IVA Radio Network eZine April/May by IVA Radio Network

IVA Radio Network eZine April/May 2011 1

Laura Denktash

Debra Woog

Embracing Self & Growing Profits p. 26

Books, Branding and Brilliance p. 28

The Connect2Corporate President works with women entrepreneurs on growing their profits. Don’t miss her.

She’ll be making two appearances this Spring to talk about branding and publishing.

April / May 2011

Advice from the “60 Minutes or Less to Success Radio” network

SPOTLIGHT GUEST

Best Advertising Strategies for Small Businesses

Cheryl Bannerman Job Seekers

3 Ways to Customize Your Resume to Get The Job You Want p. 12

P. 29

Author of a “live diary” that grabs you and won’t let go p. 21

Vaughn Ripley He’s a hemophiliac who is also the oldest living person with AIDS, his story p. 27

Music News Musicians and CD Duplication p. 33

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Cover Story:

12|3 ways to customize your resume to get the job that you want

29 |

Best Advertising for Small Businesses

In todayâ&#x20AC;&#x2122;s economy more than ever you must advertise to stay in business.

16|7 Advantages to Buying Plus-Size Wedding Lingerie Online

20|IVA Writes Now Editorial

Writing SEO for A Living

Paulette Jones Returns .

25|Career Shift During Recessions 26|KIVA Career Talk Radio Debra Woog in April Helping Women Entrepreneurs

28|KIVA Biz Talk Laura Denktash Spring Branding in April & May

Vaughn Ripley is the oldest living person with AIDS.

He is also a hemophiliac join us for his story.

21 Cheryl D. Bannerman

5 IVA Radio Network eZine April/May 2011

In Every Issue

6 |Editorâ&#x20AC;&#x2122;s Notes 7 |Testimonials

Author Dr. Ande

8 |April Calendar

9 |May Calendar 34 |Advertising & Sales

33 | Musicians & CD Duplication

Are you getting the best distribution system you can from your duplexes?

30 Dr. Richard Norris Returns

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Networking Improves Relationships When people use the term networking it comes with the connotation that you are “selling something”. This is unfortunate because you are selling something to someone every day of your life. Whether you are trying to convince that perfect woman to say “yes” to a date or marriage” you or you are trying to convince your parents to let you stay out on a school night. You are networking in one form or another.

60 Minutes or Less to Success

A d v e r t i s i n g Phone: 888.883.6402 ext. 108 Email: ads_sales@ivaradionetwork.com Selling the IVA Radio eZine Or Products in Your Store Phone: 888.883.6402 ext. 106 Email: ads_sales@ivaradionetwork.com Website: www.ivaradionetwork.com Send All Correspondence To: 10824 Olson Drive, Suite C188, Rancho Cordova, CA 95670. Please include your name, mailing and email addresses, and telephone number with any correspondence. IVA Radio Network is not responsible for returning unsolicited manuscripts, CDs, DVDs, or other media unless a SASE is included.

It’s the give and take of all relationships that builds the network and once you give your word or someone extends that trust to you; live by your bond. Strive to only say what you can do then do what you say.

Publisher: Oubliette Publishing Website: www.oubliettepublishing.com

Not only will this build your credibility within your network it will extend beyond your wildest dreams and filter into every aspect of your life. Build your networks on honesty, trust and character. These are the foundations of strong networks and relationships.

Subscription: Electronic Media (iPad, iPhone, etc.) rates vary depending on app selected. Physical subscription is as follows: US: 1 year, $32.95, 2 years, $61.00, 3 years, $89.00. Canada 1 year, $42.95, 2 years, $78.95, 3 years, $124.00. Expedited Delivery Service: Domestic first class add $15/year. Canadian air, add US$20/year. International air add US$20/year. Payable in U.S.. Funds drawn on a U.S. Bank. (Canadian price includes GST, BN 12271 3209 RT.) Copyright © 2010, Oubliette Publishing. Printed in U.S.A. Title registered as trademark. All rights reserved.

