Prepared Especially for:
Dawn and Adam Albrecht 2720 Long Grove Drive
Prepared by:Julie Altenbach | Agent Harry Norman, REALTORS® | 4651 Olde Towne Parkway | Marietta, GA 30068 Office: (770) 977-9500 ext 4412 | E-Mail: julie.altenbach@harrynorman.com | Office Fax: (770) 977-5343 Cell: (678) 576-5372 | Web site: www.JulieSellsAtlanta.com
Dawn and Adam Albrecht Dear Dawn and Adam, Thank you very much for giving me the opportunity to present the enclosed proposal to market your home. I appreciate the time you spent with me reviewing the features of your home and outlining your financial goals and time considerations. You will receive competent and professional service when you select me and Harry Norman, Realtors® to represent you. We have represented many families in this area concluding transactions that realize maximum value in a reasonable time. I hope you will select me as your agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us in determining the market value and pricing of your home. I hope the information included on me and Harry Norman, Realtors® will confirm that I am best qualified to market your home. Sincerely,
Julie Altenbach Agent, REALTOR®
Julie Altenbach REALTOR®
Cell: 678-576-5372 | Office: 770-977-9500 Julie.Altenbach@HarryNorman.com JulieSellsAtlanta.com • Top 1% Company-Wide 2020 • #1 Individual Agent Office-Wide 2020 • #1 Individual Agent Company-Wide 2019 • 2019 #1 - Individual Agent East Cobb Office • Top 5% Atlanta Board of Realtors • Diamond Phoenix Award Recipient • Certified Residential Specialist • Certified Luxury Home Marketing Specialist • Graduate, Realtors Institute • Senior Marketing Consultant • Accredited Relocation Specialist • Accredited Buyer’s Representative • Certified Short Sales and Foreclosure Resource
Julie Altenbach is one of Harry Norman, Realtors’ top producing sales associates, consistently maintaining status in the upper 1% of sales and listing agents company-wide. She is a dedicated real estate professional who combines hard work with an understanding of her customers’ and clients’ needs. Julie sells homes in all price ranges from starter homes to multimillion dollar estates. Years of experience in the real estate industry have given Julie unparalleled knowledge of Atlanta’s complex and competitive market. She has seen changes and stays attuned to the forecasts for the future - truly an invaluable benefit for prospective buyers and sellers. Julie’s experience in the real estate industry translates into success for you! Excellent service and customer and client
satisfaction for many years have given Julie a strong referral base, a testament to her “Clients Come First” philosophy. It has been Julie’s wonderful experience extending this philosophy to include multiple generations as well. Solid credentials support Julie’s professional reputation. Education and experience help her to provide her customers and clients the expertise they seek. An associate at Harry Norman, Realtors throughout her career, she is a graduate of the University of Tennessee with a bachelor’s degree in Sociology and Psychology. She has earned a master’s degree from Middle Tennessee State University and has completed extensive post graduate work at Georgia State University. Your home is one of your most valuable assets. Don’t leave anything to chance when buying or selling your important property. Give yourself an advantage in Atlanta’s real estate market by working with the best. Call Julie Altenbach today. The East Cobb Office | 4651 Olde Towne Parkway | Marietta, Georgia 30068
OUR COMMITMENT TO YOU
The name Harry Norman, REALTORS® has been synonymous with quality service, professional integrity and successful transactions since 1930. In addition to assisting generations of Atlantans throughout the decades with the sale or purchase of their homes, we welcome thousands of transferees each year who now make their home in Atlanta. The efforts and expertise of our outstanding sales associates and their dedication to professional excellence is unmatched. Our sales associates are widely recognized for their skills and proficiency, and they are recipients of many of the professional designations and honors awarded in the industry. Whether you anticipate the purchase or sale of a home, no one is more qualified to assist you through the complexities of a real estate transaction than a Harry Norman, REALTORS® sales associate. This presentation is an introduction to the unparalleled services Harry Norman, REALTORS® has to offer. Your sales associate will be the professional who makes it all happen, and who shares our company mission of providing a simple and pleasurable luxury real estate experience. We are proud to facilitate the best move you’ll ever make.
Jenni Bonura President & CEO Harry Norman, REALTORS®
HARRY NORMAN JR.’S PHILOSOPHY:
“The quality of any product or service is only as good as the customer says it is.” This philosophy has guided both vision & mission of Harry Norman, REALTORS® since 1930.
OUR VISION Providing an exceptional real estate experience to every Harry Norman, REALTORS® client.
OUR MISSION Providing superior counsel to our buyers and sellers through leadership, experience and knowledge. Engaging in honest, loyal and ethical business practices. Maintaining an ongoing commitment to serve our communities by contributing our time and financial resources. Committing to passionately exceed our customers’ expectations. Providing innovative strategies for business development.
STRIVING FOR EXCELLENCE TRUST Ensuring the trust and loyalty of our clients, associates and employees. Providing effective timely communications in all business dealings. INTEGRITY Respecting and valuing all individuals. Maintaining the confidentiality of our clients. COMMUNITY Preserving the value of home ownership as the fabric of our communities. SERVICE Providing unparalleled professionalism and exceptional service. Continuing as leaders in innovation through education and technology. FINANCIAL STEWARDSHIP Empowering and rewarding success.
Julie Altenbach Office: (770) 977-9500 ext 4412 E-Mail: julie.altenbach@harrynorman.com Office Fax: (770) 977-5343 Cell: (678) 576-5372 Web site: www.JulieSellsAtlanta.com
FAMILY OF SERVICES Our Family is Here to Serve Your Family — The Harry Norman, REALTORS® Family of Services When purchasing a home, customers can count on Prosperity Home Mortgage’s extensive resources and capabilities to address their unique financing requirements. Prosperity Home Mortgage, LLC is focused on value as well as quality. Therefore, they offer practical rate, term and closing options so our customers can effectively optimize tax advantages and leverage their capital. For more information, visit: PHMLoans.com.
