa’s entrepreneurial spirit to new heights through innovation, resilience, and creativity.
Our cover story highlights Eldersons Real Fruit Soft Drinks, a brand driven by friendship and passion. With a mission to revolutionize the soft drink industry, they remain dedicated to offering consumers a refreshing and innovative choice.
In the realm of beverages, Anand Pardeshi’s Mog Asun Whisky stands as a beacon of Goan heritage. Despite the challenges of the pandemic, this brand embodies resilience, love, and entrepreneurial spirit, thriving as a tribute to culture and innovation.
Marketing takes on a new dimension with Eraya Experience LLP. Born in Goa, this firmredefines experiential and digital marketing with its creativity and clientcentric approach. Their growing influence is a promising sign of Goa’s role in shaping India’s marketing landscape.
Vijeta Nayak’s nature-inspired hand-painted creations, from designer nameplates to personalized art, highlight her ability to turn challenges into opportunities, blending artistry with entrepreneurship.
The cultural highlight this month is the spectacular conclusion of Surabhi Ensemble’s India tour in Goa. Their celebration of global peace through music resonated deeply with Goa’s multicultural heritage, making the Museum of Goa a fitting stage for such a remarkable finale.
We reflect on the role of media tycoons in Goa, who shape public opinion on tourism, real estate, and cultural preservation. Despite their vital influence, they face challenges like digital disruption, ownership biases, and sustainability demands.
Finally, we reflect on the impact of tycoons —trailblazers who drive economic growth through job creation, innovation, and philanthropy, leaving an indelible mark on society. Their efforts ensure long-term prosperity while shaping a brighter future for all.
As we reflect on these inspiring stories, it becomes evident that Goa is home to a vibrant community of individuals who are pushing boundaries and making a difference across industries. Their dedication to innovation and sustainability.
Well, that's all I have for you from my desk this month. I hope you enjoy reading this month's issue of Goa Tycoon. Do share it with your friends all across the globe.
Until next month, cheers!
Warm regards,
Jessyl Fernandez Editor
01 Eldersons
02 Mog Asun
03 Eraya Experience LLP
04 Pihoo
05 Goa's Historic Melting Pot Ideal for Global Peace Music Event: Chicago-Based Group
06 The Media Influence of Tycoons
07 Trending Industries to Work in 2025
Introduction
Goa, the tiniest state on the western coast of India, boasts golden pristine beaches, palm-fringed avenues, flavourful food, delicious Portuguese-influenced sweets, and warm, hospitable people. Also known as the Ibiza of India for its partying. A tropical paradise of flora and fauna, from the very famous 'almi' (mushrooms) endemic to its forests, that grow only on the red mud anthills, to the solar prawns that are fished immediately after the monsoons, Goa is unique. Tourists are also attracted to Goa for its cultural heritage - from the famous old Portuguese churches like Se Cathedral in Old Goa, the 16th Century Safa Masjid in Ponda and Shree Mangesha Temple in Mardol, the legendary Arvalem or Pandava Caves where the Pandavas of the Mahabharat fame lived, to its two unique festivals - Carnival and Shigmo. Goa plays host to many festivalsthe International Film Festival of India that promotes cinema, the Serendipity Art Festival, Sunburn Music Festival, to name a few. To showcase this varied heritage of culture, art, tradition, food, and people, in 2015 ItsGoa was born. The main aim was to make it the premier portal for all things Goa. We were able to showcase Goa like never before. Soon our blog-based website transcended the virtual space, with the ItsGoa magazine – a sought-after resource for visitors to Goa from countries like Norway, UK, USA, etc.
Chief Editor
Jessyl Fernandez
Sales
Donald Fernandez
Content & Social Media
Saviola Dias
Renata Fernandes
Graphics & Layout
Shashank Parab
Latisha Govekar
For advertising queries: +91 7887330620 / 9370502124
ItsGoa Media Group
Nordic Intent HQ - Floor 3, PDA Colony, Porvorim, Goa 403521
Email: mail@itsgoa.com
Website: itsgoa.com
Eldersons Real Fruit Soft Drinks is a brand built on friendship, passion, and a commitment to offering consumers something better. As they grow, they remain focused on their mission to revolutionize the soft drink industry—one bottle at a time. cover feature
Article by: Team ItsGoa
Images by: Eldersons
Eldersons Real Fruit Soft Drinks: A Journey from Friendship to Innovation
In a world where sugar-laden drinks dominate store shelves, two friends, Kunal and Utkarsh, dared to bring something refreshing and authentic. The duo, who share a deep-rooted friendship dating back to school, wanted to offer an alternative that was both honest and beneficial to consumers.
With years of experience in the real estate industry, Kunal and Utkarsh decided to step into the world of business with a product that would not only solve a pressing problem but also reflect their values. This is the story of Elderson Real Fruit Soft Drinks, a brand that is redefining the beverage industry.
The Birth of an Idea: Why Real Fruit Soft Drinks?
The idea behind Eldersons Real Fruit Soft Drinks was born from a shared frustration—how could the market continue to be flooded with sugary drinks masquerading as "healthy" options? The two entrepreneurs wanted to change this narrative.
After years of working in their family business in real estate, Kunal and Utkarsh felt the urge to create something of their own that would solve an existing gap in the market.
The inspiration came when the duo found themselves longing for a ginger ale that wasn’t just packed with artificial flavors and added sugars.
Their quest for something more natural led them to experiment in their kitchen. Initially, they tried their hand at creating a ginger ale with real ginger. It wasn’t easy, and they had to go through numerous trials before they arrived at a recipe that worked. After several months of tweaking and perfecting the formula, their ginger ale was ready for the world.