Contact the Writer Send us an email Customer Service & Subscription Questions client_services@ ivaradionetwork.com General queries, Submissions & letters inquires@ivaradionetwork.com

IVA Radio Network’s mission is to inspire, instruct, inform and promote success in business, career, entertainment, media, and writing at all levels. “ ”

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Larry Braman on KIVA B&C Talk Radio Hi Dr. Ande, It was a pleasure chatting with you this morning. Hope it was informative for you and your audience, and that we have an opportunity to do it again soon. THANKS AGAIN! Larry Larry Braman, President

James Thomas on KIVA B&C Talk Radio Dr. Ande, It was a pleasure being on your show and sharing some information with your audience. I hope I provided the kind of information your audience needed. If I wasn't clear regarding my web site it was: www.thetransitionroadmap.com

GLOBAL CAREER Consulting & Placement "Your next job...faster." (213) 300 9887 LBraman@GlobalCareerCP.com www.GlobalCareerCP.com LINKED IN: http://tinyurl.com/GCCPgroup TWITTER: http://twitter.com/NextJobFaster FACEBOOK: http://www.facebook.com/GlobalCareer

All the best, Jim

DJ Puddee on IVA Radio Plays Dr. Ande, Thank you so much for having me on your show. With 26 years of experience in the industry it’s good to be able to share it with others. Thanks DJ Puddee Slamin’ Fat Beatz Media & Promotion www.sfbmp.com

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April 2011 Monday

Tuesday

Wednesday

Thursday

Friday

IVA Writes Now!

KIVA Career Talk Radio

Jonathan Maxwell 9am Pacific/Noon Eastern

10am Pacific/1pm Eastern

IVA Writes Now!

KIVA Biz Talk Laura Denktash

Alex Clair 10am Pacific/1pm Eastern

12 11 IVA Radio Tips & Tactics 6am

IVA Writes Now!

Paulette Jones 9am Pacific/Noon Eastern

IVA Writes Now!

Hilary LiDestri 10am Pacific/1pm Eastern

18 Passover

11am Pacific/2pm Eastern

22 IVA Radio Plays 5pm

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Joe USA 11am Pacific/2pm Eastern

20 KIVA B&C Talk Radio

Sidney Potter 9am Pacific/Noon Eastern

Khadi Madama

IVA Writes Now!

10am - Noon Pacific Noon - 2pm Eastern

10am Pacific/1pm Eastern

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KIVA Career Talk Radio

10 am Pacific/Noon Eastern

Gray McQuarrie

IVA Radio Tips & Tactics 6am

15 IVA Radio Plays 5pm

10am Pacific/Noon Eastern

IVA Writes Now!

Ryan VanCleave

KIVA Career Talk Radio

AJ Scudiere

IVA Radio Plays 5pm

Debra Woog

Debra Laur 10am Pacific/Noon Eastern

KIVA Biz Talk

TonyHR4Change 11am Pacific/2pm Eastern

29 IVA Radio Plays 5pam

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May 2011 Monday

Tuesday 3

Wednesday Thursday 4

IVA Writes Now!

KIVA Career Talk

Mo Stegael

Deborah Akbar

9am Pacific/Noon Eastern

11am Pacific/1pm Eastern

Friday 6 IVA Radio Plays 5PM

IVA Writes Now! Alexander T. Devereux 10am Pacific/1pm Eastern

9 IVA Radio Tips & Tactics

10 IVA Writes Now!

Lanaia Lee

KIVA Talk Radio Vaughn Ripley

13 IVA Radio Plays 5PM

10am Pacific/1pm Eastern

6AM

10am Pacific/1pm Eastern

16 IVA Radio Tips & Tactics

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Laura Denktash

5PM

6AM

10am Pacific/1pm Eastern

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KIVA B&C Talk Radio

Cheryl Bannerman 9am Pacific/Noon Eastern

Dr. Richard Norris 9am - Noon Pacific/ Noon - 2pm Eastern

IVA Writes Now!

Francee Bouvenir 10am Pacific/1pm Eastern

Memorial Day

IVA Radio Tips & Tactics 6AM

27 IVA Radio Plays 5PM

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3 Ways to Customize Your Resume To Get The Job You Want While most resumes appear to look the same on the surface, there are key areas that differentiate well-written winning resumes from those that never make it into the hands of the hiring managers. To customize your resume for the job that you want, pay attention to the following three elements: resume style, career objective, and personal profile.

achievements. Most people make a mistake of including generic statements under their career objective. To be effective, your statement must tell a potential employer that you know what kind of job you want, what experience you have in order to get the position, and what you are willing do to become a successful professional with the company.