SERVICES
As an independent insurance agency, HN Insurance Services represents a carefully selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of our team of trusted advisers. For more information, call 404-943-1899 or visit HNInsurance.com. Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon, LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon, LLC is a law firm at the forefront of real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost. For more information, call 404-504-8700 or visit CampbellAndBrannon.com. Get the peace of mind an American Home Shield Home Warranty provides. Harry Norman, REALTORS® has partnered with American Home Shield to offer comprehensive and affordable home warranty coverage, with unmatched customer service. American Home Shield has over 35 years of experience. Whether you are buying or selling a home, an American Home Shield home warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible. For more information, visit HarryNorman.com/HomeWarranty. 2-10 Home Buyers Warranty (2-10 HBW) is the leading home warranty company offering both structural warranties for new construction homes and systems and appliances home warranties for new and existing homes. With nearly 40 years of industry-leading experience and over 5.8 million homes covered through their complete line of warranties, service contracts and risk management products, 2-10 HBW prides itself on providing unparalleled coverage and exceptional experiences for homeowners. For more information, visit 2-10.com.
THE HARRY NORMAN, REALTORS® PHILANTHROPY FUND For 90 years, Harry Norman, REALTORS® has been making a difference throughout the metropolitan Atlanta region with charitable service and financial contributions. We have proudly supported more than fifty organizations over the past few years, including:
In May 2019, we launched the Harry Norman, REALTORS® Philanthropy Fund in conjunction with the Community Foundation for Greater Atlanta, a nonprofit that connects philanthropists with the nonprofits fulfilling their passions. Together, we will actively participate and raise funds for a variety of nonprofits in the 23-county metropolitan Atlanta region. Together, we can make a real difference in lives of those in need in our communities and help ensure that our future remains bright. Throughout the year, our sales associates agree to contribute a set amount from each closing to the Harry Norman, REALTORS® Philanthropy Fund. We match the funds* raised to further enhance the community impact. Each office makes an annual decision on the nonprofit that they wish to donate the funds raised within their office. More questions? Please either speak with your Harry Norman, REALTORS® sales associate or send us an email to HarryNormanCares@HarryNorman.com. *50% match up to $60,000 annually.
HARRY NORMAN, REALTORS® IS AWARD WINNING
QE Award Recipient for Top 5 Large Companies for the last 3 years With 99% customer satisfaction rating, Harry Norman, REALTORS® was a recipient of the QE Award winners for the Top 5 Large Companies. The QE Award is based upon the results of an independent survey limited solely to buyers and sellers who were in a real estate transaction that actually closed with participating real estate companies. More than 30,000 real estate agents and 750 companies elected to participate in the customer satisfaction assessment survey process. RELO® Quality Certification Harry Norman, REALTORS® was the first Georgia company to earn the Leading Real Estate Companies of the World® highest certification for quality relocation and residential real estate services. Modeled after the Malcolm Baldrige national quality award, the RELO® Quality Certification award is the first quality management program to quantify, qualify and measure excellence in the relocation industry. Diamond Award Recipient Harry Norman, REALTORS® is proud to have been awarded the prestigious Diamond Award – the highest member achievement award given by Leading Real Estate Companies of the World®. Put the expertise, reputation and personalized service of Georgia’s best Relocation Division to work for you.
ATLANTA’S PREMIER FULL SERVICE REALTORS®
Proudly serving Atlanta since 1930, Harry Norman, REALTORS® is Atlanta’s first and one of the most successful residential real estate firms. Harry Norman is a member of HomeServices of America, Inc,™ the largest full-service residential real estate brokerage firm in the United States.
AS ATLANTA’S PREMIER FULL-SERVICE REALTORS,® WE OFFER THE FOLLOWING: Serving Atlanta since 1930 • 18 convenient sales offices throughout Georgia More than 1,000 professional full-time sales associates and staff • Accredited international specialists Atlanta’s first and most successful relocation division • Specialized residential real estate marketing and public relations team • Prosperity Home Mortgage, LLC mortgage services • HN Insurance Services • Leasing support services • Unsurpassed sales associate training • Leading edge technology • Campbell & Brannon Township Title services • Member of Leading Real Estate Companies of the World® • Member of Luxury Portfolio International® • Board of Regents Atlanta, Who’s Who in Luxury Real Estate • Exclusive affiliate of Christie’s International Real Estate • Affiliate of Mayfair International Realty
18 CONVENIENT LOCATIONS
Blairsville
Blue Ridge
Luxury Lake & Mountain
Ellijay
Big Canoe
The Collection at Forsyth Woodstock Historic Marietta Buckhead Northwest
North Fulton Atlanta North East Cobb Atlanta Perimeter Buckhead Intown
Aerotropolis Savannah Peachtree City
A network of more than 1,000 sales associates and staff in 18 sales offices of Harry Norman, REALTORS® throughout Atlanta, North Georgia, and Savannah. Prosperity Home Mortgage, LLC mortgage consultants are located in Harry Norman, REALTORS® sales offices in order to provide you with immediate, personal and professional service.
Julie Altenbach Office: (770) 977-9500 ext 4412 E-Mail: julie.altenbach@harrynorman.com Office Fax: (770) 977-5343 Cell: (678) 576-5372 Web site: www.JulieSellsAtlanta.com
THE HOME SELLING PROCESS
We will guide you through each step of the sale of your home.
