Oktoberfest Festival poster & Research sketchbook Jacqueline Lloyd
The history of Oktoberfest
The festival kick-off
Crown Prince Ludwig, later to become King Ludwig I, was married to Princess Therese of Saxony-Hildburghausen on 12th October 1810. The citizens of Munich were invited to attend the festivities held on the fields in front of the city gates to celebrate the happy royal event. The fields have been named Theresienwiese (“Theresa’s fields”) in honor of the Crown Princess ever since, although the locals have since abbreviated the name simply to the “Wies’n”.
The official festival kick-off takes place at noon inside the oldest beer tent, Schottenhamel, when Munich’s mayor taps the first keg and exclaims, O’zapft is! or, it is tapped! This signals the beginning of draught pouring throughout the fair.
For five full days, the burghers of Munich were invited to eat, drink and be merry, and enjoy parades involving kettle drums and music, shooting displays and a horse race around a meadow on the edge of town. Horse races in the presence of the Royal Family marked the close of the event that was celebrated as a festival for the whole
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of Bavaria. The decision to repeat the horse races in the subsequent year gavof Bavaria. The decision to repeat the horse races in the subsequent year gave rise to the tradition of the Oktoberfest. In the first few decades the choice of amusements was sparse. The first carousel and two swings were set up in 1818. Visitors were able to quench their thirst at small beer stands which grew rapidly in number. In 1896 the beer stands were replaced by the first beer tents and halls set up by enterprising landlords with the backing of the breweries.
The following day, crowds gather for the 10 a.m. Costume and Riflemen’s Parade, a five-mile procession of more than 7,000 costumed dancers, marching bands, animals, and floats through Munich’s city center.
The remainder of the festival site was taken up by a fun-fair. The range of carousels etc. on offer was already increasing rapidly in the 1870s as the fairground trade continued to grow and develop in Germany.
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The beer & beer tents
The outfits
The Beer All beers at Oktoberfest come from six Munich breweries -- Hacker Pschorr, Hofbräu, Paulaner, Spaten, Lowenbrau, and Augustiner -- and are traditionally served in one-liter krugs (steins). One exception is Weissbier (wheat beer), which typically comes in tall, fluted half-liter glasses. Expect to pay about $11 cash for one mas (liter) of beer -- a reasonable price for the quantity you receive.
Donning traditional Bavarian garb is a great way to feel part of the Oktoberfest festivities. Men wear lederhosen (a pair of shorts or three-quarter-length pants sporting either buttoned or zippered fastening), a drop-front flap, and leather suspenders with a front cross strap. Many pairs come embroidered. Add a white shirt, long socks and boots, and top off the outfit with a Trachten hat, or Germanstyle hiking hat, adorned with a tuft of goat hair.
The Beer Tents Oktoberfest may be the world’s largest folk festival, but its biggest draw remains the free-to-enter beer tents. Fourteen temporary structures range in size from the massive Hofbräu
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Festzelt -- a favorite among Americans for its revelry and oom-pah bands -- to the 2,900-seat Käfers Wiesen Schänke, known for its selection of gourmet cuisine and celebrity attendees. Most tents feature food and music, and are packed with picnic tables and benches that fill up quickly. While parties of two to three can usually squeeze in beside a group that’s already seated, those of 6 or more should reserve a table in advance or visit one of the smaller, less crowded tents. The Augustiner -- a tent known for its family atmosphere and traditional tunes -- is a local favorite.
For women the dress du jour is the dirndl -- a flattering ensemble of a bodice, a blouse, and a full-skirt with apron. Where you tie your bow signifies your relationship status: left means single; right means taken. Oktoberfest-style clothing is sold at both new and used clothing stores throughout Munich, and is also available at city rental shops.
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Bavarian food Quintessential Bavarian Food Hearty Bavarian dishes are an Oktoberfest staple, and sampling them is a good way to pace your beer intake. Visit the Armbrustschützenzelt tent to try local delicacies like Hendl (a half or whole spit-roasted chicken) and Haxn (pork knuckles). The smaller Fischer Vroni tent offers a large fish selection, including festival favorite Steckerlfisch (grilled whitefish on a stick). Variations of these dishes, along with Würstl (sausages), Knoedel (dumplings), and Brotzeit (snacks consisting of meats, cheeses radishes, and bread) are readily available throughout festival grounds.
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Fun fair & dancing Classic Bavarian Snacks & Desserts One of Oktoberfest’s most beloved side-dishes is the Brezel (soft pretzel). Festival versions are gigantic, doughy, sprinkled with salt, and best purchased from vendors stationed outside the side and front entrances of each beer tent. For something sweet, stop by a food stand and ask for Gebrannte Mandeln, sugar-glazed almonds cooked in copper kettles and served in paper cones.
The Fun Fair Since the late 19th century, a Fun Fair has been an integral part of the overall celebration. Along with thrill rides such as roller coasters, log flumes, and a 164-foot-tall Ferris Wheel (Risenrad), the fair hosts a flea circus, street performers, and bands.