The layout and the style of your resume are as important as the information you are including about your experience and qualifications. The two most commonly used resume styles are chronological and functional. Chronological resume calls for listing your professional expertise in order, much like the name implies, and is used those with some to extensive professional experience. Functional resume showcases your experience by the type of qualifications you have, and is typically used by those lacking professional experience or those changing careers. While there are no set rules on determining the best resume style to use, it is important to keep in mind that the resume format can help or hurt your chances to put your best foot forward. You will want to pick the format that will best highlight your qualifications and your experience. Thus, it is important to understand the difference between the two, as well as research which format is more preferred in the field of your choice.

While your career objective tells your potential employer why you are applying for the job at their organization, your professional profile sells your expertise and convinces the employer that you are the best candidate for the job. Your professional summary/profile gives you the opportunity to differentiate yourself, and give your employer an insight into you. Two commonly made mistakes for this section of the resume are poor writing and inclusion of personal information. Note that your age; ethnicity, gender, religious affiliations, etc. do not make a difference on how you handle yourself as a business professional. Such information should never be included in a resume or any job application materials (even when asked on a job application, such information is optional and is for demographics study only).

Career objective is very important to your resume. While there is an ongoing debate about the need for listing your objective on your resume, choosing to include this goal statement shows that you have given your professional growth some serious thought. Consider your career objective as the first impression you make on your potential employer. Make sure that your goals are specific and directional in terms of industry, position title, and future professional

Make sure this section is well written and errorfree. Strong positive statements about your expertise will give a good first impression to your employer. Make sure to proofread the whole resume, with emphasis to this section, as it appears at the start of your resume. An effective personal statement must leave your employer with an impression that you are confident, credible, and professional. Keep in mind â&#x20AC;&#x201C; your resume is your sales pitch, demonstrating your qualifications and experience to your potential employer. Seize the opportunity to put your best foot forward and you will reap the rewards.

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Mondays, 6AM Pacific/Eastern

www.blogtalkradio.com/ivaradionetwork

s p i T g n i k Jo b S e e

Resume Writing Tactic s

Social Networking for Job Hunting

Hidden Job Market Locating

Interviewing Techniques

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7 Advantages to Buying Plus-Size Wedding Lingerie Online Wedding lingerie is an important part of a bride's trousseau because it allows a bride to feel elegant, desirable and sexy. However, plus size brides often face a challenge finding wedding lingerie that will fit properly and look alluring for their special day and honeymoon. By shopping online, the full-figured bride can easily find affordable, flattering, stylish, sexy plus size wedding lingerie! There are many online lingerie stores that carry a large selection of plus size wedding lingerie. Many of these merchants focus exclusively on providing plus size lingerie that enhances and flatters the sensuous curves of fuller figures. These plus size lingerie stores strive to provide quality products that provide the same sexy feel as smaller sized intimates, with fuller coverage that many plus size women prefer. By shopping online at one of the top plus size lingerie stores, the full-figured bride can find a variety of wedding lingerie, including baby dolls, bustiers, corsets, teddies, fantasy costumes, leather, as well as tantalizing treats and accessories! Many of these merchants offer super plus size lingerie in sizes up to 6X, to fit the fullest plus size figures. There are many advantages to buying plus size wedding lingerie online. They include:

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Ÿ Free shipping Many of the top online plus size lingerie stores offer free standard shipping for newsletter and email subscribers, for purchases shipped inside the continental U.S. or for lingerie purchases over a certain amount. Ÿ First time discounts and gifts Many of the top online plus size lingerie stores offer discounts for first time shoppers. The best lingerie merchants offer free gifts and frequent buyer rewards. Ÿ Easy return policies The best online plus size lingerie stores allow unworn items to be returned for a refund, exchange or store credit. Ÿ Email lists and newsletters The top online plus size lingerie merchants offer email and newsletter subscriptions that feature the latest plus size lingerie news, sales, specials and coupons. Ÿ Discreet packaging The best online plus size lingerie stores will ship lingerie orders in plain packaging. The words “plus size wedding lingerie” will not appear on the outside of the package. Ÿ Selection The top online plus size lingerie stores offer a wide variety of plus size wedding lingerie in sizes and styles above and beyond what the full-figured bride could expect to find in retail stores. Ÿ Privacy The full-figured woman can shop for plus size wedding lingerie in the comfort and privacy of her

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7 Advantages to Buying Plus-Size

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Wedding Lingerie Online Cont. own home.

By shopping online, finding pretty plus size wedding lingerie can be a breeze! The full-figured bride can find a great selection of sophisticated and flattering plus size wedding lingerie that will help make her look and feel sexy, confident, and beautiful on her wedding day!