Initial discussion of Seller Needs and Wants
Review Comparative Market Analysis
Due Diligence: Buyer Inspections
Negotiations and Acceptance
Contigences: Buyer’s Financing and Appraisal
Closing Attorney orders Payoff and Examines Title
Determine List Price
Offer Received
Showings
Buyer Conducts Final Walk-through
Determine Timeframe
Home Preparation
HNR “results Home is oriented marketing” Listed!
MOVING DAY!
CLOSING TIME!
Listing Paperwork Completed
Professional Photographs Taken
Keys Exchanged and Proceeds Received
Congrats your home is SOLD!
HARRY NORMAN, REALTORS® MARKETING TOOLS
Harry Norman, REALTORS® offers an array of premier marketing and sales support tools to effectively and efficiently sell your home including the following: •
Exclusive affiliate of Christie’s International Real Estate
•
Charter member of Luxury Portfolio International®
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Board of Regents Atlanta, Who’s Who in Luxury Real Estate
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Search for potential buyers before your home hits the market through our InstaList app
•
Mobile app with Homespotter
•
Marketing presence in local, national and international magazines and newspapers:
•
Member of Leading Real Estate Companies of the World®
•
Member of Mayfair International Realty
•
RELO® national home search participants nationwide
•
Charter member of The Realty Alliance
– Atlanta Business Chronicle, Appen Newspapers, Atlanta Intown Newspaper, Reporter Newspapers, Gwinnett Post and Neighbor Newspapers
•
Open house campaigns on web and targeted emails
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Property staging and showcasing recommendations
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Comparative marketing analysis
•
Virtual home tours
• •
– Christie’s International Magazine and Luxury Real Estate Magazine
– Harry Norman HOME Magazine (Magazine featuring fine properties, published twice a year) – Modern Luxury Interiors and Atlanta Homes & Lifestyles •
Online marketing through HarryNorman.com and Mobile.HarryNorman.com
Sales meeting and agent open house/caravan promotion
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Marketed on thousands of websites worldwide
Cooperative sales through two multiple listing services (FMLS, MLS)
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Your property on Nextdoor
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Elegant yard sign synonymous with quality service
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In-house promotional materials including property flyers, postcards, and more
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Marketing materials customized by graphic designers specifically to promote your property
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CRM direct marketing
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Social media
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Advanced marketing automation tools to promote your home as soon as it’s listed and throughout the campaign
NEW LISTINGS AUTOMATED EMAILS
Your listing will be shown to a targeted viewer. An automated email containing the new listings for the prior week will be sent to licensed agents and clients interested in your area. Potential buyers in each of the relevant areas will receive notice that your house is listed with Harry Norman, REALTORS®.
Julie Altenbach Office: (770) 977-9500 ext 4412 E-Mail: julie.altenbach@harrynorman.com Office Fax: (770) 977-5343 Cell: (678) 576-5372 Web site: www.JulieSellsAtlanta.com
VIRTUAL TOUR Imagine walking into a home for the first time. You look around. You step closer to the objects around you and you pass through the rooms. Now imagine doing all that on the screen of your computer or a smartphone – this is a virtual tour. I will provide a virtual tour of your home. It’s one of the most important marketing tools available to a seller. • Since the tour is available 24 hours a day 365 days a year, more prospects will tour your home and may become interested. • Prospects will spend more time touring your home than they would at an open house. • Virtual tours greatly lessen the importance of an open house. Over time the open house will probably be limited to appointments with informed prospects. • Since more potential buyers see your home, the time on the market will probably be lessened significantly. • Because more prospects will evaluate your home higher prices are possible.
Review a sample virtual tour: If you are viewing this page on your computer or phone click on the link:
Click Here for Virtual Tour If you are viewing the printed page not on your computer enter the following into your browser:
https://www.relahq.com/demo/rubik
Julie Altenbach Office: (770) 977-9500 ext 4412 E-Mail: julie.altenbach@harrynorman.com Office Fax: (770) 977-5343 Cell: (678) 576-5372 Web site: www.JulieSellsAtlanta.com
1234 SOMETHING STREET ATLANTA
SOCIAL MEDIA STRENGTH With so many people utilizing social media to stay up to date, it’s vital to connect with users/potential buyers where they enjoy spending their time – Facebook and Instagram. Harry Norman, REALTORS® is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.
FACEBOOK FOLLOWERS Coldwell Banker Atlanta | 5,271 Ansley Atlanta | 5,375 Dorsey Alston | 5,498
Harry Norman, REALTORS® 37,582
Virtual Properties | 6,305
Atlanta Fine Homes | 10,414
BHHS Georgia | 10,161 Beacham & Co. | 16,606 Metro Brokers | 11,708
Mark Spain Real Estate | 14,294
INSTAGRAM FOLLOWERS BHHS Georgia | 5,507 Mark Spain Real Estate | 9,121
Harry Norman, REALTORS® 138,595
Virtual Properties | 10,004 Beacham & Co. | 13,590 Atlanta Fine Homes | 17,753
Dorsey Alston | 17,833
Ansley Atlanta | 98,123 *Current numbers as of November 2020 for all Harry Norman, REALTORS® offices
WEB DOMINANCE Most home searches today start on the internet. HarryNorman.com delivers over 230,000 monthly page views across. With our website and mobile app, we put your home where buyers are looking.
Julie Altenbach Office: (770) 977-9500 ext 4412 E-Mail: julie.altenbach@harrynorman.com Office Fax: (770) 977-5343 Cell: (678) 576-5372 Web site: www.JulieSellsAtlanta.com Average monthly page views November 2019 - October 2020.