The name “Eldersons” has a simple yet profound meaning. Both founders are the eldest sons in their respective families, and they wanted the brand to reflect their roots, humility, and family values. It was a natural choice that resonated with their vision of creating something real, honest, and impactful.
Founders - Kunal and Utkarsh
From the Kitchen to the Market: The Early Days of Building Eldersons
The initial days of building Eldersons were both challenging and exhilarating. What started as a kitchen experiment soon became a full-fledged business idea. After countless failed attempts and over 420 taste tests, Kunal and Utkarsh had finally nailed down the perfect recipe for their flagship product—real fruit ginger ale. However, the journey was far from over.
The duo then faced another major hurdle—finding the right suppliers for the ingredients that would ensure consistency and quality throughout the year. Given that their product relied heavily on natural, fresh ingredients, securing a reliable supplier was critical. They quickly realized that a long line of credit was expected in the soft drink industry, which added another layer of complexity. But despite these challenges, they were determined to push forward.
They also worked relentlessly on the branding and design, ensuring that it captured their "unserious" approach to life. Eldersons was never about being overly polished or pretentious; instead, it was about having fun, experimenting, and creating something that people could genuinely enjoy. The founders’ playful spirit is evident in the design of their bottles, which has resonated with consumers from all walks of life.
Like any business, Elderson Real Fruit Soft Drinks faced its fair share of challenges. One of the biggest hurdles was finding the right suppliers who could guarantee a consistent supply of quality ingredients. Since their product relied heavily on fresh produce, maintaining this quality throughout the year was essential to the brand’s identity.
Moreover, the beverage industry’s reliance on a long line of credit posed another challenge. It was a financial burden, but Kunal and Utkarsh navigated it by carefully planning and learning from their mistakes along the way.
Another challenge was securing a reliable distribution network that could ensure Eldersons was available in the right places, while also keeping it out of areas where it might not resonate as well. This required strategic partnerships and strong relationships with suppliers and distributors who shared their vision for quality and authenticity.
Despite these challenges, the founders remained focused and resilient. Their commitment to their vision and product kept them motivated even when the road was tough. With perseverance and continuous learning, they overcame these obstacles and built a brand that was gaining traction in the market.
Overcoming Challenges: Resilience in the Face of Adversity
ginger ale drink
eldersons bottles being displayed in stores
Key Milestones: A Journey of Growth and Success
The moment Eldersons Real Fruit Soft Drinks first hit supermarket shelves was a milestone that made everything feel real. It was a testament to their hard work and dedication, and it marked the beginning of the brand’s journey into the mainstream. However, it wasn’t just the placement on store shelves that excited them—it was the fact that they received reorders from local bars and restaurants within a week of launching.
This was a crucial turning point for the brand, and it validated their belief that there was a market for real, wholesome drinks. It proved that people were looking for a healthier, more natural option in a market saturated with sugary alternatives. Kunal and Utkarsh attribute their success to a leadership philosophy that combines passion, perseverance, and a sense of enjoyment. They have built Eldersons with joy, and they expect the same from their team. The founders believe that clear goals, a shared vision, and fostering a culture of collaboration are key to maintaining motivation and ensuring everyone is aligned towards achieving the company’s objectives.
Innovating for the Future: Staying Adaptable in a Competitive Industry
In today’s fast-paced business environment, innovation is the key to staying relevant. Kunal and Utkarsh understand the importance of keeping their finger on the pulse of industry trends. They constantly monitor what their competitors are doing —not just locally, but globally. After all, soft drinks are consumed by everyone, and the world is their market.
Innovation at Eldersons isn’t just about new flavors or products; it’s about constantly experimenting with new ingredients and refining their processes. Even as they are speaking, the founders are in the middle of trialing new ingredients and testing them for future products. They believe in the power of innovation to keep them ahead of the curve and provide their customers with fresh, exciting options.
Customer-Centric Approach: Ensuring Satisfaction and Building Loyalty
At Eldersons, customer satisfaction is at the heart of their operations. The founders are deeply committed to ensuring that only the highest quality ingredients make it into their drinks. If any ingredient doesn’t meet their standards, they simply don’t move forward with production.
Since the product is made from natural ingredients, the taste may vary slightly due to seasonal differences. However, the core taste remains consistent, which has helped build customer loyalty. Every time someone tries their ginger ale, they know exactly what to expect, and it’s this consistency that keeps customers coming back.
Eldersons takes customer feedback seriously. They actively seek feedback from consumers, and if a customer is drinking their ginger ale in front of them, the first question they ask is what they didn’t like about it. This feedback loop helps them continuously improve and innovate, ensuring that they never become complacent.
Eldersons outdoor photoshoot
Work-Life Balance: A Challenge, but Essential
Running a business isn’t without its challenges, especially when it comes to managing work-life balance. Kunal and Utkarsh admit that balance is hard to achieve, but they’ve learned to make the most of the time they have. They believe in giving their 100% attention to whatever they’re doing, whether it’s work or personal life. And whenever they can, they take time to unwind, have a drink, and share a laugh with friends.
Looking Ahead: The Vision for the Future
Looking ahead, Kunal and Utkarsh have big plans for Eldersons Real Fruit Soft Drinks. In the next five years, they envision expanding their presence to metropolitan cities like Bangalore, Mumbai, Delhi, and Hyderabad. They also plan to launch at least five new products, further solidifying their position in the market.
Additionally, building a strong, dedicated team is at the forefront of their goals. The founders believe that a strong, collaborative team will be key to achieving their vision and ensuring long-term success.
