Ohio University - Wayfinding Master Plan - 2015 (print file) by jackhulmedesign

2017 Ohio University Wayfinding & Signage Guidelines

JUNE 2017

TABLE OF CONTENTS 2.

SECTION ONE | SUMMARY OF THE PLAN Spotlights why this effort was pursued, how the guidelines should be utilized, and defines a variety of concepts and wayfinding elements.

14. SECTION TWO | WAYFINDING PLANNING PROCESS

Explores the origins of need at Ohio University for an updated wayfinding system, highlights the recommendations from the Comprehensive Master Plan, illustrates stakeholder involvement, makes observations on existing campus signs, and highlights key recommendations.

28. SECTION THREE | WAYFINDING PLANNING PRINCIPLES

Identifies the planning principles that should guide development of a comprehensive wayfinding system.

30. SECTION FOUR | FAMILY OF SIGNS

Provides details for each sign type, including an overview of what the sign’s purpose is, sign dimensions, placement criteria, and sample trips.

90. SECTION FIVE | MAINTAINING A LOOK AND FEEL

Demonstrates the graphic layout standards and material recommendations for the Family of Signs, including University branding, the color palette, typography requirements, and symbology.

98. SECTION SIX | IMPLEMENTATION CONSIDERATIONS

Recommends next steps required to implement the Family of Signs, including developing programming and design, determining costs and phasing, as well as establishing policy and procedures.

106. SECTION SEVEN | ACKNOWLEDGMENTS

Recognizes the contributions of the stakeholders that contributed to developing the Wayfinding and Signage Guidelines.

108. SECTION EIGHT | APPENDICES

Supplements the Wayfinding & Signage Guidelines with additional context such as campus gateway concepts, additional campus signs, and other wayfinding tools.

Table of Contents 1

SECTION ONE

Summary of the Plan

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HOW TO USE THESE GUIDELINES The Wayfinding and Signage Guidelines are an essential planning tool to be utilized by University staff and consultants to ensure careful and thoughtful implementation of wayfinding elements across campus. They should be referenced for information regarding the appropriate use of each element, including their contextual relationships with the campus and each other as well as criteria and recommendations for their placement.

Established in 1804, Ohio University is the oldest public institution of higher learning in the State of Ohio and the first in the Northwest Territory. Its traditional architecture, historic character, and distinct topography require that wayfinding be developed with a careful and thoughtful approach to message clarity and logic. A visitorâ&#x20AC;&#x2122;s first impressions of the Universityâ&#x20AC;&#x2122;s distinctive campus in Athens, Ohio are formed through their initial experiences navigating its roadways and paths. The experiences of prospective students, their families, and other visitors are affected by how they are guided through the physical

environment and the measures taken to enhance their understanding of the campus. However, the vibrant growth of the University over the past several decades has outpaced the ability of the previous exterior sign system, implemented in 1987, to accommodate the wayfinding and communication needs of the campus community and its many guests. Today, a more robust family of vehicular, pedestrian, and specialty signage is needed to guide visitors through the Universityâ&#x20AC;&#x2122;s rich environment. As Ohio University receives large numbers of visitors, it is essential to

have a wayfinding system that assists with navigation for both newcomers and local community members. The University has recognized the necessity to update our former sign system within the framework of a system of comprehensive wayfinding elements that provide clear information and reassurance to visitors about the campus and its facilities. In response to that need, the University has extended the signage aspect of the Comprehensive Master Plan with Ayers Saint Gross, a firm with expertise in wayfinding and graphic design, to develop guidelines that will provide direction and flexibility as the campus continually evolves.

Summary of Plan 3

The success of a new sign system must not only rely on their thoughtful placement within the campusâ&#x20AC;&#x2122;s built-environment, but also within the context of a broader wayfinding strategy. This strategy must include a variety of tools and technologies that respond to the needs of our visitors and community, while complementing each other as they work to create a carefully crafted sequence of wayfinding guidance. Regardless of age, mobility needs, or preferred mode of transportation, Ohio University intends to develop a wayfinding and signage system that serves a diverse and transformative learning community and its guests. Informed and guided by the Comprehensive Master Plan, this document is intended to provide details about the new signage system developed for the Athens campus and to promote its use as part of a comprehensive collection of other wayfinding tools. The guidelines illustrate the strategic processes, research, and outcomes that have been developed to provide a comprehensive wayfinding roadmap for the University. By guiding implementation of new signage as part of a robust and comprehensive wayfinding system, Ohio University will carefully enhance the visitor experience at the Athens campus so it becomes more welcoming and user-friendly for decades to come

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KEY CONCEPTS In order to have an effective Wayfinding & Signage Master Plan, it is important to understand the interrelated nature of wayfinding, signage, and audience impressions. The following key concepts provide an essential vocabulary necessary to create a successful wayfinding plan that will be capable of meeting the needs of Ohio University and its diverse community.

WAYFINDING

SIGNAGE

AUDIENCE & IMPRESSIONS

At its most basic level, wayfinding is a system for organizing and communicating information. A comprehensive wayfinding system can aid navigation with a variety of tools, each designed to guide people through an environment via a carefully planned sequence. While the terms wayfinding and signage are often mistakenly thought of as being interchangeable, signage is only a single element of a broader wayfinding system. A well-thought wayfinding system will have a wide reach by using colors, symbols, maps, online tools, signs, and other visual cues not only to provide reassurance and direction, but to also enhance a person’s understanding and experience of a space.

The term signage refers to the entire system of signs that provide information regarding a person’s current location relative to their desired destination, while also assisting with their navigation through an environment. Signage is designed to not only provide navigational guidance and location identification, but it is also meant to incorporate aesthetic, branding, and messaging needs, utilizing appropriate color and scale to communicate to a target audience. Signage is most successful when it can carefully balance several needs simultaneously, such as being sufficiently conspicuous to draw attention to itself without detracting from the character of the surrounding environment, while providing clear and concise messaging that can easily be absorbed by a user.

To be an effective wayfinding system, a thorough understanding of the system’s target audiences must be developed before signs and other elements are implemented. By understanding the target audience’s wayfinding needs, the different elements and their messaging can be appropriately crafted to successfully aid in navigation as well as define and shape their first impressions of a physical environment. When wayfinding tools are clear, concise, and user-friendly, it improves the likelihood that the audience’s first impressions of a space will be one of comfort and assurance as they navigate.

Summary of Plan 5

COLOR As a means of identifying and sorting objects, color provides strong and memorable associative connections, particularly with wayfinding elements. Similar groups of destinations, landmarks, or buildings can be grouped with unique colors and branding, which creates a visual link and reinforces a sense of place. Careful development of contrast between the background of a sign and the foreground text or graphics is also an important color consideration to help ensure optimal legibility in a variety of media and environments. The color palette must be carefully planned so that it complements the character of the environment without blending in to the point of being invisible or clashing to the point where it detracts from the surroundings.

COMPREHENSIBILITY While the messaging and intent of a sign or other wayfinding element may be clear to the planner, it may not be clear to first time visitors and other users. To make certain that a new wayfinding element will function as intended, that element should be tested to ensure it can be comprehended by a representative group of target users before placement in the field. Messaging should be concise, and graphic symbols should be orientated to

provide direction based on the perspective of the audience viewing the wayfinding element.

EXPRESS DESTINATIONS Signs and other wayfinding elements are intended to communicate essential information about the physical environment to audiences quickly and concisely. However, not all destination information is of equal importance for a particular environment, and the amount of area available on a sign to place messaging can be limited. To avoid overwhelming audiences with information, express destinations are used to establish destination guidance based on a tiered hierarchy. Express destinations are first established by looking at destinations from a high level district view, followed by closer regional destinations within that district, and finally by prominent destinations within a regional destination. Creating a hierarchy of express destinations avoids overloading audiences with more information than they can comfortably process, but provides enough critical information that they are reassured as they travel through the physical environment.

PROGRAMMING Programming refers to detailed planning that illustrates the exact type, location, and messaging for

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every element in a wayfinding system. Elements of programming may include a copy list that details the message and format for each wayfinding element, a location plan that indicates the specific placement of each element within a physical environment, and details regarding the color, typeface, and finish of each element. Other than a limited number of sample trips that illustrate representative examples, a detailed programming plan for Ohio University is not included within the Wayfinding and Signage Guidelines. While express destinations are provided in these guidelines, detailed programming must be performed as part of a more thorough planning process during implementation phases.

SCALE The term scale refers to the physical size of the wayfinding element and its messaging in relation to the surrounding environment and how it is intended to be used. Wayfinding elements and their messaging must be large enough so that they can be observed and interpreted by their target audiences. Color and contrast also play a key role in establishing scale, and the relationships between them should be carefully considered to establish a high level of legibility.

SYMBOLS Symbols are graphic images used to convey ideas or concepts to an audience, particularly those that may encompass multiple languages or cultures. It is critical that their usage in wayfinding be limited as much as is practical to universal symbols that convey typical, key information. Nonstandard symbols should be used with caution, and they should provide an equivalent or greater understanding than a pre-existing, universal symbol. Symbol usage for vehicular directional signs must be compliant with governing Ohio MUTCD and other agency requirements.

TYPOGRAPHY This term refers to the style and appearance of printed information on wayfinding elements. Elements of typography include the size or height of the typeface, the vertical space between lines of type, and hierarchy of sizes among different lines of type on the same sign. As part of the guidelines, the recommendations for sign typography have been carefully studied and developed for optimal legibility, particularly over distances in the physical environment. These recommendations should be adhered to, and the temptation to place more messaging within the limited surface area of each sign should be avoided.

Summary of Plan 7

COMPREHENSIVE WAYFINDING ELEMENTS

Above: the Ohio University website provides pre-arrival research.

A comprehensive wayfinding system uses a variety of elements to organize and communicate navigational information to audiences. Comprehensive wayfinding systems utilize colors, symbols, maps, online tools, and signs to effectively communicate directions. While these guidelines focus primarily on signage, it is important to recognize that other wayfinding elements are equally critical to developing an effective navigation system at Ohio University. Implementation of these different wayfinding elements should be planned in an integrated manner to maximize their positive impact on visitorsâ&#x20AC;&#x2122; impressions of the campus. The following high-level recommendations for a variety of wayfinding elements are provided to ensure that a comprehensive system can be effectively established as the Ohio University campus continually evolves.

Below: visitors arriving on campus.

PRE-ARRIVAL TOOLS Pre-arrival refers to the research a visitor engages in prior to their arrival at Ohio University. This is the first opportunity a visitor has to form an impression of the University based on the online identity of the wayfinding system available for their use.

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Pre-arrival activities may include searching for online maps or downloading navigation apps. Previously, Ohio University has had an uncoordinated online wayfinding presence, with different department web pages containing information

that may be out of date and visually inconsistent with each other. The University should develop a standalone, interactive campus wayfinding map that prominently appears on its website and is based off of the University GIS data. The online map should have the ability for visitors to identify a variety of levels of campus information regarding the built environment, such as identifying parking, displaying wayfinding routes, and information specific to landmarks and facilities with their brief description, major occupants, and campus amenities. Individual departments and colleges should link to this stand-alone wayfinding map rather than creating their own ad-hoc solutions.

MOBILE APPLICATIONS The use of technology to aid visitor navigation can become a core component of a comprehensive wayfinding system, and some visitors may be disappointed to find them unavailable or insufficiently developed. While vehicular navigational tools already exist in the marketplace to direct visitors to the Athens campus, a University-based navigation tool should focus primarily on the

campus pedestrian experience, including building, landmark, and parking lot identification as well as routing. Implementation of a mobile wayfinding application should utilize the Universityâ&#x20AC;&#x2122;s GIS information as a base map, which is the most accurate record of the physical campus available. Mobile application functionality should also include alternate route identification for those with mobility challenges.

INTERACTIVE KIOSKS

Below: an interactive kiosk concept

With features similar to online prearrival tools and mobile applications, interactive technology can also be incorporated into campus kiosks to assist visitors. Located at key locations across campus, interactive kiosks can support multiple functions, including wayfinding, bus route identification, and interpretive needs. As with mobile applications, these functions should share a common base map derived from the University GIS. Each interactive kiosk should also share a consistent exterior identity that reinforces University branding and provides a visual clue as to their function. Locations of interactive kiosks should be strategically planned based on their individual functions, while also placed in areas that are

based on style elements from the Family of Signs.

Summary of Plan 9

easily visible and accessible. Care should be taken that the kiosks are slightly removed from main flows of pedestrian traffic so that their use by large groups of people does not create obstructions for passersby.

PRINTED MAPS Above: an example of a twodimensional campus and street map.

Below: the Alumni Gate is a highly recognizable campus gateway inviting visitors to College Green

While technology has made online and mobile map applications ubiquitous in society, there are still large demographics of campus visitors, including families of students and older alumni, who may prefer the use of physical maps. For this reason, printed maps and outdoor static map kiosks should remain available for visitors for the foreseeable future. However, Ohio University is a continually evolving community, and the challenge with physical maps is to ensure that they remain accurate. Physical maps should endeavor to utilize the existing, accurate GIS information as a base map. The department charged with maintaining the University GIS data should be the only source for the standard base map, and the use of the base map for individual needs such as Athletics, Parking Services, OUPD, Colleges, etc. should be administered in such a manner that all map versions are consistent and provide accurate information for visitors. The physical

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maps should be routinely evaluated and updated for accuracy, and their modification for non-standard University uses closely monitored.

GATEWAYS & DIGITAL SIGNAGE Campus gateways celebrate the arrival of visitors to Ohio University, frequently serving as one of the first impressions visitors have of campus. Gateways also serve a critical function in distinguishing the University from surrounding neighborhoods, which is especially important given the merged interface between the campus and the City of Athens. While the distinct Richland Avenue gateway is and will be the preferred destination for first time visitors to campus, development of additional gateways on the west and east ends of campus should be no less distinct and also strive to identify and celebrate the campus. While development of new as well as improvement of existing campus gateways should utilize unique arrival signage, lighting, and landscaping, each of the gateways should share a consistent and coherent identity with similar elements massed appropriately for their surrounding environment. Implementation of digital signage components within campus gateways should be considered where

appropriate to communicate University events or other high-level messaging, but the placement of such signage should be done carefully to ensure it does not conflict with the surrounding campus aesthetic. Similar to vehicular directional signage, digital signs and their message heights should be scaled appropriately for visitors viewing from cars.

LANDMARKS Landmarks are useful tools to orientate visitors, and they can assist with defining a physical space. The most desirable landmarks used in a wayfinding system are those that are visible from a longer distance or that have a major role of significant importance to the campus. Such landmarks may be large structures such as Peden Stadium or the Convocation Center, natural features such as Emeriti Park, or historically important structures such as Cutler Hall. However, the use of landmarks, especially within the context of express destinations, should be used sparingly, as their overuse can detract from their overall significance and usefulness as a wayfinding tool.