I’M LOCAL | I’M GLOBAL As an affiliate of Leading Real Estate Companies of the World,® our brokerage is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best service. The result? Our organization produced more home sales volume in 2019 than any national franchise, over $257 billion, representing over 1.1 million transactions.
MORE U.S. HOME SALES VOLUME IN 2019 THAN OUR CLOSEST COMPETITOR *Volume shown in billions of dollars
For informational purposes only. Based on available data for average sales units per agent and average sales prices per firm. In compiling this report, LeadingRE relies on third party sources including REAL Trends National Network 2019 Totals Final Report and REALTOR® Magazine 2019 Franchise Report. LeadingRE is not responsible for the accuracy of third party data.
Julie Altenbach Office: (770) 977-9500 ext 4412 E-Mail: julie.altenbach@harrynorman.com Office Fax: (770) 977-5343 Cell: (678) 576-5372 Web site: www.JulieSellsAtlanta.com
GLOBAL CONNECTIONS
Local Strength, Global Powerhouse, Maximum Exposure As an affiliate of the prestigious Leading Real Estate Companies of the World® network, we are proud to partner with an organization that has achieved over one million transactions valued at $368 billion annually. Those connections make us a national and global — not just local — real estate company working on your behalf. Leading Real Estate Companies of the World® is a collection of over 550 of the finest residential real estate firms around the world, producing more annual home sales than any other real estate network. LeadingRE.com connects you to local market-leading companies with powerful global connections and the highest commitment to competence, service and integrity.
HOMESERVICES OF AMERICA, INC.™
Local Connections with a National Presence Harry Norman, REALTORS® is a member of HomeServices of America, Inc.,™ a Berkshire Hathaway affiliate, which has over 43,000 sales associates and operates 911 branch offices throughout the country. HomeServices of America, Inc.™ is your connection to real estate, mortgage, title and insurance services. HomeServices of America, Inc.™ is the largest residential real estate company and the premier family of real estate sales associates and brokerages in the nation, having closed over $134.6 billion in sales volume last year. For more details, go to HomeServices.com.
February 2019
* the country’s largest residential real estate company based on transaction sides, according to the REAL TRENDS 500 report. Metrics through 12/31/19. Includes commercial transactions.
BEST AFFILIATED WEBSITES
Your home will be prominently displayed on thousands of relevant websites
HarryNorman.com
ChristiesRealEstate.com
LeadingRE.com
ReloHomesearch.com
FMLS.com
Trulia.com
CountryLife.co.uk
LuxuryRealEstate.com
Regents.com
duPontRegistry.com
MayfairInternationalRealty.com
LuxuryPortfolio.com
RealEstateJournal.com
Juwai.com
TweetLister.com
FrontDoor.com
HotPads.com
AJCHomefinder.com
Julie Altenbach Office: (770) 977-9500 ext 4412 E-Mail: julie.altenbach@harrynorman.com Office Fax: (770) 977-5343 Cell: (678) 576-5372 Web site: www.JulieSellsAtlanta.com
Zillow.com
GAMLS.com
RealEstate.Yahoo.com
Realtor.com
Roost.com
ListHub.com
CyberHomes.com
ElegantHomes.com
REFINEMENT OF LIVING RATHER THAN A NECESSITY Luxury in its new context is the enjoyment of the best in life: the experience of beauty, knowledge, and humanity at their deepest and most inspiring moments. It is the sweetness of life. Luxury could be a sunset, a song, a moment of peace and satisfaction, a poignant photograph in a local art gallery. From this perspective, luxury is any item of beauty or wonder that reminds us to love the life we’re living. We should not simply live it, but devour it and not let a second of this fantastic existence go to waste. Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. We have aligned ourselves with the best in the luxury marketing arena to give your property not only the most exposure possible, but exposure where it counts. Where qualified buyers go when they want to purchase a unique property like yours. Our partnership with Christie’s International Real Estate, Luxury Portfolio International,® Board of Regents Luxury Real Estate,™ Mayfair International Realty give your property the attention it deserves from buyers around the world.
TAKE ADVANTAGE OF HARRY NORMAN, REALTORS®’ GLOBAL EDGE Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. This means your property will be seen by qualified buyers worldwide. Our exclusive associations with Christie’s International Real Estate, Luxury Portfolio International,® the Board of Regents/Who’s Who in Luxury Real Estate, and Mayfair International Realty give your property exceptional advantages that other Atlanta real estate companies simply cannot provide.
For listings $1 Million and up This is an invitation only affiliation. We are the exclusive Christie’s International Real Estate member for Georgia. For listings $1 Million and up The luxury arm for Leading Real Estate Companies of the World. A global online platform showcasing top properties For listings $500,000 and up We are the exclusive Board of Regents member for Georgia. Separate website: Regents.com Representing all Harry Norman REALTORS© Properties We are the exclusive Mayfair International Realty member for Georgia.
KNOW YOUR COMPETITION
Exclusive affiliate of Christie’s International Real Estate Leading Real Estate Companies of the World Luxury Portfolio International Exclusive membership with Board of Regents Luxury Real Estate Exclusive affiliate of Mayfair International Realty
Sotheby’s International (separate from auction division) Luxury Real Estate
Leading Real Estate Companies of the World Luxury Portfolio International Luxury Real Estate
Leading Real Estate Companies of the World Luxury Portfolio Luxury Real Estate
Leading Real Estate Companies of the World Luxury Portfolio Luxury Real Estate BROKERAGES WITH NO LUXURY AFFILIATIONS:
Luxury Real Estate
Compass KW Luxury International PalmerHouse Properties Hirsh Real Estate Engel & Völkers Coldwell Banker
REACHING THE WORLD
Christie’s International Real Estate Corporate locations
Affiliate locations
Auction House Salesrooms
• Admittance to the network is by Invitation
Affiliated Network
only to companies with proven records of success in high-value home sales
• 138 affiliates hand-selected for their success in luxury property sales and ability to meet strict standards of excellence Source: Christie’s International Real Estate Website, November 2020
GLOBAL EXPOSURE IN PRINT
CHRISTIE’S INTERNATIONAL REAL ESTATE MAGAZINE Christie’s International Real Estate magazine is a keepsake publication. The magazine reaches approximately one million readers annually. It can be found at newsstands, fine book stores, fashionable hotels, private airport lounges and affiliate offices across the world. Distribution also includes important Christie’s auctions in such cities as Hong Kong, New York, Dubai, London, Milan, Geneva and Paris.
