Indigo Book of Ideas 2016

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Everything IS DESIGNED OUR JOB AS DESIGNERS IS TO

D E S I G N W I T H I N T E N T, S O T H AT T H E O B J E C T S WE DESIGN, FUNCTION AS THEY ARE SUPPOSED TO, FOR THOSE WHO NEED THEM AND USE THEM.

v i s ua l g o o d s made w it h

l ov e

design division of

o f fs e t g ro u p

harsh l if e s t y le

R i s e A n d R i s e Aga i n

L i n e s B e co m e S h a p e s !

{лаборатория ? за графичен + дизайн и креативни идеи за успешен бизнес и запомнящи се кампаний! # създадена през далечната 2015г. в помощ на офсет груп}

OUR DESIGN SERVICES INCLUDE:

FLYERS, POSTERS, BANNERS, BROCHURES, ALBUMS, PUBLICATION DESIGN, MARKETING MATERIALS, BRAND IDENTITY MATERIALS, PHOTO RETOUCHING, ENVELOPES, FOLDERS, ADVERTISING MATERIALS, PACKAGING DESIGN, OUTDOOR ADVERTISEMENT, MULTIMEDIA PRESENTATION DESIGN, PICTURE POST WORK, PHOTO SHOOTING ETC.

OUR BRAND IDENTITY SERVICES INCLUDE: LOGO DE S I GN , B US I NESS CA R DS , STAT I O N ERY, BRAN D I N G M AT ER I A LS , P R ES E NTA TION DES I GN , PROPOSA L DES I G N, B O O K L ETS, LEAFL E TS , V I NY L B A NNE R S , MAG A ZINES AND B OOKS E TC .

OUR DATA VISUALIZATION SERVICES INCLUDE: DATA GENERATED GRAPHICS & INFORMATION DESIGN, DATA VISUALIZATION, VISUAL PRESS RELEASES, IDEA GENERATION, INFOGRAPHICS, INTERACTIVE AND MOTION GRAPHICS

лаборатория? за гра фичен+дизайн и кре ативни идеи за успе шен бизнес и запом нящи се кампаний! създадена през далеч ната 2015г. в помо на www.офсет @ гру

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our services

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CREATIVE PRODUCTION

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STORY \\\///

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IN THE PAGES THAT FOLLOW,

YO U

WIL L G AIN A G L IMP S E I NTO TH E DESI GNI NG, PRODUCI NG A ND P R INT ING P RO CES S - T RENDS, TECH NOLOGI ES A ND TECH NI QUES. ALSO O B SE RVAT IO NS AND INSIG HTS, ACROSS A G A M U T OF BRA NDING, INNOVAT IO NS AND DESIG N . YOU ’LL BE R EWAR DED WITH KN OWL ED GE T H AT EN RICHES YOUR DECIS ION-MAKING ABILITY TO BRIN G TA N GIBL E BOT TO M-LINE BENEFITS TO YOUR BUSINESS, AND AN U NDE RS TANDI NG T HAT THE INHER ENT POWER OF CR EATIVE S T RAT EGY AND E XP RE S SION IS W HAT TRA NSFORMS BRA NDS A ND FUEL S P EO P L ES’ REL ATI ONSHIPS W ITH BRA NDS…

…TAKE YOUR TIME

IN THE PAGES THAT FOLLOW,

YOU

WIL L G AIN A GLI MPSE I NTO TH E QUA LI TY OF PRODUCI NG A ND P R INT ING P RO CESS - TRENDS, TECH NOLOGI ES A ND TECH NI QUES. AL S O O BS ERVATI ONS, REFLECTI ONS A ND I NSI GH TS, ACROSS A G AMU T O F BRA NDI NG, I NNOVATI ONS A ND DESI GN. YOU’LL BE R EWA RDED WI TH K NOWLEDGE TH AT ENRI CH ES YOUR DECIS IO N- MAKI NG A BI LI TY TO BRI NG TA NGI BLE BOTTOM-LI NE BENEF IT S TO YOUR BUSI NESS, A ND A N UNDERSTA NDI NG TH AT T HE INHER ENT P OWER OF CREATI V E STRATEGY A ND EXPRESSI ON IS WH AT TRA NSFORMS BRA NDS A ND FUELS PEOPLES’ R EL AT IO NS HIP S WI TH BRA NDS, TH ROUGH ATTI TUDE, BELI EF A ND EV EN A CULTURA L I DENTI TY.