A Legacy of Truthfulness and Wholesomeness
Eldersons Real Fruit Soft Drinks is more than just a business for Kunal and Utkarsh. It’s a mission to bring truthfulness and wholesomeness back into the consumer beverage industry. Their goal is to offer consumers a product that is genuinely beneficial to their health, free from artificial additives and excessive sugars.
Ultimately, Kunal and Utkarsh hope to inspire other companies to follow suit and create a market that prioritizes health over profits. They dream of a future where India’s consumption habits are on par with those of Europe, where companies are held accountable for their products’ impact on consumers' health. And in the long run, they hope to see their products expand internationally, making Eldersons a global name synonymous with quality, authenticity, and innovation.
Eldersons Real Fruit Soft Drinks is a brand built on friendship, passion, and a commitment to offering consumers something better. As they grow, they remain focused on their mission to revolutionize the soft drink industry—one bottle at a time.
Eldersons creative shoot
Mog Asun
Anand Pardeshi’s Mog Asun whisky embodies Goan heritage, blending resilience, innovation, and love. Despite pandemic challenges, it thrives as a testament to passion, culture, and entrepreneurial perseverance.
Article by: Team ItsGoa
Images by: Mog Asun entrepreneur
Born and raised in Igatpuri, Nashik, Anand Pardeshi’s story is one of determination and vision. Completing his MBA in Sales and Marketing from IBMRChinchwad, Pune, in 2001, Anand set out on a professional journey that would eventually lead him to Goa in 2006. Initially transferred by Fresh and Honest Café Limited, Anand transitioned to the liquor industry later that year, joining Seagram’s. Since then, he has never looked back, immersing himself in the vibrant spirit of Goa. Throughout his years in this culturally rich state, one phrase kept resonating with him: “Mog Asun,” a term steeped in Goan warmth and camaraderie.
A Spark of Inspiration: The Azulejos Tiles
The seed for Mog Asun was sown on June 24, 2019, during a casual drink with Keith Fernandes, CEO of Slipdisc Advertising. They decided that Goa deserved its own whisky. The duo’s brainstorming led them to the name “Mog Asun,” a shortened version of “Mog Asuni,” meaning “Let there be love.” The design philosophy was equally thoughtful, with the logo and packaging drawing inspiration from Goa’s iconic Azulejos tiles. These colorful motifs became the hallmark of a brand rooted in Goan heritage. The whisky itself was crafted by blending imported malts from Scotland with selected local grain spirits, blended to perfection in oak barrels.
The Birth of Mog Asun: A Love Story in a Bottle
By February 2020, Mog Asun was ready for its soft launch. Anand and his team tirelessly spent a year perfecting the blend, establishing bottler and distributor networks, and devising a marketing strategy. Choosing Valentine’s Day for the launch was deliberate—a day synonymous with love seemed fitting for a brand named after it. Despite the excitement, challenges soon emerged, testing Anand’s resilience and commitment.
Navigating the Storm: Overcoming Challenges
Just as Mog Asun entered liquor stores in March 2020, the COVID-19 pandemic brought the world to a halt. Liquor sales stopped as the country went into lockdown, and Anand’s carefully laid plans were upended. Financial resources began to drain, and the distribution network faced instability. Rebuilding the network post-pandemic proved arduous, as some perceived Mog Asun as a fleeting venture. This misperception hurt the brand’s reputation, causing demand to drop.
Adding to these woes, limited marketing funds further hindered efforts to boost visibility. With low sales and delayed payments, the company entered a financial crisis, creating a cascade of challenges. Suppliers were not paid on time, production slowed, and Anand faced mounting personal and professional pressures. Yet, through it all, Anand clung to hope, buoyed by the patience of a few key suppliers and the support of friends and family.
Anand Pardeshi
mog asun
Mog Asun recognized as Goa's Most Iconic Emerging Beverage Brand
Fashion show featuring Prachi Desai as the showstopper
Turning the Tide: Key Milestones and Triumphs
Slowly but surely, Mog Asun began to regain its footing. Goans themselves embraced the brand, and sales steadily grew. To address marketing gaps, Anand outsourced efforts to Lucid Trails, which introduced the innovative “Mog Series.” This initiative celebrated renowned and successful Goan celebrities through interviews, reaching broader audiences via partnerships with Prudent Media. Meanwhile, Enso Photography and Designs worked on rebranding and refining the visual identity of Mog Asun.
Customer-Centric Innovations
From the outset, Mog Asun prioritized customer satisfaction through creative promotions. The brand’s journey began with offers like complimentary pizzas, followed by glass bottles, scan-and-win promotions, and bar deals such as “buy two, get one free.” These strategies ensured a loyal customer base while fostering a sense of community around the brand.
Leadership and Company Culture
Anand believes in empowering his team, granting them the liberty to make decisions, explore creative solutions, and contribute meaningfully. The company’s culture mirrors its name, Mog Asun, fostering an environment of love, mutual respect, and collaboration. For Anand, leadership is not about command but about shared growth, resilience, and building lasting relationships.
Balancing Innovation and Adaptation
Adaptation has been integral to Mog Asun’s survival and success. Whether it was outsourcing marketing, refining branding strategies, or responding to consumer feedback, Anand’s willingness to adapt ensured the brand stayed relevant and innovative.
By embracing digital marketing, creating engaging campaigns, introducing fresh ideas, and partnering with industry experts, Mog Asun cemented its place in a highly competitive and ever-changing market.
Mog Asun photoshoot featuring models
Mog Asun brand photoshoot
Lessons Learned and Advice for Entrepreneurs
While Anand refrains from giving unsolicited advice, he acknowledges that patience is vital for any entrepreneur. Building a brand requires perseverance, resilience, and the willingness to weather setbacks. For him, every challenge is an opportunity to learn and grow.