BANNERS While banners are a cost-effective tool for short-term University advertising

and promotion, they can also serve as wayfinding elements that assist with navigation. By leveraging the campus green colors established in the Wayfinding & Signage Guidelines as a consistent component of pole mounted banners, they can further reinforce a visitorâ&#x20AC;&#x2122;s sense of place within the campus environment. Consideration should be given as to how color elements for each green can be incorporated into the pole mounted banners. Additionally, the location and size of banners should reflect their target audience and surrounding campus environment to ensure they communicate effectively and do not detract from the visual character of the University. Effective use of banners should establish whether their target audience are vehicles or pedestrians, as each will have similar size and scale considerations as vehicular and pedestrian directional signs. As Ohio University has distinct architecture and visual character, large, suspended banners across building faces or between trees should be discouraged.

Above: the Convocation Center and Peden Stadium are examples of major campus landmarks.

Below: an example of an existing University banner along Richland Ave.

PLAQUES Campus plaques are a specialized sign type that have been used throughout Ohio Universityâ&#x20AC;&#x2122;s history for a variety of needs, including commemorative events and acknowledgment of

Summary of Plan 11

Above: an existing plaque set into stone serves as a memorial to Ohio Universityâ&#x20AC;&#x2122;s history.

Below: University staff play a critical role assisting visitors with wayfinding on campus.

donors. However, over time their placement has been somewhat ad-hoc, and they can easily be overlooked if they are small and ground mounted. Similar to interpretive signage, plaques should endeavor to tell a story that not only commemorates an event or individual, but also provides messaging that broadens a visitorâ&#x20AC;&#x2122;s understanding of the campus location where it is placed. While campus plaques have been installed in a variety of shapes and styles, the University should establish a common visual character for them moving forward, including typical sizes, materials, text standards, and mounting techniques. Given the challenges of maintaining plaques that are set flush to lawn areas, the University should consider discontinuing their use in favor of mounting them higher, whether as part of smaller interpretive signs or on stones as has been done previously.

SIGNS The campus wayfinding system includes several different type of exterior signs. Directional signs, such as vehicular and pedestrian, provide information for visitors to find major destinations along a carefully sequenced route. Identification signs provide information for individual

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locations such as buildings and landmarks. Information signs, such as those for parking lots, also communicate policies and regulatory notices relevant to the physical environment. Each sign type has specific criteria for effective messaging and ideal placement to maximize their impact for assisting navigation across campus. The Family of Signs provided in these guidelines address either vehicular or pedestrian needs in detail.

STAFF University employees, including student workers, faculty, and administrative staff all share a critical role in a wayfinding system by assisting first time visitors with navigational issues that other wayfinding devices may have not succeeded in solving. To assist with a variety of special events or routine campus visitations, University staff should be provided training to understand how to use the various elements in a comprehensive wayfinding system and how to best communicate those features to visitors, while providing clear directions in the process. In addition to orientating visitors on campus, staff should also play a key role in teaching visitors how to utilize and interpret the campus signs and other wayfinding tools on their own.

Summary of Plan 13

SECTION TWO

Wayfinding Planning Process

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UNDERSTANDING THE NEED The Wayfinding & Signage Guidelines are the result of a broad planning effort that has its origins from a variety of Ohio University staff who have perceived the need for an improved wayfinding system for many years. In response to their need and the recommendations of the Comprehensive Master Plan 2016, a collaborative planning process was developed to define, assess, envision, and test ideas that improve campus wayfinding.

For many first time visitors to Ohio University, the process of wayfinding is a self-guided journey. Depending on their needs and particular campus destination interests, each guest’s navigational experience can be unique and require them to make numerous, complex wayfinding decisions during their visit. The University’s role is to provide consistent and well-organized wayfinding tools that allow visitors to make these decisions with a level of assurance, while also enhancing their understanding of the campus. Before a system of new tools can be

established, however, it is critical to first understand what the wayfinding needs on campus are. Early Impressions Years prior to the start of this wayfinding and signage planning process, a number of campus stakeholders struggled with providing directions for visitors to Ohio University. In particular, those stakeholders that dealt with large volumes of first time visitors felt the deficiencies of the existing wayfinding system most keenly, including:

• Admissions • Athletics • Bobcat Student Orientation • Residential Housing Additionally, staff engaged in special campus events routinely experienced challenges directing visitors how to arrive on campus, where to park, and how to navigate to a destination. Deficient vehicular directional signs, an almost complete absence of pedestrian signs, and an ambiguous campus map resulted in University colleges and administrative units each creating their own ad-hoc solutions to improve the situation.

Wayfinding Planning Process 15

Common wayfinding sentiments and concerns from University staff included: • “Visitors find access into the University from the highways confusing.” • “Parking lot signs are small, hard to read, and confusing.” • “Our first time visitors get confused and lost driving and walking through campus.” • “Getting lost creates a negative first impression of campus for prospective students.” • “It’s expensive and time consuming to maintain all of the temporary signs across campus.” A preliminary investigation of existing campus signage by the University confirmed several observations from staff. In particular, the insufficient vehicular directional signs, small-sized parking lot signs, and the complete absence of pedestrian wayfinding left a clear negative first impression of campus for visitors. By the latter half of 2014, the receipt of sufficient concerns and impressions from various campus stakeholders led to a wayfinding and signage planning study to better understand and address campus needs.

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EARLY OBSERVATIONS

Along Roadways • No directional signs for passing vehicles that identify campus centers or destinations • Parking lot signs are too small to be read by passing vehicles, even at low speed • Visitors must rely on interpreting geographic landmarks to locate buildings

Within the Campus Core • There are no directional or precinct signs for vehicular wayfinding • There is no pedestrian wayfinding system for campus visitors • The University architecture and character make one part of campus look much like another, which can be confusing to visitors

Between Greens • At the entrance to West Green, there is a high volume pedestrian crossing at Richland Avenue with little wayfinding present. • There is inadequate vehicular directional signage along the Richland Avenue corridor • There are no visual clues indicating to visitors when they have entered West Green

Wayfinding Planning Process 17

Comprehensive Master Plan 2016 As the idea of a wayfinding and signage planning study was taking hold, the update of Ohio University’s Comprehensive Master Plan was also beginning. From this master planning effort, five core ideas were established to shape all future campus development. • Stewardship of Assets • Distinctive Setting • Campus of Greens • Connected and Integrated • Welcoming and User-Friendly Within the context of these core ideas as well as the complementary Campus Planning Principles, it was determined that as part of the master plan process, campus signage and wayfinding should be evaluated at a high level. Specific to the core idea of a more welcoming and user-friendly campus, the Comprehensive Master Plan provided the following recommendation:

“Campus signage and wayfinding is an important tool to both effectively navigate a network of streets and paths and strengthen the Ohio University brand. The Master Plan identifies a need to improve wayfinding throughout the campus, and new signage standards and placement are recommended.”

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Consultant Role From the beginning stages of the wayfinding and signage project, Ohio University determined that it was appropriate to have a consultant as part of the planning process. Wayfinding and signage is a highly specialized form of graphic design with many human factor considerations that require specialized expertise and experience. However, the University also determined that a predesigned, off-the-shelf signage solution was not appropriate, either. Instead, Ohio University looked to establish a relationship with a consultant who would educate and guide University stakeholders through a comprehensive process of wayfinding education and discovery, establishing guiding principles and a vision to create a unique signage system that helps create a more user-friendly and welcoming campus. Through the Comprehensive Master Plan 2016 experience, Ayers Saint Gross was selected to provide the guidance and expertise Ohio University required.

PLANNING PROCESS DISCOVERY PHASE

Visioning & Recommendations

Conceptual Sketches & Selection

GUIDELINES PHASE

MULTI-PHASE IMPLEMENTATION

Family of Signs Development

Phasing & Capital Planning

Wayfinding & Signage Guidelines

Drawings, Programming, & Specs

Phased Fabrication & Installation

DISCOVERY

GUIDELINES

IMPLEMENTATION

The consultant studies and documents existing wayfinding conditions, assessing strengths and deficiencies of campus signs. Visioning sessions with the Advisory Committee establish a design direction for color, typography, and scale. Concepts for primary sign types are studied, with a single style selected.

The selected concept is refined and expanded to an entire family of signs. Prototypes are field tested to test scale, shape, typography and colors. Preliminary programming, placement criteria, and other details are developed and recorded in guidelines that codify nomenclature and wayfinding methodologies.

Conceptual costs and implementation phasing plans are established to inform the Universityâ&#x20AC;&#x2122;s Capital Improvement Plan. Detailed sign programming, construction drawings, and fabrication specifications are developed for each of the Family of Signs. Signs are constructed and installed according to the phasing and capital plans.

Wayfinding Planning Process 19

Stakeholder Involvement From the earliest inception of the wayfinding and signage planning study, direct involvement by a broad group of stakeholders was deemed essential to the success of this endeavor. Active participation of stakeholders, guided by the expertise of the qualified wayfinding consultant, ensured that the processes of Discovery and Concept Development was thorough and responsive to the needs and interests of Ohio University. Two groups of stakeholders were established to facilitate the wayfinding and signage planning study. The first group, the Advisory Committee, was a large collection of staff in leadership roles from a variety of University departments, as well as the City of Athens, and included those who had frequent interaction with campus visitors. The function of the Advisory Committee was to provide broad input on the wayfinding process and provide recommendations at key milestones along a multiphase process. The Advisory Committee also served as the first audience where new ideas were envisioned, tested, and vetted before moving forward to University Leadership for approval. The second group of stakeholders, the Working Groups, were several smaller teams of staff selected from the same pool of departments as the Advisory Committee. The function of the Working Groups was to assist the consultant with a variety of detailed decisions related to the Discovery and Conceptual Development phases of the planning process. Advisory Committee & Working Group Representation Accessibility Administrative Services Admissions Architecture Design & Construction Athletics Baker University Center Campus Recreation Campus Visit Programs Center for International Studies Communications & Marketing City of Athens Facilities Management

Human Resources Institutional Equity Office of Information Technology Ohio University Police Department Orientation Programs Printing Services Provostâ&#x20AC;&#x2122;s Office Residential Housing Risk Management Student Affairs Transportation & Parking University Planning

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Discovery The Ohio University wayfinding and signage planning project was established not to simply replace existing signs with newer versions, but to have a careful and thoughtful approach through which comprehensive wayfinding on the Athens campus could be improved. Before conceptual sketches for new signs were ever contemplated, it was critical that a robust Discovery phase be initiated between the University stakeholders and the consultant to establish not only the true issues and needs on campus, but to also educate stakeholders about the foundational principles of wayfinding development. This Discovery phase was a crucial step to successfully informing all decisions throughout the entire planning process. At a high level, the Discovery phase was also intended allow for the study and evaluation of the Universityâ&#x20AC;&#x2122;s existing signage.

Wayfinding Planning Process 21

Vision Sessions The Vision Sessions allowed the consultant and the Advisory Committee to define key wayfinding terminology as well as engage in preliminary exercises to develop a baseline of design preferences, University image, and brand integration. The committee also assisted the consultant with defining key issues, identifying primary wayfinding audiences, and exploring primary destinations. In addition to foundational meetings, the committee was divided into several groups and asked a series of high-level questions aimed at helping the consultant gain a better understanding of Ohio Universityâ&#x20AC;&#x2122;s overall project goals and expectations, including role-playing a variety of user profile scenarios, imagining how visitors to our campus might identify areas of confusion or other wayfinding deficiencies on campus. Additional work group sessions were conducted to create discussions regarding other areas of concern or objectives for the planning project as well as high-level departmental needs. Image Calibration To establish a broad characterization of the strengths and weaknesses of the existing signs as well as the desired look of new signs, stakeholders were asked to select adjectives describing both sign systems. The goal of this exercise was to determine overall impression of the existing signage system and gain a better understanding of the desired look of the new signage system. Collectively, the stakeholders described Ohio Universityâ&#x20AC;&#x2122;s existing signage system as very formal, traditional, minimalist, and understated. And while the stakeholders agreed that the existing signs complemented the campus character very effectively, their size and color made them almost invisible within the context of the campus architecture and trees. However, the stakeholders also indicated very clearly that they did not want a dramatic shift with the new signs, and instead they recommended that, for most of the criteria, the new signs adjust the image calibration scale just enough to make them more effective. They also recommended the signs be more obvious, active, and contrasting.

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Image Calibration While the previous 1987 signage standards were deficient to meet the current and future needs of Ohio University, this did not mean that it was appropriate to assume the new systems should be radically different in tone and style. It was also not appropriate to assume that the older sign standards were without strengths that should not be carried over to a new signage system. To establish a broad characterization of the strengths and weaknesses of the existing signs as well as the desired look of new signs, stakeholders were asked to select adjectives describing both sign systems. The goal of this exercise was to determine overall impression of the existing signage system and gain a better understanding of the desired look of the new signage system.

Wayfinding Planning Process 23

EXISTING SIGN OBSERVATIONS CAMPUS MAP Observations • Pre-arrival and on-campus maps are out of date • The 3-D campus map is not easily updated and confusing • Greens are colored and labeled inconsistently • ADA routes are not consistent between maps and signs

Key Recommendations • Create a master base-map for all online & physical maps using the University GIS • Centralize all University GIS map modifications • Update ADA maps for accuracy • Replace the 3-D campus map with an intuitive 2-D map

FEATURES AND LANDMARKS Observations • College Green is compact with welldefined boundaries, but other green boundaries are less clear • Many greens have no clear sense of arrival or identity • The campus character & topography imparts natural beauty, but also wayfinding challenges

Key Recommendations • Capitalize on the realignment of campus greens recommended in the Comprehensive Master Plan • Establish a visual language with signage to provide an identity to campus greens and aid wayfinding • Utilize key features and landmarks as part of the express destinations

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& KEY RECOMMENDATIONS VEHICULAR DIRECTIONAL SIGNS Observations • The vehicular arrival sequence is undersigned and not consistently located before decision points • Signs are undersized relative to driving speeds • Site conditions obscure visibility • Temporary signs attempt to compensate for the lack of vehicular signs, but are too small

Key Recommendations • Improve sign size and placement on Richland & Stimson Avenues • Utilize express destinations to simplify messaging for visitors • Utilize a hierarchy of sign sizes and express destinations from the edges of campus to the core

PARKING SIGNS Observations • The visitor parking experience is confusing and detracts from campus • Pre-arrival parking regulations are difficult to understand • Color system is difficult to read • Parking lot signs are undersized and attempt to convey too much info • Sign message hierarchies are unclear

Key Recommendations • Designate a more visible visitor parking info center • Simplify the campus parking policy to ease confusion and coordinate with parking lot sign development • Increase the size of the parking lot signs and simplify messaging • Consider naming parking lots by green to reinforce wayfinding

Summary of Plan 25

EXISTING SIGN OBSERVATIONS PEDESTRIAN DIRECTIONAL SIGNS Observations • Pedestrian wayfinding is almost nonexistent • Inconsistent, semi-permanent signs are present across campus • Temporary event signs attempt to compensate for deficiencies • ADA pedestrian signage is unclear and inconsistent

Key Recommendations • Provide permanent, pedestrian wayfinding at key decision points across campus • Create a visual language with pedestrian signs that distinguishes campus greens from each other • Develop an ADA pedestrian sign system that clearly designates major routes between greens

BUILDING IDENTIFICATION SIGNS Observations • Signs are not consistently located relative to building entrances • Wall mounted signs are too small to be visible to vehicles • Building architecture and vegetation can overwhelm signs • Architectural lettering, while inconsistent, does not detract from the campus aesthetic.

