Urbo Brand Book 2019

www.urboapp.com

brand guidelines

2019 Updated: January 2019

urbo

the smartest way to explore the city work on:

index 01. about

06. iconography

02. logo variations

07. application

03. color palette

08. stationery

04. corporate fonts 05. symbols & elements

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01 about Urbo is a mobile application with a main function in the urban environment whit media center and up-to-do date news, events, tours, attractions and event tickets on sale.

Interactive map with local businesses and services Smart parking payment and Secure mobile payments www.urboapp.com

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02 logotype redesign, variations, space etc.

www.urboapp.com

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old design

new redesign

>>>> old symbol

new symbol

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06

monochrome version

clearspace 0.2 x

0.1 x

0.05 x

0.5 x

x 0.5 x

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construction 1

/2 x

1

/2 x

x

1

/2 x

1

/2 x

/2 x

1

/2 x

x

//22xx

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1

/2 x

1

main logo & symbol minimum logo sizes full logo minimum size: 20 mm x 6 mm

40 mm

30 mm

20 mm

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The URBO or Corporate Logo comprises two elements, the logo symbol and logo type.

type

symbol

type

symbol

The Circle is a powerful symbol from the modern digital world.

Its clear and easy understandable sign that evoke more action to come...

The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of coordination and navigation elements.

The typeface is MONT and has also been chosen to compliment and balance perfectly with the logo symbol.

urbo >>>>>>>>>>>>

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The corporate logo is presented through the use of colours as well as shape and form. The two corporate colours are Orange and Pink but the main impression is created by mixing them and created intermediate values It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless.

The Colours have been selected according to international Pantone standards as shown below and are easily implemented.

The Logo Dark Version will be used when the backround color ist light colored

The Logo Light Version will be used when the backround color ist dark colored

Recommended formats are: .eps | .ai | .pdf | .png | .jpg | .tiff

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03 colors Color Pallete by PantoneÂŽ HSB, CMYK and RGB Gradients

www.urboapp.com

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Pantone 48-7 C

Pantone P 10-8 C

CMYK 0.26.96.0

Pantone 2768 CP

CMYK 85.85.15.70

Pantone 71-8 C

CMYK 0.96.26.0

Pantone 48-7 C

CMYK 0.86.76.0

Pantone 71-8 C

Pantone 30-5 C

CMYK 0.86.76.0

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Corporate Color 1

Corporate Color 2

Corporate Color 3

Color Name

Color Name

Color Name

#ed0874

#f0493e

#febe10

Corporate Color 4

Corporate Color 5

Color Name

Color Name

#00013a

#f9a36a

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04 fonts www.urboapp.com

Mont is a geometric sans serif consisting of 10 weights ranging from Hairline to Black with matching italics.

It supports Extended Latin, Cyrillic and more than 130 languages all together.

Mont comes with a range of OpenType features — including tabular figures, advanced typographic features etc. >>>>>>>>>>>>

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Mont

Glyph

Symbol

Aa A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

a

b

c

d

e

f

g

h

i

j

k

l

m

n

o

p

q

r

s

t

u

v

w

x

y

z

1

2

3

4

5

6

7

8

9

~

!

@

#

$

%

^

&

*

(

)

-

_

=

+

,

>

Nequia volorec epudicil exeribus diciis ni tem re velitatiust aut volupta dolupta temoditio dollabo rumque volecae volorest undesci berit, ut omniae remquid es cus. Udit quiatecabo.

Paragraph

Nequia volorec epudicil exeribus diciis ni tem re velitatiust aut volupta dolupta temoditio dollabo rumque volecae volorest undesci berit, ut omniae remquid es cus. Udit quiatecabo.

Nequia volorec epudicil exeribus diciis ni tem re velitatiust aut volupta dolupta temoditio dollabo rumque volecae volorest undesci berit, ut omniae remquid es cus. Udit quiatecabo.

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05 elements Everyday Corporate Graphics & elements for print and web These are the key visuals that create recognizable content and complement each type of media

www.urboapp.com

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the map a stylized city map combining a road network and urban environment

positive >>>>>>>>>>>>

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negative >>>>>>>>>>>>

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the phone mobile phones by line and corporate gradient

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the pin circles with main corporate colors

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06 icons Icons are a very important part of the Urbo because they describe each function and service in the application

www.urboapp.com

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07 app the main flagman of URBO brand book tours,, visit attractions, see events. spend more time living the experience, not reserching it.

www.urboapp.com

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WHAT IS URBO App? The smartest way to explore the city You choose what place to visit. Smartly

01 02 03 04 05

Fast access to direct booking or payment Enhancing the experience for both tourists and locals Real-time information concerning everyday life and decision making – transport, air pollution, entertainment, crowding No more standing in line for product purchases or service payment True mobile payments – no need to call ticket offices or go earlier to an event to arrange ticket issues

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MEDIA CENTER TOURS AND EVENTS ATTRACTIONS URBONIZER TICKETS PARKING PAYMENT INTERACTIVE MAP

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Important city news – changes in regulations, transit information, city repairs, climate, etc.

Information on cultural and historic monuments, infrastructure, administrative centers, etc.

Places of interest, event news, information about local business, useful links – embassies and emergency numbers Real-time information for availability and site overcrowding Browsing by type, date and hour, as well as price Discounts and last-minute sales Sales of tours and attractions entry tickets Seating tickets for events, shuttle and private transport Fast access to short and detailed business information Mobile parking payment of the real parking price – no additional fees Packaged payments of 2 to 4 hours through a bank card or a voucher Available to check-out paid zones Personal payment reports and history

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08 stationery www.urboapp.com

In order to preserve brand awareness and purity of the message, the basic legality of building the brand's vision must be respected.

Use corporate fonts, colors, graphics, clear spaces image processing etc...

The results are shown in combining all the requirements. >>>>>>>>>>>>

29

Hello Nikola, Date

Product

Vehicle

Quantity

Amount

2019/01/12 08:52:45

Зелена зона

СВ2028КС

1

1.00

лв.

2019/01/12 08:52:45

Синя зона

СВ2028КС

2

2.00

лв.

2019/01/12 08:52:45

Зелена зона

СВ2028КС

4

4.00

лв.

7

7.00

лв.

1

1.00

лв.

Sofia, Dobromir Hriz 3 Str.

1

1.00

лв.

359 883 433 331 www.urboapp.com i.popov@urboapp.com

Total:

2019/01/12 08:52:45

Зелена зона Total:

e-mail

СА2222КС

IVAN POPOV copywriter

signature

business card

ST E FA N STOYA N OV sales representative

+359 889 439 558 www.urboapp.com

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If you have received this email by mistake, please notify the sender immediately and do not disclose the contents to anyone or make copies thereof.

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lightbox

umbrella

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