Design portfolio interactive by JaneDungate92

Jane Dungate DUN14416680 Design Portfolio

CONTENTS 1. Concept 1 1.1. Concept Board 3 2. Design Research 5 2.1. Consumer Board 7 2.2. Colour Palette Development 9 2.3. Alternate Colour Palette 9 2.4. Fabric and Trim Development 11 3. Range Plans 15 3.1. Look One 17 3.2. Look Two 19 3.3. Look Three 21 3.4. Look Four 23 4. Final Garments 25 4.1. Look One 27 4.2. Look Two 29 4.3. Look Three 31 4.4. Look Four 33 5. Social Media 35 5.1. Facebook 37 5.2. Twitter 39 5.3. Instagram 41 6. Branding and Packaging 43 6.1. Labels, Packaging and Reward Card 45 8. Image Bibliography 47

1. CONCEPT

1. CONCEPT BOARD Jane Elizabethâ&#x20AC;&#x2122;s AW 17/18 collection takes its inspiration from the luxury and decadence of the boudoir. Due to its launch being timed for Valentineâ&#x20AC;&#x2122;s Day, it also takes inspiration from the Fifty Shades Trilogy as the films open in cinemas during this time.

^ Fig 4. Bedroom v Fig 6. Grand Chairs

Fig 5. Gold Curtains and Soft Furnishings ^ Fig 1. Grand Boudoir

< Fig 2. Promotional Poster for Fifty Shades of Grey film.

> Fig 3. Scene from Fifty Shades Darker film.

2. DESIGN RESEARCH

2.1. CONSUMER BOARD The target consumer for Jane Elizabeth is ageless, however she has a young and playful mind and outlook on life. She is someone who likes to feel good about her body and appreciates the finer things in life. As the brand focuses on women with a smaller band size, she will typically be a petite woman looking for the perfect fit, and therefore comfort, in her bra. Fig 2. Woman on a boat at sea

Fig 5. Petite Woman

Beautiful â&#x20AC;˘ Timeless â&#x20AC;˘ Feminine

Fig 1. Youthful woman

Fig 3. Organised desk

Fig 4. Professional woman street style

Fig 6. Woman doing yoga on the beach

Fig 7. Dinner and drinks with friends

2.2. COLOUR PALETTE DEVELOPMENT

Fig 5. Pantone Black 6 C

Fig 6. Pantone Neutral Black C

Fig 7. Pantone 10123 C

Fig 1. Portoro Gold Marble

Fig 2. Nocturne in Black and Gold: The Falling Rocket, James Whistler

2.3. ALTERNATE COLOUR PALETTE

Fig 8. Pantone 7421 C

Fig 9. Pantone 1815 C

Fig 10. Pantone 10123 C

Fig 3. Symphony of Joy, Helen Manning Clark Fig 4. Enlightenment, Helen Manning Clark

2.4. FABRIC AND TRIM DEVELOPMENT PHOTO

DESCRIPTION

SUPPLIER

PRICE

Black Satin Bow

eBay

£0.50 each

“J” Gold Charm

Jewellery Box.co.uk

£3.46 each

“E” Gold Charm

JewelleryBox.co.uk

£3.46 each

Diamonté Flower Button

GUR Sewing Machines £4.49

Fig 4. Bow and JE Charm

Fig 5. Diamonté Flower Button 27mm

Diamonté Round Button GUR Sewing Machines £2.33 Fig 1. Bundle of Lace

Fig 6. Diamonté Round Button 15mm

Prym 18/23 mm Brass Amazon.co.uk Hollow Rings, Gold

£0.20 each

Gold Metal Slider 8mm

£0.65 each

Fig 7. Large Gold Ring

Macculloch & Wallis

Fig 8. Metal Sliders

Gold Metal Hooks 20mm Macculloch & Wallis

Fig 2. Fabrics and Trims

Fig 3. Embellishments

£1.15 each

Fig 9. Metal Hooks

PHOTO

DESCRIPTION

SUPPLIER

PRICE

Satin Front, Plush Back eBay Black Elastic Strapping 20mm

£5.00 p/m

Satin Front, Plush Back eBay Black Elastic Strapping 10mm

£3.00 p/m

Fig 1. Black Strapping - 20mm

Fig 2. Black Strapping - 10mm

3. RANGE PLANS

3.1. LOOK ONE Look One consists of the Darted Plunge Bra and Skimpy Briefs.

Fig 2. CAD of Darted Plunge Bra

Fig 3. CAD of Skimpy Briefs

Fig 1. Front, Back and Side view of Look One

3.2. LOOK TWO Look Two consists of the Halterneck Plunge Bra and Thong.

Fig 2. CAD of Halterneck Plunge Bra

Fig 3. CAD of Thong

Fig 1. Front, Back and Side view of Look Two

3.3. LOOK THREE Look Three consists of the Balcony Bra and Satin Thong.

Fig 2. CAD of Balcony Bra

Fig 3. CAD of Satin Thong

Fig 1. Front, Back and Side view of Look Three

3.4. LOOK FOUR Look Four is the Halterneck Body.

Fig 2. CAD of Halterneck Body

Fig 1. Front, Back and Side view of Look Three

4. FINAL GARMENTS

Photography by Matthew Walker

4.1. LOOK ONE

Modelled by Doll Cat

26 26 27

Photography by Matthew Walker

4.2. LOOK TWO

Modelled by Doll Cat

28 28 29

Photography by Matthew Walker

4.3. LOOK THREE

Modelled by Doll Cat

30 30 31

Photography by Matthew Walker

4.4. LOOK FOUR

Modelled by Doll Cat

32 32 33

5. SOCIAL MEDIA

5.1. FACEBOOK Below is how Jane Elizabethâ&#x20AC;&#x2122;s public Facebook page looks. Found at: www.facebook.com/JaneElizabethLondon/