Key Recommendations • Establish ground mounted and wall mounted building signs • Increase their scale and legibility • Incorporate major occupants or departments on the ground signs • Incorporate emergency services numbering on the wall signs • Use the visual language from the pedestrian signs to identify greens

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& KEY RECOMMENDATIONS TEMPORARY SIGNS Observations • Temporary signs are widely used to compensate for wayfinding deficiencies across campus • The signs are difficult to maintain and expensive • They are often too small to be legible by cars and negatively impact the campus character

Key Recommendations • Improved vehicular, parking, pedestrian, and building signs will reduce the need for temp signs • Establish standards for temp signs to create consistency and familiarity when they are required • Restrict the locations and numbers of temp signs that can be used

TRANSIT SIGNS Observations • Transit signage is visually overwhelming • The signs lack clarity and hierarchy • Messaging is too small to be legible • There is no consistent standard for transit signage among CATS, Athens Public Transit, and private operators

Key Recommendations • Develop a common sign style for both CATS and APT to use • Increase the sizes of primary and secondary bus stop signs • Provide a simplified, legible system for informing riders of routes and arrival times • Leverage recognizable branding for CATS and APT

Wayfinding Planning Process 27

SECTION THREE

Wayfinding Planning Principles

COMPLEMENTING PLANNING PRINCIPLES The Wayfinding Planning Principles complement Ohio University’s Campus Planning Principles, which are predicated on the idea that the physical place plays an important role in attracting, retaining, and growing talented students, faculty, and staff. The Campus Planning Principles sustain and strengthen Ohio University’s position as one of the nation’s best transformative learning communities.

The Wayfinding Planning Principles ensure the development and implementation of signage and other tools that support the Comprehensive Master Plan.

•

Improve the visitor experience and support the University brand.

•

Be extensible and flexible to accommodate a growing population and diverse needs for current and planned improvements.

•

Allow for incremental implementation over several phases, while complementing existing signs.

•

Complement the campus character and traditions, while celebrating its best features.

•

Be effective and efficient with a thoughtful economy of information in strategic locations.

•

Enhance OHIO’s distinctive physical environment and strengthen connections to its natural setting, City of Athens and southeast Ohio, and 200 years of campus history. Support OHIO’s commitment to sustainability and Smart Growth by responsibly renewing, using and leveraging our existing built and natural resources. Support a transformative living and learning environment including flexible, technology-enabled and collaborative spaces for teaching, research, outreach and innovation.

•

Make our campus engaging, accessible and safe to a diverse and inclusive campus community and visitors.

•

Create flexible plans that will meet our future needs through integrating functions, supporting partnerships, smart utilization and agile implementation.

Family of Signs 29

SECTION FOUR

Family of Signs

30 Ohio University | Wayfinding and Signage Guidelines

FAMILY OF SIGNS This section provides a visual representation of the design intent for each sign in the guidelines, along with an overview of each signâ&#x20AC;&#x2122;s purpose, dimensions, message hierarchy, and placement criteria. Sample trips are also provided to illustrate how the various signs interrelate with each other to create a careful sequence that guides visitors through the physical environment and enhances their understanding and experience of campus space. Information in this section can be used as the basis for informing the development of construction detail drawings, specifications, programming during implementation phases. VEHICULAR DIRECTIONAL V1 Vehicular Directional (Large) V2 Vehicular Directional (Medium) V3 Vehicular Directional (Small) PARKING SIGNS PK1 Parking Identification PEDESTRIAN SIGNS P1 Pedestrian Directional K1 Pedestrian Map Kiosk

ACCESSIBILITY SIGNS ADA1 Accessible Directional (Large) ADA2 Accessible Directional (Small) ADA3 Entrance Identification (Small) ADA4 Entrance & Building Name (Large) INTERPRETIVE SIGNS INT1 Interpretive (Large) INT2 Interpretive (Small)

TRANSIT SIGNS TR1 Transit Identification (Large) TR2 Transit Identification (Small) TEMPORARY SIGNS TMP1 Temporary (Large) TMP2 Temporary (Medium) TMP3 Temporary (Yard) THE RIDGES SIGN CONCEPTS

BUILDING SIGNS B1 Building Identification (Ground) B2 Building Identification (Wall)

Family of Signs 31

VEHICULAR DIRECTIONAL & PARKING SIGNS Vehicular signs are used to assist vehicular audiences navigate to key destinations and parking lots along streets using brief messages, universal symbols, and directional arrows. Unlike roadway regulatory signs, vehicular directional signs are tailored specifically for providing carefully sequenced destination guidance, utilizing express destinations to efficiently move visitors from one district or regional area to another. These signs must be thoughtfully placed before key decision points, typically intersections, so that drivers have sufficient time to observe the sign, comprehend its messaging, and make a decision before committing to a traffic movement. Parking signs identify the entrances to lots and provide high-level information and regulations about each lot on campus. Typeface and scale of both signs are established to provide maximum legibility for motorists at driving speeds.

Message One Two Messages P Visitor Parking

Long Message for Destination

P Message One Two Messages

College Green Lot 010

Message Three

Faculty/Staff Permit & Metered Parking

Short Message

Vehicular Sign Types

SIGNTYPE TYPE V1 SIGN V1 VEHICULAR DIRECTIONAL (LG) VEHICULAR DIRECTIONAL (LG)

32 Ohio University | Wayfinding and Signage Guidelines

SIGNTYPE TYPE V2 SIGN V2 VEHICULAR DIRECTIONAL (MED) VEHICULAR DIRECTIONAL (MED)

SIGN TYPE TYPE V3 SIGN V3 VEHICULAR DIRECTIONAL (SM) VEHICULAR DIRECTIONAL (SM)

SIGN TYPE SIGN TYPEPK1 PK1 PARKING LOT IDENTIFICATION PARKING LOT IDENTIFICATION

VEHICULAR DIRECTIONAL MESSAGING

PARKING SIGNS MESSAGING

SIGN PLACEMENT METHODOLOGY

Vehicular directional signs are programmed with the first-time visitor in mind. Visitors, unfamiliar with the campus, want to find their specific destination and the nearest available parking lot. A maximum of six lines of messages are allowed for larger vehicular signs, therefore, approved “key destinations” and parking areas with visitor parking spaces have been prioritized for use on the signs. Sign messages are listed in the following order: left-turn messages first, followed by right-turn messages, and straight-ahead last.

Parking lot signs announce the arrival to a particular parking lot on campus.

As often as feasible, vehicular signs are placed on the right side of each drive lane in unobstructed locations. Sign placement must be considered on a case by case basis due to utility and landscaping variables. Vehicular signs only have messages on one side and are placed perpendicular to the roadway.

Left and right turn maneuvers are generally more complicated to execute than continuing on a straight path, therefore it is important to follow these guidelines for messaging.

Each campus green has multiple parking areas that fall within its boundary. The lower portion of the sign panel includes the unique parking lot number as well as the parking “zone” that it accommodates. Parking zones are determined based on proximity to the center or core of the campus.

A portion of the “Ohio University” brand appears on the bottom of the vehicular sign panels. Vehicular signs are often the first physical objects a visitor will encounter while visiting the campus. Including the text portion of the University’s logo is an important arrival identifier and re-enforcement of the overall brand.

These signs are sized similar to vehicular directional signs for consistency of message and content placement relative to motorists. The universal parking symbol is used on all parking signs as the primary identifier. Parking lots have been organized and named according to the particular campus “green” in which they are located. The campus green is listed immediately under the parking symbol.

The graphic portion of the “Ohio University” brand anchors the bottom of the parking sign panels and provides additional brand recognition.

Vehicular signs are located in advance of an intersection or decision making point, allowing a driver to read the messaging with a safe margin of time to make the appropriate maneuvers. Signs should always be placed a minimum of 3 feet from the curb to the vertical edge of the sign panel. Parking signs are placed at the entrances of each lot. If there are multiple entrances to a lot, multiple signs will be required. Parking signs are typically double-sided and placed perpendicular to the roadway, as drivers will approach lots from various directions. As with vehicular signs, parking lot signs should also be placed a minimum of 3 feet from the curb to the vertical edge of the sign panel.

Family of Signs 33

Photo rendering showing vehicular directional sign

34 Ohio University | Wayfinding and Signage Guidelines

Family of Signs 35

4'-2"

Message One Two Messages

3.25" COPY

P Visitor Parking

90" 80" MIN. PER ADA

14'-0"

Long Message for Destination

FRONT ELEVATION VIEW FRONT ELEVATION VIEW SIGN TYPE V1 - VEHICULAR DIRECTIONAL (LG) SIGN TYPE V1 - VEHICULAR DIRECTIONAL Scale 1/2” = 1’-0” Scale: 1/2" = 1'-0"

36 Ohio University | Wayfinding and Signage Guidelines

BACK ELEVATION VIEW BACK ELEVATION VIEW SIGN TYPE V1 - VEHICULAR DIRECTIONAL (LG) SIGN TYPE V1 - VEHICULAR DIRECTIONAL Scale 1/2” = 1’-0” Scale: 1/2" = 1'-0"

1'-0" 6"

11 1/2"

1'-0"

3 1/4"

3D rendering

11 1/2"

5 3/4"

4 1/4"

6 1/4"

3.25” copy; Type style T3

1'-5"

GRAPHIC GRAPHIC LAYOUT LAYOUT VEHICULAR (LG) Scale:DIRECTIONAL 3/4”=1’-0” Scale 3/4” = 1’-0”

- VEHICULAR DIRECTIONAL

Family of Signs 37

4'-2"

Message One Two Messages

3.25" COPY

90" 80" MIN. PER ADA

12'-0"

Message Three

FRONT ELEVATION VIEW FRONT ELEVATION VIEW SIGN TYPE V2 - VEHICULAR DIRECTIONAL (MED) SIGN TYPE V2 - VEHICULAR DIRECTIONAL Scale 1/2” = 1’-0” Scale: 1/2" = 1'-0"

38 Ohio University | Wayfinding and Signage Guidelines

BACK ELEVATION VIEW BACK ELEVATION VIEW SIGN TYPE V2 - VEHICULAR DIRECTIONAL (MED) Scale 1/2” = 1’-0” SIGN TYPE V2 - VEHICULAR DIRECTIONAL Scale: 1/2" = 1'-0"

1'-0" 6"

1'-0"

3 1/4"

4 1/4"

6 1/4"

11 1/2"

3.25” copy; Type style T3

1'-5"

GRAPHIC LAYOUT - VEHICULAR DIRECTIONAL Scale: 3/4”=1’-0”

GRAPHIC LAYOUT VEHICULAR DIRECTIONAL Scale 3/4” = 1’-0”

Family of Signs 39

Short Message

Drop-off

Loading Dock

15 Minute Short-Term Parking

Authorized Vehicles ONLY

ALTERNATE GRAPHIC LAYOUTS

ALTERNATIVE GRAPHIC LAYOUTS SIGN TYPE 1.3 - VEHICULAR DIRECTIONAL SIGN TYPE 1.3 - VEHICULAR DIRECTIONAL (SM) Scale: 1/2” = 1’-0” Scale 1/2” = 1’-0”

12" 12" MAX. PER ADA

2'-5"

3.25" COPY

8'-0"

Short Message

FRONT ELEVATION VIEW FRONT ELEVATION VIEW SIGN TYPE V3 - VEHICULAR DIRECTIONAL (SM) SIGN TYPE V3 - VEHICULAR DIRECTIONAL Scale 1/2” = 1’-0”

Scale: 1/2" = 1'-0"

40 Ohio University | Wayfinding and Signage Guidelines

BACK ELEVATION VIEW BACK ELEVATION VIEW SIGN TYPE V3 - VEHICULAR DIRECTIONAL (SM) SIGN TYPE V3 - VEHICULAR DIRECTIONAL Scale 1/2” = 1’-0” Scale: 1/2" = 1'-0"

2 1/2" 3 3/4"

10"

GRAPHIC LAYOUT - VEHICULAR DIRECTIONAL (SMALL) Scale: 3/4” = 1’-0” CL

3 1/4"

2 1/2" 3 3/4"

3 3/4" 3 3/4" 4 3/4" 4 1/4"

10 1/4"

3 1/4"

10"

ALTERNATIVE GRAPHIC LAYOUTS ALTERNATE GRAPHIC LAYOUTS SIGN TYPE 1.3 - VEHICULAR DIRECTIONAL (SM) SIGN TYPE 1.3 - VEHICULAR DIRECTIONAL Scale 1/2” = 1’-0”

(SMALL)

Scale: 3/4” = 1’-0”

3 1/4"

1'-0"

3 1/4"

8 1/2"

2 1/2" 3 3/4"

3.25” copy; Type style T3

10"

GRAPHIC LAYOUT - VEHICULAR DIRECTIONAL (SMALL) Scale: 3/4” = 1’-0” 3 1/4"

5" 3/4" 4 1/4"

10 1/4"

3 1/4"

3/4" 4 1/4"

GRAPHIC LAYOUT CL 3 1/4" 3 1/4" SIGN TYPE V3 - VEHICULAR DIRECTIONAL SMALL Scale 1/2” = 1’-0”

Family of Signs 41

2'-5"

8'-0"

3.25" COPY

FRONT ELEVATION VIEW FRONT ELEVATION VIEW SIGN TYPE PK1 - PARKING IDENTIFICATION SIGN SIGN TYPE PK1 - PARKING IDENTIFICATION Scale 1/2” = 1’-0”

Scale: 1/2" = 1'-0"

42 Ohio University | Wayfinding and Signage Guidelines

BACKELEVATION ELEVATION VIEW VIEW BACK SIGN TYPE PK1 - PARKING IDENTIFICATION SIGN SIGN SIGN TYPE PK1 - PARKING IDENTIFICATION SIGN Scale 1/2” = 1’-0” Scale: 1/2" = 1'-0"

2 3/4"

5 3/4"

3.25” copy; Type style T3

1 1/2"

3.25” copy; Type style T3

GRAPHIC LAYOUT - PARKING IDENTIFICATION SIGN Scale: 1 1/2” = 1’-0”

GRAPHIC LAYOUT PARKING IDENTIFICATION SIGN Scale 1/2” = 1’-0”

Family of Signs 43

SAMPLE TRIP Navigating to the Baker University Center Garage via Richland Ave.

