Advertiser Dashboard 20120910 James Park for Sharethrough
Advertiser Dashboard 20120910 Goals Update the Advertising Dashboard report pages to handle Invoice Line Items. What to show when blended, what to show when broken out.
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Modified: Mon Sep 10 2012 | Page 2/31
Advertiser Dashboard 20120910 Data: Low Touch Populate the middle area with the different line item totals.
Click To Play
Autoplay
Cost Per Completed View
132,604/800,000
342,117/4,000,000
342,117/4,000,000
Organic
Incentivized In-game
Incentivized Offer Wall
342,117/4,000,000
342,117/4,000,000
132,604/800,000
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Modified: Mon Sep 10 2012 | Page 3/31
Advertiser Dashboard 20120910 Data: Medium Touch Populate the middle area with the different line item totals.
Budget $200,000 Flight Date 03.28.2012 - 08.31.2012
Social Engagement 1,227
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Line Items Click To Play Autoplay Cost Per Completed View Organic Incentivized In-game Incentivized Offer Wall
Views 132,604/800,000 342,117/4,000,000 132,604 342,117/4,000,000 132,604/800,000 342,117/4,000,000
Modified: Mon Sep 10 2012 | Page 4/31
Advertiser Dashboard 20120910 Data: Medium Touch - Panels Populate the middle area with the different line item totals.
Autoplay
Line Items
Views
Click To Play
Click To Play
132,604/800,000
Budget $200,000
132,604/800,000 342,117/4,000,000
Autoplay
342,117/4,000,000
Flight Date 03.28.2012 - 08.31.2012
Cost Per Completed View 132,604
2012 Pepsi Next
Social Engagement 1,227
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Organic
342,117/4,000,000
Incentivized In-game
132,604/800,000
Incentivized Offer Wall
342,117/4,000,000
Click To Play
Autoplay
132,604/800,000 342,117/4,000,000 Click To Play
Autoplay
132,604/800,000 342,117/4,000,000
Modified: Mon Sep 10 2012 | Page 5/31
Advertiser Dashboard 20120910 Data: Medium Touch - Panels 2 Populate the middle area with the different line item totals.
2012 Pepsi Next Budget $200,000
Line Items
Views
Click To Play
132,604/800,000
Autoplay
342,117/4,000,000
Flight Date 03.28.2012 - 08.31.2012
Social Engagement 1,227
Line Items
Views
Click To Play
132,604/800,000
Autoplay
342,117/4,000,000
Social Engagement 1,227
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Modified: Mon Sep 10 2012 | Page 6/31
Advertiser Dashboard 20120910 Data: High Touch Social Engagement
2012 Pepsi Next
Should we be able to hide the video breakouts?
1,227
Budget: $200,000 Flight Date: 03.28.2012 - 08.31.2012
111 786 78 92 160 0
Total SE Total 1,227
SER 0.26%
Banner 1,499
CTR 0.32%
Download CSV Average View Length n/a
Total SE Total 1,077 Next Baby 1,077 Video 02 0
SER 0.81% 0.81% 0.00%
Banner 1,012 1,012 0
CTR 0.76% 0.76% 0.00%
Average View Length n/a 27s 0s
Total SE Total 150 Next Baby 150 Video 02 0
SER 0.04% 0.04% 0.00%
Banner 487 487 0
CTR 0.14% 0.14% 0.00%
Average View Length n/a n/a n/a
Change Date Range March 28, 2012-August 31, 2012
Click To Play
132,429/800,000 74 739 44 84 136 0 Autoplay
342,117/4,000,000 37 47
34 8
24
0
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Modified: Mon Sep 10 2012 | Page 7/31
Advertiser Dashboard 20120910 View Performance By Traffic Type & Cumulative Total
View Performance By Traffic Type and Cumulative Total 15
Views
12 9 6 3
0
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10
20 30 Campaign Flight Day
40
50
60
Modified: Mon Sep 10 2012 | Page 8/31
Advertiser Dashboard 20120910 SER & Total By Age & Gender
Totals
Rates Overall Social Engagement Rate
2%
Those who share
Those who share
1.8% Women 0.2% Men
1,823 Women 645 Men
Total Shares
2,457
Women
Social Engagement Totals
Women
By Age & Gender
Men
By Age & Gender
Men
0.09
Total Number of Shares
Social Engagement Rate (%)
Social Engagement Rate
0.07 0.05 0.03 0.01
18-24
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25-34
35-44 45-54 Age Range (years)
55-64
65+
500 400 300 200 100
18-24
25-34
35-44 45-54 Age Range (years)
55-64
65+
Modified: Mon Sep 10 2012 | Page 9/31