Figs 1 & 2. Facebook

5.2. TWITTER Below is how Jane Elizabethâ&#x20AC;&#x2122;s public Twitter page looks. Found at: www.twitter.com/JaneElizabethLN

Figs 1 & 2. Twitter

5.3. INSTAGRAM Below is how Jane Elizabethâ&#x20AC;&#x2122;s public Instagram page looks. Found at: www.instagram.com/janeelizabethlondon/

Figs 1 & 2. Instagram

6. BRANDING AND PACKAGING

6.1. LABELS, PACKAGING AND REWARD CARD

Below is how the labels and packaging will look for Jane Elizabeth.

Fig 1. Swing Labels for Jane Elizabeth

Fig 2. Carrier Bags for Jane Elizabeth

Below is how the Reward Cards will look for Jane Elizabeth.

Figs 3 & 4. Front and Back of Reward Card for Jane Elizabeth

8. IMAGE BIBLIOGRAPHY: PAGES 2-3:

PAGES 8-9:

Fig 1. Grand Boudoir - http://ladysongbird7.tumblr.com/ image/71903844733

Fig 1. Portoro Gold Marble - http://www.stonehousetiles. co.uk/tiles/exotic-materials/portoro-gold-marble.stone

Fig 2. Promotional Poster for Fifty Shades of Grey film https://uk.pinterest.com/pin/535154368211263196/

Fig 2. Nocturne in Black and Gold: The Falling Rocket, James Whistler - http://kittehinfurs.tumblr.com/ post/128346462490/euphraxia-nocturne-in-black-andgold-the

Fig 3. Scene from Fifty Shades Darker film https://mobile.twitter.com/jamiedornanita/ status/824380290600697856?s=09 Fig 4. Bedroom - http://celebrateanddecorate.com/ black-and-gold-interiors/ Fig 5. Gold Curtains and Soft Furnishings - https:// uk.pinterest.com/pin/535154368210479092/

Fig 3. Symphony of Joy, Helen Manning Clark - http:// www.m1fineart.com/news/?post_id=51 Fig 4. Enlightenment, Helen Manning Clark http://www.m1fineart.com/helen-manning-clark/ enlightenment.php Figs 5-10. Own images

Fig 6. Grand Chairs - https://uk.pinterest.com/ pin/535154368210479206/

PAGES 6-7:

PAGES 10-11:

Fig 1. Youthful woman - http://www.thisisglamorous. com/2014/10/32-images-autumn-style-inspirationpart-4/page/5/#gallery

Figs 1-6. Own images

Fig 2. Woman on a boat at sea - https://uk.pinterest. com/pin/535154368205824959/ Fig 3. Organised desk - https://uk.pinterest.com/ pin/535154368205824981/ Fig 4. Professional woman street style - https:// uk.pinterest.com/pin/535154368205825021/ Fig 5. Petite Woman - https://uk.pinterest.com/ pin/178103360244691276/

Fig 7. Large Gold Ring - http://www.mydecozo.co.uk/ supplies/index.php/cPath/88 Fig 8. Metal Sliders - https://www.macculloch-wallis. co.uk/p/9145/lingerie-accessories/mw/metal-slider-8mm Fig 9. Metal Hooks - https://www.macculloch-wallis. co.uk/p/9149/lingerie-accessories/mw/metal-hook20mm

PAGES 12-13: Figs 1 & 2. Own images

Fig 6. Woman doing yoga on the beach - https:// uk.pinterest.com/pin/535154368202270342/ 46

Fig 7. Dinner and drinks with friends - http://www. helencathcart.com/lifestyle/#_a5y_p=4213989

PAGES 16-17: Figs 1-3. Own Images

PAGES 18-19: Figs 1-3. Own Images

PAGES 20-21: Figs 1-3. Own Images

PAGES 22-23: Figs 1-2. Own Images

PAGES 26-33: Own Images Photography by Matthew Walker http://www.matthewbrandonwalker.com/ Modelled by Doll Cat www.instagram.com/doll_cat_pvssy/

PAGES 36-37: Figs 1 & 2. Facebook - Own screenshots

PAGES 38-39: Figs 1 & 2. Twitter - Own screenshots

PAGES 40-41: Figs 1 & 2. Instagram - Own screenshots

PAGES 42-43: Fig 1. Swing Labels for Jane Elizabeth - own image Fig 2. Carrier Bags for Jane Elizabeth - own image Figs 3 & 4. Front and Back of Reward Card for Jane Elizabeth - own image