Tender ROOTS
1. IDENTIFY
2. SOW
3. TEND
4. HARVEST
1. IDENTIFY
ROLES + BENEFITS
existing food resources with the iconic Tender ROOTS sticker
“cultivating a rootsystem of food-centric resources” Mission Statement:
Tender ROOTS grows, strengthens, and cultivates awareness of the existing Tenderloin food shed through physical and digital information sharing.
Branding Concepts:
Storefront Stickers
Existing food resources that sell fresh produce earn a Tender ROOTS Sticker and display the iconic carrot.
EXISTING FOOD RESOURCES PARKLET PRESENCE
RESIDENTS:
2. SOW
participating food resources share events through a paper map and a website updated with real-time data
3. TEND
distribute the maps and website to social services agencies and existing food resources
4. HARVEST
celebrate and proliferate workshops and food events
Tender ROOTS Map: Navigating the Rootsystem A paper map available to residents and the public at social service agencies, cafes and public information booths. HEART OF THE CITY, TENDERLOIN PEOPLE’S GARDEN (TNDC)
FARMERS MARKETS
Program Ambassador, Participant in Programs
Food Options, Empowerment, Employment Opportunities
COMMUNITY ORGANIZATIONS: Collaborator, Facilitator, Educator
Visibility, Increased Programs
CENTRAL MARKET/ TENDERLOIN: Program Area, Partner: Tenderloin Community Benefit District
Social Sustainability, New Resources, Healthier Population
SF COMMUNITY: Partner: Food Security Task Force, SF-OWED
Revitalization
Digital Database of Resources + Interactive Map An online community bulletin board where organizations and residents can network, partner, and find current events.
EPISCOPAL COMMUNITY SERVICES, LEAH’S PANTRY, GLIDE, NEXT COURSE
WORKSHOPS + EVENTS
FOOD LAB, OFF THE GRID...
FOOD TRUCKS
Tender ROOTS
Hi, I’m George. I’m a resident in a SRO in the Tenderloin.
On the street, George sees a carrot. It invites him in.
Tender ROOTS POSTER
Corner store (which has earned the carrot sticker by adding fresh produce) to their offerings
TENDERROOT POSTER
Social service agency introduces SRO residents to Tender ROOTS
George teaches a cooking workshop with his new skills
George attends a cooking workshop from the events list
-show website + print event info and give map
Jaclyn Le, Judith Mayer, Katrine Ofenstein, Kadi Franson, Marisha Farnsworth Special thanks to: Sandra Manning, SRO Collaborative, Adrienne Markworth, Peiyi Ko, Joseph Thomas, Adaptive Path
months later...