P V

Sequence

Sign Type

Message

Notes

> Ohio University > UPTOWN

Existing Ground DOT

> Ohio University ^ Ridges Green

< Oâ&#x20AC;&#x2122;Bleness Union St. Green > South Green East Green ^ West Green (P) Baker Center

< West Green UMA & Clinics

> (P) Baker Center Bird Arena ^ College Green Uptown Athens

< (P) Baker Center Parking Garage ^ South Green East Green

(P) South Green LOT (tbd) ZONE (tbd)

44 Ohio University | Wayfinding and Signage Guidelines

SAMPLE TRIP Navigating to the Athens Municipal Parking Garage via Stimson Ave.

Sequence

Sign Type

Message

Notes

Sequence

Sign Type

Message

< Ohio University < UPTOWN

Existing Ground DOT

> Uptown Athens ^ Ohio University

< College Green South Green ^ (P) City Parking Garage

> East Green North Green College Green ^ South Green River Greens

> (P) City Parking Garage ^ West Green W. Union Green

(P) City Parking Garage

^ East Green North Green College Green

Notes

Family of Signs 45

PEDESTRIAN SIGNS Pedestrian signs are used to assist visitors navigate and comprehend a physical environment. Guidance for pedestrians is also sequenced along carefully planned routes and may include orientation kiosks with maps, directional signs at key decision locations, building identification signs, as well as informational signs that enhance the understanding of a landmark or feature. Because pedestrian signs are viewed at a close distance, decorative elements, such as post details, are more refined than on vehicular signs. The post design complements the historic nature of College Green and buildings such as Culter Hall. Pedestrian signs are not intended to provide direction to every location or building within an environment, but are instead designed to guide audiences to express destinations along preferred routes. While it is less desirable to have multiple pedestrian sign systems, in areas of steep topography, more than one pedestrian sign system may be required to accommodate those with mobility challenges.

College Green

The individual campus greens are identified through OU brand colors on pedestrian signs to aid in wayfinding.

South Shafer Street West Green Drive

Hocking River Oxbow Trail

South Green Drive Rufus Street North McKinley Ave

Mill Street

East Stimson Street West Stimson Street

North Ridge Drive South Ridge Drive East Ridge Drive South Park Drive Ridges Circle

Left Destination

Right Destination Short Name

West State Street Washington Street Depot Street

Spacing for Long Destination

Station Street Moore Ave Riverside Drive Weld Drive

P College Green

200

Information

Uptown Athens

209

P Courthouse

Chessa Field Soccer Facility

19 18

West Green Drive Oxbow Trail

South Green Drive

46 45

Mill Street

East Stimson Street

West Stimson Street

South Park Drive

North McKinley Ave

East Ridge Drive

Ridges Circle

231

Washington Street

Station Street Moore Ave Riverside Drive Weld Drive

229

165

183 225

Campus Map Key

Baker University Center

162

South Green

201

175

166

OhioHealth O’Bleness Hospital

East Green

Bird Arena 135

211

164

Ridges Green

Aquatic Center

Softball Complex

West River Green

College Green

179

172

Bird Arena

East Green

41 51

182

184

167 180

144

168

173

186

142

16 49

South Green

166

Grover Center

28 20

162

168

180

East River Green

13 1 Alden Library

174

175

22 Memorial Auditorium

Baker University Center

McCracken Field

62 76

165

183 225

222

179

131 130

172

142 136 164

Ohio University Convocation Center

144

Aquatic Center

131 130

181

155

139

181

150

Bicentennial Park 188

156

155

139

152

170

Bicentennial Park

150

137

138 140

South Green

Ridges Green

133

P Penden Stadium

188

107

145

P P

Union Street Green

9 Chubb Hall

231

229

223

River Greens

West Green

233 227

Ohio University Convocation Center

221

224

Howard Park

157

Bob Wren Baseball Stadium

North Green

167

P 72

173 70

228 230

147

Bookstore

186

226

Union Street Green

210

Chessa Field Soccer Facility

Pruitt Field

North Green

P Municipal

Police

Courthouse

South Court

202

Uptown Athens

Bromley Hall 4

Grover Center

Uptown Athens

184

Location Number College Green

136

174

College Green

200

Parking Lot

209

106

134

Ping Recreation Center

152

147

170 Golf Course

103

108

South River Green

110

P P

88 89

P 80

West Green

105

102

156

100 104

101 121 111

109

112

113

137

114 115

Golf Course 116

117

138

118

140

For more information, regarding accesibility, and safety scan this QR code or visit www.Ohio/xxx.edu

Ridges Green

182

Depot Street

West River Green

P 47

1 Alden Library

West State Street

222

Softball Complex

28 20

Rufus Street

South Ridge Drive

East Green

South Shafer Street

North Ridge Drive

223

East River Green

22 Memorial Auditorium

West Green Hocking River

233 227

133

1 2 3 4 5 6 7 8

9 10 11 12 13 14 15 16

107

P P

College Green

221

224

64 5

157

Bob Wren Baseball Stadium

McCracken Field

62 76

Bookstore

228 230

147

Pruitt Field

Howard Park

Chubb Hall

Union Street Green

210

P 135

15 25

226

OhioHealth O’Bleness Hospital

70 68

211

Bromley Hall 4

P P

202

North Green

South Court

Municipal

Uptown Athens

201

Police

106

88 89

110

103

108

105

17 18 19 20 21 22 23 24 25

COLLEGE GREEN Alden Library Bentley Hall Bentley Hall Annex Bromley Hall Brown House Bryan Hall Business Annex Central Classroom Building Chubb Hall Copeland Hall Crewson House Cutler Hall Ellis Hall Galbreath Chapel Haning Hall Konneker Alumni Center Lasher Hall Lindley Hall McGuffey Hall Mckee House Mckee Storage Memorial Auditorium Old Heating Plant Ping Cottage Research And Technology Center

26 27 28 29 30

Scripps Hall Sing Tao Center Tupper Hall Upper Campus Grounds Wilson Hall (College Green)

66 67 68 69 70

71 72 EAST GREEN 73 40 Biddle Hall 74 41 Bush Hall 75 42 Edgehill Maintenance 76 43 Gamertsfelder Hall 145 44 Jefferson Hall 45 Johnson Hall 80 46 Lincoln Hall 47 134 Perkins Hall 81 48 Read Hall 82 49 Shively Hall 83 50 Tiffin Hall 51 Washington Hall 84 85 NORTH GREEN 86 60 31 South Court 87 61 Athena Theater 88 62 Glidden Hall 89 63 Hudson Health Center 90 64 Jennings House 91 65 Kantner Hall 92

Penden Stadium

McCracken Hall Music Rehearsal Hall Pilcher House Putnam Hall RTV Communications Building Schoonover Center Sculpture Studio Seigfred Hall Trisolini House Voigt Hall Yamada House RIDGES GREEN Child Development Center Composting Facility #1 Composting Facility #2 Konneker Research Center Lin Hall Ridges Auditorium Ridges Building 2 Ridges Building 3 Ridges Building 4 Ridges Building 5 Ridges Building 6 Ridges Building 7 Ridges Building 8

93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121

Ridges Building 9 Ridges Building 10 Ridges Building 11 Ridges Building 12 Ridges Building 13 Ridges Building 14 Ridges Building 15 Ridges Building 16 Ridges Building 17 Ridges Building 18 Ridges Building 19 Ridges Building 20 Ridges Building 21 Ridges Building 22 Ridges Building 24 Ridges Building 29 Ridges Building 30 Ridges Building 31 Ridges Building 32 Ridges Building 33 Ridges Building 34 Ridges Building 35 Ridges Building 36 Ridges Building 37 Ridges Building 38 Ridges Building 39 Ridges Building 40 Ridges Building 45 Ridges District Cooling

130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154

RIVER GREENS Armbruster House Atkinson House Baseball Practice Facility Bingham House Carin Strength Training Center Chessa Press Box Convocation Center Dougan House Ewing House Fenzel House Golf/Tennis Clubhouse Hoover House Martzolf House Mill Street Fieldhouse O’Bleness House Peden Stadium Peden Tower Ping Center Pruitt Fieldhouse Pruitt Press Box Smith House South Green Fieldhouse Tennis Center True House Walter Fieldhouse

155 156 157

160 161 162 163 164 165

Weld House Wray House Wren Stadium SOUTH GREEN 29 Park Place 29 Park Place Carriage House 35 Park Place Adams Hall Aquatic Center 147 Baker University Center Bird Arena Botanical Research Building Brown Hall Carr Hall Clippinger Laboratories Clippinger Research Annex Crawford Hall Edwards Accelerator Gordy Hall Grover Center Living Learning Center Lower Campus Grounds Building

South River Green 166 167 168 169 170 171 172 173 174 175 176 177

178 179 180 181 182 183 184 185 186

Luchs Hall Mackinnon Hall Morton Hall Nelson Commons Pickering Hall Porter Hall Scott Quadrangle Sowle Hall Surface Sciences Laboratory Tanaka Hall Walter Hall Walter International Education Center

Ping Recreation Center 187 188 189

200 201 202 203 204 205 206 207 208 209 210 211

UNION STREET GREEN 9 Factory Street AFSCME Union Office Central Food Facilities Coal Storage Building Facilities Shops 1 Facilities Shops 2 Facilities Shops 3 Facilities Shops 4 Facilities Storage # 1 Human Resource & Training Center Lausche Heating Plant University Garage

P 212 213

220 221 222 223 224 225 226 227 228 229 230 231 232

University Service Center West Union Street Office Center WEST GREEN 152 Academic & Research Center Boyd Hall Grosvenor Hall Grosvenor West Irvine Hall James Hall Life Sciences Building Parks Hall Ryors Hall Sargent Hall Stocker Center Treudley Hall Wilson Hall

Golf Course

102

100 104

101 121

111

109 112

113

114 115

Golf Course 116

117

118

Pedestrian Sign Types

46 Ohio University | Wayfinding and Signage Guidelines

SIGN TYPE K1 K1 SIGN TYPE PEDESTRIAN MAP KIOSK PEDESTRIAN MAP KIOSK

SIGN TYPE P1 P1 SIGN TYPE PEDESTRIAN DIRECTIONAL PEDESTRIAN DIRECTIONAL

SIGN PLACEMENT METHODOLOGY

PEDESTRIAN MAP KIOSK MESSAGING

PEDESTRIAN DIRECTIONAL MESSAGING

Map kiosks shall be located at transitions from vehicular to pedestrian navigation such as parking lots, pedestrian drop-off areas, and transit tops. Additionally locations such as areas of heavy pedestrian traffic and merging pathways should also be considered to help reinforce orientation within the campus setting.

Both the map kiosks and pedestrian directional signs leverage the unique color-code of each of the campus “greens”. For the map kiosk, the color of the “Information” header panel changes depending on the specific green.

Similar to the pedestrian map kiosks, the pedestrian directional signs also utilize the unique campus green color-coded through the use of a sign blade. This blade should always be located furthest from the pathway, so the message panels can be closer to the pathway as they are the key component of the signs and provide the critical directional content.

Map kiosks may be single-sided and parallel to a pathway or double-sided and perpendicular to a pathway based on site conditions and visibility. Because pedestrian directional signs are double-sided and visible to walkers approaching from multiple directions, placement in relation to a particular side of a walkway is not as critical as with vehicular signs. Sign placement must be considered on a case by case basis due to utility and landscaping variables. Signs should always be placed a minimum of 1 feet from the curb to the vertical edge of the sign panel.

The map is broken up into three distinct components. The lower portion contains the map key information. This key lists of all of the campus greens and the specific buildings located within each green. These buildings are numbered sequentially and labeled accordingly on the map. The smaller overall campus map provides a complete campus snapshot and highlights, by color, the boundaries of the campus greens. Buildings are numbered to match the key, with Key Destination buildings and major parking areas highlighted for easy recognition. The larger detailed map at the top is enlarged to show the actual location of the user the “YOU ARE HERE.”

A maximum of six lines of messages are allowed for directional signs, therefore, approved “key destinations” have been prioritized for use on the signs. Sign messages are listed in the following order: left-turn messages first, followed by right-turn messages, and straight-ahead last. The graphic portion of the “Ohio University” brand anchors the bottom of the sign panels and provides additional brand recognition.

Family of Signs 47

Photo rendering showing pedestrian directional and building identification signs

48 Ohio University | Wayfinding and Signage Guidelines

Family of Signs 49

South Shafer Street West Green Drive

Hocking River Oxbow Trail

South Green Drive Rufus Street North McKinley Ave

Mill Street

East Stimson Street West Stimson Street

West State Street

North Ridge Drive

Washington Street

South Ridge Drive

Depot Street

East Ridge Drive

Station Street Moore Ave

South Park Drive

Riverside Drive Weld Drive

Ridges Circle

3'-4" P

College Green

200

College Green

Information

Uptown Athens

P 201

Chessa Field Soccer Facility

224

West Green West Green Drive Oxbow Trail

South Green Drive

Mill Street

East Stimson Street

West Stimson Street

South Ridge Drive East Ridge Drive South Park Drive Ridges Circle

231

Softball Complex

West River Green

229

165

162

South Green

Location Number

201

175

166

OhioHealth O’Bleness Hospital

East Green

Bird Arena 135

Howard Park

186 3

College Green

180

East River Green

142

182

184

167 180

179

131

144

Aquatic Center

155

139

181

150

155

139

152

156

110

West Green

Ping Recreation Center

South River Green

156

100 104

101

113

7'-0"

1 2 3 4 5 6 7 8

9 10 11 12 13 14 15 16

110

103

108

105

17 18 19 20 21 22 23 24 25

Scripps Hall 66 Sing Tao Center 67 Tupper Hall 68 Upper Campus 69 Grounds 70 Wilson Hall (College Green) 71 72 EAST GREEN 73 40 Biddle Hall 74 41 Bush Hall 75 42 Edgehill Maintenance 76 43 Gamertsfelder Hall 145 44 Jefferson Hall 45 Johnson Hall 80 46 Lincoln Hall 47 134 Perkins Hall 81 48 Read Hall 82 49 Shively Hall 83 50 Tiffin Hall 51 Washington Hall 84 85 NORTH GREEN 86 60 31 South Court 87 61 Athena Theater 88 62 Glidden Hall 89 63 Hudson Health Center 90 64 Jennings House 91 65 Kantner Hall 92 30

