TRAILBLAZING MAGAZINE THE WOMEN EDITION MARCH 2024

THE WOMEN EDITION

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A Magazine on Women Power

TRAILBLAZING MAGAZINE/THE WOMEN

EDITION is the newest product of JPHOSPITALITY.EU (https://www. jphospitality.eu) which comes to you this month. March is the month of women all over the globe.

Not by chance, we chose to dedicate a magazine to the women because their emancipation is on the top of the world agenda more than ever. The era of women has ushered in, so let’s celebrate about it!

We would have wished this process had started earlier so that the humanity could have been saved from

all these troubles and wars the world is going through right now.

This magazine, which will come out quarterly, will highlight the particular skills of women to govern, to bring peace, to educate, to mentor, to teach, to heal, to love and charm. They are the backbone of families and communities and the ones who make the world go round.

By this publication, we want to contribute modestly to the world of women, so we make a world so good for them.

Enjoy reading!

Jose Pinto • Founder

Rudina Hoxha • Co-Founder

PHOTO CREDITS: Unsplash.com

CONTENTS / March

Gabriela Basovska

Happy to work for Hyatt EAME Development where 50 % are female

We were thrilled to sit down with Gabriela Basovska, Director of Development for Western Europe, Hyatt. She joined Hyatt in 2023. Gabriela spent three years at PKF as a consultant and one and a half years at Vienna House (now HR-Group) as a sales manager in Germany before joining Hyatt. She also gained operational experience at various hotels in Austria. Gabriela worked as well as a trainee at the Vienna Tourist Board and The Palms Hotel & Spa in Miami Beach.

Here’s what she said about her journey, her passion for hospitality, and the importance of believing in yourself and standing up for your beliefs when it comes to the women in particular.

MS. GABRIELA BASOVSKA, THANK YOU FOR ACCEPTING OUR REQUEST FOR AN INTERVIEW FOR A SPECIAL EDITION ON WOMEN.

Please can you tell us more about what your job demands from you?

My role in Hyatt’s Western Europe development team involves creating and maintaining relationships with partners, sourcing and negotiating hotel management/franchise contracts and investment opportunities in order to drive the organic growth of our

strong female role models in the hospitality industry are the strongest contributors to encourage more women to move into leadership roles. At Hyatt, we have a high proportion of female leaders and I have been gravitating towards strong female role models and mentors throughout my life.

brands in the region. In collaboration with our wider development team for Europe, Middle East and Africa, care for a network of high-value stakeholders, evaluate numerous interesting projects and introduce our brands and Hyatt’s overall value proposition to a variety of stakeholders.

As a woman, how does it feel to be responsible for development in Northern Europe and the DACH region at Hyatt?

Together with my colleague Briana Swift, I oversee DACH, Benelux and the Nordics. Furthermore, I have the pleasure of working with one of the most diverse development teams in Europe with 50% of the team being female. At Hyatt, we are always encouraged to bring our own unique perspectives and experiences to the table and I strongly believe that the most diverse teams outshine homogenous teams not only in creativity but also agility and the ability to relate to many different stakeholders.

Could you tell us a few words about your school and traning?

started my path with a formal education in the touristic field. During my Hospitality Management Studies, which I started in Vienna, I was lucky enough to gather work experience in the US and Spain and after completing my Masters Degree, I quickly moved on to working in Sales in Germany.

The pandemic was a pivotal moment for me; in the early stages of my career, it gave me time to reflect on my experience and offered a chance to explore a new path for personal growth, aligned with my growing passion for business development. I have always been passionate about working with people and hospitality development is very similar to sales in the way we interact with different audiences on a daily basis, building relationships and selling our brands, products and the value Hyatt brings to the table.

Have you faced any barriers in your career due to being a woman? If so, how did you overcome it?

I believe every professional in the workplace deals with their own unique challenges. In the long run, the way you overcome obstacles and grow matters more than the obstacle itself. I personally feel the most important factor in overcoming challenges is believing in yourself, finding your own strong voice and standing up for your beliefs.

How can we empower more women to pursue hospitality or more senior leader roles in their careers?

For me, strong female role models in the hospitality industry are the strongest contributors to encourage more women to move into leadership roles. At Hyatt, we have a high proportion of female leaders and I have been gravitating towards strong female role models and mentors throughout my life.

What are your ambitions in your post and what are your personal and professional projects for the future?

I am looking to further expand my network within the industry and eventually hope to become a role model and mentor for young professionals myself. In my personal life, I am looking forward to traveling overseas by myself and exploring new destinations on my bucket list.

