Futura

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Classification: Futura is a geometric sans-serif typeface. It was contemporary designers for its crisp geometric and formal simp


a movement toward the modern Roman letter. It is widely used by plicity. Futura evokes a feeling of efficiency and moderness.


The Designer

Paul

German typeface designer Paul Renner designed Futura in the mid-1920’ s. Its geometric shapes were inspired by the Bauhaus, the German arts&crafts school movement. The font was commercially released in 1927 with additional weights being added in the years after. He applied elementary geometric form to typeface constructing Futura with a triangle, compass and a T-square. The original family had six weights, plus three condensed weights, and an inline design.

“FUTURA first released”


{History}


A number of Futura weight are available allowing a full range of creative expression.



Geometri Futura is a practical, subtly designed typeface that aimed for a pure funcionality with no ornamentation or individual characteristics, using very sharp angles in the design of the letters. The capitols A,W,V,N and Z are examples of letters that exhibit this trait.


ic Type

The O is a perfect Circle the a,b,d,p and q were design by adding a single straight line.


Futura

Sharp triangles

VS

Longer ascenders and descenders

AoMdx Perfect circles

Perfect triangles


Century gothic

Flat tip

Shorter ascenders and descenders

AoMdx Taller lowercase Perfect circles

Taller x-height


abcdefgh qrstuv $123456 ABCDEFG NOPQRS YZ&{(.

94 point


hijklmnop vwxyz 67890!? GHIJKLM STUVWX .,’”-;:)}

Futura Regular


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The new typography not only contests the classical “framework” but also the whole principle of symmetry. PAUL RENNER, 1931

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