Penden Stadium

93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121

112

130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154

155 156 157

160 161 162 163 164 165

South River Green 166 167 168 169 170 171 172 173 174 175 176 177

178 179 180 181 182 183

Luchs Hall Mackinnon Hall Morton Hall Nelson Commons Pickering Hall Porter Hall

187 188 189

Laboratory Tanaka Hall Walter Hall Walter International Education Center

184 Scott Quadrangle Ping Recreation 185 Sowle Hall Center 186 Surface Sciences

200 201 202 203 204 205 206 207 208 209 210 211

P 212 213

220 221 222 223 224 225 226 227 228 229 230 231 232

University Service Center West Union Street Office Center

OhioHealth O’Bleness Hospital

135

186 3

9 Chubb Hall

College Green

East River Green

172 44

41 51

182

184

167 180

144

168

174

173

186

142

162

South Green

166

Bird Arena

40 28 20

1 Alden Library

Baker University Center

P 175

East 45 Green

12 13

165

183

Grover Center

42 46

Memorial Auditorium

19 18

231

229

225

McCracken Field

62 76

179

West Green

222

Howard Park

221

224

223

233 227

Softball Complex

173 65

180

Bookstore

228 230

Bob Wren Baseball Stadium

West River Green

North Green

South Court

168

167

179

131 130

172

142 136 164

Ohio University Convocation Center

144

Aquatic Center

131 130

181

155

139

181

150

Bicentennial Park

River Greens

188

156

155

139

152

170

150

137

138 140

Ridges Green

133

P Penden Stadium

85 107

145

P P

Union Street Green

106

P 110

P P

Ping Recreation Center

152

147

170 Golf Course

103

108

South River Green

91 92

West Green

134

88 89

105

102

156

100 104

101 121 111

109

112

113

137

114 115

Golf Course 116

117

138

118

140

133

1 2 3 4 5 6 7 8

9 10 11 12 13 14 15 16

P P

Union Street Green

210

Chessa Field Soccer Facility

Aquatic Center

P 72

Uptown Athens

15 25

157

164

P Municipal

For more information, regarding accesibility, and safety scan this QR code or visit www.Ohio/xxx.edu

Ridges Green

106

88 Golf Course

P 226

147

107

104

211

Pruitt Field

North Green

Bicentennial Park

WEST GREEN 152 Academic & Research Center Boyd Hall Grosvenor Hall Grosvenor West Irvine Hall James Hall Life Sciences Building Parks Hall Ryors Hall Sargent Hall Stocker Center Treudley Hall Wilson Hall

182

Police

Courthouse

202

Uptown Athens

Bromley Hall 4

Bird Arena

110

103

108

105

17 18 19 20 21 22 23 24 25

26 27 28 29

Penden Stadium

93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121

130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154

155 156 157

160 161 162 163 164 165

South River Green 166 167 168 169 170 171 172 173 174 175 176 177

178 179 180 181 182 183

Luchs Hall Mackinnon Hall Morton Hall Nelson Commons Pickering Hall Porter Hall

187 188 189

Laboratory Tanaka Hall Walter Hall Walter International Education Center

184 Scott Quadrangle Ping Recreation 185 Sowle Hall Center 186 Surface Sciences

200 201 202 203 204 205 206 207 208 209 210 211

P 212 213

220 221 222 223 224 225 226 227 228 229 230 231 232

Golf Course

102

100 104

101 121

111

109

166

Ridges Green

121

201

175

Grover Center

South Green

137

100 101

Location Number College Green

140

26 27 28 29

South Green

184

200

138

118

174

Golf Course 117

162

Parking Lot

115

102

114

116

1 Alden Library

Baker University Center College Green

188

133

111

112

165

183

Campus Map Key

152

170

105

102

121

109

229

225

152

147

Golf Course 103

108

Moore Ave Riverside Drive Weld Drive

East Green

150

137

138 140

145

East Green

Station Street

Ohio University Convocation Center

131 130

181

170

Penden Stadium

134

231

Depot Street

136

130

172

142 164

188

88 89

For more information, regarding accesibility, and safety scan this QR code or visit www.Ohio/xxx.edu

Ridges Green

144

168

174

173

186

West River Green

162

South Green

166

Bird Arena

40 28 20

1 Alden Library

Baker University Center

P 175

12 13

165

183

Grover Center

Softball Complex

133

P 106

Washington Street

209

172

Bicentennial Park

85 107

West State Street

136

Ohio University Convocation Center

Ridges Green

South Park Drive

179

East 45 Green

Memorial Auditorium

19 18

231

229

225

McCracken Field

Mill Street

East Ridge Drive

Ridges Circle

28 20

13 26

North McKinley Ave

South Ridge Drive

222

62 76

167

64 5

9 Chubb Hall

West Green

222

221

224

223

173 65

West Green Drive

North Ridge Drive

223

East River Green

Rufus Street

233 227

157

Bob Wren Baseball Stadium

22 Memorial Auditorium

South Shafer Street

Hocking River

West Stimson Street

Bookstore

233 227

Softball Complex

North Green

South Court

228 230

Bob Wren Baseball Stadium

West River Green P

South Green

Union Street Green

210

Chessa Field Soccer Facility

Aquatic Center

Bicentennial Park

P 72

Uptown Athens

15 25

157

164

River Greens

P 226

147

North Green Ridges Green

188

106

211

Pruitt Field

136

Ohio University Convocation Center

P Municipal

202

Police

Courthouse

Bromley Hall 4

Grover Center

College Green

Uptown Athens

West Green Oxbow Trail

168

McCracken Field

62 76

19 18

South Green Drive

Pruitt Field

College Green

East Stimson Street

184

200

Parking Lot

224 H

182

174

College Green

3 221

147

Baker University Center

183

Campus Map Key

Howard Park

228 230

Moore Ave

225

Chessa Field Soccer Facility

Bookstore

Chubb Hall

Union Street Green

210

P 135

15 25

226

OhioHealth O’Bleness Hospital

Station Street Riverside Drive Weld Drive

Depot Street

East Green

1 Alden Library

Washington Street

209

West State Street

222

107

13 26

North McKinley Ave

North Ridge Drive

223

211

North Green

South Court

P 17

P 72

Bromley Hall 4

Rufus Street

233 227

201

202

South Shafer Street

Hocking River

Bob Wren Baseball Stadium

East River Green

22 Memorial Auditorium

19 18

157

College Green

221

147

Pruitt Field

McCracken Field

62 76

64 5

228 230

Howard Park

Chubb Hall

Union Street Green

210

P 135

P Municipal

Uptown Athens

Bookstore

226

OhioHealth O’Bleness Hospital

North Green

Bromley Hall 4

211

Police

Courthouse

South Court

P P

202

Information Uptown Athens

Municipal

Uptown Athens

209

P Courthouse

200

1.625" COPY

Police

209

113

111

109

114

112 115

113

114 115

Golf Course 116

117

Golf Course 116

118

FRONT ELEVATION VIEW FRONT ELEVATION VIEW SIGN TYPE K1 - PEDESTRIAN MAP KIOSK SIGN TYPE K1 - PEDESTRIAN MAP KIOSK Scale 1/2” = 1’-0” Scale: 1/2" = 1'-0"

50 Ohio University | Wayfinding and Signage Guidelines

117

118

BACK ELEVATION VIEW BACK ELEVATION VIEW SIGN TYPE K1 - PEDESTRIAN MAP KIOSK SIGN TYPE K1 - PEDESTRIAN MAP KIOSK Scale 1/2” = 1’-0” Scale: 1/2" = 1'-0"

1.625” copy; Type style T5

2 3/4"

1’ -1 1/2"

2"-0”

1 3/4"

5 1/4"

3'-0"

2’ x 3’ Window Opening

8 1/2"

GRAPHIC LAYOUT - VEHICULAR DIRECTIONAL (SMALL) = 1’-0”

GRAPHIC LAYOUT Scale: 1 1/2” PEDESTRIAN MAP KIOSK (SMALL) Scale 1/2” = 1’-0”

Family of Signs 51

1.625" COPY

Left Destination

Right Destination

Short Name

Spacing for Long Destination

College Green

Left Destination

90" 80" MIN. PER ADA

8'-0"

College Green

2'-9.5"

FRONTELEVATION ELEVATION VIEWVIEW FRONT SIGN TYPE P1 - PEDESTRIAN DIRECTIONAL SIGN TYPE P1 - PEDESTRIAN DIRECTIONAL Scale 1/2” = 1’-0” Scale: 1/2" = 1'-0"

52 Ohio University | Wayfinding and Signage Guidelines

BACK ELEVATION BACK ELEVATION VIEW VIEW SIGN TYPE P1 - PEDESTRIAN DIRECTIONAL SIGN TYPE P1 - PEDESTRIAN DIRECTIONAL Scale 1/2” = 1’-0” Scale: 1/2" = 1'-0"

1.625” copy; Type style T5 2 3/4"

3 1/2"

2 3/4"

1 3/4"

2 3/4"

3 1/4"

3 1/2"

4 1/4"

4 1/2"

1'-4"

1.625” copy; Type style T3

GRAPHIC LAYOUT - PEDESTRIAN DIRECTIONAL Scale: 1 1/2” = 1’-0” GRAPHIC LAYOUT PEDESTRIAN DIRECTIONAL Scale 1/2” = 1’-0”

Family of Signs 53

3D rendering - map kiosk header detail

3D rendering - map kiosk

54 Ohio University | Wayfinding and Signage Guidelines

3D rendering detail

3D rendering - pedestrian directional

Family of Signs 55

SAMPLE TRIP Navigating from a University parking lot to Alden Library (with alternate accessible route shown) Sequence

Sign Type

Message

Information (map insert)

South Green

Notes

^ College Green Alden Library Cutler Hall Chub Hall 03

College Green < Alden Library Cutler Hall Chub Hall ^ North Green

College Green Vernon R. Alden Library (department name) 30 PARK PLACE

Accessible Route P

Sequence

Sign Type

Message

Information (map insert)

(symbol)

ACCESSIBLE ROUTE

^ College Green via Baker Center 03

(symbol) ACCESSIBLE ROUTE

> College Green via Baker Center 04

Information (map insert)

College Green > Alden Library Cutler Hall ^ Chub Hall

56 Ohio University | Wayfinding and Signage Guidelines

Notes

SAMPLE TRIP Navigating from the Convocation Center to Cutler Hall

Sequence

Sign Type

Message

West River Green ^ West Green South Green Grover Center Bird Arena Aquatic Center Baker Center

Information (map insert)

South Green

K P

West Green > South Green College Green Grover Center Bird Arena Aquatic Center Baker Center

Notes

> Bird Arena Aquatic Center ^ College Green Baker Center

Information (map insert)

College Green > Alden Library Cutler Hall ^ Chub Hall

College Green < Cutler Hall College Green

College Green Cutler Hall

Family of Signs 57

BUILDING SIGNS Building signs are used to identify the arrival to a particular building or destination. The signage system utilizes two types of building signs, ground-mounted and wall-mounted, which can be used in various conditions.

College Green

Building Name

123

Road Drive College Green

Building Name Long Word Line Department Name Goes Here 123 ROAD DRIVE

Building Sign Types

SIGNTYPE TYPEB1 B1 SIGN BUILDING IDENTIFICATION SIGN (GROUND)

58 Ohio University | Wayfinding and Signage Guidelines

BUILDING IDENTIFICATION SIGN (GROUND)

SIGNTYPE TYPE B1 B2 SIGN BUILDING IDENTIFICATION SIGN (FACADE)

BUILDING IDENTIFICATION SIGN (WALL)

SIGN PLACEMENT METHODOLOGY In most cases, the larger groundmounted building signs should be located close to the building main entrance. These signs act as a wayfinding tool, by marking the preferred entrance to a building at a distance as well as upon arrival. In cases where the building sign is located in proximity to a roadway, the lettering on the sign shall be reflective to match the vehicular signs. In all other cases, the lettering shall be matte white vinyl. Signs may be single-sided and parallel to a pathway or double-sided and perpendicular to a pathway based on site conditions and visibility. Signs should always be placed a minimum of 1 feet from the curb to the vertical edge of the sign panel. The smaller, building-mounted signs are used for building entrances that offer no opportunity for a groundmounted sign. This is usually due to complex site conditions or a lack of available ground space. Buildingmounted signs shall be placed 60” from finished grade.

The building-mounted sign contains the buildings approved short-name. There shall be no listing of department names on the building-mounted signs. The building address is included with 4” tall address numbers as required by local fire code. The street name (not required to be 4” tall) is a smaller, more discrete type style and color. At least one building-mounted sign with the address number should be on each campus building, in view of a major roadway or access drive per State of Ohio requirements. The graphic portion of the “Ohio University” brand anchors the bottom of the sign panels and provides additional brand recognition. BUILDING IDENTIFICATION SIGNS MESSAGING As with other pedestrian sign types, the building identification signs utilize campus green color-coding through the use of a header panel. The color of this panel changes depending on which campus green the specific building is located. The wall-mounted sign contains the buildings approved long-name. One line is available for a short list of approved department names, located within the building.

On wall-mounted signs, the building address is included in a smaller, more discrete type style and color. The area to the lower-left of the sign panel is reserved for accessible entrance information - as needed. This includes the use of directional arrows and symbols. The use of text in this area is discouraged. The wall-mounted sign contains the building’s approved short-name. There shall be no listing of department names on the wall-mounted signs. On the wall-mounted signs, facility address is included with 4” tall address numbers as required by local fire code. The logo mark of the “Ohio University” brand anchors the bottom of the sign panels and provides additional brand recognition.

Family of Signs 59

Photo rendering showing building identification sign and map kiosk

60 Ohio University | Wayfinding and Signage Guidelines

Family of Signs 61

4'-0" College Green

7'-0"

Building Name Long Word Line

1.625" COPY

Building Name Long Word Line

4"COPY

Department Name Goes Here 123 ROAD DRIVE

Department Name Goes Here

1.25" COPY

FRONT ELEVATION VIEW FRONT ELEVATION VIEW SIGN TYPE B1 - BUILDING IDENTIFICATION SIGN SIGN TYPE B1 - BUILDING IDENTIFICATION Scale 1/2” = 1’-0”

Scale: 1/2" = 1'-0"

62 Ohio University | Wayfinding and Signage Guidelines

College Green

123 ROAD DRIVE

SIGN

BACK ELEVATION VIEW BACK ELEVATION VIEW SIGN TYPE B1 - BUILDING IDENTIFICATION SIGN SIGN TYPE B1 - BUILDING ID SIGN Scale 1/2” = 1’-0”

Scale: 1/2" = 1'-0"

1’-2 3/4"

1.625” copy; Type style T5 2 3/4"

4 1/4"

2 1/2"

2 3/4"

1 3/4"

5 1/4"

2 1/4"

3 1/4"

2 1/4"

4 3/4"

1.625” copy; Type style T3

8 1/2"

GRAPHIC LAYOUT - BUILDING IDENTIFICATION SIGN (GROUND) Scale: 1 1/2” = 1’-0”

GRAPHIC LAYOUT BUILDING IDENTIFICATION SIGN (GROUND) Scale 1/2” = 1’-0”

Family of Signs 63

2'-2"

2'-10"

College Green

Building Name

123

Road Drive

3" COPY

4"COPY 2" COPY

FRONT ELEVATION VIEW FRONT ELEVATION SIGN TYPE B2 - BUILDING IDENTIFICATION SIGN SIGN TYPE B2 - BUILDING IDENTIFICATION Scale 1/2” = 1’-0”

Scale: 1/2" = 1'-0"

64 Ohio University | Wayfinding and Signage Guidelines

SIGN

1’-2 3/4"

1.625” copy; Type style T5

2 3/4"

4 1/4"

2 1/2"

2 3/4"

7 1/2"

3 3/4"

3” copy; Type style T3

1 3/4"

5 1/4"

4 1/4"

4” copy; Type style T5

1'-5"

GRAPHIC LAYOUT - BUILDING IDENTIFICATION SIGN (FACADE) Scale: 1 1/2” = 1’-0” GRAPHIC LAYOUT BUILDING IDENTIFICATION SIGN Scale 1/2” = 1’-0”

Family of Signs 65

ACCESSIBILITY SIGNS The signage and wayfinding system aims to bring primary and accessible paths into closer alignment with one another to offer inclusion of all pedestrians. Due to topographic challenges on campus, this is not always possible. In such cases accessible paths should be marked with a secondary wayfinding sign, clearly labeled “accessible route.” Signs are also placed at building entrances to indicate accessible entry. With this new system of accessibility signage, the University not only assists pedestrians from drop-off areas and transit stops to key destinations, travel from Green to Green, and upon arrival at buildings, but positions itself as leaders among their peers within the academic community.