CONTACT

Gabriela Basovska

Director of Development for Western Europe, Hyatt W: www.hyatt.com/development

Hyatt Regency Belgrade

Hyatt Regency Pravets Resort

Hyatt Regency Kotor Bay Resort

Párísí Udvar Budapest

SATBERE HOXHA

With 15 years of experience over her shoulders, the CEO of BALFIN Asset Management & Hospitality, Satbere Hoxha underlines that collective success stems from effective collaboration and alignment towards shared objectives. Attributing her biggest share of success to the BALFIN Group, to the professional experts she had the privilege to collaborate with and the invaluable guidance and mentorship provided by BALFIN’s president and management, she also highlights the big role of women in the company.

“BALFIN group has a considerable share of women in leading positions,” Satbere notes.

In her exclusive interview, she also details out some of the main projects of BALFIN in the hospitality and real estate sectors.

To know how she made it to reach the top, read the full interview:

Your experience with BALFIN Group in the real estate and hospitality sector seems impressive. Can you tell our readers more about this? What was your career path like before you joined this Group?

Immediately after graduating in Architecture, I spent approximately 5 years in various related positions, notably in interior design, during which I gained valuable experience working in a renowned German architecture studio. This period was further enriched by obtaining additional certifications in the field, solidifying my passion for architecture.

My initial encounter with BALFIN Group occurred in 2011, where I assumed initially the role of project coordinator related to the construction, delivery and opening of TEG, the largest shopping mall in Albania. Later on, in the position of shopping mall manager, I played a pivotal part as a mall manager of QTU including its expanding reconstruction, a role that resulted instrumental in their transformation into

Albania’s foremost shopping centers within the region. Subsequently, I transitioned into the real estate and hospitality sector, primarily focusing on BALFIN’s flagship project in this domain: Green Coast.

Over time, as the project expanded, I found myself managing increasingly advanced structures and ventures. The success of these endeavors ultimately led me into the position of CEO of BALFIN Asset Management & Hospitality.

How do you intend to pursue this new post in line with the Group’s mission and vision?

As CEO, I embrace a suite of responsibilities geared towards fostering innovation, nurturing our team’s growth, and making a positive impact. Central to this culture is the belief that our methods are as significant as our outcomes. It’s my aim to cultivate an environment where individuals can collaborate and thrive in alignment with our organizational values. We prioritize ethical decision-making, ensuring that every action considers its broader impact.

Managing the mixed-use developments & the commercial endeavors of BALFIN Group presents a significant challenge, emphasizing the importance of cultivating enduring relationships with all stakeholders.

I firmly believe that collective success stems from effective collaboration and alignment towards shared objectives. Our company culture encourages teamwork, idea-sharing, and the leveraging of each other’s strengths to foster personal and organizational growth.

Following our interactions with partners, we consistently strive to comprehend their requirements and work together towards shared success. Given that a substantial portion of our partners, this process holds a significant significance.

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Given that a substantial portion of our partners are international, this process holds a significant significance.

I prioritize understanding and valuing the needs, emotions, and contributions of our employees, recognizing that their engagement is vital to our collective success.

As a leading group in Albania and in the Balkans, Balfin Asset Management & Hospitality has a portfolio of high-quality, functional, and sustainable projects and a bunch of highly ambitious goals for the future. What challenges have you taken on in 2024? What are Balfin Asset Management & Hospitality’s plans and projects for the near future?

Just as Rome wasn’t built in a day, our high-quality project demanded significant efforts and innovation. Firstly, overseeing a project like Green Coast required extensive engagement to ensure not only effective administration but also alignment with the expectations of our esteemed clients. Constructing everything from scratch in a location where we prioritized sustainable practices while also attracting talent from abroad posed a considerable challenge. Green Coast has consistently led the regional market, necessitating a global mindset with local action in a country where best practices were not predefined.

Secondly, substantial challenges arose from developing and implementing new services for tourists, residents and visitors. This included establishing a rental program with a specialized organizational structure and managing the pioneering vacation exchange program, a unique offering in Albania. Additionally, securing and maintaining the Blue Flag beach certification, alongside the construction and management of the inaugural privatelymanaged promenade with 33 diverse service units featuring renowned brands, presented notable hurdles.

Opening “La Vista” in Green Coast providing more than 4500 m2 of premium services, the only center operating 24 hours a day, opening new beach bars & services in the Green Coast promenade and hosting more than 200 activities for our guests, visitors and residents are considered also a nearfuture challenge expanding significantly the commercial area together with Galeria by TEG.

The establishment of Balfin Asset Management & Hospitality also demanded significant effort. At BALFIN, change has always been the sole constant. Our company’s plans focus on enhancing the quality of existing services while expanding into new projects, aligning with the growth of our mixed-use development portfolio. Enhancing and diversifying the range and quality of services at Green Coast and future ventures such as Vlora Marina are integral to our strategies. Furthermore, upcoming hotel management under MGallery by Accor and the expansion of villa rentals are key components of our future plans.