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Tuesdays 10am Pacific 1pm Eastern

www.ivawritesnow.com We have the established authors and publishers to give you the tips to become a successful writer here weekly! Tune us in and listen or ask your questions directly In our chat room or call in: 347.994.2414 Copyright (c) MMXI | IVA Radio Network | All Rights Reserved.

19 IVA Radio Network eZine April/May 2011

Paulette Jones Paulette Jones, born and nurtured in the city of New Orleans, during the turbulent 1960’s where she attended the public school system. It wasn’t until she was an adult that she realized she had a gift, the gift of storytelling. In 2009 she embarked on a new career that would take her back to a possibility, that she had almost forgotten and if not for Hurricane Katrina she may not have remembered. Paulette Jones was first recognized when three of her stage plays were performed at the Black Repertory Theater in Berkeley, Ca. Paulette’s return to writing also came with another career as she also began her own publishing house, Your Time Publishing.

About the Company Your Time Publishing is a publishing house that was created for the writers who had no outlet for their stories. For years writers talk about not being able to share their stories with others and how it is almost impossible to get a publishing house to look at your work, let alone publish it.

About the Book In the 1930’s a fathers’ betrayal and a child’s disbelief are the basis for this novel. The story is about families, traditions, tragedy, survival and restoration. The stories are poignant, brutal in their honesty and will grip your very soul. Paulette does a brilliant job delivery a story that depicts a hidden side of Americana.

New Orleans native and gifted story teller Paulette Jones will rejoin us on April 12, 9 AM Pacific/Noon Eastern.

With the technology available to give writers an opportunity to be published, Your Time Publishing opened its doors, January 4, 2010. Since then they have several books in print, with even more projects in various stages of publication and are in negotiations with five authors. www.yourtimepublishing.com/

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Writing SEO for A Living Sometimes if you get good enough at writing SEO you start considering doing it for a living. Be warned however --this is not a career for people who are perfectionist or who see it as a way to having a reputation as an expert advertising copywriter. If you want to research the SEO writing market go to the big writing auction sites like Elance and Guru. This will give you a good idea of the low pay involved in such a career. You will also notice that the individuals with the least feedback and work on there are those that have the idea that they will be selling high quality writing on the Internet. This is not the market nowadays. Lower priced writing that is done for cheap is what most business people on the Internet are willing to pay for. Most of them are likely to have less education then you and also have no real idea what great writing is. Great writing, which is what the mass majority of Americans, which have a Grade Four Reading level, can read. So this is not really the arena to start writing like Shakespeare. For instance on Elance there are many writers from the United States stuck in offline world prices for their work from 1988. You see them bidding for jobs at a dollar a word. However the going price is more like a cent a word and they have no idea that the market has changed to favor outsourcing from India. They have nothing to offer a

client of value except for a resume dripping with obsolete education. Unfortunately what they teach you as an English major is not the skill set that you need to please the client who wants SEO articles done. If you truly are a great talent then you go to an offline agency that may be able to place you in the right writing job for the right price. SEO writing is not for those who canâ&#x20AC;&#x2122;t tolerate mediocrity as often-bad grammar and misspelled words are actually part of achieving this type of content.

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21 IVA Radio Network eZine April/May 2011

Cheryl Bannerman Author | CEO | Mother Cheryl D. Bannerman, author of Black Child to Black Woman, creates works of fiction that incorporate many of her life experiences. She is an avid reader of mystery books. When she is not writing or spending time with her eleven year old daughter she is a CEO of a virtual training company based in Central New Jersey. Her company creates classroom training materials, eLearning modules, job aides and much more for corporate employees and their clients.

About the Book Black Child to Black Woman is a â&#x20AC;&#x2DC;live diaryâ&#x20AC;&#x2122; experience that will grab your attention right from the start. It chronicles the journey of Tara Walker from childhood to adulthood.

Cheryl will be our guest on May 24th at 9am Pacific/Noon Eastern. Join us for her interview on IVA Writes Now!

She documents her experiences, family life, successes, and failures as she interprets life. As Tara struggles to keep her head above water; she fights through the tribulations of life and grows into a brilliant and successful and thriving woman. Available online and in stores at Borders, Amazon, Barnes & Noble, and all other fine bookstores.

