MMXVI summer collection
Neoprene body suit
perfect for beach days
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he brand PARAMIDONNA is a symbiosis of energy, strong colours, exquisite silhouettes, ornaments and stylish handmade decorations. Designer’s prints, silhouette cutting, the mix of different fabrics, 3D and 4D elements represent the authentic signature of the brand. The clothes of PARAMIDONNA are the gor geous part of woman’s wardrobe and this is what makes them special. The gorgeousness in all its forms: from luxury dresses to magnificent bodysuits. This is PARAMIDONNA a dream that came true.
Behind the dream is the designer Donika Ancheva. When she was 25 years old. Her fashion dream came true after successfully completing a course at UAL: College of Fashion. Now, her 3rd collection is a real ity. The main driving force of the designer is the fact that she plays with colours, fabrics and shapes. Different fabrics are combined in a new one. Thus, something new is created which reveals the identity of the clothes and makes them recognisable.
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ot only are they recognisable, they are also magnetic, unique and memorable. These are not simply clothes; these are clothes for very special moments. Moments that take your breath away and these moments are unforgettable. While wearing the clothes of PARAMIDONNA, you are telling a story. You will be in a fairy tale and the author of the fairy tale will be you.
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rinted P fashion clothes
crafted from sculpting neoprene, this comfortable style to the body for a flexible fit
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aser L cut dresses 05
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Designed with
colourful prints
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Feel
yourself and be different
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Exceptional F ashion Experience 09
O
ur slogan came from the idea that we want to create the perception among customers that this is not just an act of shopping; it is an experience something that you live. PARAMIDONNA aims to appeal to the hedonic and aesthetic needs of consumers and to create a sense of intrinsic enjoyment while wearing the clothes. We would like women to feel the pleasure of wearing the clothes of PARAMIDONNA. The design of the clothes is different and authentic reflecting the designer’s spirit and her own creative ideas. Thus, the fashion that PARAMIDONNA creates is exceptional. The idea is to differentiate and this is what the slogan intends to communicate. The clothes of PARAMIDONNA aim to give a feeling, as they are a form of self expression . This uniqueness is also reflected in the social media accounts of the brand as well as the website. They aim to increase consumer’s curiosity and to present and communicate the unique identity of the brand.
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E mbrace the bright and beautiful 11
S how your own style
and be irresistible
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Dwith ecorated details 13
Website: email: facebook: instagram: tel:
www.paramidonna.eu office@paramidonna.com PARAMIDONNA paramidonna_ +359 88 8477069
Contacts 14