The Role of Emotional Banking in Work-Life Balance
Despite the demands of running a business, Anand values quality time with his family. He practices “emotional banking,” ensuring he spends time at home to recharge before diving back into work. This balance, he believes, is crucial for sustaining one’s passion and drive.
Future Vision: A Global Goan Brand
Anand’s vision for Mog Asun is ambitious yet rooted in the brand’s Goan identity. He aspires to see it recognized as a well-established Goan brand on the global stage. By staying true to its heritage while embracing innovation, Mog Asun is poised to achieve this dream.
A Legacy of Love and Resilience
Anand’s journey with Mog Asun is a testament to his unwavering determination and love for Goa. Despite facing numerous challenges, his passion for creating a product that embodies Goan culture and spirit never wavered. Mog Asun is not just a whisky; it is a story of resilience, innovation, and the enduring power of love. As the brand continues to grow, it stands as a shining example of what can be achieved with vision, patience, and an unyielding belief in one’s dreams. www.itsgoa.com itsgoa_ Itsgoa
Mog Asun Model shoot
Mog Asun concept photography
Experience LLP
Eraya Experience LLP, founded in Goa, redefines experiential and digital marketing with creativity, innovation, and client-centric campaigns, aiming to expand its impact across India and globally. entrepreneur
Article by: Team ItsGoa
Images by: Eraya Experience LLP
In the vibrant and dynamic landscape of experiential and digital marketing, few stories are as inspiring and authentic as that of Eraya Experience LLP. Rooted in creativity and fueled by a commitment to excellence, this company has emerged as a game-changer in the marketing industry. By blending innovation with a human-centric approach, Eraya Experience LLP has set itself apart, creating impactful campaigns that resonate deeply with clients and audiences alike.
The Foundations of a Visionary Entrepreneur
The journey of Eraya Experience LLP is intricately tied to the story of its Co-founder, who was born and raised in Goa. With early education at People’s High School and further studies at Don Bosco Panjim, followed by a Bachelor’s degree in Business Administration from Saraswat Vidyalaya Khorlim, Mapusa, the foundation of hard work and curiosity was firmly laid.
From a young age, a natural inclination toward creativity, competitiveness, and problem-solving drove the founder to excel in sports and intercollegiate management fests. These formative experiences fostered a zeal for consistency, patience, and ideation, which later became the cornerstones of the company’s ethos.
The professional journey began in sales and marketing, where invaluable insights into branding and human connections were gained. Over time, the spark to establish a unique enterprise grew brighter, inspired by a deep belief that every brand has a story worth amplifying. This inspiration, combined with a relentless drive to transform businesses through innovative ideas, laid the groundwork for Eraya Experience LLP.
The Birth of Eraya Experience LLP
Eraya Experience LLP was born out of a harmonious blend of passion and opportunity by the two founders. Gopal R walawalkar and Alizah Alam. While collaborating with diverse clients, a significant gap in personalized, experience-driven marketing was identified. Recognizing this void, the founder envisioned a company that would not only fill this gap but also redefine marketing strategies.
The initial days of Eraya Experience LLP were a mix of challenges and excitement. Long hours of brainstorming, sleepless nights, and an unyielding commitment to learning defined this period. Starting with a small roster of clients and even bigger dreams, the company steadily earned trust and achieved remarkable results. The journey, though demanding, proved to be the perfect stepping stone for the success that followed.
Gopal R walawalkar
Eraya team working on a project
Overcoming Challenges with Resilience and Creativity
Every entrepreneurial journey encounters hurdles, and Eraya Experience LLP was no exception. One of the most significant challenges was establishing credibility in a highly competitive industry. Convincing clients to take a chance on a new company required unwavering determination and an emphasis on relationship-building. By consistently delivering high-quality work and fostering trust, the company overcame this obstacle and gained a loyal clientele.
Balancing creativity with budget constraints presented another challenge. However, this limitation became an opportunity to think outside the box and become resourceful. By embracing innovation and maintaining a consistent workforce, Eraya Experience LLP turned potential setbacks into stepping stones toward success.
Milestones that Define Excellence
Over the years, Eraya Experience LLP has achieved several significant milestones that highlight its growth and capability. Securing the first international client marked a pivotal moment, proving that the company could compete on a global scale. Another notable achievement was curating an experiential campaign for a local brand, which resulted in a 90% increase in engagement and outcomes. This campaign not only showcased the team’s creativity and expertise but also became a valuable case study for future projects.
Empowering Leadership and a Vibrant Culture
At the heart of Eraya Experience LLP is a leadership philosophy centered on empowerment and collaboration. The founder believes in leading by example, fostering an environment where creativity thrives, and open communication is encouraged. By setting clear goals and celebrating small victories, the team remains motivated and aligned with the company’s vision. The culture at Eraya Experience LLP emphasizes the importance of both happy employees and satisfied clients. A balanced
work environment, coupled with recognition of individual contributions, ensures that the team remains agile and ready to tackle new challenges. This approach not only drives productivity but also creates a sense of belonging, which is integral to the company’s success.
Adapting and Innovating in a Fast-Paced Industry
In the ever-evolving world of digital marketing, adaptability is not just an asset—it is a necessity. Eraya Experience LLP prioritizes continuous learning through workshops, trend analyses, and exploring cutting-edge tools. Innovation is cultivated by closely listening to client needs and crafting unique solutions that deliver exceptional results. From experimenting with new strategies to refining existing ones, the company remains at the forefront of industry advancements. This dedication to staying relevant ensures that Eraya Experience LLP consistently exceeds client expectations.
