V E R .0 1 PA RT I • 2 0 1 8
brand manual
content
1.0
2.0 2.1
about
brand
5.0
3.0 4.0 logo
6.0
values
type
colors
media
7.0
assets
Banger* label represents artists from the cutting edge of the skate and art fueled spectrum focusing on the exploration of forward-thinking visual concepts and lifestyle. We push skating versus design culture, creating a mixture of a lifefeeding elements for pioneering individuals who aren't afraid to break away from the mass and are so unique in their abilities that their ever-growing audiences follow their own continual experimentation.
section 01
about
We support and help artists with in-depth understanding of visual arts or skating, and who are able to create unique and unprecedented visual structures and reimagined concepts, pioneers who work to expand the frontiers of their respective genres. We aim to reach new frontier and providing ground-breaking contexts through our works. Our objective is to bring to our collective of artists and skaters, vision of the future into the present to assist in the creation of a world in which skate-art experimentation has the focus it deserves, experiences and arts that inspire, challenge and provide jaw-dropping moments and exquisite memories can thrive.
team
Banger* is a trademark created by three newbies with love of skating, art and design... ...and thats what moved us to create a brand which inspired and connected us! These combination bang us and we create a loud explosive fireworks called Banger* Warning: Skate safely! For best protection wear a safety helmet, as well as knee, elbow, wrist protection and flat soled shoes. Skateboarding is a dangerous activity. Avoid high speeds and going down hills. Even at low speeds, serious injury or death can occur.
section 02
brand
Use of safety gear, taking lessons, riding responsibly within your skill level and abilities, as well as using common sense, can all reduce the risk of serious injuries or death. Know how to stop your skateboard before you start skating. Follow all traffic and pedestrian rules. Check all nuts and bolts, from time to time, for proper adjustment and tightness. Skateboarding accidents happen, so you should always know what to do in emergency situations.
Don't panic!!!
l o a d i n g
l o g o
a n d
b r a n d
v i s u a l
Banger* collaborate wear, media and shoping via different channels:
shop Đ° place that will connect people, ideas, ideals, fashion, skating and selling new and old skate items.
section 02
brand values
skate ware Đľverything related to clothing, fashion and accessories for skate and other extreme sports.
tv all media like: photogrpahy, design, illustration, fashion and everything connected with art...
The BANGER* or Corporate Logo comprises two elements, the logo symbol and logo type.
clearspace full logo
The Logo Star is a powerful symbol from the modern digital world called Asterisk. Its clear and easy understandable sign that evoke more action to come...
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The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of graffiti style letters. The typeface is Axiforma and has also been chosen to compliment and balance perfectly with the logo symbol.
0.5 x
construction
main logo & logo symbol 1
/2 x
1
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1
section 03
logo
x
1
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1
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x
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minimum logo sizes
full logo minimum size: 20 mm x 6 mm
40 mm
30 mm
20 mm
The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Blue and Green.
logo light version
logo dark version
It is a fresh and appealing blend of colours chosen for their strong combination modern - classic - timeless. The Colours have been selected according to international Pantone standards as shown below and are easily implemented.
The Logo Dark Version
will be used when the backround color ist light colored.
logo A
PANTONE 7694 CP
logo B
PANTONE 7466 CP
logo C
Process Black
The Logo Light Version
will be used when the backround color ist dark colored.
Recommended formats are:
section 03
logo
.eps | .ai | .pdf | .png | .jpg | .tiff
Attention:
Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Iconic Ltd. if you have any questions or need further help.
section 04
colors
Colors are one of the most important things to transfer a brand to the customers.
pantone 7694 CP
pantone 7466 CP
colour variations
section 04
color wheel
colour wheel
colour percentage 7466 CP
Cool Gray 11 C
7694 CP
100%
100%
100%
90%
90%
90%
80%
80%
80%
70%
70%
70%
60%
60%
60%
50%
50%
50%
40%
40%
40%
30%
30%
30%
20%
20%
20%
10%
10%
15%
0%
0%
0%
PRIMARY
SECONDARY DARK GREY
LIGHT GREY
VIOLET ACCENT
CMYK 86 0 32 0
CMYK 100 57 9 52
CMYK 44 34 22 77
CMYK 4248
CMYK 97 100 0 30
HEX/HTML 00B0B9
HEX/HTML 124A70
HEX/HTML 55565B
HEX/HTML DDDDDA
HEX/HTML 250E62
RGB 0 176 185
RGB 18 74 112
RGB 85 86 91
RGB 221 221 218
RGB 37 14 98
Pantone 7466 CP
Pantone 7694 CP
Pantone Pantone Cool Grey 11 CP Cool Grey 1 CP
Pantone 2755 C
the font
section 05
typography
typography and hierarchy
Typography plays an important role in communicating an overall tone and quality. Careful use of typography enhances our personality and ensures clarity and harmony in all Banger*.Inc communications. We have selected AXIFORMA to help inject energy and enthusiasm into the entire Banger* skate ware visions as the primary corporate typeface.
AXIFORMA Black
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Cyrilic
А Б В Г Д Е Ж З И Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я а б в г д е ж з и й к л м н о п р с т у ф х ц ч ш щ ю я
Figures
Special Characters
012 34567890 ! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç
l o a d i n g
s t a t i o n e r y
a n d
u s a g e
This shows the approved layouts with the primary elements of the Banger* corporate system.
stationery
name surname
+359 89 606 6666
Plovdiv 4000, Rodopi Str. 111 www.banger.bg ¡ shop@banger.bg
banger* skate shop +359 89 606 6666
www.banger.bg ¡ shop@banger.bg
Sofia 1000, Vitosha Str. 111
section 06
bussiness cards
leaflet, pamphlet, sheet
section 06
stationery
Banger* label
represents artists from the cutting edge of the skate and art fueled spectrum focusing on the exploration of forward-thinking visual concepts and lifestyle. We push skating versus design culture, creating a mixture of a lifefeeding elements for pioneering individuals who aren't afraid to break away from the mass and are so unique in their abilities that their ever-growing audiences follow their own continual experimentation. We support and help artists with in-depth understanding of visual arts or skating, and who are able to create unique and unprecedented visual structures and reimagined concepts, pioneers who work to expand the frontiers of their respective genres. We aim to reach new frontier and providing ground-breaking contexts through our works. Our objective is to bring to our collective of artists and skaters, vision of the future into the present - to assist in the creation of a world in which skate-art experimentation has the focus it deserves, experiences and arts that inspire, challenge and provide jaw-dropping moments and exquisite memories can thrive.
20%
Discount voucher
webdesign and internet
section 06
usage
l o a d i n g . . .
d e s i g n
&
a r t w o r k s
media and phones
section 06
usage
d e s i g n
d e s i g n
&
&
a r t w o r k s
a r t w o r k s
d e s i g n
&
a r t w o r k s
usage section 06
outdoor
outdoor
2 0
% section 06
usage
sale
2 0
% sale
l o a d i n g
b r a n d i n g
s e t
&
a s s e t s
This shows the approved layouts with the primary elements of the Banger* corporate system.
apparel section 07
hat
apparel section 07
t-shirt
apparel section 07
hoodie
equipment section 07
cars and vehicles
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l o a d i n g
d e s i g n
&
a r t w o r k s