…TA KE YO U R TI M E

CREATIVE

PRINT

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INFINITE I N S P I R AT I O N

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PRO DUC TION

WE PRODUC NG…

We’re FINDING THE

STORY IN YOUR PRODUCT!

We’re DESIGNING YOUR

CONTENT!

‌to reach the main goal INCREASING your sales!

FINDING THE

STORY IN YOUR BRAND.

01. Beginning There are many ways to tell your story, however, the best approach is to create a mix of content.

A white paper is the beginning‌ KNOWING YOUR PRODUCT is the second stage.

02. Understanding We are familiar with best practices for the specific type of content we creating.

We makes your content stick, while giving you an opportunity to creatively connect with your consumers through great design. Of course, that all sounds great, but how do you know what visual content will work for your goals? How do you make sure people see it? How do you come up with the right idea?

We have you covered. We give you a story. A story of your brand and a story of your product. We close the circle from the creation of your product to finishing it.

03. Shaping We have the tools to create the simple story The more simply you can tell your story, the more impact it will have.

Because… …YOUR PRODUCTS IS YOUR STORY!

Shape We live in a shape-driven world. However, no shape is concrete, everything is abstract until you develop it into something.

We created the elements that will help you build a new world.

A sharper world. Your world‌ Design must be right for you, design that reflect the personality of your company, that make your business stand out, your brand noticed and drive sales!

Design OUR FIRST TOOL IS DESIGN‌ We think good design should be: CONSISTENT, CLEAR & ENGAGING Design is our visual language. When we communicate visually, we communicating in many ways, not only in the content we present, but how we present it. Everything we design is a reflection of knowledge about trends, targets, markets and needs of your business‌ We are in constant research for creative and aesthetic design and production. We seek, find and analyze the new technologies that open new directions and innovate into the design and printing fields.

Content OUR SECOND TOOL IS CONTENT‌ The relationship between product and user is the content! To grab the audience you must find the right content. We aim to deliver content that is not only eye-catching and refined in details, but also reflects the brand personality and delivers the message in an efficient way to your audience. Design must be right for you, design that reflect the personality of your company, that make your business stand out, your brand noticed and drive sales!

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DESIGN ACCORDING TO T H E TA R G E T GROUP

SERVICES

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PRINT & PRODUCTION

DESIGN ACCORDING TO THE TARGET GROUP.

PRODUCTION CLOSELY LINKED TO THE MARKET.

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++++++++++++++++ ++++++++++++++++ ++++++++++++++++ ++++++++++++++++ THE MAIN GOAL OF ANY BUSINESS… IS TO INCREASE SALES!

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*online Digital media, mobile apps & internet •Website Design, Website development; static XHTML and content-managed-sites (CMS) •Animated/Media Rich Flash Websites •Social Media Strategy •Programming and Phone Application Development •Real estate sites

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*offline Traditional media, art & photography •Advertising Design •Branding, Content management solutions •Copywriting •Corporate Guidelines, Logo Design and Development •Brochure Design, Posters, Flyers, Business cards, Stationary, Folders, Booklets, Leaflets, Vinyl Banners, Magazines & Books etc…

•Outdoor Adv. •Illustration •Photography

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*infographics Data generated graphics & information design •Interactive presentations •Data Visualization •Visual press releases •Idea generation •Info graphics •Interactive and Motion Graphics

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*motiongraphics Music & video •Video Production, Editing, Encoding, Postproduction •Commercial spots, viral videos •Advertising and PR films •TV spots •Music video clips •Short movies & independent short films

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INFOgraphics Infographics can help you in spreading the ideas and draw attention!