A Customer-Centric Approach that Builds LongTerm Relationships
The philosophy of Eraya Experience LLP revolves around understanding and aligning with the client’s vision. Regular communication, surveys, and analytics are utilized to gather feedback, which plays a critical role in refining services. By adopting a human perspective rather than a sales-focused approach, the company builds genuine connections with its clients. This strategy not only fosters loyalty but also enhances the overall effectiveness of the campaigns.
Advice for Aspiring Entrepreneurs
For those looking to embark on their entrepreneurial journey, the founder offers invaluable advice: “Start small but think big. Believe in your vision, but remain flexible to adapt.” Building a business demands grit, patience, and consistency. Surrounding oneself with supportive individuals and investing in personal growth can make the journey more rewarding. While the initial phases may require juggling multiple responsibilities, the long-term benefits make the effort worthwhile.
Balancing Work and Life with Purpose
Maintaining work-life balance is a continuous endeavor at Eraya Experience LLP. Each day brings new challenges and opportunities, but setting boundaries and delegating effectively helps maintain focus. Quality time with loved ones, along with activities like reading, playing sports, traveling, and connecting with nature, provides much-needed rejuvenation. These moments of reflection and relaxation bring fresh perspectives that further enhance the creative process.
A Vision for the Future
Looking ahead, Eraya Experience LLP envisions expanding its footprint beyond Goa, with the goal of becoming a prominent name in the fields of experiential and digital marketing across India. The company aims to not only broaden its client base within India but also to onboard global clients, tapping into new markets and industries to diversify its offerings. With an eye on growth, Eraya Experience plans to significantly expand its team, ensuring that each new hire embodies the company's values of creativity, empathy, and sustainability.
The newly articulated goals reflect a balanced ambition to scale while maintaining the personalized, client-centric approach that has become the hallmark of the brand. Through this strategic expansion, Eraya Experience seeks to establish itself as a leader in the marketing industry, all the while staying true to its founding principles.
Leaving a Legacy of Inspiration and Impact
Eraya Experience LLP aspires to leave a lasting legacy that extends beyond business success. The company aims to be remembered for fostering creativity, building meaningful relationships, and leaving a positive societal impact. By setting a benchmark for empathy-driven and sustainable business practices, Eraya Experience LLP continues to inspire others to dream big and achieve greater heights.
Conclusion
Eraya Experience LLP stands as a testament to the power of vision, perseverance, and innovation. From its humble beginnings to its current success, the company’s journey exemplifies the impact of creativity and collaboration. With a strong foundation, a dynamic team, and a clear vision for the future, Eraya Experience LLP is well on its way to redefining marketing while creating meaningful connections that resonate deeply with clients and communities.
Artist Vijeta Nayak blends nature-inspired creativity with entrepreneurial resilience, crafting personalized hand-painted art, notably designer nameplates, while transforming challenges into opportunities and expanding her artistic vision.
Article by: Team ItsGoa
Images by: Vijeta Nayak
Nestled in the tranquil surroundings of Goa, artist Vijeta Nayak creates exquisite hand-painted art that resonates with her deep connection to nature. Living with her husband, Gautam, and their two charming cats, Poppins and Oreo, Vijeta has transformed her cozy home studio into a haven of creativity. Overlooking serene mangroves and a picturesque lake, this enchanting space is where her artistic dreams come to life. Her journey, marked by passion and perseverance, is nothing short of inspiring.
A Creative Detour: From Architecture to Art
Born and raised in Mumbai, Vijeta began her professional journey as an architect. However, her inherent creative spirit nudged her to explore other avenues, leading her to architectural photography. While this field offered an outlet for her creativity, it eventually paved the way for her true calling as an artist. Reflecting on her career shifts, Vijeta acknowledges that each step brought her closer to a profession that fulfilled her creative inclinations entirely.
Her transition to art wasn’t just a career move; it was a leap of faith fueled by her passion. With every artistic endeavor, Vijeta embraced more creativity and less technicality, ultimately crafting a path that felt perfectly aligned with her soul.
In 2016, Vijeta and Gautam embarked on a shared entrepreneurial journey, founding Pihoo. While Gautam managed the operational aspects, Vijeta immersed herself in creating art that spoke to her heart. This collaborative effort laid a strong foundation for their venture, enabling Vijeta to hone her craft. Today, she leads Pihoo single-handedly, propelled by unwavering support from her family, friends, and loyal patrons.
From its inception, Pihoo has been a labor of love, evolving into a thriving business known for its unique hand-painted nameplates and artwork. Every piece crafted in her home studio carries a personal touch, making it a true reflection of her artistic vision.
The Genesis of Pihoo: A Collaborative Beginning
Custom Paw-Plate for a villa in Goa
Vijeta Nayak in her art studio
Vijeta with her studio assistants
Art Inspired by Nature: The Essence of Vijeta’s Creations
Vijeta’s art is deeply rooted in her connection to nature. Her designs, characterized by free-flowing forms and earthy tones, capture the unbounded beauty of the natural world. While she gravitates towards muted palettes, she occasionally ventures into vibrant hues, infusing her work with bursts of life and energy.
One of the highlights of Vijeta’s artistic journey has been her hand-painted designer nameplates. For her, a nameplate is more than a decorative element; it’s the first impression of a home and a reflection of its inhabitants. Her creations not only elevate entryways but also evoke a sense of warmth and joy.
Vijeta’s personalized approach to art sets her apart. She takes the time to understand her patrons’ visions, blending their inspirations with her artistic flair. Whether it’s incorporating elements from a client’s cherished childhood memories or capturing the essence of a beloved backyard tree, Vijeta’s designs tell unique stories. Her ability to translate emotions into art makes her work profoundly meaningful.