ENTRANCE

Porter Hall

ACCESSIBLE ROUTE

Left Destination

Right Destination

ACCESSIBLE ROUTE

Short Name Spacing for Long Destination

ACCESSIBLE DIRECTIONAL (LG) ACCESSIBLE DIRECTIONAL LARGE

Left Destination

ACCESSIBLE DIRECTIONAL (SM) ACCESSIBLE DIRECTIONAL SMALL

Accessibility Sign Types

66 Ohio University | Wayfinding and Signage Guidelines

ACCESSIBLE ENTRANCE ID (SM) ENTRANCE IDENTIFICATION

ACCESSIBLE ENTRANCE ID ID ACCESSIBLE ENTRANCE (BUILDING ID ALT.) (BUILDING ID ALT.)

SIGN PLACEMENT METHODOLOGY

ACCESSIBLE DIRECTIONAL MESSAGING

ACCESSIBLE ENTRANCE ID MESSAGING

Accessible directional signs shall be placed at pedestrian decision points to identify and direct to alternate accessible routes throughout campus. Generally, they are placed perpendicular to the primary path of travel, with expectations as needed based on site conditions. Signs should always be placed a minimum of 1 foot from the curb to the vertical edge of the sign panel.

All accessible directional signs shall contain the international symbol of accessibility and the phrase “ACCESSIBLE ROUTE”

The main building-mounted accessible entrance sign is small and discrete. The signs all bear the international symbol of accessibility to match the directional signs with the wording “ENTRANCE”. These signs are intended to be visible from a distance.

Wall-mounted accessible signs shall be placed at secondary accessible entrances to each building where building access is available to individual with mobility needs. Wallmounted signs shall be placed 60” from finished grade.

A maximum of six lines of messages are allowed for large accessible directional signs and up to 3 lines of messages are allowed for small accessible directional signs. Sign messages are listed in the following order: left-turn messages first, followed by right-turn messages, and straight-ahead last.

For the larger accessible entrance signs, the wordings replaced with the approved building short-name. These signs should be used in instances where it is difficult to distinguish between buildings that may be in close proximity of one another, or where the main building entrance is not visible.

Family of Signs 67

1’-0"

3" SYMBOL ACCESSIBLE ROUTE

.05" COPY

ACCESSIBLE ROUTE

Left Destination

0.75" COPY

Left Destination Short Name

Right Destination

Spacing for Long Destination

Short Name Right Destination

5’-0"

Spacing for Long Destination

FRONT ELEVATION VIEW FRONT ELEVATION VIEW SIGN TYPE ADA1ADA1 - ACCESSIBLE DIRECTIONAL (LG) SIGN TYPE - ACCESSIBLE DIRECTIONAL Scale 1” = 1’-0” Scale: 1" = 1'-0"

68 Ohio University | Wayfinding and Signage Guidelines

BACK ELEVATION VIEW BACK ELEVATION VIEW SIGN TYPE ADA1ADA1 - ACCESSIBLE DIRECTIONAL (LG) SIGN TYPE - ACCESSIBLE DIRECTIONAL Scale 1” = 1’-0” Scale: 1" = 1'-0"

1’-0"

1 1/4"

3/4” copy; Type style T3

1 1/4"

4 1/2"

1/2” copy; Type style T3

3 1/2"

3” Symbol

GRAPHIC LAYOUT

GRAPHIC LAYOUT - SIGN TYPE ADA1 - ACCESSIBLE DIRECTIONAL ACCESSIBLE DIRECTIONAL SIGN - LARGE Scale: 2” = 1’-0” Scale 2” = 1’-0”

Family of Signs 69

1’-0"

3" SYMBOL .05" COPY

Left Destination

0.75" COPY

ACCESSIBLE ROUTE

Right Destination

4’-3"

ACCESSIBLE ROUTE

FRONT ELEVATION VIEW FRONT ELEVATION VIEW SIGN TYPE ADA2 - ACCESSIBLE DIRECTIONAL (SM) SIGN TYPE ADA2 - ACCESSIBLE DIRECTIONAL Scale 1” = 1’-0”

Scale: 1" = 1'-0"

70 Ohio University | Wayfinding and Signage Guidelines

BACK ELEVATION VIEW BACK ELEVATION VIEW SIGN TYPE ADA2 - ACCESSIBLE DIRECTIONAL (SM) SIGN TYPE ADA2 - ACCESSIBLE DIRECTIONAL Scale 1” = 1’-0”

Scale: 1" = 1'-0"

1’-0"

1 1/4"

3/4” copy; Type style T3

1 1/4"

4 1/2"

1/2” copy; Type style T3

3 1/2"

3” Symbol

GRAPHIC LAYOUT ACCESSIBLE DIRECTIONAL SIGN - SMALL Scale 2” = 1’-0”

Family of Signs 71

GRAPHIC LAYOUT - SIGN TYPE ADA2 - ACCESSIBLE DIRECTIONAL Scale: 2” = 1’-0”

1'-0"

Porter Hall

FRONT ELEVATION FRONT ELEVATION VIEW SIGN TYPE ADA3 - ACCESSIBLE ENTRANCE ID (SM) SIGN TYPE ADA3 - ACCESSIBLE Scale 3/4” = 1’-0” Scale: 3/4” = 1'-0”

72 Ohio University | Wayfinding and Signage Guidelines

60" OC PER ADA

9" 60" OC PER ADA

ENTRANCE

ENTRANCE ID

FRONT ELEVATION BACK ELEVATION VIEW SIGN TYPE TYPE ADA3 - ACCESSIBLE ENTRANCE ID (BUILDING ID ALT.) SIGN ADA4 - ACCESSIBLE ENTRANCE Scale 3/4” = 1’-0” Scale: 3/4” = 1'-0”

1’-0” 1 1/2 "

2 1/2"

1/2” copy; Type style T3

9”

5”

1 1/2"

1 1/4"

3” Symbol 3” Symbol

GRAPHIC LAYOUT ACCESSIBLE ENTRANCE ID (SM) Scale 2” = 1’-0”

GRAPHIC LAYOUT ACCESSIBLE ENTRANCE ID (BUILDING ID ALT.) Scale 2” = 1’-0”

Family of Signs 73

INTERPRETIVE SIGNS Interpretive signs provide educational information about various campus amenities and features. The system of interpretive signs includes a smaller single-topic sign and a larger multi-topic theme sign.

SIGN TYPE TYPE INT1 INT1 SIGN INTERPRETIVE INTERPRETIVESIGN SIGN(LARGE) (LG)

Interpretive Sign Types

74 Ohio University | Wayfinding and Signage Guidelines

SIGNTYPE TYPEINT2 INT2 SIGN INTERPRETIVE (SMALL) INTERPRETIVE SIGN SIGN (SM)

INTERPRETIVE SIGN MESSAGING Two interpretive signs are included as part of the family. The larger of the two is a horizontal interpretive panel, allowing ample room for imagery, diagrams, and multiple levels of written interpretation. Including multiple levels of written and visual communication allows the audience to skim high‐level information, or take a deeper dive into the messaging and content. A typical message panel is shown as one example of how a layout may take form. It is intended for each panel layout to follow the same overall grid, but have a unique layout, befitting of the content. The smaller interpretive sign is provided to allow for interpretation of a single topic. This sign type also follows a similar grid and layout.

Guidelines for panel layouts are as follows: Headings and pull-quotes should be set in the serf font Galliard. Body copy and sub-headings should be set in the sans serif font Frutiger. The type size of all headings should be 34pt. Body copy should be 17pt with 25pt leading (line spacing). Pull-quotes should be 34pt with 38pt leading. There should be a 1in margin from the edge of the panel to the start of the content. A 1pt rule should separate columns. Images placed in a grid should be separated with a .25in margin.

SIGN PLACEMENT METHODOLOGY The form, color, and fonts proposed for the interpretive signs were considered within the context of the larger signage and wayfinding system on campus. While these signs are not part of the wayfinding system, they do play an important role and should be seen as a “cousin” to the larger signage system. The signs are placed at reading height and pitched backwards to give the audience an opportunity to read the interpretive information while viewing the subject of interpretation beyond the sign. The intent of this sign family is to celebrate moments of history, moments of significance, moments of culture and fun on campus. Examples include: The Ridges, The Grove of Cherry Trees, and Kissing Circle.

Family of Signs 75

1' PANEL DETAIL PANEL DETAIL SIGN TYPE INT1 - INTERPRETIVE SIGN (LG) SIGN TYPE INT1 - INTERPRETIVE Scale 1” = 1’-0”

SIGN

Scale: NTS

3'-10"

3'-0"

FRONT ELEVATION VIEW FRONT ELEVATION VIEW SIGN TYPE INT1 - INTERPRETIVE SIGN (LG) SIGN TYPE INT1 - INTERPRETIVE Scale 1” = 1’-0”

Scale: 1" = 1'-0"

76 Ohio University | Wayfinding and Signage Guidelines

SIGN

SIDE ELEVATION VIEW VIEW SIDE ELEVATION SIGN TYPE INT1 - INTERPRETIVE SIGN (LG) SIGN TYPE INT1 - INTERPRETIVE SIGN Scale 1” = 1’-0” Scale: 1" = 1'-0"

Photo rendering showing interpretive sign types

INTERPRETIVE SIGNAGE RENDERING

PANEL DETAILDETAIL PANEL SIGN TYPE INT2 - INTERPRETIVE SIGN (SM) SIGN TYPE INT2 - INTERPRETIVE Scale NTS

SIGN

Scale: NTS

3'-10"

FRONT ELEVATION VIEW FRONT ELEVATION VIEW SIGN TYPE INT2 - INT2 INTERPRETIVE SIGN (SM) SIGN TYPE - INTERPRETIVE Scale 1” = 1’-0” Scale: 1" = 1'-0"

SIGN

SIDE ELEVATION VIEW SIDE ELEVATION VIEW SIGN TYPE INT2 -INT2 INTERPRETIVE SIGN (SM) SIGN TYPE - INTERPRETIVE SIGN Scale 1” = 1’-0” Scale: 1" = 1'-0"

Family of Signs 77

TRANSIT SIGNS Transit identification signs are used to identify various transit stops throughout Ohio University’s Campus Area Transit Service’s (CATS) routes and Athens Public Transit’s (APT) routes. The signage system utilizes two types of transit signs to accommodate various stops within the transit systems.

West Union Street Office Center Stop

Buses towards Ohio University

Routes & Stops CATS: Blue Loop Mon-Fri 7:00am-5:30pm No Weekend Servce

APT: Route 5 Mon-Fri 7:20am-7:26pm Saturday 9:20am-5:26pm

APT: Route 6 Mon-Fri 6:52am-6:57pm Saturday 8:52am-4:57pm

Buses arrive every 20 mins. Blue Loop

West Union Street Office Center Central Food Facilities Building Grover Center Baker Center Transit Hub

Route 5

West Union Street Office Center Central Food Facilities Building Grover Center Baker Center Transit Hub

Route 6

West Union Street Office Center Central Food Facilities Building Grover Center Baker Center Transit Hub

Transit Sign Types

78 Ohio University | Wayfinding and Signage Guidelines

SIGN TR1 SIGN TYPE TYPE TR1 TRANSIT IDENTIFICATION SIGN (PRIMARY) TRANSIT IDENTIFICATION SIGN (PRIMARY)

SIGNTYPE TYPE SIGN TR2TR2 TRANSIT IDENTIFICATION SIGN (PRIMARY) TRANSIT IDENTIFICATION SIGN (PRIMARY)

SIGN PLACEMENT METHODOLOGY

TRANSIT IDENTIFICATION SIGNS MESSAGING

Primary transit identification sign should be placed at major transit stops such as Baker University Center or other major CATS and APT stops. These signs act as a beacon identifying a bus stop from a distance.

All transit signs shall have the bus symbol and accessible symbol at the top of the sign as shown. This allows for easy recognition across campus.

Secondary transit identification signs are similar in design and are located at remaining transit stops. Signs should be double-sided and perpendicular to the roadway. Signs should be placed a minimum of 2 feet from the curb to the vertical edge of the sign panel.

Permanent lettering indicates the approved transit stop name and the direction of travel. The logos for Bobcat Pass and Athens Public Transit are displayed at the bottom of both sign types. Lockable display cabinets are provided on the primary transit identification sign. These cabinets house a changeable route and time schedule.

Family of Signs 79

1’-6"

8" SYMBOL

West Union Street Office Center Stop

1" COPY

8’-6"

Buses towards Ohio University

West Union Street Office Center Stop Buses towards Ohio University

Routes & Stops

CATS: Blue Loop

Mon-Fri 7:00am-5:30pm No Weekend Servce

APT: Route 5

Mon-Fri 7:20am-7:26pm Saturday 9:20am-5:26pm

APT: Route 6

Mon-Fri 6:52am-6:57pm Saturday 8:52am-4:57pm

Buses arrive every 20 mins.

