Best of British focus for Brakes

Leading foodservice wholesaler, Brakes, has launched a new programme of activity to support and promote British growers and seasonal food.

It started with a section on the Brakes website, highlighting seasonal food and featuring videos promoting recipes made with British ingredients. Headlining the campaign is the sponsorship of Love British Food, with the company creating resources – including recipe ideas, supplier stories and other merchandising concepts to help customers capitalise on British Food Fortnight in September.

The company is also hosting host a Great British brunch, for stakeholders to attend and discuss collaboration following British Food Fortnight.

Cathy Amos, sector marketing manager at Brakes, who is also a Love British Food ambassador, said: “We are committed to supporting British food and have been involved with Love British Food for many years. Caterers want to be able to access seasonal British Food, so it’s great to support Love British Food, which does a fantastic job in generating awareness of the wonderful array of British produce that’s available.

“Our support campaigns will provide caterers with the tools to help make the most of British. One excellent example will be Coronation weekend (6-7 May), which is a perfect opportunity to celebrate our British heritage with some seasonal treats.”