Overcoming Challenges: The Early Days of
Entrepreneurship
Starting a creative business came with its share of challenges. Vijeta’s lack of a formal business background meant that every step was a learning experience. From managing initial investments to ensuring seamless inventory and dealing with transit damages, the journey was far from easy. Additionally, she had to navigate skepticism from those who doubted the viability of an art-based career.
However, Vijeta’s resilience and determination helped her overcome these hurdles. By learning from her mistakes and continuously refining her processes, she established a strong foundation for her business. Her commitment to quality and attention to detail have been instrumental in maintaining the high standards she’s known for today.
The Support System: A Pillar of Strength
Behind Vijeta’s success is a robust support system comprising her parents, husband, friends, and loyal customers. Their unwavering belief in her talent has been a constant source of motivation. For Vijeta, the encouragement she receives from her patrons is equally significant. Their trust and appreciation have not only fueled her growth but also reaffirmed her faith in her craft.
Milestones and Achievements: A Journey Worth Celebrating
Over the years, Vijeta has achieved several milestones reflecting her dedication and creativity. In 2024, her work was featured in the Navhind Times, a testament to her growing recognition. Another notable achievement was her collaboration with Bombil restaurant in Panjim, where she painted a unique Snakes & Ladders-themed table, incorporating local elements like Bombil fish and boats. This project’s success led to subsequent commissions, including tables showcasing Goan village scenes with 3D models—a blend of her artistic and architectural expertise. Equally remarkable is Vijeta’s accomplishment of handpainting over 300 nameplates in the past four years.
Vijeta with a custom hand-painted nameplate
Konkan village themed nameplate
Innovation and Adaptability: Staying Ahead of the Curve
In a competitive industry, Vijeta continuously evolves her art while staying true to her unique style. She keeps pace with emerging trends and experiments with new techniques to innovate without compromising authenticity. Her Timeless series of nameplates, featuring prints of her bestselling designs, exemplifies her ability to scale while maintaining quality and creativity. By offering diverse product styles, she caters to various customer preferences, ensuring a seamless blend of innovation and personalization.
Work-Life Balance: Nurturing Creativity Beyond Work
For Vijeta, maintaining a harmonious work-life balance is essential. Her hobbies—from dancing and playing the ukulele to birdwatching and beach outings—serve as sources of inspiration and rejuvenation. These activities not only recharge her spirit but also fuel her creativity, enabling her to approach her work with renewed vigor.
Words of Wisdom: Advice for Aspiring Entrepreneurs
Vijeta’s journey is a testament to the power of persistence and passion. To budding entrepreneurs, she offers simple yet profound advice: never give up. Challenges are inevitable, but staying focused on your dreams and pushing through obstacles is key. Her story underscores the importance of believing in oneself and remaining true to one’s vision.
Looking Ahead: Future Goals and Aspirations
As Vijeta looks to the future, she envisions expanding her business while preserving its personal touch. Her plans include introducing innovative products, exploring new markets, and refining her craft further. With a commitment to sustainable growth and a focus on quality, Vijeta aims to continue creating art that resonates with her patrons.
In the ever-evolving landscape of art and entrepreneurship, Vijeta Nayak’s journey stands out as a shining example of passion, resilience, and creativity. Her ability to transform challenges into opportunities and infuse her work with authenticity makes her a true inspiration for aspiring artists and entrepreneurs alike.
Timeless Series – Printed Nameplates
Poppins & Oreo with their nameplate
Chicago-Based Group
'Surabhi Ensemble' concluded their India tour in Goa, celebrating global peace through music blending diverse traditions, promoting unity, and resonating with Goa's multicultural heritage at the Museum of Goa. press release
Article & Images by: Team ItsGoa
www.itsgoa.com itsgoa_ Itsgoa
~ Music holds the power to foster global peace and bring various cultures together, shared Carlo Basile and Juan Dies of ‘Surabhi Ensemble’, an awardwinning world music band, at MOG Sundays. ~ ‘Surabhi Ensemble’ performed at the Museum of Goa in Pilerne on January 8, 2025 and concluded their India tour as a part of their Global Peace tour in Goa.
Music has the power to foster global peace and unite diverse cultures, and Goa’s multiculturalism presents the ideal setting for the display of global music traditions, according to globally celebrated musicians Carlo Basile and Juan Dies. As members of ‘Surabhi Ensemble’, an award-winning world music band based in Chicago, USA, the duo spoke about how their collaborative artistry embodies this vision during the recent MOG Sundays talk at the Museum of Goa (MOG), Pilerne.
Founded by award-winning Chicago-based veena artiste of Indian origin Saraswathi Ranganathan and
guitarist Carlo Basile, ‘Surabhi Ensemble’ seamlessly blends diverse global musical traditions to promote cross-cultural connections, guided by their vision of ‘#liveasonefamily’. As they toured India as part of their Global Peace Tour ‘Bridging Cultures Through Harmony’, the ensemble brought the vibrancy of global musical cultures to the Museum of Goa on January 8. The ensemble concluded their Indian tour in Goa with five activities .
“Goa seems like the perfect place to conclude our tour in India since it was an important port that welcomed many cultures back in the day. The Museum of Goa also follows in these footsteps. Because of the topography of Goa and the nature of the designs at MOG, I think the museum lends itself to the concept that we're talking of – many cultures coming together,” said Carlo Basile, cofounder of ‘Surabhi Ensemble’ and Spanish acoustic guitarist.
