Haute Hike
Jade Wild A.Fionda FASH 419
Table of Contents Market Message..............Page 2 Cyber-Hike..........................Page 3
Neon Glamoing.................. Page 7
Happy Hemp....................... Page 11
Conclusion........................... Page 15 Sources................................ Page 16
With the pandemic going on and people itching to get outside, the only safe outdoor activity is to go hiking. In recent times and during quarantine people have gathered interest in the great outdoors. In past seasons hiking wear has made its way into everyday wear and is no longer just neutral color, basic outfits. Since different types of people are emerging into the great outdoors, new trends are being introduced into hiking wear. Millenials are mixing new age technology with outdoor wear and making hiking trendy and fashion forward. Past few years brands such as Patagonia and Toad&co have based their company ethics on sustainability and evolve their sustainable practices.
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CYBER-HIKE
CYBER-HIKE Hybrid Hiking
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Riley Thinsulate
Quilted
Nylon
Primalate
Blizzy
Winter Night
Future Walk
16-30 years old‒Daredevil‒Hikes in extreme weather‒Plays/interested in snowboarding- Presentable‒Tech savvy‒watches scifi‒outgoing‒Likes stores such as Northface,adidas, Hypebeast
Cold-balt Jade Wild‒A.Fionda‒FASH 419‒Page 6
Neon Glamping
Neon Glamping Hike in the Glamazon
Ashtyn Vinyl
Neoprene
Spandex
Glamazon
Glamatron
Glamboni
Glamabama
18-30 years old ‒Fashion Forward‒Updated on latest trends‒Hybrid outfits‒Doesn’t hike in extreme temperatures‒Mid-High Income‒socialite‒ Likes stores such as Fjahllraven, NorthFace‒Likes to shop, spends time on social media, sociable Jade Wild‒A.Fionda‒FASH 419‒Page 10
Happy Hemp
Happy Hemp Sustainable in a New Way
Hemp Canvas
Mason Hemp Woven
Hemp + Silk
Better Place
Mother Nature
Resourceful
Safe Soil
20-40 years old-Vegetarian/vegan-sustainable lifestyle-enjoys the outdoors-minimal carbon foot-
print-spends money when need to- likes stores such as Patagonia, Toad&co, and possibly thrifting
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Sources: In conclusion, these trends are putting vibrancy and life in a situation that is currently dull. Combine modern with nature in the Cyber-hike style, Neon Glamping can make hiking a colorful experience, and bring love to the earth to shop sustainably like Happy Hemp. Hiking is an activity that more people are becoming involved in, and the fashion is make the experience more incredible.
·Wgsn.com · Pantone. (n.d.). Find a Pantone Color: Quick Online Color Tool. Retrieved from https://www.pantone.com/color-finder · Discover 6 Designers Creating Runway-Worthy Hemp Apparel. (2019, January 5). Retrieved from https://weedmaps.com/news/2018/12/discover-6-designers-creating-runway-worthy-hemp-apparel/ ·Moncler.com ·Canadagoose.com
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