HOT FOOD
Hot tofood
With consumers returning to their old routines and the colder months due, hot food that’s tasty, quick to prepare, and healthy - as well as offering a selection of global flavours - is set to be back in demand. THE NEED FOR SPEED Even before the pandemic shook up consumer eating out habits, food to go had established itself as a huge phenomenon, part of our daily lives, and eat-on-the-go food is expected to surge in the coming years. Starting in the 1970s, and in line with the spread of eating patterns that mirror an average lifestyle which is increasingly fast-paced and hectic, speed is the element which, more than any other, has marked a substantial difference in how people structure their lives. It’s not surprising, then, that these years have coincided with the spread of fast food restaurants (LW 2020 Food Report, source https:// globalfoodworld.life/food-trends2020-and-beyond). Traditional day parts are all but vanishing. According to Deliveroo’s order spikes, customers are breaking the mould more than ever before, eating at up to six different mealtimes. Customers are also ordering mid-sized portions and snacks to keep fuelled throughout the day. For operators, this all means
more opportunities to offer up tasty, satisfying food to go. One sure-fire solution, popular across generations and cultures, and day parts, has always been hot and crispy fries, but how to get them to their destination – whether it’s the office/home office, a train journey, en route to a meeting or a picnic in the park – so they are still hot and crispy?
42 September 2021 www.sandwichandfoodtogonews.co.uk
Supplier, Lamb Weston now think they have the solution with their new concept Hot2HomeTM fries (www. lambweston.eu/uk). The problem has always been that fries don’t travel well. However crisp, golden and delicious they might be when cooked, by the time they reach their destination they’re cold, soggy and unappealing, leaving consumers dissatisfied... However, the Hot2Home Fries concept works in two ways - newly developed fries with a special ultra-thin starch coating (a closely-kept secret recipe, say the company) to ensure they stay crispy and flavourful longer, and a patented packaging that works with the fries coating to stay hot and crispy for 20 minutes, claim the form. Andrea Deutschmanek, Lamb Weston’s international marketing lead Northern Europe, says: “Grabbing food on the go is very trendy and everybody likes fries. Fries are very versatile with a lot of possibilities to use them as snacks, sides, starters, sharing plates and loaded up dirty. Customers want hot and crispy fries and Hot2Home is the
