SPRING/SUMMER
2016 COLLECTION
DRIVER JEANS CULTURE JEANS & FA S H I O N
69ยบC
1
SUMMER EDITION At Driver, we are independent, open-minded, good-spirited and always active. Freedom is our top priority. Our lives are guided by our feelings and our hearts. Plans restrict us but we have an idea how things ought to be. The world fascinates us and we walk through cities, villages and nature with open eyes and ears, taking in as much of our environment as we can. Talking with friends as well as complete strangers is important to us. We aren’t interested in egotistical and materialistic people. It’s the real personality that fascinates us. We’re driven by the belief in making the world a little better with positive energy.
And that’s how we want to dress ourselves. It has to be cool and comfortable. We don’t want to hide our true selves behind a costume. We want to bring our personalities to the fore. High society belongs elsewhere, but we’re far from ordinary. By being interested in new things our instinct keeps pace with the times; it’s also easy for us to avoid the mainstream, as by that time we’ve already found a new direction. We have no problem leaving old things behind and treading new paths. But we don’t forget the past; it leads us onwards to interesting encounters and events.
DRIVER JEANS CULTURE 3
VESTON PULLOVER JEANS BELT
SKAH BLAZER 16263-537-06 CHENOA 12893-565-78 KAMEKO 15947-255-34 PERSENS 18445-539-92
JACKET T-SHIRT JEANS
MATHES KAALI TAPDRA
16493-800-00 11968-528-16 15532-215-34
JACKET SHIRT JEANS
KOZAMI SABINI ENIL
CARDIGAN PULLOVER JEANS GURT
SKIROS STONY LEMI PAGO
13588-128-57 12916-599-86 15476-214-32 18438-839-94
16465-204-00 14686-530-50 15123-214-34
4
GILET SHIRT JEANS
DRIVER JEANS CULTURE
JOHOR HAFWEN KUPANG
12922-596-00 11525-510-65 25704-204-34
BLUSE SUCKLY SKIRT LONG TAMPICO
13594-200-57 17436-527-00
TOP JAUIA BANDEAU STEP JEANS KUPANG
11966-527-00 19001-120-00 25704-204-34
13350-128-81 15967-536-00
TUNIKA JIXI BANDEAU STEP JEANS KILLY
17441-125-00 19001-120-00 15421-244-34
CARDIGAN SHIRT BANDEAU JEANS
SAAR TIMMYS STEP EVERETT
13598-128-49 12913-525-00 19001-120-00 15442-205-34
BLOUSE SHORTS
13331-132-50 15470-204-00
BLOUSE JEANS
STANDISH LAZARO
13337-128-57 15467-210-00
BLOUSE LAHAD
JULIA LAHAD
DRESS
KHON LONG 17443-237-00
SYD KEN
DRIVER JEANS CULTURE 5
Incredible, a woman from Subingen drove to Windhoek Namibia in 3 days and on just one tank of fuel!
Linda S.* offers no further information about her audacious trip. Too great is the fear of copycat attempts. However, she does say how it was a long and somewhat arduous journey. Maintaining an average speed of 145 km/h wasn’t always easy but thanks to her Driver Jeans, she managed it without any problems. *name changed
6
DRIVER JEANS CULTURE
PULLOVER CHENEY JEANS EBONARD
JACKET SVENN T-SHIRT TIFF JOGG JEANS KOBY
14730-534-95 11943-504-00 15547-533-34
T-SHIRT JEANS
T-SHIRT KIBIBE JOGG JEANS KAMI
12892-565-00 15779-215-32
11953-504-47 15457-537-32
KARMA KAMEKO
11950-505-00 15947-255-34
PULLOVER CHENOA JEANS ERON BELT PICCO
12893-565-06 15780-205-32 18393-839-00
GILET TOP JEANS
TAN 13599-511-00 TI TANK TOP 11945-511-39 KILLY 15421-214-34
JACKET TOP SKIRT
KUSOS TWIN SASS
16496-214-00 11954-528-39 17440-527-00
DRIVER JEANS CULTURE 7
BLAZER KIRILL HEMD SARGENT JEANS TAPER BELT DRIVER
PULLOVER CHRISTOS JEANS TAPER JACKET SIDRA
JACKET HEMD JEANS
KIZZY STARR TAPDRA
16488-532-00 13585-161-00 15189-210-34
12895-565-06 15189-405-34 16475-961-16
16486-531-00 13586-200-69 15532-405-34
JACKET MASEN T-SHIRT KOYA JOGG JEANS LIONEL
16492-800-00 11888-528-00 15458-537-32
VESTE HEMD JEANS
16489-531-00 13234-157-00 15765-215-34
KISHORI EAGLE TAPA
HEMD JEANS
EAGLE 13294-157-00 LLANOLEUM 15942-203-34
HEMD JEANS
STORM TAPDRA
1361-103-00 15532-215-34
8
DRIVER JEANS CULTURE
Unglaublich, Frau aus Subingen fährt in 3 Tagen nach Windhoek Namibia und das mit nur einer Tankfüllung!
