PRINT. PACK. PRODUCE. PRINT COMPANY
APRIL 2015
BRAND GUIDELINE
Our brand is more than our logo. It is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognisable as OFSET GROUP Ltd.
1.
LOGO
CREATIVE ELEMENTS
print finishing
digital
design
The most visible element of our identity - a universal mark across all OFSET communications. It’s a guarantee of quality that unites our diverse products and services.
Our graphic identity is more than just our logo, typeface, and colours. An important part of our graphics look and feel are the use of circles. Used as a backdrop to our branding, the circles provide a subtle but engaging graphic look and feel to all our communications.
LINE LOGO
positive Vesica Piscis smartlines that create our infinite symbol of creation.
negative
MONOCHROME LOGO
PANTONE 8603 C
C M Y K
90 68 41 90
R
27
G
36
WEB 1a2329
B
42
EMBOSS LOGO
2.
COLORS
BACKGROUND COLORS
C 85 M 98 Y 45 K 60
C 85 M 100 Y 35 K 40
GRADIENT COLORS
CMYK
C M Y K
65 0 35 0
C M Y K
95 70 40 25
C M Y K
50 65 0 0
C M Y K
85 95 40 50
C M Y K
5 80 0 0
C M Y K
45 100 40 25
GRADIENT COLORS
C M Y K
50 65 00 00
C M Y K
C M Y K
5
80 00 00
C M Y K
85 95 40 50
45 100 40 25
C M Y K
C M Y K
65 00 35 00
C M Y K
95 70 40 25
0
0
0 100
C M Y K 0
0
0 100
FLAT COLORS
C M Y K
50 65 00 00
C M Y K
C M Y K
5
80 00 00
C M Y K
85 95 40 50
45 100 40 25
C M Y K
C M Y K
65 00 35 00
C M Y K
95 70 40 25
0
0
0 100
C M Y K 0
0
0 100
FLAT COLORS
C M Y K
50 65 00 00
C M Y K
C M Y K
5
80 00 00
C M Y K
85 95 40 50
45 100 40 25
C M Y K
C M Y K
65 00 35 00
C M Y K
95 70 40 25
0
0
0 100
C M Y K 0
0
0 100
MAIN LOGO
PRINT. PACK. PRODUCE.
The blue and purple logo can only appear on a background image if the image allows the logo to be clearly visible. If the image is rich in detail and colour, use the black or white logo. The logo may be placed on a background colour. However, use the correct colour logo according to the strength of the background colour
LOGO ON BACKGROUNDS
LOGO ON BACKGROUNDS
PRINT. PACK. PRODUCE.
LOGO ON BACKGROUNDS
LOGO ON BACKGROUNDS
PRINT. PACK. PRODUCE.
VALUES
Pantone速
C M Y K
RGB WEB
3.
TYPOGRAPHY
CHARACTER & PARAGRAPH STYLES
Aa HEADER TEXT - PANTON EXTRA BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 1234567890 A printing process describes the method adopted by a system to transfer the image on to a substrate (material). This also means that a printing system will have a medium that carries the image in the first place before it enables the process of reproduction. Getting this printing surface prepared is dependent on the printing process. Over the years, many different ways of putting ink on paper developed and these evolved to be the printing processes. The mechanics adopted under different systems are so different that they cater to specific applications in the market. For a long time the printing industry recognized five major processes. Although the principle of offset printing is the same for both, the processing of sheets and reels differs considerably. In this brochure, we are going to explain to you the sheetfed and web offset printing processes. The basic principle of printing is the mutual repellence of grease and water. The printing plate consists of water receptive parts and ink receptive parts. The printing image itself is ink receptive; the non-printing parts are water receptive.
Aa HEA DER TEXT - STEEL F ISH REG UL AR ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 1234567890
The Ofset Group typeface is Panton. It is at the heart of the Ofset identity and is the foundation for all Ofset branding because of its distinctive properties - clean, modern, hi-techologicaly. Plus, we’ve backed it up with the condensed Steelfish to add that luxury stylish and legible feel.
LOGOTYPE
-50p
35p
space
OFSET GROUP PRINT路 PACK 路 PRODUCE
34pt
2mm
9pt PRINT路 PACK 路 PRODUCE PRINT COMPANY
OFSET GROUP P R I N T C O M PA N Y
We used modified Innervers Gothic for our main logotype and for our motto (slogan). Style size and tracking are the main differences.
4.
DIVISIONS
DIVISIONS
DIGITAL PACKAGING
DIGITAL PRINTING
DESIGN & PRODUCTION OF LUXURY FOLDING BOXES
CREATIVE & PRODUCTION OF LUXURY PRINT PRODUCTS
ENGRAVED TOOLS 3D ENGRAVED BRASS TOOLS FOR EMBOSSING AND HOT STAMPING
LAMINATION FILMS MULTILENS LAMINATION FILMS
PRINT FINISHING SPOT UV VARNISHING, LAMINATION, HOT STAMPING
5.
ST ATIONERY