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Dr. Ande Ÿ Author Ÿ Business Owner Ÿ DJ Ÿ Media Producer Ÿ Speaker Ÿ Trainer

Tune in weekdays www.ivaradionetwork.com Let her interviews help you find success in your career and business Success advocate and author of the Temporary Employee’s Handbook and her newly penned Raven’s Cross Inn series, Dr. Ande believes in promoting success. She launched the IVA Radio Network to help job seekers and people in career transition find resources and regain hope during what has become a nightmare in employment history. The show now reaches over 12K listeners weekly and is continuing to gain momentum and grow.

The successful launch of her spin off programming on KIVA B&C Talk Radio has achieved and audience of 2K listeners in the first month on the air with little advertising. This segment focuses on helping people who are making the leap from employee to entrepreneur as well as SOHO, Small Business, Medium Enterprise and Non-profits. Always available to help people seeking advice on career transition, small or medium size business ventures or with writing and publishing. For more information on her and her background please visit her at www.iolande.net.

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Business or Careers If you have questions We have answers

Wednesdays 10 AM Pacific Time www.kivabandctalkradio.com

Call in 888.492.0308 x102

25 IVA Radio Network eZine April/May 2011

Career Shift during Recession One of the ways to cope with recession is considering a career shift. Not too many likes the idea of changing career plans during a downturn. However, if you have already felt the effect of recession – say you’ve been laid off, why not give a different career path a chance, right? It may not have quickly crossed your mind to prioritize job security when choosing a job. However, whether you are choosing your first job or making a switch, it can be helpful, particularly during our present economic situation. Indeed, no job is 100% secure.

doing their best to get more deductions. More people are monitoring their books, so the demand for auditors or accountants is much greater.

But there are some industries that have workers feeling more confident that even if they get fired, the demand is so great that finding another job would be very easy.

Pharmaceuticals As long as physicians prescribe drugs, people are still going to take them. This means that if you are working as a pharmacist or as a quality assurance analyst in pharmaceutical laboratory, you are in good hands.

So how do you choose a career that’s right for you during a recession? Here are some recession-proof careers that are worthy of consideration: Education There is a great shortage of teachers. No matter how down the economy is, teachers will always be indemand. Children will continue to go to school. Also, lots of unemployed adults may decide to further their education. Although teaching is not one of the highestpaid careers there is, making only about $30,000 to $45,000 a year, people will still settle for a career that does not earn more because they are tired of being unemployed for a long time. This is especially true for those who would want to try something new anyway or those who despise the roller-coaster rid that a corporate life offers.

Energy and Utilities Energy consumers may cut back, but the consumption will not stop. The same with utilities, people will still light their homes. So, jobs like maintenance and utility administration prove to be more stable than others during a recession.

Military Since the military is always hiring, particularly during wartime, during a recession soldiers will not be that affected. Serving the military also means that most of your living expenses will be covered. Security Recession does not stop crime. With the increase in layoffs, more people are considering robbing banks and doing other crimes. So, the need for security workers becomes greater. Environmental Sciences The convenient truth is that the eco-friendly trend is not going anywhere. This means that choosing a

Healthcare Job hunters with Information Technology background are said to be a good fit to the healthcare industry – particularly nursing. This is because Nursing is an information-driven career. And, it is one useful career during a recession because healthcare is an industry that does not usually get affected during these times. Auditing Auditors are also usually unaffected by downturns. In a recession, individuals and firms are more probably

26 IVA Radio Network eZine Feb/Mar 2011

www.kivacareertalkradio.com

Debra Woog Wednesday, April 6, 10 AM Pacific Debra A. Woog, President of Connect2 Corporation (www.connecttwo.com), coaches women entrepreneurs to accelerate personal and enterprise growth with profit-enhancing marketing, technology, management and personal best practices. With twenty years of experience in corporate and academic settings, she knows first hand how challenging it can be to lead a fulfilling career and also be a healthy, present family member and friend.

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Committed to making a positive impact on others by living her purpose and passions in accordance with her priorities, she created the Brilliance-Based Business Success Systemâ&#x201E;˘ for experts, educators, consultants, healing professionals and creative professionals. Debra earned her B.A. in Psychology and American Studies from Wellesley College and an MBA from the MIT Sloan School of Management.

www.tinyurl.com/voicefollow

Debra is also a mother and relishes time with her son and daughter when they're not at elementary school.