To participate, make chicken beaks with your hands by pressing together your thumbs and fingers, opening and closing them like mouths four times to the music. Next, tuck your hands into your armpits and flap elbows four times outward. Then, lower your hands to your sides with palms downward and fingers outstretched, bend There’s also a Budenstrassa, or Avenue your knees, and wiggle back and forth of Booths, popular for its food stalls, four times. Finally, rise to your feet while souvenir stands, and games of chance. clapping four times, and either spin in Tuesdays during Oktoberfest are circles with your arms outstretched, or family day at the fun fair, with day-long lock arms with your neighbor and spin. discounts on rides and performances. Repeat faster each verse, keeping in time to the music. The Chicken Dance No Oktoberfest is complete without the Chicken Dance, a festival tradition for more than two decades. Set to an oom-pah song of the same name, Der Ententanz (“Dance Little Bird,” or simply put, “The Chicken Dance”) is one of the few reasons to put down your beer.
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The music The Music From yodeling to brass bands, music is essential to any Oktoberfest celebration, and beer tent sing-alongs are a festival highlight. Popular drinking songs include the repetitive “Ein Prosit,” John Denver’s “Country Roads,” and “Aserejé.” Also known as “The Ketchup Song, “Aserejé”
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The souvenirs tells a story in Spanish that centers on the Sugarhill Gang’s 1970 rap hit, “Rapper’s Delight.” Its fast-paced refrain is a misinterpretation of the song’s actual lyrics. Another fun sing-along is the sway-worthy “Sierra Madre.” Its chorus is easy: Sierra, Sierra Madre del Sur; Sierra, Sierra, Madre.
The Souvenirs When Oktoberfest ends, it is tradition to take a tangible memory with you. Fines are steep for stealing one of the heavy glass krugs in which beer is served, but they are available for purchase at each tent’s souvenir shop. Festival organizers also release a commemorative Oktoberfest stein that is for sale throughout festival grounds. The ceramic mug comes with a pewter lid (about $70) or without (about $50) and
features the official logo for that year. Another favorite and easy-to-find souvenir is the Lebkuchen (gingerbread necklace). These gingerbread hearts are decorated with German phrases such as Ich Liebe Dich (I love you) and come strung with a ribbon for wearing home.
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Oktoberfest poster contest
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Winning posters
2012-2019 Poster themes
The royal wedding Horse races Music Food Traditions The fun fair Collaborative
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Poster contest brief Conditions of participation for the 2020 Oktoberfest poster competition Since 1952, the City of Munich has been organising an annual poster competition for Oktoberfest, inviting people to take part in an open competition. 1. Background Oktoberfest is a traditional folk festival organised by the City of Munich and reflects the Bavarian way of life. It combines culinary and cultural enjoyment. However, the traditional Munich festival – with Munich hospitality and Munich beer – is also a festival featuring a broad selection of funfair attractions, amusements, show booths and much more to entertain. It is a cheerful celebration which people of all generations and backgrounds can enjoy. What makes the Wiesn special is that it easily masters the balancing act between festival for the local Munich residents and an international mega-event; that it remembers its roots while still being open for new developments. A typical mixture of high tech amusement rides (Höllenblitz, Power Tower, Cyber Space, etc.) and tradition (e.g. the nostalgic funfair attractions Krinoline, Toboggan or Teufelsrad) is characteristic for the festival of festivals and accounts for its outstanding attractiveness. With a history of more than two hundred years, Oktoberfest has now become a legend: the largest folk festival in the world. A global survey on the acceptance and popularity of German terms abroad revealed that 91 percent of those surveyed knew the term “Oktoberfest”. The “festival of festivals” has unmistakably shaped the image of Munich, the Bavarian metropolis. More information on Oktoberfest can be found at oktoberfest.de/plakat The City of Munich Department of Labor and Economic Development is organising and running the Oktoberfest. 2. Objective and task Create a design for the poster for the 2020 Oktoberfest in Munich.