The ‘Surabhi Ensemble’ has travelled across the US, Europe, Africa and Asia to spread the idea of music as a promoter of peace. Incorporating Carnatic ragas, Spanish flamenco, West African drumming, Middle Eastern maqam (a system of melodic modes) and Mexican folk music, the ensemble's performances also seamlessly integrate dance forms like Bharatanatyam, Rajasthani folk and flamenco.
Leticia Aravena, a Chicago-based flamenco and contemporary dancer, originally from Argentina, performing with ‘Surabhi Ensemble’
Addressing the challenges of blending such diverse art forms into a single harmonious performance, Mexican guitarist and vocalist of ‘Surabhi Ensemble’ Juan Dies stated, “Knowing when to take the lead role and when to take a supporting role is crucial, and so is listening and not being egotistical. As musicians, we're not just performing and saying things, but sharing important messages and cultural insights.”
The ensemble has performed in various venues worldwide, but performing at a museum marked a significant milestone for them.
“When you experience art at a museum or an art gallery, you feel better about yourself and the world. That is what art is supposed to do. And I think that's what we want our Goan audience to take away from our performances here,” concluded Basile.
www.itsgoa.com itsgoa_ Itsgoa
(L-R, standing/seated in the back) Lorena Íñiguez, Leticia Aravena, Ronnie Malley, Bob Garrett, Kinnari Vora, Phaedra Darwish and (L-R, seated/squatting in the front) Dhananjay Kunte, Juan Dies, Saraswathi Ranganathan, Greg Nergaard, Carlo Basile of the award-winning global musical ensemble, ‘Surabhi Ensemble’
(L-R) Mexican guitarist, vocalist Juan Dies and Spanish acoustic guitarist Carlo Basile of Chicago-based ‘Surabhi Ensemble’ at the Museum of Goa, Pilerne
Lorena Íñiguez, a Chicago-based multi-instrumentalist musician and dancer performing with
‘Surabhi Ensemble’.
The Media Influence of Tycoons
Media tycoons in Goa shape public opinion by controlling narratives on tourism, real estate, and cultural preservation. Their role is vital yet challenging amid digital disruption, ownership biases, and sustainability debates.
Article by: Renata Fernandes
Images by: Freepik
authored article
In an era where information is a currency of power, media tycoons play a significant role in shaping public opinion and influencing societal narratives. Globally, figures like Rupert Murdoch have wielded their media empires to influence political, economic, and cultural discourses. Closer to home in Goa, the influence of media leaders is no less impactful, albeit on a more localized scale. As Goa continues to navigate its path as a vibrant hub of tourism, culture, and development, media tycoons and organizations have become key players in molding perceptions and driving the narrative of the state’s progress.
The Power of Media Tycoons
Media tycoons operate at the intersection of information and influence. They control large media networks that determine what news gets covered and how it is presented. Globally, Rupert Murdoch’s News Corp and Fox News are prime examples of how media ownership can shape political discourse, impact elections, and influence public attitudes on issues ranging from climate change to international relations.
In Goa, while the scale may be smaller, the stakes are just as high. Media houses, led by influential figures, have the power to amplify or diminish voices, highlight or overlook issues, and shape the state’s collective consciousness. Whether it's coverage of tourism, real estate development, or environmental challenges, the role of media leaders in steering public opinion is undeniable.
Media in Goa: A Unique Landscape
Goa’s media ecosystem is distinct in its dual nature: a blend of local and national influences. On one hand, local newspapers and channels cater specifically to Goan audiences, covering issues like land reforms, environmental conservation, and cultural preservation. On the other, national media often portrays Goa as a tourist haven, emphasizing its beaches, nightlife, and relaxed lifestyle.
This duality means that local media tycoons play a critical role in balancing these narratives. They are tasked with ensuring that the voices of Goan citizens are heard, and that critical issues like over-tourism, land encroachments, and heritage conservation are given due attention.
Influence on Public Opinion in Goa
Media tycoons in Goa have an outsized influence on public opinion due to the state’s relatively small size and tight-knit communities. Newspapers like Herald, O Heraldo, and The Navhind Times, along with local TV channels, often act as the primary source of news for many Goans. The editors and owners of these outlets have the power to prioritize issues, set the tone of coverage, and even influence policymaking through sustained public discourse.
For example:
Land and Real Estate Development: Goa has seen significant debate over real estate projects and land use. Media coverage has often been the deciding factor in mobilizing public opinion for or against large-scale projects. Tycoons who own or fund media outlets can influence these debates by choosing which projects to spotlight or downplay.
Tourism and Infrastructure: As Goa’s economy relies heavily on tourism, the media’s portrayal of tourism-related developments often sways public sentiment. Positive coverage can garner support for new infrastructure projects, while critical reporting can lead to protests and policy reviews.
Social and ultural Narratives
Goa’s rich cultural heritage, with its blend of Portuguese and Indian influences, is a point of pride for its residents. Media tycoons and organizations often position themselves as custodians of this heritage. Through curated coverage of festivals like Carnival and São João, or features on traditional Goan cuisine and architecture, the media helps sustain and promote Goa’s cultural identity. www.itsgoa.com itsgoa_ Itsgoa
Challenges of Media Influence in Goa
While the media’s role in shaping public opinion is significant, it is not without challenges. Issues such as media ownership, bias, and corporate influence often come into play:
Ownership and Bias: When media outlets are owned or funded by influential tycoons with vested interests, their coverage may reflect these biases. In Goa, this is particularly relevant in areas like real estate, tourism, and mining, where economic interests often clash with environmental and social concerns.
Sustainability vs. Development: As Goa grapples with the challenge of balancing development with sustainability, media narratives often become polarized. Tycoons and their media outlets may champion one side of the debate, swaying public opinion in ways that align with their interests.