27 IVA Radio Network eZine April/May 2011

Special May Spotlight Guest Vaugn Ripley Wednesday, May 11, 10 AM Pacific Time Vaughn Ripley has been writing all of his life. Born in Washington D.C. in 1967, and raised in the D.C. metropolitan area, he is a professional database administrator. Born a hemophiliac he has wrestled with Hepatitis C, which he recently beat after enduring a yearlong battle with medicine. He has also fought and continues to fight for more than twenty-three years in a battle with HIV and AIDS.

He lives with his wife Kristine, their daughter, Trinity and their son, Xander, in Maryland. He has completed his first book: Survivor: One Manâ&#x20AC;&#x2122;s Battle with HIV, Hemophilia, and Hepatitis C

Vaughn is one of the longest living HIV+ people on the planet. He and his wife went through many hardships and tribulations to finally have two children via in vitro fertilization. Vaughn has spent time racing motorcycles on the street and track. He excelled at rock climbing for more than seven years and attempted to climb Mount Rainier. He ran in and completed the New Orleans Mardi Gras Marathon, raising more than $3,500 for AIDS care giving and research. He is a certified personal trainer and adamantly works out to stay healthy, fit and trim. Along with his adrenaline and fitness related hobbies, Vaughn is also an avid guitarist with a thirst for musical theory. In his spare time Vaughn enjoys writing, playing the guitar, weight lifting, mountain biking, four wheeling, and dabbling in poker.

He will be joining us for this special edition of KIVA B&C Talk Radio. We invite you to join us too.

www.kivabandctalkradio.com

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www.kivabiztalk.com

Laura Denktash Her business writing experience has led her to consulting positions in the aerospace, semi-conductor, world-wide shipping, manufacturing, and construction industries. She has served as an examiner for the California Council for Excellence, a statelevel agency for the promotion of the Baldrige Criteria for Performance Excellence.

Laura Denktash is a passionate serial entrepreneur. A writer with 16 years of experience and newly acquired internet marketing skills, Laura is able to offer her clients cutting-edge marketing methods. She quickly assesses the best plan of action, stressing the creation of a strong marketing campaign individually designed for author and book—from the time the book idea is conceived. She works with her clients to create their personal brand, emphasizing their uniqueness. The focus is target and niche marketing. She teaches her clients how to utilize all the current methods of internet and social media marketing. She helps them identify their customer, build relationships, and begin marketing as they write. This helps to establish the necessary “author’s platform,” a key ingredient for success.

In 2006 she submitted a written application for her company for the California version, the CAPE Award. Her efforts were rewarded with the prestigious Prospector Award. She has appeared on local television shows demonstrating how to cook with roses, and is a popular guest for radio and teleseminars. Her creativity, enthusiasm, and strong commitment to quality are unwavering. Join Dr. Ande for this lively interview on KIVA B&C Talk Radio.

Wednesday, April 6th 11AM Pacific Time

www.kivabiztalk.com

29 IVA Radio Network eZine April/May 2011

Cover Story

Best Advertising for Small Businesses

The best advertising, whether for a small business or large, is advertising that works. The price a small business owner pays for advertising would not be an issue if the outcome of the ad was known. If a small business owner had a choice of paying $1000 a month for advertising that brought in a guarantee of at least $2000 a month profit, or paying $500 a month for advertising that brought in $750 worth of profit a month, there would be no hesitation. That savvy small business owner would gladly shell out $1000 each month for the advertising. Small business advertising has no such guarantees however. Itâ&#x20AC;&#x2122;s not like buying a refrigerator that is guaranteed to keep the milk and eggs cold. $1000 of advertising might bring $8000 of profit, or it might bring in zero. So, whatâ&#x20AC;&#x2122;s a small business owner to do, especially if faced with a limited budget?

expensive buy because the small business advertiser is buying the local neighborhood instead of the total metropolitan circulation of the metropolitan paper. Companies such as YourHub, a product of the Denver Post and Rocky Mountain News, are licensing these citizen media sites to other newspapers in other areas and those welcome small business advertising and discount the price. They also encourage citizen journalism. The small business owner can contribute articles, photos and local stories, although the paper will undoubtedly edit something too unabashedly self-serving. This is still a great way for a local entrepreneur to introduce himself or herself to the neighbors in a friendly, casual and soft sell way.