WORLDWIDE BROCHURE DISTRIBUTION Crafted for select estates, visually rich property brochures are distributed to more than 350 cities in 40 countries for prominent display in Christie’s salerooms and many of the global offices of the affiliated real estate brokerages.
COMPLIMENTARY BANNER ADVERTISING PROGRAM Properties advertised under the Christie’s name benefit from invaluable exposure and association with a well-known and admired brand. Christie’s International Real Estate advertising initiatives receive prominent placement in such periodicals as The New York Times, The Wall Street Journal, The Wall Street Journal International, Financial Times, Country Life.
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ate Properties
TARGETED PR & ADVERTISING STRATEGIES 1036 North Ocean Boulevard US$25,371,175 Palm GLOBAL Beach,SUPPORT Florida IN PUBLIC RELATIONS Premier Estate Properties Christie’s International Real Estate press strategies are designed by their April 2020 international public relations teams toTargeted maximize exposure for affiliates and Public Relations Advertising properties in acclaimed news outlets& and driveStrategies traffic to property listings on ChristiesRealEstate.com. Christie’s has a dedicated team and two global public relations firms on board to support this effort. Global Support in Public Relations Our press strategies are designed by our international public relations teams to maximize exposure for affiliates and properties in acclaimed news outlets and drive traffic to property listings on christiesrealestate.com. Properties in our portfolio are routinely chosen by influential publications and the news media as the subject of editorial features, lifestyle pieces, property roundups, travelogues, and business reports. We have a dedicated team and two global public relations firms on board to support this effort.
ADVERTISING CAMPAIGNS
Advertising Campaigns We strategically tailor our global print and digital advertising to connect with an affluent audience of potential home buyers and real estate investors through targeted placement in the world’s leading publications.
They strategically tailor their global print and digital advertising to connect with an affluent audience of potential home buyers and real estate investors through targeted placement in the world’s leading publications. AT A GLANCE •
Through its network of leading real estate brokers and its New York City brokerage, Christie’s International Real Estate is the global authority in the marketing and selling of luxury residential properties.
•
Network achieved approximately US$500 billion in sales over the last five years and more than 52 million website visits annually
•
Corporate offices in New York, London, Hong Kong, Los Angeles, Chicago, Palm Beach, and Moscow
•
A new top price for Rabbit which realiz
GLOBAL EXPOSURE ONLINE
EMAIL NEWSLETTER ADVERTISING This monthly real estate e-newsletter is distributed digitally to Christie’s clients and real estate subscribers around the world. Two spaces are available each month (Note: current distribution is to approximately 50,000 - 75,000 Christie’s clients who have expressed interest in real estate).
DIGITAL MEDIA AND FACEBOOK Digital advertising options are now available programmatically and on Facebook through the online advertising portal. These ads target your luxury real estate listings to people either in the market for or interested in real estate and feature them under the Christie’s International Real Estate brand. The system uses sophisticated data-gathering processes to reach this target market and also offers the capability to geo-target select locations.
CURATED NETWORK OF REAL ESTATE SPECIALISTS REPRESENTING
12,000
US $45B
US $500B
NUMBER OF LUXURY PROPERTIES WORLD WIDE
VALUE OF LUXURY PROPERTIES WORLDWIDE
REAL ESTATE SALES OVER THE LAST FIVE YEARS
as of September 30, All data 2020as of September 30, 2020
Christie’s International Real Estate Website. All data as of September 30, 2020
CONNECTING YOU TO THE WORLD OF LUXURY Luxury Portfolio International® is a unified collection of the world’s most experienced, visible and highly regarded experts in luxury real estate under Leading Real Estate Companies of the World.® Luxury Portfolio’s program is for premier luxury properties and is part of a network of over 565 top brokerages and 130,000 agents in six continents. Harry Norman, REALTORS® has been selected to be a part of this exclusive global network, which marketed over 50,000+ luxury properties last year on the award-winning LuxuryPortfolio.com site as well as in prestigious publications circulated around the world. Through connections with Luxury Portfolio’s vast international reach, Harry Norman, REALTORS® remains the trusted local expert to affluent clients across the globe.
DISTINGUISHED MARKETING SERVICES
Over 3 million affluent consumers visit our flagship website, LuxuryPortfolio.com, every year to browse in a setting dedicated solely to significant properties. These are high-net-worth buyers, not dreamers. They have liquid assets of $10.8 million with a household income of over $372,000. In the U.S. alone, LuxuryPortfolio.com curates more properties priced over $1 million than any other luxury property website.
UNMATCHED IN THE GLOBAL ARENA
Leading Network & Reach Luxury Portfolio International® is the luxury face of Leading Real Estate Companies of the World,® the largest global network of premier, locally-branded companies including Harry Norman, REALTORS.® The award-winning website continues to grow and attracts over three million high-networth visitors a year. Based in the US, Luxury Portfolio International® is backed by the experience of the most well-respected and well-known experts in luxury real estate markets worldwide.
