Isabel Herczeg.
About Me. Experience Designer.
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Third year designer looking to use digital and spatial design to capture and create fleeting moments and meaningful experiences that improve human health, happiness, connectivity, and productivity.
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Education.
Professional Skills. Architectural Hand Drawing Visualization Prototyping Model Making Researching Mixed Media Arts
Programs Revit SketchUp Rhino AutoCAD Ps, Id, Ai Microsoft Office
Cornell University / Class of 2021 Design and Environmental Analysis GPA: 3.5 Architectural Design Studios Interaction Design Human Centered Design Methods Research Methods Environmental Psychology Environmental Science & Ecology Global and Public Health Calculus & Statistics Microeconomics
Awards & Involvements. Dean’s List 2019 Big Red Leadership Institute Student Athlete Advisory Committee Cornell Gymnastics Record Holder Highest Floor Score & Debut Event Score 2x ECAC Scholar Athlete & All Academic Team 2x First Team All American USAG Collegiate Nationals
Work Experience Design Intern / Summer 2019 OTJ Architects Washington, DC
Made strategic design decisions to effectively integrate technology and branding identity into the commercial interiors of Fortune500 companies. Responsible for planning the use and layout of spaces to maximize way-finding and employee connectivity. Created branding graphics and digital designs that were showcased on large-screen displays.
Research Assistant / Feb - May 2019 Design And Augmented Intelligence Lab Ithaca, NY
Conducted user experience research which examined the physiological effects of urban design on way-finding in virtual cityscapes. Analyzed data from biometric sensors in MATLab to determine which virtual reality environments elicited the most intuitive way-finding experiences.
Intern / Summer 2018
Green Business Bureau Marlborough, MA Wrote articles for the GBB website on the long term financial benefits of investing in green business practices and the importance of smart consumerism. Assisted in improving the user experience of customers navigating GBB’s online sustainability assessments.
Moments
Big & Small Moments in Time: Hand-drawing for DEA 1150 Design Graphics & Visualization.
01 04 Ecolodge Peace.
Lighting Design Reflection.
02 05 03 06 Showroom Tranquility.
Spotify Redesign Synergy.
Aranya Cafe Rejuvenation.
Film Photography Discovery.
01 Peace.
The Modern Ecolodge
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I designed this mountain home to give residents time and space to breathe and think by surrounding them with natural materials and early morning light. The modularity of the home reduces the construction prices and environmental impact on the local landscape as a result of primarily off-site construction.
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First Floor Plan
Conceptual Sculpture Drawing: Hand-drawing showcasing a study of modularity and the orientation of modules in 3D space.
Second Floor Plan
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Tranquility.
The Modern Ecolodge
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The design of the Gunlocke showroom is used to move this historical furniture brand forward into the modern era through the integration of immersive technologies into their showroom. Gunlocke is a company that prides itself on having fourth generation employees because of its corporate dedication to employee health and wellness. For this reason, I chose to create digital experience rooms that surround visitors in natural settings as they sit and relax in Gunlocke’s most iconic chairs. J4
J4
J4
J2
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Rejuvenation.
The Aranya Café was built by Tsutomu Deguchi on the waters edge of the Aranya Park on the Gold Coast of China. I built this as a case study in Revit to challenge myself to learn the program by building the organic roof structure and 360 degree glass facade. -
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I was drawn to this cafe’s light airy feel as it creates a space for people of all ages to sit, relax, and recharge in a natural setting.
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South East Elevation
Section AA’ -
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Reflection.
A Case Study on the Church of Light
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By making a scaled 3D model of the Church of Light, by Tadao Ando, I was able to understand the entry of natural light into a space in response to geolocation and time of day, and how these differing light effects create spatial perceptions
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Shown is an architectural model of the Church of Light, by Tadao Ando, in which the influx of light is used to create and define new spatial perceptions, blurring the line between the natural world and the built environment. The church is orientated southeast, and as a result, in the morning and early afternoons during services, the inside of the church is bathed in an ephemeral light that inspires prayer and self-reflection.
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Synergy.
Spotify “Atmosphere” Feature
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Upon analyzing the information architecture of Spotify’s Iphone homepage feed, I found that the homepage of the App does not play to Spotify’s strengths of encouraging the discovery of new music through social interaction. My redesign goal is to re-integrate social interaction into Spotify’s feed by reorganizing the personalized feed to include a new feature that allows for the rapid creation of crowdsourced playlists.
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On the “Atmosphere” landing page, the user is able to see what their friends are listening to and has the option to add their friends to a group playlist.
Users are also able to see other nearby users, and have the option to quickly drag and drop their icons into a collaborative playlist or add them to a group playlist by clicking the “Add to Group” Icon.
User Flow & Prototype: On the home page, I reorganized the feed to include what I have labeled as the users “Atmosphere” after the users “Recently Played”. Within a collaborative playlist I added an “Add Friends” and “Add Nearby” button that brings the user to the “Atmosphere” page that lists their friends activity and the nearby listeners. The users “Atmosphere” landing page shows them the recent collaborative playlists they have listened to.
Intuitive, non repetitive organization of categories on the homepage feed, and consistency of homepage design between users
Emphasis on discovery of new music through social interaction as opposed to heavy focus on already discovered music
Ability to see what friends and other users are listening to on the Iphone application of Spotify
Users can essentially “Air Drop� nearby listeners or friends into their collaborative playlists to rapidly create crowd-sourced playlists
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Discovery.
Dark Room Film Development
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Photography is my art medium of choice because it captures fleeting moments and represents them in a tactile form that is malleable and open to interpretation. My love for this medium has developed into an appreciation for its origin and darkroom processing has become a form of meditation for me.
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These are some film photos taken while on a month long journey throughout the southern island of New Zealand; living in a van and out of a backpack. Living minimally taught me to value experiences and human connections more than the material possessions that just cluttered my existing landscape.
Pictured is Mt. Aspiring National Park, South Island of New Zealand.
From Left to Right, Hooker Valley Trail of Mount Cook, the Fox Glacier, and the infamous blue pools hiking track.
March.