3. Execution, design and evaluation criteria: 3.1 Only digital designs as PDF/X-3 files (with 5 mm bleed allowance, crop marks) in portrait format DIN A1 may be submitted. Attention: document size DIN A1 (594mm width x 841mm height) must be accurately adhered to and the bleed must also be created. Only a max. file size of 100 MB per design is allowed. It should be noted that the design must be created as four-colour offset printing and must also be suitable for small merchandising articles with different surfaces. 3.2 In addition to the PDF/X-3 file, the design requires an RGB preview image as a .jpg file for display online; it must have an image size of 1000x1414 pixels and a maximum file size of 2MB. The preview image is required for the display of the online voting, so you should not use crop and register marks here. 3.3 All working methods are possible. 3.4 Each participant may submit only one proposal. 3.5 If the poster in question belongs to the prize-winners and is to be printed, the printable file (high-resolution fine data, CMYK) must be made available free of charge to the Department of Labor and Economic Development for reproduction. 3.6 The motif to be designed should express the originality of Oktoberfest in a striking and brilliant manner – with a focus on the aspects of vitality, joie de vivre, humour and delightful witticism. Discriminatory representations are prohibited. 3.7 These texts (in German) must be integrated into the design: Oktoberfest München 19. September bis 4. Oktober 2020 or Oktoberfest München 19.9. – 4.10.2020 The date should be smaller in font size than the title, but not smaller than 3 cm capital letter height for the DIN A1 format. The official logo/wordmark “Oktoberfest München", must be included in the design with a width of at least 65 mm. The guidelines of the user manual "Word Mark and Logo for Oktoberfest Munich" in Appendix 1 of this document must be observed. 3.8. The draft may not contain any additional third-party content (e.g. stock images, stock art) or additional phrases, such as “Prosit” or “O‘zapft is”. 3.9. Spot colours and/or special colours, such as HKS or Pantone etc., are not allowed. (Rest of the brief is on the pdf they give)
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German blackletter font
Starting to create designs First ideas brainstorm with Andy. -Beer -Dirndls -Foam --- can be used for different things like the scribble -Look at language -Moving image -Possability to create a set of work I have realised during my reasearch that I have not seen any video / gifs being used as advertisement for the festival. Whatever gif or video I make cannot be entered into the ‘official’ poster competition so I might try and create a simple poster design once Ive created my actual work.
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Didnt end up doing the ‘2020’ gif, decided to just use the illustrations on their own. The illustrations can act as a story explaining key elements of the festival.
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Gif design
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Storyboard
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Crit w/ the class Suggested that I should make another gif that says ‘Stein Stein Stein’ instead of ‘Nein Nein Nein’
Testing on Instagram
Whilst looking into the research I also created another gif to show some of the most important aspects of the festivals history.
New gif w/ the illustrations, posted both gifs to decide which would work better. I decided to add a crown to symbolise the royal wedding. I have also created multiple versions of each video to test what adding sound would be like
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Trying to create a poster 3. Execution, design and evaluation criteria: 3.1 Only digital designs as PDF/X-3 files (with 5 mm bleed allowance, crop marks) in portrait format DIN A1 may be submitted. Attention: document size DIN A1 (594mm width x 841mm height) must be accurately adhered to and the bleed must also be created. Only a max. file size of 100 MB per design is allowed. It should be noted that the design must be created as four-colour offset printing and must also be suitable for small merchandising articles with different surfaces. 3.2 In addition to the PDF/X-3 file, the design requires an RGB preview image as a .jpg file for display online; it must have an image size of 1000x1414 pixels and a maximum file size of 2MB. The preview image is required for the display of the online voting, so you should not use crop and register marks here. 3.3 All working methods are possible. 3.4 Each participant may submit only one proposal. 3.5 If the poster in question belongs to the prize-winners and is to be printed, the printable file (high-resolution fine data, CMYK) must be made available free of charge to the Department of Labor and Economic Development for reproduction. 3.6 The motif to be designed should express the originality of Oktoberfest in a striking and brilliant manner – with a focus on the aspects of vitality, joie de vivre, humour and delightful witticism. Discriminatory representations are prohibited. 3.7 These texts (in German) must be integrated into the design: Oktoberfest München 19. September bis 4. Oktober 2020 or Oktoberfest München 19.9. – 4.10.2020 The date should be smaller in font size than the title, but not smaller than 3 cm capital letter height for the DIN A1 format. The official logo/wordmark “Oktoberfest München", must be included in the design with a width of at least 65 mm. The guidelines of the user manual "Word Mark and Logo for Oktoberfest Munich" in Appendix 1 of this document must be observed. 3.8. The draft may not contain any additional third-party content (e.g. stock images, stock art) or additional phrases, such as “Prosit” or “O‘zapft is”. 3.9. Spot colours and/or special colours, such as HKS or Pantone etc., are not allowed. 28
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Trying to add sound •https://www.tripadvisor.co.uk/ShowTopic-g187275-i116-k298615-German_beer_ drinking_songs-Germany.html •https://www.theholidayspot.com/oktoberfest/music/ Type video - Bier Hier Illustration Video- Oktoberfest song
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Final designs
Links for the info •https://www.frommers.com/slideshows/818933-10-oktoberfest-traditions?variant=true&utm_expid=.-1qwPpJIR9W2nAL780LQpQ.1&utm_referrer=https%3A%2F%2Fwww.google.com%2F •https://www.muenchen.de/int/en/events/oktoberfest/history.html •https://99designs.ca/blog/creative-inspiration/illustrated-history-munichs-oktoberfest/ •https://www.theholidayspot.com/oktoberfest/music/
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Oktoberfest München 19.9. – 4.10.2020
Oktoberfest