• Properties in all states and over 50 countries
• 550 Top Real Estate Brokerages
• Website visitors from over 200 countries and
• 130,000 associates worldwide
territories every month
• Site translation in nine languages • Conversion to 60+ currencies • Average $3 million high-net worth
visitors annually
• Brokerages in over 70 countries • Annual home sales of $254 billion • More than 50,000+ luxury properties
ADDITIONAL ONLINE LISTING EXPOSURE
• WSJ.com
• Juwai.com
• MansionGlobal.com
• LeadingRE.com
• Barrons.com and Penta online
• YouTube.com
• MarketWatch.com
•WeChat (through Mansion Global)
MOST $ 1 MILLION+ PROPERTY LISTINGS
Luxury Portfolio International® has $38 billion more home sales than our closest competitor. U.S. HOME SALES — Volume Shown in Billions of Dollars Leading Real Estate Companies of the World® Keller Williams Coldwell Banker Berkshire Hathaway Home Services Compass RE/MAX Sotheby’s International Realty eXp Realty Redfin Douglas Elliman Real Estate Century 21 HomeSmart Corcoran Better Homes & Gardens ERA This bar chart is sourced from REAL Trends 500 for 2019, realtrends.com.
LUXURY PORTFOLIO INTERNATIONAL ®
$257 $219 $187 $91 $91 $85 $78 $36 $31 $29 $29 $17 $16 $13 $10 $0
$50
$100
$150
$200
$250
For informational purposes only. This bar chart is sourced from REAL Trends Top 500 for 2019, realtrends.com. Companies shown represent networks and national brands.
LUXURY PROPERTY DIGITAL MARKETING The websites below receive the listing information and upload automatically if the listing meets the required price threshold. These thresholds are listed next to the different online platforms. Additional advertising can be applied to the listing to enhance the reach and audience.
DIGITAL EXPOSURE (AUTOMATIC) HarryNorman.com
LuxuryPortfolio.com
Listings fed to hundreds of affiliated websites Zillow, Trulia, Realtor.com
$1 million+ listings MansionGlobal.com (English, Chinese, Spanish) Barrons.com and Penta online JUWAI.com (China) WSJ.com MarketWatch.com
ChristiesRealEstate.com $1 million+ listings (exclusive Georgia affiliate) WSJ.com (US, Europe, Asia, India) NYTimes.com (US & China) MansionGlobal.com (English, Chinese, Spanish) CountryLife.com (US & UK) Zaobao.com (Asia) PropGoLuxury.com (US & Asia)
Regents.com $1 million+ listings (Exclusive Board of Regents member)
LuxuryRealEstate.com LeadingRE.com
$500k+ listings
(Relocation)
MayfairInternationalRealty.com Representing all listing price points CountryLife.Co.UK $1 million + listings
Julie Altenbach Office: (770) 977-9500 ext 4412 E-Mail: julie.altenbach@harrynorman.com Office Fax: (770) 977-5343 Cell: (678) 576-5372 Web site: www.JulieSellsAtlanta.com
*All third-party sites reserve the right to add or remove listings based on their online performance.
THE WORLD AT YOUR DOORSTEP As a Board of Regents’ member of Who’s Who in Luxury Real Estate/LuxuryRealEstate.com, Harry Norman, REALTORS® has access to an international network of real estate professionals representing the finest residential luxury estates and property brokerages in the world. Premium custom marketing services through Who’s Who In Luxury Real Estate are reserved for properties listed by Harry Norman, REALTORS® priced $500,000 and above. These fine homes receive unparalleled internet exposure on LuxuryRealEstate.com, touted as the most-viewed luxury real estate website in the world.
The Network The Members
• 125,000+ sales associates around the globe • 3,250 offices in 35+ countries • 424 members
Consistently recognized with the industry’s most coveted awards from The Wall Street Journal, REALTrends, National Association of Realtors, The International Property Awards, New York Times and Forbes.
GLOBAL ONLINE REACH We reach the most people in your target demographic with LuxuryRealEstate.com’s award-winning, most-viewed luxury real estate website. Voted “Best of the Web,” there are more than 60,000 luxury properties with an average price of over $4 million. LuxuryRealEstate.com is #1 in searches on google.com, bing.com, and yahoo.com.
TRAFFIC Visits (annually)............................................................................... 3.3 Million Active Listings................................................................................... 60,000+ Countries with Active Listings............................................. 54 Average Listing Price ................................................................. $4.8 Million Active Listings over $10M...................................................... 1,000+ Total Inventory on LuxuryRealEstate.com................. $240 Billion+ *Actual numbers provided by Google analytics. August 2020
Top 10 Visiting Countries United States Germany
China Czechia
Canada Japan
United Kingdom Netherlands
Australia France
SOCIAL MEDIA INITIATIVES
Our marketing team utilizes Twitter, Facebook, LinkedIn, Instagram and Pinterest to engage the user audience on LuxuryRealEstate.com. Members can leverage the network’s social media sharing tools and groups to promote their properties, company and region, and spread important news to consumers and the entire network of luxury brokers worldwide.