Blue Loop

West Union Street Office Center Central Food Facilities Building

Grover Center

Baker Center Transit Hub

Route 5

Baker Center Transit Hub

Route 5

West Union Street Office Center Central Food Facilities Building

Grover Center

Baker Center Transit Hub

Route 6

West Union Street Office Center Central Food Facilities Building

Grover Center

Baker Center Transit Hub

Route 6

West Union Street Office Center

Central Food Facilities Building

Grover Center

Baker Center Transit Hub

4" SYMBOL

FRONT ELEVATION VIEW FRONT ELEVATION VIEW SIGN TYPE TR1 - TRANSIT SIGN (LG) SIGN TYPE TR1 - IDTRANSIT Scale 3/4” = 1’-0”

ID SIGN

Scale: 3/4” = 1’-0”

80 Ohio University | Wayfinding and Signage Guidelines

BACK ELEVATION VIEW VIEW BACK ELEVATION SIGN TYPE TR1 - TR1 TRANSIT ID SIGN (LG) ID SIGN SIGN TYPE - TRANSIT Scale 3/4” = 1’-0” Scale: 3/4” = 1’-0”

1’-6"

10 1/2"

2 3/4"

1/2” copy; Type style T3

4 1/2"

3 1/2"

4 1/2” Tall Symbol

1’-3"

2 1/2"

1/2” copy; Type style T5

Blue Loop

West Union Street Office Center Central Food Facilities Building Grover Center Baker Center Transit Hub

Route 5

West Union Street Office Center Central Food Facilities Building Grover Center Baker Center Transit Hub

Route 6

West Union Street Office Center Central Food Facilities Building Grover Center

2 3/4"

Baker Center Transit Hub

2” Symbol

GRAPHIC LAYOUT TRANSIT ID SIGN (LG) Scale 1 1/4” = 1’-0”

Family of Signs 81

1'-6"

8" SYMBOL

West Union Street Office Center Stop

1" COPY

Buses towards Ohio University

8'-6"

Buses towards Ohio University

West Union Street Office Center Stop

FRONT ELEVATION VIEW FRONT ELEVATION VIEW SIGN TYPE TR1 - TRANSIT ID SIGN (SM) SIGN TYPE TR1 - TRANSIT Scale 3/4” = 1’-0”

ID SIGN

Scale: 3/4” = 1'-0”

82 Ohio University | Wayfinding and Signage Guidelines

BACK ELEVATION VIEW VIEW BACK ELEVATION SIGN TYPE TR1 - TRANSIT ID SIGN (SM) SIGN TYPE TR1 - TRANSIT ID SIGN Scale 3/4” = 1’-0” Scale: 3/4” = 1'-0”

1’-6"

2 3/4"

1/2” copy; Type style T3

3 1/2"

10 1/2"

9” Tall Symbol

8 1/2"

2 1/2"

4 1/2"

1/2” copy; Type style T5

4” Symbol

GRAPHIC LAYOUT TRANSIT ID SIGN (SM) Scale 1 1/2” = 1’-0”

Family of Signs 83

TEMPORARY SIGNS Temporary signs are used to supplement wayfinding during high-capacity events such as athletic events and graduation. Additionally, smaller pedestrian-scaled signs are used to help direct visitors to smaller events such as club meetings, valet parking for special events, etc.

Insert Size: 28”W x 67”H

Short Message Short Message

WindMaster V4 4204

Insert Size: 28”W x 44”H

Short Message

WindMaster V4 4504

FRONT ELEVATION FRONT ELEVATION VIEWVIEW TEMPORARAY SIGN TYPE - VEHICULAR DIRECTIONAL TEMPORARY SIGN TYPE - VEHICULAR DIRECTIONAL Scale: 1/2” = 1’-0”

Temporary Sign Types

84 Ohio University | Wayfinding and Signage Guidelines

Short Message

WindMaster V4 4504 on custom base FRONT FRONT ELEVATION VIEWELEVATION VIEW TEMPORARAY SIGN TYPE - VEHICULAR DIRECTIONAL TEMPORARY SIGN TYPE - VEHICULAR DIRECTIONAL (FRAME ONLY ON CUSTOM BASE) Scale: 1/2” = 1’-0”

SIGN PLACEMENT METHODOLOGY

TEMPORARY SIGN MESSAGING

Routes for re-occurring special events will be pre-planned. Mounting holes for permanent, flush bases will be installed at these pre-determined locations for ease of installation and removal of the temporary signs. Additional locations may be determined on an as-needed basis and the weighted-base option shall be used. To avoid sign clutter on campus, final determinations for temporary signage will be made by the office of planning.

Temporary signs are intended to give visitors information other than that has been allotted on the overall wayfinding signs. These signs are typically used during special events. A template is provided, allowing 1-3 messages per sign. The larger temporary signs are recommended for vehicular traffic, while the smaller signs are recommended for pedestrian traffic. The sign panel follows the graphic standards outlined in this manual. The background color shall match the other signs in the wayfinding system. Typography and arrow styles remain consistent as well, providing a cohesive look across campus. Greens colors are not incorporated in this sign type.

ONAL

Family of Signs 85

Double-sided, snap open rails to load prints/posters

WindMaster V4 4204

WindMaster V4 4504

Insert Size: 28”W x 44”H Quantity Discount Available $195 Made in the U.S.A.

Insert Size: 28”W x 67”H Quantity Discount Available $299 Made in the U.S.A.

Double-sided, snap open rails to load prints/posters

WindMaster V4 4204 - FRAME & PANEL ONLY

WindMaster V4 4504 - FRAME & PANEL ONLY

Insert Size: 28”W x 44”H Quantity Discount Available $195 Made in the U.S.A.

Insert Size: 28”W x 67”H Quantity Discount Available $299 Made in the U.S.A.

86 Ohio University | Wayfinding and Signage Guidelines

3 1/4"

5 3/8"

4 1/4" 3"

3 1/4"

3 3/8" 3 3/4"

5 1/8"

5 3/8"

5 1/8"

4 1/4" 3"

5 1/8"

3 1/4"

10"

GRAPHIC LAYOUTS - TEMPORARY SIGNAGE Scale: 3/4” = 1’-0” GRAPHIC LAYOUTS TEMPORARY SIGNAGE Scale 3/4” = 1’-0”

Family of Signs 87

THE RIDGES SIGN CONCEPTS Formerly a large psychiatric hospital complex originally constructed in the 1870s, The Ridges is now an important part of Ohio University’s Athens campus. Encompassing a variety of educational, research, and recreational opportunities, The Ridges has the potential to become every bit as active as other campus greens, requiring similar wayfinding and signage needs. While the conceptual look of The Ridges signage retains the shape and typography of the main Family of Signs, minor accent and color changes are used to reflect the unique historic nature of this green. Ornamentation elements are inspired from the windows of the Kirkbride Complex, and flexible ground-mounted tenant signs are intended to support buildings that may have multiple public and private occupants in the future.

Message One Two Messages P Visitor Parking

Long Message for Destination

The Ridges Green

Building Name

123

Road Drive

SIGN TYPE B2 BUILDING IDENTIFICATION SIGN

The Ridges Green

Short Message

The Ridges Restaurant Rita’s Gift Store Observatory The Ridges Green

Long Word Line Departments Housed in this building Go Here 123 ROAD DRIVE

SIGN TYPE B1 SIGN TYPE B1 BUILDING IDENTIFICATION SIGN

BUILDING IDENTIFICATION SIGN

SIGN TYPE V1 TYPE V1 SIGN VEHICULAR DIRECTIONAL (SM) VEHICULAR DIRECTIONAL (SM)

Ridges Sign Types THEThe RIDGES SCHEMATIC CONCEPTS - SCHEME A

88 Ohio University | Wayfinding and Signage Guidelines

SIGN TYPE V2 V2 SIGN TYPE VEHICULAR DIRECTIONAL (LG) VEHICULAR DIRECTIONAL (LG)

SIGN TYPESIGN V3 TYPE TENANT DIRECTIONAL

V3 TENANT DIRECTIONAL

The Ridges Green

SIGN TYPE V - ALT “B” TENANT DIRECTIONAL

ENANT SIGNAGE SCHEMES - REVISED

The Ridges Green

SIGN TYPE V3 - ALT “A” TENANT DIRECTIONAL

The Ridges Green

SIGN TYPE V - ALT “B” TENANT DIRECTIONAL

Tenant THESignage RIDGES SCHEMATIC CONCEPTS - TENANT SIGNAGE SCHEMES - REVISED

THE RIDGES SCHEMATIC CONCEPTS - S Family of Signs 89

SECTION FIVE

Maintaining a Look and Feel

90 Ohio University | Wayfinding and Signage Guidelines

GRAPHICS & MATERIALS This section demonstrates the standards for sign graphics as well as general material and finish recommendations. University branding requirements, including approved logos and color palettes, are also illustrated as are standard sign typefaces.

With many miles of paved roads and pathways threading through Ohio Universityâ&#x20AC;&#x2122;s distinctive campus greens, the different wayfinding elements that allow visitors to navigate must have a uniform visual identity that provides reassurance and allows for clear communication. A consistent visual identity is maintained by adhering to graphic and color standards not only within the Family of Signs, but across all wayfinding elements to the greatest extent possible. By establishing a consistent graphic and color scheme to connect different wayfinding elements, each element can support one another as part of a robust, comprehensive system. The graphic inspiration of the Family of Signs originates from the Universityâ&#x20AC;&#x2122;s 1987 sign system, taking aspects of those signs that worked very well, including their shape and contrasting

colors, while improving upon their scale and legibility. Improvements to the signs include a new background panel color that provides a high contrast with white lettering, but that also stands out more from the campus surroundings without detracting from the Universityâ&#x20AC;&#x2122;s aesthetic. Additional colors based upon the University secondary branding palette are used to give signs in each green a unique scheme that aids in navigation. These secondary colors used to brand signs to their greens should be leveraged to other wayfinding elements whenever possible, such as campus maps, to provide a consistent visual style. As University color palettes can change over time, special consideration should be given to the impact those changes may have on the Family of Signs and green identification. Care should be

given to coordinate with University marketing and communication groups to evaluate the impacts of any color changes. The University logo mark and logo type are utilized within the Family of Signs to reinforce branding within the campus, and typography sizes have been increased to improve legibility and communication. Whenever possible, symbols have been limited to common, universally interpreted pictograms to ensure messaging is inclusive to visitors. Unique graphics are used sparingly, and they are typically limited to specific University branding needs.

Maintaining a Look and Feel 91

The University Logo The heart of Ohio University’s brand is its trademarked logo, which must appear on all communication materials and promotional items. Use of the logo mark and logo type is controlled by University Communications and Marketing, and it is University policy to never separate these two elements in printed or online communications. However, as is often the case with wayfinding and signage, branded elements require slight enhancements or modifications for use in the physical environment. Through the Discovery process, it was determined by the consultant and affirmed by the Advisory Committee that keeping the University logo mark and logo type together on vehicular directional signs and pedestrian signs was not appropriate from a visual scale perspective. On the vehicular directional signs, the logo mark details were too small to be effectively seen by motorists, and the Advisory Committee determined that branding the bottom of the vehicular signs with the “Ohio University” logo type was important to reinforce a sense of campus arrival. On pedestrian signs the Advisory Committee determined that the space required to accommodate both logo elements also made the logo mark too small, so the decision was made to recommend to omit the logo type from those signs. These decisions were supported by the 1987 University sign standards, which also recommended separation of the logo mark and type. Upon review of this recommendation from the Advisory Committee, University Communications and Marketing has approved this separation. Color Palette Sign colors and finishes are designed to feel appropriate not only to the overall campus aesthetic, but also to each Green. Sign panels are a charcoal color, bold enough to contrast from the surrounding environment, but not so much as to deter from the campus aesthetic in which they are located. The charcoal background complements existing amenities and light posts, while delivering both daytime and evening legibility. White sign messages are designed to have the highest contrast relationship to the background panel, and a decorative and functional fin is added to the pedestrian directional identification and kiosk signs to reinforce Green locations. The Advisory Committee selected colors for each Green, derived from OU’s secondary brand colors, which were extensively tested with the community as well as field mock-ups. The Matthews Paint colors are listed on the following page.

92 Ohio University | Wayfinding and Signage Guidelines

Graphic Portion of Stacked Logo (to be used on pedestrian signs)

Text Portion of Stacked Logo (to be used on vehicular signs)

Matthews Paint is the industry standard color matching system for signage and environmental graphics. It is similar to the Pantone Matching System in that colors are assigned a numeric code that any signage fabricator will be able to match. To achieve the correct visual result, it is essential to specify these exact codes for consistent colors now and in the future. It should also be noted that all Matthews Paint colors have RGB and CMYK equivalents for printed applications. However, these equivalents should never be used for paint applications, as they will result in colors several shades lighter than desired. To achieve the desired colors, Matthews Paint relies on a specific pigment formula that is assigned to each of their numeric codes.

Sign Panel Color (ALL signs except Ridges) MP7102 Deep River Use PMS 425 C for temporary signs

Transit Sign Lower Panel and Parking â&#x20AC;&#x153;Pâ&#x20AC;? Circle MP25595 Black Mamba

College Green MP2782 Green Frog

East Green MP2103 Blue Abyss

Ridges Green MP3849 Inerte Grey

North Green MP13189 Orange Cowry

River Greens MP375 Guantanamo Teal

South Green MP10245 Green Racer

Union St. Green MP158 Brown Betty

West Green MP14731 Amontillado

Ridges Sign Panel Interpretive Sign Panel MP3849 Inerte Grey

Maintaining a Look and Feel 93

Typeface Frutiger is a University brand standard that allows for create flexibility and enhanced readability. Used widely around the world, this sans serif typeface has humanist attributes and open counters that are optimized for legibility, and they shall be used for all exterior sign messaging. Upper and lowercase letter forms are used on all sign panels for ease and speed of recognition, and they have been tested and approved by the Advisory Committee for all sign types. As such typefaces may not be changed, and for each sign the height and width ratio of letter forms should be maintained proportionally. Please reference individual sign types within the Family of Signs section for recommendations pertaining to typographic hierarchies on sign panels. Vehicular sign types and transit sign types should have reflective white lettering to maximize legibility under dark conditions. In instances where building identification signs are located adjacent to a roadway, the lettering should be also be reflective white. All other pedestrian sign types should have matte white lettering.

94 Ohio University | Wayfinding and Signage Guidelines

Typography

T1 - Frutiger LT Std - 65 Bold

10 pt. Leading

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 T2 - Frutiger LT Std - 66 Bold Italic

10 pt. Leading

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 T3 - Frutiger LT Std - 55 Roman

10 pt. Leading

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 T4 - Frutiger LT Std - 46 Light Italic

10 pt. Leading

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 T5 - Galliard

50 pt. Leading

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Maintaining a Look and Feel 95

Symbols The symbols used in these Wayfinding & Signage Guidelines are custom designed for Ohio University, and they have been carefully crafted to improve navigation and complement the identity of the Family of Signs. Each symbol component works together with the typography and programming to create a system of reassurance for visitors to the campus by providing universal information where written words alone may not be adequate. As the campus evolves and additional symbols needs are established that are not envisioned in these guidelines, careful planning and graphic design should be used to develop appropriate symbols that enhance, elevate, and complement the wayfinding system. All new symbols and their usage should be reviewed and approved by the University prior to implementation and incorporated into future editions of these guidelines. Vehicular sign types and transit sign types should have reflective white symbols to enhance legibility under dark conditions. In instances where building identification signs are located adjacent to a roadway, the symbols should be also be reflective white. All other pedestrian sign types should have matte white symbols to match their lettering.

