MARKETING COMMUNICATION online communications
offline communications
Upload one Instagram video by week about the new product , the leather jacket, to remind the product lauch and appeal the consumer target to the new store
Invite the current Malaysian Minister of International Trade and Industry, Darell Leiking or his deputy to the new store opening to create good relationship
Interact with consumer through Instagram by creating a hashtag #rockyournewstyle #yourKLstyle (your Kuala Lumpur style)
Invite New York-based Malaysian designer Jonathan Liang and more celebrities, and high Malaysian personalities to the open store day
Use the website to do a survey after the purchase, in that way we'll going to know more about the consumer needs and characteristics
Invite Malaysian Instagram star Chryseis Tan to be the face of the brand
If the consumer apply for the newsletter, he'll have 10% off in the next purchase. Renovate the brand website and share outfit style of the consumers in there, so they can be inspired by the different ways of wearing the clothes in Kuala Lumpur streets. Free shipping for Malaysia country shop online in the first 2 months after the store open
figure 15
Take the model Irina Shayk, the face of the advertisement campaign to the new store open party the first 10 people who buy the jacket in the store will receive an invitation to the after party store launch