Followers............................ 350,000 Avg. Engagment Rate.......... 7.3%
Followers..................................... 7,600 Avg. Engagment Rate........... 1.6%
Followers..................................... 2,500 Avg. Engagment Rate...... 2.03%
Followers..................................... 18,200 Avg. Engagment Rate............. 1.3%
*2019 Social Media Industry Benchmark Report, Rival IQ
MAYFAIR INTERNATIONAL REALTY
Harry Norman, REALTORS® REALTORS® presents “Our London Team” Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. As the exclusive affiliate of Mayfair International Realty in Georgia, Harry Norman, REALTORS® is able to provide our clients with authentic international coverage for their properties. Our London office has a hands-on understanding of the international real estate market, making us your ideal overseas real estate advisors. The Mayfair International Realty’s London team was chosen for their knowledge of the UK and European real estate markets, and for their hands-on experience in property marketing won over many years. The Mayfair network has over 100 brokers with more than 450 offices spread across the UK, North America and Europe.
HARRY NORMAN HOME MAGAZINE Harry Norman, REALTORS®’ signature publication features a selection of exceptional homes offered for sale and is targeted to high net worth consumers.
HOME
HARRY NORMAN, REALTORS®
AN AFFLUENT AUDIENCE OF 15,000+ Direct-mailed to targeted high-end homeowners with median incomes of $250,000+ and home values of $750,000+, top luxury brokers and leading real estate brokers in the United States. INTEGRATED AND INTERACTIVE MEDIA Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine.
Julie Altenbach Office: (770) 977-9500 ext 4412 E-Mail: julie.altenbach@harrynorman.com Office Fax: (770) 977-5343 Cell: (678) 576-5372 Web site: www.JulieSellsAtlanta.com
CORPORATE RELOCATION IMPACT Atlanta is the #1 relocation city. Harry Norman, REALTORS® offers first-class service to our relocation clients, including coordinated group moves, special services and short-term living arrangements. We work with over 800 companies throughout the United States and globally, including many Fortune 500 employers. Below is a sampling of some of the businesses for whom we provide relocation services.
Julie Altenbach Office: (770) 977-9500 ext 4412 E-Mail: julie.altenbach@harrynorman.com Office Fax: (770) 977-5343 Cell: (678) 576-5372 Web site: www.JulieSellsAtlanta.com
PARTIAL LIST OF CORPORATE & RELOCATION CLIENTS FOR HARRY NORMAN, REALTORS® ADP Aetna Insurance AFC Enterprises AGL Resources Aires Relocation All Points Relocation Alliance Technologies Alliance Data Systems Altair Alltel Alston & Bird Alta Telecom Alumax Amazon American Airlines American Cancer Society American Relocation Connections Amgen, Inc. Amylin Pharmaceuticals Amoco Amoco Foam Products Co. Anchor Glass Container Anheuser Busch Apple Aquilex Arby’s Armstrong World Industries AT&T AT&T Wireless Atlanta Falcons Austin Relocation Auto Nation Bank of America Bausch & Lomb Baxter BB&T Best Buy Black & Decker Blank Family of Businesses Blue Bell Creameries Blue Circle, Inc. Boeing Borg Warner Boy Scouts of America Boys & Girls Club of America Bristol Brookfield Relocation Campbell Soup Canada Life Insurance Cap Gemini CapRelo CarMax CARE
Cargill Carlson Relocation Cartus Relocation Catepillar CBS Television Network CDC CDC Federal Credit Union Centers for Disease Control Ceridian CEVA Logistics Charter Communications CH2M Hill Chevron Chick-Fil-A Chico’s Children’s Healthcare of ATL Choice Relocation CIAO International Ciba Vision Cigna Life Insurance Cingular Wireless/AT&T Cisco CitiGroup/CitiBank Clarke American Clorox CNN Coca-Cola Coca-Cola Refreshments Colonial Pipeline Colonial Relocation Columbian Chemicals Consol Energy, Inc. Con-way Commonwealth Relocation Conagra Concert Concurrent Computer Continuum International Cooper Lighting/Industries Cornerstone Relocation Corporate Relocation, Inc. Corporate Relocation Services Costco Cox Enterprises Crane Crown Relocation CSX Transportation Data General DataPath Dynatest Deloitte Touche Delta Airlines Digital Equipment Corp. Disney Dow Jones DSM Catalytica Pharmaceutical
DuPont Eli Lilly Electrolux Emory Hospital Emory University Enterprise Rent A Car Equifax Ernst & Young (EY) ESPN/Disney Evenflo Excel Logistics FAS/GMS Federal Bureau of Investigation Federal Express Federated Dept. Stores Fidelity Investments Firstline Mobility First Data Corporation First Preston Fisher Controls International Fisher Hornor & Associates Fisher Rosemount Systems FM Relocation Services Focus Relocation Ford Motor Company Fresh Express Frito Lay Gateway, Inc. General Chemical General Electric Corporation Gentiva GE General Motors Genuine Parts GeoDigital Georgia Pacific Corporation/ Koch Georgia Power Company Georgia’s Own Credit Union Getronics Government Solution Gieco Glaxo Smith Kline Glenayre Goldman Sachs Graebel Relocation Gulfstream Aerospace Corporation Habitat for Humanity Halliburton Heidelberg U.S.A. Hewlett Packard Hewitt & Associates Home Consultants Relo Home Depot/The Home Services Relocation HomeSteps Honda LUXURY AFFILIATE RESOURCE GUIDE | 31
Honeywell Hormel Foods Corporation Hyatt IBM Ingersoll Rand IntelIntercontinental Hotels Group Interlink Invesco J. Crew JC Penney J&J Health Care Systems John Deere John Harland Company Johns Manville Johnson Controls Johnson & Johnson J.M. Family Enterprises JP Morgan Chase & Company Iterated Systems Kaiser Permanente KB Destination Kellogg Kimberly Clark KPMG Koch Industries Komatsu Kraft General Foods Lanier Land Rover Lexicon Liberty Mutual Lockheed Martin Corp. Lockwood Greene Lowe’s Home Improvement MagMutual Marsh & McLennan Johns Manville Corporation Marriott Corporation Mercedes Merck Meridian Mobility Metropolitan Life Insurance MI Group Microsoft Miller Brewing Minet Mitsubishi Mobility Matters Monsanto Corporation Morgan Stanley Morreale RES Motorola Moving Station/Promisor MSI Relocation Nabisco Nationwide Insurance Navistar NCR NEI Neiman Marcus Nestle New York Life 32 | HARRY NORMAN REALTORS®