Advertiser Dashboard 20120910 Impressions By Age & Gender
Impressions with demographic information
200,000 (20% of total impressions)
Total Impressions
1,000,000
Women
Men
20,000 (10%)
180,000 (90%)
Impressions
Women
By Age & Gender
Men
Impressions
500 400 300 200 100
No Demographic Information
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18-24
25-34
35-44 45-54 Age Range (years)
55-64
65+
Unknown Age
Modified: Mon Sep 10 2012 | Page 10/31
Advertiser Dashboard 20120910 CTP Rate By Age & Gender CTP Rate
Incentivized
By Audience & Inventory
Organic
Overall CTP Rate
CTP Rate (%)
5
Those who clicked
4% Women 3% Men
7%
4 3 2 1 I O 18-24
Organic CTP Rate
Women
By Age & Gender
Men
I O 25-34
I O I O 35-44 45-54 Age Range (years)
I O 55-64
I O 65+
CTP Rate (%)
5 4 3 2 1
18-24
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25-34
35-44 45-54 Age Range (years)
55-64
65+
Modified: Mon Sep 10 2012 | Page 11/31
Advertiser Dashboard 20120910
30 20 10
+
65
-64
55
-54
45
-44
-34
35
18
25
-24
+
65
55
-54
45
35
4
25
40
18
5 CTP Rate (%)
50
-44
By Inventory & Age Range
-34
By Inventory
-24
CTP Rate
CTP Rate (%)
CTP Rate
-64
CTP Rate By Inventory
3 2 1
Organic
Incentivized
Organic
Incentivized
Inventory
Inventory See CTP Rate By Inventory broken down by: Age Range Gender Women
CTP Rate
Women
By Inventory & Gender
Men
By Inventory, Gender, & Age Range
Men
5
50
4
40
CTP Rate (%)
3 2 1
Organic
Incentivized
30 20
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-64 65 +
55
-54
45
-44
35
-34
25
-24 18
-64 65 +
55
-54
45
-44
-34
35
Inventory
25
Organic
Incentivized
-24
10
18
CTP Rate (%)
CTP Rate
Modified: Mon Sep 10 2012 | Page 12/31
Advertiser Dashboard 20120910
30 20 10
+
65
-64
55
-54
45
-44
-34
35
18
25
-24
+
65
55
-54
45
35
4
25
40
18
5 CTP Rate (%)
50
-44
By Inventory & Age Range
-34
By Inventory
-24
CTP Rate
CTP Rate (%)
CTP Rate
-64
CTP Rate By Inventory 2
3 2 1
Organic
Incentivized
Organic
Incentivized
Inventory
Inventory See CTP Rate By Inventory broken down by: Age Range Gender Women
CTP Rate
Women
By Inventory & Gender
Men
By Inventory, Gender, & Age Range
Men
5
50
4
40
CTP Rate (%)
3 2 1
Organic
Incentivized
30 20
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+ 65
-64 55
-54 45
-44 35
-34 25
-24 18
+ 65
-64 55
-54 45
-34
-44 35
Inventory
25
Organic
Incentivized
-24
10
18
CTP Rate (%)
CTP Rate
Modified: Mon Sep 10 2012 | Page 13/31
Advertiser Dashboard 20120910 Canvas 17 CTP Rate By Inventory
Completion Rate By Gender
CTP Rate (%)
50
The Yoplait Manifesto
40 30 20 10
Organic
Incentivized Inventory
Women
By Inventory, Gender, & Age Range
Men
3
50
2
40
-64 65 +
55
-54
45
-44
35
25
18
-34
10
25
65+
-24
55-64
18
35-44 45-54 Age Range (years)
-64 65 +
25-34
20
-24
18-24
30
55
1
Organic
Incentivized
-54
4
CTP Rate
CTP Rate (%)
CTP Rate (%)
5
45
Men
-44
By Age & Gender
35
Women
-34
Organic CTP Rate
Male Female
5 charts
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Modified: Mon Sep 10 2012 | Page 14/31
Advertiser Dashboard 20120910 Completion Rate By Age & Gender
Overall Completion Rate
Those who clicked
43% Women 24% Men
32%
Women
By Age & Gender
Men
Completion Rate (%)
Completion Rate 50 40 30 20 10
18-24
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25-34
35-44 45-54 Age Range (years)
55-64
65+
Modified: Mon Sep 10 2012 | Page 15/31
Advertiser Dashboard 20120910 Completion Rate: % of Video Watched
NEXT BABY 66% of your audience watched 80-89% of your video. NEXT BABY 66% of your audience watched 80-89% (25-28 seconds) of your video. NEXT BABY 66% of your audience watched 80-89% of your 30 second video.
0-9
10-19
20-29
30-39
40-49
50-59
60-69
70-79
80-89
90-100
% OF VIDEO WATCHED
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Modified: Mon Sep 10 2012 | Page 16/31
Advertiser Dashboard 20120910 Completion Rate: Seconds Watched
NEXT BABY 66% of your audience watched 80-89% of your video. NEXT BABY 66% of your audience watched 80-89% (25-28 seconds) of your video. NEXT BABY 66% of your audience watched 80-89% of your 30 second video.
