version Âť 2019
brand manual guideline
Custom blended chocolates with the worlds highest quality medicinal mushrooms
i ntro ducti o n
01
These guidelines describe the visual and verbal elements that represent Myco Chocolates corporate identity. This includes name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong unified image of Myco Brand. These guidelines reflect Myco Chocolates commitment to quality, consitency and style.
Medicinal Mushrooms have been used in Asia for thousands of years. The Chinese and Japanese have used Medicinal Mushrooms to help resist disease, promote health, increase levels of wellness and even to prolong life. Chocolate has been revered as a Superfood in some of the worlds greatest cultures. To the Mayas, cocoa pods symbolized life and fertility and in their texts is referred to as "Gods Food".
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For the Aztecs the creation of the cocoa plant was attributed to their god Quetzalcoatl who descended from heaven on a beam of a morning star carrying a cocoa tree stolen from paradise.
At Myco Chocolates we combine the worlds finest chocolate with the worlds highest quality medicinal mushrooms. Myco chocolates are custom blended to give you the most delicious combination of Bio Active Medicinal Mushrooms in a base of some of the worlds finest Dark Chocolate. We target Energy, Immunity, Detox, Cognitive Thinking and Performance. Whatever your targeted need is, Myco Chocolates has the blend for you...
lo go type
02
The Myco Logo is the key building block of Myco identity, the primary visual element that identifies the brand. The signature is a combination of the the symbol itself and the brand name – they have a fixed relationship that should never be changed. Its important to keep corporate marks clear of any graphic elements.
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construction & computation 0.5x
0.5x
45áľ’
x
1.5x
To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2). Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone. ( healthy minimum = 1 / 4 from the Height).
the general logotype 1
1) The Logo Symbol Carefully reďŹ ned and highly legible style, which has been further enhanced by the use of japanese lookalike style.
2) The Logo Dark Version
dark version
light version
will be used when the background color is light colored.
3) The Logo Light Version will be used when the background color is dark colored.
4) Recommended formats are:
Attention: 2
3
Use of any stylized, animated, hand drawn or other versions of a inoicial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Owner of the Trademark Licensing if you have any questions or need further help.
logo variations Version for horizontal & vertical visions and shapes
co lo r system
03
Color plays an important role in the Myco Corporate Identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which together comprise "the Voice" of Myco Chocolates. Consistent use of these colors will contribute to the cohesive and harmonious look of the Myco Brand Identity across all relevant media.
03
brown
color code CMYK Pantone HEX RGB
: : : :
gold 52 63 64 75 2479C 3E332E 62 51 46
color code CMYK Pantone HEX RGB
: : : :
mauve 0 25 56 51 872 C 85714D 133 113 77
color code CMYK Pantone HEX RGB
: : : :
grey 3 30 13 7 5025 C DBB7BB 219 183 187
color code CMYK Pantone HEX RGB
: : : :
9 5 12 14 413 C BABBB1 186 187 177
secondary color -
Explanation:
The Secondary colors are complementary to Myco offical colors, but are not recognizable identiďŹ ers for Myco Chocolates Secondary colors should be used sparingly, that is, in less than 10% of the palette in one piece.
Usage:
Use them to accent and support the primary color palette. 100% 80% 60% 40% 20%
primary colors -
Explanation:
The Myco Chocolates has four official colors: Gold, Brown, Pink and Grey These colors have become a recognizable identiďŹ er for the company.
Usage:
Use them as the dominant color palette for all internal and external visual presentations of the company.
typo g raphy
04
Use of typography reinforces personality and ensures clarity and harmony in Myco Chocolates. As the primary typeface we have selected Galano Classic, which helps injected energy and modern look into the entire communications Secondary type is Fujimaru choosen for the Japaneese look and Miller for the contrast that create.
04
Galano Classic
PRIMARY FONT
bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
THE FONT
a b c d e f g h i j k l m n o p q r s t u v w x y z regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
TYPE EXAMPLES
figures special characters
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1
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“
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ALTERNATIVE FONTS
fujimaru
velgiufe
miller
Fujimaru regular Velgiufe Regular Miller Text
brand elements & corporate style
05
The elements through which we build the identity of all products, shapes and colors that make us recognizable and unique. We use them as well as in the packaging and in the various media.
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pattern 01 - immunity
C H O C O L A T E
shiitake
Custom blended chocolates with the worlds highest quality medicinal mushrooms
pattern 02 - detox
C H O C O L A T E
maitake
Custom blended chocolates with the worlds highest quality medicinal mushrooms
pattern 03 - energy
C H O C O L A T E
turkey tall
Custom blended chocolates with the worlds highest quality medicinal mushrooms
pattern 04 - cognitive
C H O C O L A T E
chaga
Custom blended chocolates with the worlds highest quality medicinal mushrooms
pattern 05 - performance
C H O C O L A T E
reishi
Custom blended chocolates with the worlds highest quality medicinal mushrooms
pattern 06 - hangover
C H O C O L A T E
reishi
Custom blended chocolates with the worlds highest quality medicinal mushrooms
hi.iconic@gmail.com +359 89 442 6665