SWISS WEATHER DRIVER JEANS Wind speed Humidity
DRIVER SHORTS
Temperature
Wind speed Humidity
Temperature
BASLE
3 km/h
97%
69ºC
29 km/h
62%
29ºC
BERNE
7 km/h
92%
58ºC
11 km/h
52%
23ºC
LUCERNE 3 km/h
93%
61ºC
3 km/h
57%
25ºC
ZURICH
99%
67ºC
42 km/h
43%
31ºC
9 km/h
DRIVER JEANS CULTURE 9
Offline is the new luxury What if?! Now imagine you don’t have any amazingly helpful, dead-annoying technology or constant pestering by any cyber friends you barely know. In the age of Facebook, Twitter and the like, where everyone knows everyone else but not a single word has been exchanged, images like these have become rare. What if you ran out of fuel and you were stranded in the middle of nowhere. The next mobile phone mast is miles away. All you have is a gas cooker without the gadgets and gimmicks of modern life nor company you can talk to (or who you feel obliged to talk to). Google isn’t there to help you cook, start a fire, communicate or solve any other problems. You have no virtual friends to entertain you or join you for dinner over Skype. You’re suddenly on your own, just you, your Driver Jeans and boundless freedom.
You realise what amazing sensations you often miss out on whilst you’re bored fiddling around with your phone. The fascinating diversity of nature makes you contemplative and you realise what really matters are the personal moments a true Driver is able to experience any time. So: turn your phone off, put your jeans on and enjoy an unforgettable day!
10 DRIVER JEANS CULTURE
SPORTS NEWS
Is the euro crisis now also an issue in golfing? Times are hard and even the 1% are becoming concerned. Can jeans be the solution? Denim as the key to the serious deficits in the golf sector. For a long time it was unthinkable, even frowned upon, to wear jeans on the golf course. It’s now revolutionary: Driver makes it possible; The Golfers Edition, will soon be able in all shops. Consider how difficult it must have been for golf to admit that the perfect denim from Driver is able to adjust to the body, support freedom of movement and improve the golfer’s handicap by far. Jogg Jeans are the words on everyone’s lips; WHEN WILL YOU BE SEEN ON THE GREEN?
DRIVER JEANS CULTURE 11
T-SHIRT JEANS
SIPO 11899-506-08 LLANOLEUM 15942-252-34
CARDIGAN AROON SHIRT KOYA JEANS TAPER
14577-533-06 11888-528-51 15189-405-34
SWEAT TRINTON JOGG JEANS LIONEL
14734-514-06 15458-537-32
SHIRT SHORTS
KOYA LIFETTE
11888-508-73 15773-537-00
SHIRT TAPIR JOGG JEANS LEETO
11643-506-08 15767-537-00
SWEAT JEANS
SEVEN TAPER
14684-533-0 15189-230-32
SHIRT SHORTS
KAGGI LOREN
11889-529-43 15766-211-00
HEMD MABON TANK TOP KYROS JEANS TAPPY
13302-103-50 11802-505-00 15411-405-00
T-SHIRT SHORTS
KENT TAPPY
11967-528-16 15411-220-40
T-SHIRT JEANS
KABILI 11936-528-75 LLNOLEUM 15942-252-34
T-SHIRT JEANS
KABILI TAPA
11936-528-16 15765-215-34
12 DRIVER JEANS CULTURE
SHIRT JEANS
JACKET BLOUSE JEANS GURT
KEE STAND LUMAS PAGO
KUSOS SOLVEZI KENYS
13359-128-17 15967-536-00
16497-215-00 13602-136-39 15436-204-00 18438-839-94
BLOUSE JEANS
JACKET SHIRT JEANS
TATRY LAHAD
16496-214-00 11894-528-69 15428-214-00
SOURIS KLEMTU
13182-200-57 25702-204-32
BLOUSE SOURIS SHIRT SUN JOGG PANTS SANDAY
13128-210-57 11857-500-64 15465-531-00
JACKET BLOUSE JEANS
TURPAN TORI ENILSO
16484-141-00 13595-132-57 15431-106-34
SHIRT JEANS
SABI LEON
11957-503-12 15479-215-34 COL. 124
DRIVER JEANS CULTURE 13
SHIRT JEANS
TELE LAHAD
11965-528-52 15967-106-16
SHIRT JEANS
SANFRA LEON
12802-530-57 15479-215-34 COL. 124
SHIRT JEANS
STRAP LUCCABI
11861-528-52 15462-106-32
JACKET SHIRT JEANS
TETE TAMKEY ENIL
12852-528-18 11962-508-14 15123-204-78
JACKET TOP JEANS
KIANA TEFE LOVEMA
16499-237-00 11915-500-57 15992-214-34
PULLVER JEANS
COCA LEON
12850-590-16 15479-215-34 COL. 902
SHIRT JEANS
TABIS LOVEMA
11920-508-02 15992-214-34
JACKET BLOUSE JEANS
SALUD SALA LUCCAB
16482-967-16 13607-128-00 15453-204-30
14 DRIVER JEANS CULTURE
STORE CONCEPT www.driver-jeans.ch/stores Design by
Kyriles
DRIVER JEANS CULTURE 15
PHOTOGRPHY ZEHNDER CONCEPT STRAUBHAAR DESIGN JABERG