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Modified: Mon Sep 10 2012 | Page 17/31
Advertiser Dashboard 20120910 SER by Age & Gender
Insights SER by Age & Gender
Completion Rate Overall Video 01 Video 02 Video 03
Men vs Women Age groups Inventory Type (for internal)
Male Female
Completion Rate Overall
By Gender
By Age Range Male Only
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Female Only
Overall By Gender By Age Range By Male Only Age Range By Female Only Age Range Modified: Mon Sep 10 2012 | Page 18/31
Advertiser Dashboard 20120910 SER by Age & Gender 2
Insights SER by Age & Gender
Completion Rate
Overall
Men vs Women Age groups Inventory Type (for internal)
Male Female
Completion Rate Overall
By Gender
By Age Range Male Only
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Female Only
Overall By Gender By Age Range By Male Only Age Range By Female Only Age Range Modified: Mon Sep 10 2012 | Page 19/31
Advertiser Dashboard 20120910 SER by Age & Gender 3
Insights SER by Age & Gender
Completion Rate
Overall
Men vs Women Age groups Inventory Type (for internal)
Male Female
Completion Rate Overall
By Gender
By Age Range Male Only
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Female Only
Overall By Gender By Age Range By Male Only Age Range By Female Only Age Range Modified: Mon Sep 10 2012 | Page 20/31
Advertiser Dashboard 20120910 Completion Rate By Gender 1
Insights SER by Age & Gender
Completion Rate Gender Age Range
Video 01
Male Age Range
Video 02
Age Range Female AgeFemale Range Only
Video 03 Video 04 Men vs Women Age groups Inventory Type (for internal)
Male Female
Completion Rate Overall
By Gender
By Age Range Male Only
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Female Only
Overall By Gender By Age Range By Male Only Age Range By Female Only Age Range Modified: Mon Sep 10 2012 | Page 21/31
Advertiser Dashboard 20120910 Completion Rate By Gender 3
Insights SER by Age & Gender Gender
Age Range
Completion Rate Male Age Range
Female Age Range
Video 01 Video 02 Video 03 Video 04 Men vs Women Age groups Inventory Type (for internal)
Male Female
Completion Rate Overall
By Gender
By Age Range Male Only
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Female Only
Overall By Gender By Age Range By Male Only Age Range By Female Only Age Range Modified: Mon Sep 10 2012 | Page 22/31
Advertiser Dashboard 20120910 Completion Rate By Age Range
Insights SER by Age & Gender Gender
Age Range
Completion Rate Male Age Range
Female Age Range
Video 01
Men vs Women Age groups Inventory Type (for internal)
18-24 25-34
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35-44 45-54
55-64 65+
Modified: Mon Sep 10 2012 | Page 23/31
Advertiser Dashboard 20120910 Completion Rate By Delivery Model & Gender
Completion Rate By Delivery Model & Gender
The Yoplait Manifesto
Incentivized Male Female
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Organic Male Female
Modified: Mon Sep 10 2012 | Page 24/31
Advertiser Dashboard 20120910 Canvas 24
CTP Rate
All Inventory
Age Range
Women
Gender
By All Inventory & Gender
Men
CTP Rate (%)
50 40 30 20 10
Organic
Incentivized Inventory
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Modified: Mon Sep 10 2012 | Page 25/31
Advertiser Dashboard 20120910 Canvas 22
CTP Rate
Age Range
All Inventory
Gender
By All Inventory & Age Range
+ 65
-64 55
-54 45
-44 35
-34 25
-24 18
+ 65
-64 55
-54 45
-44 35
-34 25
-24
40
18
CTP Rate (%)
50
30 20 10
Organic
Incentivized Inventory
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Modified: Mon Sep 10 2012 | Page 26/31
Advertiser Dashboard 20120910 CTP Rate By All Inventory
CTP Rate
All Inventory
Age Range
Gender
By All Inventory
CTP Rate (%)
50 40 30 20 10
Organic
Incentivized Inventory
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Modified: Mon Sep 10 2012 | Page 27/31
Advertiser Dashboard 20120910 CTP Rate By All Inventory, Age Range, & Gender
CTP Rate
Age Range
All Inventory
Women
Gender
By All Inventory, Age Range, & Gender Organic
Incentivized
50 CTP Rate (%)
Men
40 30 20
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+ 65
-64 55
-54 45
-44 35
-34 25
-24 18
+ 65
-64 55
-54 45
-44 35
-34 25
18
-24
10
Modified: Mon Sep 10 2012 | Page 28/31
Advertiser Dashboard 20120910 CTP Rate By Organic, Age Range, & Gender
CTP Rate
Organic
Age Range
Women
Gender
By Organic, Age Range, & Gender Organic
5 CTP Rate (%)
Men
4 3 2 1
18-24
25-34
35-44
45-54
55-64
65+
Age Range & Gender
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Modified: Mon Sep 10 2012 | Page 29/31
Advertiser Dashboard 20120910 No Data for Chart I would rather not offer the chart as a selectable item, but if we need to, display this page.
No data is available for this chart.
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Modified: Mon Sep 10 2012 | Page 30/31
Advertiser Dashboard 20120910 Completion Rate By Delivery Model & Gender 1
Completion Rate By Delivery Model & Gender
The Yoplait Manifesto
Incentivized Male Female
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Organic Male Female
Modified: Mon Sep 10 2012 | Page 31/31