Product Design and Development Jane Dungate DUN14416680 BA(Hons) Fashion Contour
CONSUMER PROFILE
#SOPHIAWEBSTER
Age: 25-45 Gender: Female Customer Type: Outgoing, fashion conscious, young professional. Bridal clientele. “My customer is someone who doesn’t take herself too seriously, is colourful and likes to have fun with what she wears. She expresses her personality through her shoes.” – Sophia Webster
On Sophia’s website and Facebook page, she has a photo album called #SOPHIAWEBSTER. This album contains photos of her customers wearing her designs. Sophia asks her customers to take photos of themselves wearing her shoes and upload them onto Instagram using the hashtag #SophiaWebster. She then features some of these photos on her website and Facebook page.
@only_stylish
@celiajaneukwentya
@mrsmotilo
@fashionplateofficial
@shannondesordre
COLLABORATION WITH VICTORIA’S SECRET FOR 2014 FASHION SHOW IN LONDON
CURRENT PRODUCTS
Amma
Mila
Rousseau Jungle
Evangeline
DESIGN ETHOS Sophia Webster’s shoes are classical with a vibrant playful edge. In her previous collections, she has used themes such as, Barbie Girl, Circus, Jungle Fever, Bug’s Life and Outer space. To be inkeeping with Sophia’s collections, the theme for this project will be fun fair.
Range A
Range B
Range C
Range D
Range E
Range A Plan
Pale pink marabou for cup trim.
Bright green marabou for cup trim.
Pale pink powernet for side front and side back panels.
Bright green powernet for side front and side back round cut outs.
Pale pink satin for CF panel, CB panels and tie back straps.
Bright greensatin for front and back panels.
Bright orange marabou for powernet trim.
Purple marabou for powernet trim.
Yellow marabou for top of bodice trim.
Lilac powernet for bottom front and back of bra and top of front and back of briefs.
Yellow chiffon for skirt of bodice.
Bright orange satin for cups and thong.
Lilac satin for cups and base of briefs.
Yellow satin for bodice and briefs.
Bright orange lace for cup trims, back of straps and thong trims.
Purple lace for cup trims and briefs.
Bright orange powernet for front and back of camisole.