Newell Rubbermaid Nextel Next Level Communications Nexus Relocation Nike Nissan Nokia Norfolk-Southern Novartis Pharmaceutical Novoste NRI NuCompass Oaktree Relocation Odyssey Relocation Management OFS One Source Relocation Oracle Overhead Door Corp. Owens Corning Oxford Relocation Panasonic Paragon Pfizer Philip Morris Philips Electronics Philips Medical Plus Relocation Porsche North America Premier Asset Management Premier Relocation Price Waterhouse Proctor & Gamble Prodigy Communications Corp. Professional Relocation Services Publix Pulte Quaker Oats Quantum QuikTrip RDM Technologies Regions Bank ReloAction/Hewitt Associates RELO Direct Relocation America Relocation Center/The Relocation Consultants Relocation Dimensions Relocation Horizons Relocation Properties Management Relocation Synergy Group Relocation Today Reynolds & Reynolds Ricoh Roche Diagnostics Rockwell International Rolls Royce Royal LaPage Safety-Kleen Services Sanofi-Adventis SAP America, Inc. Sara Lee Corporation St. Paul Companies Schuller International
Sears Security Capital Inc. Serologicals Shaw Industries Sherwin Williams Siemens Signature Relocation SIRVA Solvay Pharmaceuticals Sony Ericsson Southern Company Sprint Staples Starbucks State Farm Insurance Co.’s Summit Mobility SunTrust Bank Talbot Group Target Tenet Healthcare Terminix Tetra Pak The Relocation Center (TRC) Thyssen Krupp TIAA-CREFTIG Insurance Time Warner Total Move Toyota Tractor Supply Trammel Crow TransMontaigne Turner Broadcasting Systems UCB Pharma UniGroup Unisource Universal Alloy United Parcel Service/UPS United Relocation Group VANAD Group Vanity Fair Vertice Vision Relocation Walgreen’s WalMart Wall Street Journal Weather Channel Weichert Relocation (WRRI) Wells Fargo Wells Real Estate Funds WestRock WHR Group Windemere Relocation Woodside Relocation Wrigley WRRI Xerium Technologies Xerox Relocation XonexXRS, Inc. (Georgia Pacific/Koch) Updated 09/17
WHY USE A SENIOR MARKETING CONSULTANT (SMC)? Since 1930, the name Harry Norman, REALTORS® has been synonymous with superior real estate service. This is due to the exceptional calibre of its associates, with our Senior Marketing Consultants at the vanguard. Senior Marketing Consultants are a select group who comprise only the very top of a sales staff of more than 1,000 highly qualified real estate professionals. Only those who have demonstrated distinguished achievements in the field of residential real estate are awarded the SMC designation. To become a Senior Marketing Consultant, a sales associate must maintain outstanding production levels, be named to their Board of REALTORS® Million Dollar Club and command a thorough knowledge of marketing, contract negotiations and finance. With this experience, Senior Marketing Consultants are your assurance of unparalleled professional service throughout the process of buying or selling a home. Testament to their expertise is the fact that Harry Norman, REALTORS® consistently participates in the listing and sale of more extraordinary homes than any other company in Atlanta. If you are planning to sell or buy a home, you deserve the expertise brought about by years of accomplished real estate service. You should be working with a Harry Norman, REALTORS® Senior Marketing Consultant.
THE BEST OF THE BEST A Harry Norman, REALTORS® Senior Marketing Consultant is the Best of the Best! Senior Marketing Consultants represent the top 35% of Harry Norman, REALTORS® sales associates. They are truly the best of the best when it comes to sales professionals and their statistics are proof: • 72% of total listings • 77% of closed volume • 70% of closed units • Close almost 4.5 times the volume of an average productive sales associate • Close more than 3 times the units of an average productive sales associate • Average sales price almost 39% higher than an average productive sales associate
Source: 2019 statistics
IN CONCLUSION When you chose Julie you will receive: ◊ Excellent service and support ◊ A market analysis of your home ◊ A winning marketing plan ◊ Every effort to sell your home promptly ◊ The resources of Harry Norman, REALTORS®
List your home now with Julie Altenbach!
YOUR OPINION COUNTS
Harry Norman, REALTORS® Excellence Program Harry Norman, REALTORS® is dedicated to being the very best full-service real estate company. In fact, Harry himself was often heard to say “The quality of any product or service is only as good as the customer says it is,” and that mantra remains the cornerstone of our business. Towards that end, you will receive a survey shortly after closing from Leading Research Corporation, an independent company similar to JD Power. If at any time while we are working together you feel that the level of service provided to you does not meet or exceed this standard, we would welcome the opportunity to discuss it with you. Providing quality real estate service is our passion and livelihood and we will work hard not just to get a great survey but to earn your business and your trust for a lifetime. A post-closing survey will be sent via email or mail to you no sooner than 15 days after your closing date. Agents’ ratings are available to you at RatedAgent.com. All ratings are legitimate, reliable, and validated from previous surveyed clients.
Julie Altenbach Office: (770) 977-9500 ext 4412 E-Mail: julie.altenbach@harrynorman.com Office Fax: (770) 977-5343 Cell: (678) 576-5372 Web site: www.JulieSellsAtlanta.com