Symbols

LEFT ARROW

UP-LEFT ARROW

STRAIGHT ARROW

UP-RIGHT ARROW

RIGHT ARROW

(circle denotes arrow size)

PARKING SYMBOL

ACCESSIBLE SYMBOL

TRANSIT SYMBOL

BOBCAT PASS LOGO

ATHENS PUBLIC TRANSIT LOGO

96 Ohio University | Wayfinding and Signage Guidelines

Materials While these material recommendations are presented to inform design direction, consideration should be made for all sign materials to ensure that they are appropriate for the massing of individual sign components, durability, and ease of overall assembly. Sign panels and sign cabinets are typically constructed from aluminum, with panels at least 0.25â&#x20AC;? thick and cabinets clad in at least 0.0125â&#x20AC;? thick aluminum. Sign panels should be attached to sign posts with aluminum brackets where shown. Sign posts should be extruded aluminum in various diameters and receive a decorative cap. Finishes All aluminum surface and components should be surface painted. All painted surface should receive an anti-graffiti clear coat, and all exposed hardware should be tamperresistant to the greatest extent possible and painted to match the adjacent sign components. Copy and Symbols Vehicular sign types and transit sign types shall have reflective white lettering and symbols to maximize legibility under dark conditions. In instances where building identification signs are located adjacent to a roadway, the lettering shall be reflective white. Pedestrian sign types and accessibility sign types shall have matte white lettering and symbols. Logos Logos (Logo mark for pedestrian signs and logo type for vehicular signs) used on sign panels shall be surface screened PMS 445C - 60% tint. Mounting Vehicular sign types and transit sign types shall have be installed with a below-grade concrete footer of an approved size. Additionally, these sign types shall have a breakaway mounting. In instances where building identification signs are located adjacent to a roadway, their mounting method shall follow that of vehicular signs. Pedestrian sign types and accessibility sign types shall have be installed with a below-grade concrete footer of an approved size. These sign types shall have a direct-burial mounting. Wallmounted signs shall be mounted with a concealed back-plate and approved anchor type fasteners. Care shall be taken so as to not damage building wall surfaces. Changeability Signs shall be constructed to allow for changeability of major components in the instance of a message change, damage, or vandalism. All exposed hardware shall be tamper-resistant and painted to match the adjacent sign component.

Maintaining a Look and Feel 97

SECTION SIX

Implementation Considerations

98 Ohio University | Wayfinding and Signage Guidelines

NEXT STEPS To implement a successful, comprehensive wayfinding system, individual elements should be developed with careful planning, adhering to the Wayfinding & Signage Guidelines. Implementation should also carefully consider the need for smart, efficient programming and design, realistic cost estimating and project phasing, as well as policies and procedures that will support the wayfinding system for decades to come. Programming and Design With the completion of the Family of Signs concepts, the first step of signage implementation should be careful campus-wide programming and the development of bid documents. Programming refers to the detailed planning for every new sign on campus, including its location and messaging established on a schedule for future implementation. Bid documents refer to the specifications and detail drawing development necessary to release he signs for bidding by commercial sign fabricators. The development of sign programming and bid documents should be performed by a consultant with

sufficient experience to establish proper messaging and locations for each element in the Family of Signs within the context of the Universityâ&#x20AC;&#x2122;s physical environment. This programming process should be carefully guided by the Wayfinding & Signage Guidelines and a knowledgeable Advisory Committee or other planning authority.

in the form of full-scale mock-ups that clearly illustrate not only the visual character of each sign, but also confirm that their fabrication meets University expectations. When complete, the programming schedules and design details for each sign should be incorporated into these guidelines.

The Advisory Committee should thoroughly review the sign locations, express destinations and other messaging, as well as the physical design of the signs to ensure they are meeting the strategies and principles established in these guidelines. Typography, colors, and materials should be evaluated in high detail

Phasing and Conceptual Costs 99

Conceptual Costs For the purposes of establishing the financial feasibiltiy of different implementation phases, in 2017 the consultant solicited conceptual fabrication costs for the Family of Signs from a custom manufacturer. The conceptual costs shown below are made without the benefit of detailed engineering design or data, and they do not include installation or materials associated with mounting the signs.

V1 Vehicular Directional (Large)

$4,500

V2 Vehicular Directional (Medium)

$3,400

V3 Vehicular Directional (Small)

$2,100

PK1 Parking Identification

$2,500

P1 Pedestrian Directional

$1,900

K1 Pedestrian Map Kiosk

$6,500

B1 Building Identification (Ground)

$2,600

B2 Building Identification (Wall)

$300

ADA1 Accessible Directional (Large)

$800

ADA2 Accessible Directional (Small)

$600

ADA3 Entrance Identification (Small)

$50

ADA4 Entrance & Building Name (Large)

$150

INT1 Interpretive (Large)

$1,200

INT2 Interpretive (Small)

$500

TR1 Transit Identification (Large)

$2,400

TR2 Transit Identification (Small)

$1,200

TMP1 Temporary (Large)

$900

TMP2 Temporary (Medium)

$600

TMP3 Temporary (Yard)

$25

100 Ohio University | Wayfinding and Signage Guidelines

Phasing Considerations From the earliest stages of the Wayfinding & Signage Guidelines development, a major guiding principle has been that the new sign system be extensible, flexible, and allow for incremental phasing to complement the existing signs. This principle acknowledges that Implementation of a new signage program at Ohio University represents a significant investment of time and money, and it may not be economically feasible to roll out new signs campus-wide in a single phase. As such, the Family of Signs is designed to be scalable once the programming and design of bid documents is complete. In the development of phasing plans for sign implementation across campus, there are several considerations in addition to cost that should be evaluated. •

Phasing Priority – the University should consider which sign elements should be implemented first based on campus need or greatest positive impact to the visitor experience.

•

Phasing Synergies – the University should anticipate that different sign elements may be best paired together, such as vehicular destination signs and parking signs or pedestrian directional signs and ADA directional signs.

•

Construction Adjacencies – with the significant levels of construction anticipated by the University, there may be opportunities to not only implement new signs as part of specific projects, but also to implement signs in close proximity to these projects.

Right: an early mock-up in 2016 demonstrating a ground-mounted building sign to test color, typography, and scale. The mock-up is created with a number of readily available parts, not all of which may not be suitable for the final design.

Maintaining a Look and Feel 101

Implementation Phases Programming & Design Messaging, materials, and specifications for the entire Family of Signs are developed. Phase 1 Parking Signs Existing parking lot signs are replaced to accommodate a new parking policy. Phase 2 Vehicular Signs Directional signs are placed around campus, including transit stops. Phase 3 Pedestrian Signs Directional signs are established across all of the campus greens, including ADA route signs, map kiosks, and interpretive signs. Phase 4 Building Signs Ground and wall mounted signs are placed on all buildings, included ADA entrances. This phase can be done in smaller portions over many years. With the phased implementation of the Family of Signs, particular consideration should also be given to not only the removal of existing signage being replaced, but also the interaction between the new signs and existing signs that remain. While new and existing signs are intended to complement each other, careful evaluation between new signs installed in during a phase and existing signs left up should be performed to ensure their interaction does not create confusion or message conflict. Policy and Procedures Implementation of wayfinding elements, including online maps, virtual tours, temporary signs, and printed maps has generally been uncoordinated by the University. Wayfinding deficiencies have led to a number of colleges and departments developing their own wayfinding solutions, which may be ineffective, detract from the campus aesthetic, or promote inaccurate information. A central policy for all wayfinding needs at the University should be established to eliminate non-conforming, unapproved signage, which will promote a unified and attractive appearance across campus that provides clear, concise information to all users. The Wayfinding & Signage Guidelines should be the foundation for policy at the University, as adherence to the guidelines will ensure that the wayfinding elements maximize their effectiveness with as few signs as possible.

102 Ohio University | Wayfinding and Signage Guidelines

University procedures should be established to ensure that all elements of a comprehensive wayfinding system are guided, reviewed, and approved by a central administrative committee, including both standard and non-standard signs. The committee should review each proposed sign design, content, and location to ensure it meets the minimum criteria established in the guidelines. The procedures for colleges and departments to request new signs by should easily accessible and reference the Wayfinding & Signage Guidelines as the foundational policy. Prominent signage requests, such as those that involve digital signs or incorporate wayfinding elements in highly visible areas such as campus gateways, may require additional review by University leadership. To ensure that all exterior signs have a cohesive identity that maintains the accuracy and integrity of the entire wayfinding system, the following, high-level procedures are recommended when considering new requests: ADA Requirements Sign mounting techniques, dimensions, and heights should be in conformance with the Americans with Disabilities Act. Sign Content The primary content for all signage should conform to the programming schedule for the campus. All other unique or non-standard sign content should be subject to the review of the administrative committee. Sign Design Design of all signs should adhere to the graphic layouts, colors, and typography established in the Family of Signs. Non-standard signs should be designed to reflect the major characteristics of the Family of Signs. Sign Installation After review and approval, all signs should be installed under the direction of Facilities Management & Safety, including clearance for underground utilities. Temporary Signs Temporary signs should not be used to replace standard signage, such as vehicular directional signs. Their placement should be limited and not affixed to buildings or other infrastructure. Wall Graphics & Banners Graphics, wall lettering, and banners, whether temporary or permanent, should not be attached to buildings, trees, or other surfaces without approval.

Maintaining a Look and Feel 103

SECTION SEVEN

Acknowledgments

104 Ohio University | Wayfinding and Signage Guidelines

IN APPRECIATION OF OUR CONTRIBUTORS OHIO UNIVERSITY BOARD OF TRUSTEES David A. Wolfort, Chair

Janetta King, Vice Chair

Janelle Coleman

Cary Cooper

N. Victor Goodman

Dell Robinson

Dave Scholl

Diane Smullen

Peggy Viehweger

Laura Brege, National Trustee

David Pidwell, National Trustee

Ronald Teplitzky, Alumni Representative

Brooke Mauro, Student Trustee

Patrick Roden, Student Trustee

Faith Voinovich, Student Trustee

OHIO UNIVERSITY PRESIDENT M. Duane Nellis

Roderick J. McDavis (2004 to 2017)

FEEDBACK AND ENGAGEMENT Students, Faculty, and Staff

City of Athens

Advisory Committee Members

Athens Community Memebers

Working Group Members

Facilities Planning & Advisory Committee

Planning Team Shawna Bolin, Associate Vice President

Michael McAvoy, Senior Planner

Ayers Saint Gross

Acknowledgments 105

SECTION EIGHT

Appendices

106 Ohio University | Wayfinding and Signage Guidelines

CONTENTS OF THE APPENDICES This section supplements the Family of Signs with additional recommendations and design intent for a variety of additional wayfinding elements, including campus map recommendations, campus gateway concepts, and auxiliary campus signage as they are developed. Over time, as these new elements take more form, it may be appropriate to move them into the main body of the Wayfinding and Signage Guidelines as part of future document revisions.

Conceptual Express Destinations Developed during the Visioning Sessions, conceptual express destinations were drafted for vehicular and pedestrian directional signs. These destinations may be considered as a starting point for future sign programming discussions, though the destinations will need to be further evaluated for suitability based on University needs, available space for messaging on individual signs, and other considerations.

University Gateway Concepts The University envisions additional gateways at key locations on the west and east sides of the Athens campus. Conceptual sketches for a future Stimson Avenue, West Union Street, and East Union Street gateways have been developed to demonstrate scale and massing for potential structures in these locations. The concepts borrow elements for the Universityâ&#x20AC;&#x2122;s campus aesthetic, and they may be considered as starting points for envisioning fully developed gateways at each location.

Appendices 107

Conceptual Vehicle Express Destinations FULL NAME North Green College Green East Green

SIGN ABBREVIATION

ALT. LANGUAGE

North Green College Green East Green

South Green

West Green

Union Street Green

Union St Green

West River Green

W. River Green

River Greens

South River Green

S. River Green

River Greens

East River Green

E. River Green

River Greens

The Ridges Green

Ridges Green

Baker University Center

Baker Ctr (w/P symbol)

Peden Stadium

OhioHealth O'Bleness Hospital

O'Bleness Hosp.

North McKinley Avenue

N. McKinley Ave

Richland Avenue

Richland Ave

Stimson Avenue

Stimson Ave

US-33 & US-50

Uptown Athens

Athens Municipal Parking Garage

City Garage (w/P symbol)

Conceptual Vehicular Regional Destinations within Greens FULL NAME Alden Library Baker Parking Garage Templeton-Blackburn Alumni

SIGN ABBREVIATION Alden Library Parking Garage East Green

Memorial Auditorium

Memorial Aud.

Hudson Health Center

Hudson Health

Bird Arena

Nelson Commons

Kennedy Museum of Arts

Kennedy Museum

Ohio University Observatory

Observatory

108 Ohio University | Wayfinding and Signage Guidelines

ALT. LANGUAGE

Conceptual Pedestrian Express Destinations FULL NAME North Green College Green East Green

SIGN ABBREVIATION

ALT. LANGUAGE

North Green College Green East Green

South Green

West Green

Union Street Green

Union St. Green

West River Green

W. River Green

River Greens

South River Green

S. River Green

River Greens

East River Green

E. River Green

River Greens

The Ridges Green

Ridges Green

Baker University Center Convocation Center

Baker Univ Center

Baker Center

Convocation Ctr

Convo

Peden Stadium

Uptown Athens

Athens Municipal Parking Garage

City Garage (w/P symbol)

Conceptual Pedestrian Destinations within Greens FULL NAME Alden Library

SIGN ABBREVIATION Alden Library

Chubb Hall

Cutler Hall

Galbreth Chapel

Templeton-Blackburn Alumni

Hudson Health

Memorial Auditorium

Memorial Aud.

Hudson Health Center

Hudson Health Ctr

Aquatic Center

Aquatic Ctr

Bird Arena

Living Learning Center

ALT. LANGUAGE

Living Learning Ctr

LLC

Nelson Commons Human Resources Training Center Pruit Field Wren Stadium

HR Training Ctr Pruit Field Wren Stadium

Women's Softball Complex

Softball Complex

Golf & Tennis Center

Golf & Tennis Ctr

Ping Recreation Center

Ping Ctr

Walter Fieldhouse

Recreation Fields

Rec Fields

Kennedy Museum of Arts Ohio University Observatory

Kennedy Museum Observatory

Appendices 109

STIMSON AVENUE GATEWAY

Stimson Avenue - Digital Display

Stimson Avenue - Main Gateway

110 Ohio University | Wayfinding and Signage Guidelines

Digital Display

Main Gateway

Site Plan

Appendices 111

WEST UNION STREET GATEWAY

Site Plan

W. Union Street Gateway

112 Ohio University | Wayfinding and Signage Guidelines

EAST UNION STREET GATEWAY

Site Plan

E. Union Street Gateway

Appendices 113

Athens, OH 45701 ohio.edu