Digital Disruption: The rise of independent digital platforms has democratized information, but it has also led to the spread of misinformation. Media tycoons in Goa must adapt to this changing landscape by embracing digital innovation while maintaining credibility.
The Future of Media in Goa
The influence of media tycoons in Goa is set to grow as the state continues to develop. With the rise of digital platforms, new opportunities are emerging for tycoons to expand their reach and influence. At the same time, there is a growing demand for transparent, unbiased, and community-focused reporting.
To ensure that media remains a force for good in Goa, it is essential for tycoons and media leaders to prioritize ethical journalism, support diverse voices, and promote sustainable development. By doing so, they can not only shape public opinion but also contribute to a more informed and engaged society.
Conclusion
In Goa, as in the rest of the world, media tycoons wield immense power in shaping public opinion. Through their influence over news coverage, cultural narratives, and societal debates, they play a pivotal role in determining the state’s direction. While this influence can be a double-edged sword, it also presents an opportunity to use media as a tool for positive change.
As Goa continues to navigate its journey of growth and transformation, the role of media tycoons will remain critical. By leveraging their platforms responsibly and focusing on issues that matter to the people, these leaders can help ensure that Goa’s development is both inclusive and sustainable— preserving its unique charm while embracing the opportunities of the future.
Tycoons and Economic Growth
Tycoons drive economic growth through GDP contributions, job creation, innovation, philanthropy, and global influence, shaping industries, fostering societal progress, and ensuring long-term prosperity.
Article by: Renata Fernandes
Images by: Freepik
authored article
Tycoons—wealthy and influential business magnates —have played a critical role in shaping the global economy. Beyond their personal fortunes, these individuals, along with the companies they lead, contribute significantly to national and global economic growth. Their investments, business strategies, and leadership influence can have profound effects on GDP, employment, and innovation. Let's explore how tycoons drive economic growth in these key areas.
1. Contribu ons to GDP
The Gross Domestic Product (GDP of a country represents the total market value of all goods and services produced within its borders. Tycoons and their businesses make direct and indirect contributions to GDP in several ways
Corporate Growth and Revenue Genera on: Large corporations often account for a substantial portion of a country’s GDP. Tycoons, through their ownership and management, steer these businesses toward profitability, driving economic output. Whether in industries like technology, energy, finance, or manufacturing, the revenues generated by these businesses contribute significantly to a nation’s economic performance
Investment and Capital Flow: Tycoons are major players in the global flow of capital. By investing in both domestic and international markets, they stimulate economic activity and contribute to growth in various sectors. These investments— whether in the form of new startups, acquisitions, or expanding existing businesses— further add to GDP by creating new products, services, and markets.
2. Job Crea on and Employment
One of the most significant impacts tycoons have on the economy is job creation. As business leaders expand their enterprises, they contribute to the labor market in several critical ways
Dire t Employment: Large businesses often employ thousands of individuals across various levels—from entry level workers to top executives. These jobs help reduce unemployment rates, increase household incomes, and stimulate consumer spending, which further drives economic growth. For instance, companies led by tycoons in industries like technology, retail, and manufacturing often operate on a global scale, creating diverse employment opportunities.
Indire t Employment: In addition to directly hiring employees, tycoons' businesses also generate jobs in related industries. This includes suppliers, service providers, logistics companies, and contractors, creating a multiplier effect on job creation. As these businesses expand, they often require support from other industries, thus indirectly generating employment in local economies.
3. Innova on and Te hnologi al Advan ement
Tycoons are often at the forefront of technological innovation. Their vision, combined with significant financial resources, drives progress in various industries, spurring economic growth and shaping future trends. ere's how
Resear h and Development (R&D): Many tycoons understand the importance of innovation and allocate substantial funds toward R&D in order to develop new products, services, and technologies. For example, in sectors like pharmaceuticals, energy, and tech, tycoons fund cutting edge research that leads to breakthroughs that improve lives and create new industries
Disrup ve Te hnologies: Tycoons have been instrumental in the rise of disruptive technologies. Whether it's the development of the internet by companies like Amazon and Google or the proliferation of electric vehicles by Tesla, tycoons have a knack for identifying transformative technologies that reshape entire industries. These innovations create new markets and industries, driving economic growth in the process.
In addition to their business ventures, many tycoons contribute to economic growth through their philanthropic efforts. By investing in education, healthcare, infrastructure, and poverty alleviation, they help improve the living standards of millions, thus contributing indirectly to GDP growth.
Social Impact Investments: Many tycoons fund social impact initiatives, such as affordable housing, renewable energy projects, and community development. These investments improve the quality of life and build stronger, more resilient communities, which in turn support long-term economic stability.
Job Creation in Social Enterprises: In recent years, many successful tycoons have focused on social enterprises that combine profit-making with social good. These enterprises often focus on sustainable business practices, foster innovation, and create jobs that align with societal needs, ultimately contributing to the growth and resilience of the economy.
5 Global Influence and Economic Diplomacy
Tycoons often extend their influence beyond the borders of their home countries, shaping global economic policies and creating new international trade relationships. Their vast networks and crossborder business interests make them key players in the global economy. By forging international partnerships, tycoons help to drive global economic integration, making markets more accessible and boosting trade flows.
Conclusion
Tycoons are not merely individuals with significant wealth; they are influential catalysts for economic growth. Through their contributions to GDP, job creation, and technological innovation, they shape economies on both a national and global scale. Their ability to envision, invest, and lead has far-reaching effects that extend beyond the immediate success of their businesses. By driving forward-thinking policies, creating job opportunities, and leading innovation, tycoons play a pivotal role in fueling economic progress and ensuring the prosperity of future generations.