Image - is a form of communication, which plays an important role in the presentation of ideas. One picture is worth a competent 1000 words. It is able to simplify the meaning and at the same time to convey the necessary information. The images make the information more attractive and convincing. In the field of art images reflect the main currents of collective perception. The image do not require translation- it’s the same in all languages. Visuals are definitely undeniable value in spreading ideas. Especially in cases where they are properly integrated into the text. Unique, original image can attract the attention of many viewers. One of the popular dissemination of ideas with visual images is infographics.

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INFOgraphics

What is the infographics? Usually this term refers to a visual representation of data, information and knowledge.These are graphics that use the complex information needed to quickly view a large amount of data. Active use of infographics in completely different fields, ranging from science and statistics, demographic data and ending in journalism and education. In general, it is quite universal tool for the dissemination of conceptual information. Visually, infographics can be represented in different forms. For example, as cartoons, diagrams, illustrations, logos or simple drawings. Any image is suitable, if it works efficiently for data, performing the specific objectives set by the originator of infographics. Infographics tools is not limited.

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INFOgraphics

The main purpose of infographics – information!

The top quality of infographics - interactive (animated) infographics. It allows you to present a large amount of disparate information in an organized form, which will be convenient for viewing. And in today's world it is well worth it.

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what

Nowadays the world is moving faster than we can imagine – the Universe, the world, technologies, medicine, fashion, design… people’s needs, the trends they follow, their likes and preferences.

This is the reason your business should also be up to date and SH in motion to meet the changing needs of your target prospects.

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why

Your company brand and identity are essential to your success. They communicate your company's values, qualities and aspirations to your customers. They are unique; they distinguish your business from your competition The logo mark is what your customers will come to know you by. It's a visual representation of your company. Design must be right for you, design that reflect the personality of your company, that make your business stand out, your brand noticed and drive sales!

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Whether you are creating a new brand, need of a new corporate identity, or want to refresh and update your image, we're here to give your brand and identity maximum impact.

We looked hard to find the service that would make us that all in one design studio and we thought to ourselves, we design websites, brand companies and produce a lot of print, make videos, illustrations, create strategies, copywriting, photography and many more‌

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As the world moves faster each day, it is necessary to communicate your message in a quick, clear and engaging way that sets it apart from the noise.

«DATA VISUALIZATION

Data begs to be represented visually. We specialize in extracting key points and using visuals to tell the story.

«VISUAL PRESS RELEASES

We use compelling design to attract media to industry news and company messaging.

«ILLUSTRATION

Whether explaining an object, idea or process, utilizing strong illustration captures interest and provides instant clarity.

«IDEA GENERATION

After gaining a strong understanding of your company and industry, we will pitch creative ideas that we know readers will love and share.

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13 «CONTENT DESIGN

With a diverse set of skills and styles, our team of designers put together beautiful graphics that can fit within, or build upon your branding.

«INTERACTIVE AND MOTION GRAPHICS Using interactivity, animation and film, we produce unique pieces that make your content both entertaining and memorable.

«SOCIAL MEDIA SEEDING

Knowledge of our audience is key in creating content people want to share. Our extensive networks of social influencers are the platform for a strong launch of each piece. Our influence in the social communities of the web enables us to build exposure to your brand in front of a variety of new audiences.

«SYNDICATION/PLACEMENT

Building syndication relationships and arranging exclusive placements for our graphics generates mass-exposure and establishes your company as a source for interesting, relevant content.

work process

TIMELINE

work process

TIMELINE

The Universe is moving faster than we can imagine nowadays –technologies, medicine, fashion, design, people’s needs, the trends they follow, their likes and preferences, the whole world!

Therefore your business should always be up to date and shifting in motion to meet the changing needs of your target prospects.

Your company brand and identity are essential to your success. They communicate your company's values, qualities and aspirations to your customers. They are unique, they distinguish your business from your competition. Your Products or Services are the visual representation of your company.

That’s why Design must be right for you, design that reflects the personality of your company, that makes your products stand out, your brand noticed and that drives sales!

BECAUSE EVERYTHING’S CHANGING…

…AND WE CHANGE IT BETTER!

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Steve Jobs 1955-2011 Fortune

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hank you

Neo-noir is our noar!