Serendipity2 supports Bewiched Coffee’s

Serendipity2 supports Bewiched Coffee’s expansion with brand marketing remit

Serendipity2, a data-driven marketing consultancy for major consumer brands and retailers, has completed a major brand marketing project to support the continued growth of the independent coffee shop chain, Bewiched Coffee.

Coinciding with the opening of Bewiched Coffee’s fifteenth physical store in Balsall Common and recent launch of its franchise model, the team at S2 has supported the retailer with a rebrand, new website, social media, customer journey development and digital and offline campaigns. S2 has also focused on the overall strategic direction of Bewiched to ensure the brand growth is in line with the company’s values, which incorporates the local community - a central part of Bewiched’s brand ethos. Matt Fountain, managing director, Bewiched Coffee said: “Serendipity2’s expertise in food and drink marketing has helped Bewiched Coffee to develop our retailing proposition across website design and build, as well as customer journey planning. They’ve also helped drive our unique brand positioning in a highly competitive marketplace which, in turn, has provided a great platform to launch our hugely exciting Bewiched Coffee franchise model. I have found the team at S2 knowledgeable, approachable and very detailed.”

Peter Flood, founder and CEO of S2 added: “The team at Bewiched required a fully integrated marketing strategy spanning key services areas including website design and build, packaging, digital promotions, social media strategy and in store collateral. Based on our research and extensive experience within this sector, we have completed the brief and hope the work we have developed is well received and bears fruit, as Bewiched Coffee continues into its next phase of planned growth.”

Monin launches versatile white tea concentrate

Monin says that it is continuing its dedication to launch new and inspiring flavours with the release of White Tea Concentrate, building on the existing specialist Monin concentrates range which also includes refreshing Green Tea and aromatic Rooibos variants in the line-up.

With an authentic floral taste and a hint of sweetness, the concentrate aims to help secure its place as a versatile component for any operator, whilst capitalising on the rising trend for tea-based cocktails.

Originally from China, white tea is known for its rarity as it is only cultivated once a year with a twostep preparation process of picking young buds and leaves and leaving them to air dry in the sun. The ingredient is rich in antioxidants and vitamins and is known for its calming meditative qualities alongside its delicate floral flavour profile.

The low sugar white tea recipe will bring real versatility to drinks line ups, feel the brand, as well as fresh flavour cues and can be enjoyed as a thirst-quenching iced tea, in a refreshing cocktail or even in a trendy bubble tea. The concentrate’s flexibility means it can also be paired with complimentary Monin fruit syrups such as Monin Raspberry Syrup and Monin White Peach Syrup.

Lee Hyde, beverage innovation manager at Monin, said: “We know that tea is on trend and Monin White Tea Concentrate is the perfect ingredient to create a delicious, reduced sugar serve, in no time at all. We also know that versatility and value matters more than ever right now in a tough economy, so the hard working many hats potential of White Tea can be a strong and useful addition to any bar, cafe, or coffee shop offer.”