Information Graphics: Tripadvisor! Context Infographics: Noun: “a visual representation of data or information. Short for 'information graphic”.
Tripadvisor is one of the biggest resources online for any traveler or tourist to find out detailed information and reviews on many destinations or locations. The website is very in-depth and would be hard to get an overview of a location or destination quickly for the ever impatient online user. Tripadvisor would like to encourage these type of consumers to use their website and feel that they need a different approach to entice this target market. Tripadvisor feel that their website is informative, but does not show the creative side of the business as well as they would like. They wish to have a simple way for this target market to be able to see at a glance facts, figures and major attractions for the location that they have selected. Whether this is as a downloadable PDF for reading or printing later, or as a downloadable experience for smartphones or tablets, the intention is to showcase key relevant information with ease. Tripadvisor would want this to be used across the entire website, but initially, they would like to trial it only using capital cities across the world. The key elements Tripadvisor would like the designer to consider are that the information graphics are; • • • • • •
Creative. Informs the end user about the chosen capital city. Must include typography. Must include imagery (either photographic/illustrational or both) Must have a contemporary feel. Must be engaging to the end user.
Visit the Tripadvisor website to help identify what capital city you will focus on. http://www.tripadvisor.co.uk/