The best answer is to use small business advertising that only charges the owner when and if it works. There are several ways of doing this. The primary method is called pay per click. This Internet option is available with numerous online merchant sites as well as hundreds of newspapers across the country and the globe. Simply put, a small business agrees to pay a specified amount to the publisher, or the merchant site, for each ad that entices a consumer to come to the small business site. The price paid is generally an amount that the small business owner has bid on. More and more newspapers are offering this option as they struggle to maintain competitive online with eBay, Craigslist and other pure play classified and marketplace sites. Another option for pay per click and inexpensive advertising for a small business that wants to concentrate on local customers is with regional publications or some of the larger metropolitan newspapers and groups that are introducing citizen media sites. These zoned products offer a much less

Listen to KIVA B & C Talk Radio Wednesdays starting at 10am Pacific Time For the best advice on small Business & Careers.

www.blogtalkradio.com/kivaradio

30 IVA Radio Network eZine April/May 2011

Dr. Richard Norris He has been unemployed 3 times with the longest period being 18 months post 9/11 which happened 3 days before my MBA and led to my new career finishing before I started.

starting a business, perseverance and making the world’s best banana and chocolate chip muffins! There’ll be fun, laughter, trading of business and career tips and advice so don’t miss out on this opportunity to talk to the international business coach, right here on KIVA B&C Talk Radio.

Wednesday, May 25th 9AM Pacific Time

www.kivabandctalkradio.com

He trained as a competitive swimmer 23 years training 4.5 hours/day, 6 days/week swimming >69,000 metres/week! He attended 11 years in college which lead to a degree in veterinary medicine, two postgraduate qualifications in internal medicine and opthalmology and an MBA. That’s Dr. Richard Norris. He’s an intrepid entrepreneur who has coached several hundred businesses in one way shape or form and even franchised one client in 11 months and sold rights to 100 (and the business plan accepted by the bank was a mindmap!).

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And weâ&#x20AC;&#x2122;ll see how we can help your promotion out. Signed & Unsigned musical artists & Indie filmmakers welcomed.

32 IVA Radio Network eZine April/May 2011

Continued from Page 23 Recently, Dr. Ande entered into a partnership with Slaminâ&#x20AC;&#x2122; Fat Beatz Media and Promotion. The aim is to expand the musical reach for both companies by aiding new indie artists with their careers, branding and promotion. You can find Dr. Ande hosting several radio programs on Slamin Fat Beatz Radio. Visit www.sfbmp.com to listen.

Continued from Page 25

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career in environment-care-related industries can be a good career choice. Government Working for the government can be one of your best choices during this downturn. This is because many stable jobs can be found in the federal government. The government will not cease from functioning even during crisis.

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33 IVA Radio Network eZine April/May 2011

Musicians and CD Duplication These days, technology is always available for any inspiring musician to record, create, and even duplicate CDs. The duplication of CDs will involve CD-R media. CD-R media prices have dropped a lot over the last several years, making them affordable for anyone who wants to use them.

just right for musicians looking to make profit off of their CDs.

If your band is ready to start selling CDs, your best option may be to have your CDs replicated. Replicated CDs are the same CDs that you'll find in music stores by major label artists. They all have excellent artwork printed on the CD inserts, nice tray card inserts, screened art on the CD, and they are even shrink wrapped. The retail CDs that you buy aren't duplicated, they are replicated. This means that an exact replica of your master CD has been stamped out on all of the other CDs. If you are serious about selling your music for profit, replication is the way to go. The fact is, most stores simply won't sell duplicated CDs. Duplicated CDs can be against the law, which is the main reason retail stores simply won't carry them. Replicated CDs let the stores know that the CD is legit, and they will almost always carry those CDs. For musicians and inspiring bands, CD duplication can tend to be a bit more expensive than that of replication. To duplicate CDs, you need a computer with a CD burner, your CD-R media, cases, and a lot of man hours. With CD replication, you can get many more copies, professional artwork, a barcode for inventory, and cases included. Replication is obviously to expensive for those looking to simply back up pictures and data on a personal computer, although the prices are

34 IVA Radio Network eZine April/May 2011

Contact us about our great advertising packages and promotional specials. Advertising in our eZine or physical magazine (6 issues a year). We also offer audio advertising on our broadcasts which will allow you to place ads heard via our apps on iTunes, iPhone, & iPad Make yourself visible to our worldwide network. Contact us today about getting your message out to our network! www.advertise.ivaradionetwork.com

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IVA Radio Network eZine April/May 2011 35 35 IVA Radio Network eZine April/May 2011

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