In your view, how do you see the evolving trend of the hospitality market in Albania and further? What kind of trend is prevailing and what stimulates it?

Albania’s future in the hospitality industry looks incredibly promising. Forecasts suggest that 2024 will witness a continued 30% increase in visitor numbers, driven by the upscale hotel segment in our country. The expansion of lodging facilities, coupled with enhancements in service quality, will remain dominant factors. The influx of new hotel brands is expected to not only boost quantity but also elevate the overall quality of attracting and retaining international clientele.

MGallery by Accor Hotel

The shift towards sustainable tourism is becoming increasingly imperative. Alongside this, alternative forms of tourism such as sports tourism, agrotourism, automated bookings, and personalized hotel services, including leisure trips (business and leisure combined), are anticipated to characterize tourism trends in 2024. Within this landscape, our company remains committed to strategic investments aligned with these emerging trends.

In order to foster sustainable tourism practices as part of the Mediterranean, we

need to act globally through collaborative efforts with our international partners. This initiative seeks to enhance the socioeconomic development of the area where Green Coast is located while preserving the natural and cultural heritage. By acting globally, we seek to enrich experiences for travelers while safeguarding the region’s unique resources for future generations.

Recognizing that you are a successful female CEO with over 15 years of Experience, to whom do you attribute this success?

Since 2011, I have been associated with the BALFIN group, where I first encountered the vibrant management of shopping malls like QTU and TEG. My time within the organization, combined with more than 8 years of experience as a project coordinator, alongside my educational foundation in Architecture, has furnished me with the flexibility required for this industry.

In 2019, my managerial journey extended into the real estate & hospitality sector, further enriching my background and

preparing me for the role of CEO. The professional experts I had the privilege to collaborate with played an instrumental role in the success of my previous roles. The guidance and mentorship provided by BALFIN’s president and management have been invaluable, serving as an ongoing learning experience contributing significantly to my achievements at this stage of my career. Worthless to mention the fact that BALFIN group has a considerable share of women in leading positions. Last but not least, hard work and passion for what I do always played a crucial role to the success.

When do you leave the office... Is it possible to maintain a balance between your work and your private life as a CEO? Or maybe this is just an illusion?

As a CEO, my schedule can be quite demanding, often requiring me to dedicate long hours to ensure the smooth operation and growth of the company. However, leaving the office varies depending on the tasks at hand and the urgency of ongoing projects. While maintaining a balance between work and private life can be challenging at times, I do believe it’s possible with careful time management and prioritization.

While it may seem like an illusion at times due to the demands of the role, I believe it’s essential to prioritize self-care and personal time. Delegating tasks effectively, and making time for family, hobbies, and relaxation are all crucial aspects of maintaining this balance. It requires conscious effort and discipline, but it’s achievable with the right mindset and approach.

“Recognize your own worth and never compromise your standards.”

RUDINA MURATI:

EMBRACE THE UNIQUENESS

Rudina Murati, Commercial Director of Orion Construction, splashes the Cover of TRAILBLAZING MAGAZINE/THE WOMEN EDITION to tell us why she chose real estate industry and how she has been developing her career for the last 8 years. “I joined Orion Construction nearly eight years ago, and as I reflect on my journey, I see parallels between my personal and professional growth and the transformative evolution of Orion Construction. Today, I’m honored to affirm that we’ve built a brand that inspires trust in our customers, guiding them through their most significant life investments,” Murati says.

According to her, being unique in the real estate industry is key. “In a real estate industry that has historically been dominated by men, your unique perspective, empathy, and communication skills can truly set you apart from the crowd.”

Full interview below:

Please can you describe yourself for our readers and tell us what specifically attracted you to the Real Estate industry?

I would describe myself as a curious individual committed to ongoing self-improvement, always seeking to understand both myself and those around me on a deeper level.

Almost eight years ago, I made the decision to pivot towards real estate, and it turned out to be one of the most rewarding decisions of my life.

Beyond the business side of things, I was deeply fascinated by the impact that real estate has on our lives. Throughout my life, I’ve always been captivated by the profound influence of architecture, art, history, and nature on our lives. These

elements aren’t just passive components of our surroundings; they actively shape our identity and significantly impact our quality of life. What I find particularly intriguing about real estate projects is their ability to encompass all of these vital aspects. With each development, you can observe the intricate interplay between architectural design, historical context, and the surrounding natural environment. It’s this convergence of elements that makes real estate projects so compelling to me. They serve as a tangible manifestation of how these forces come together to create spaces that not only fulfill functional needs but also resonate with us on a deeper, more meaningful level.

How would you describe your career and your role as commercial director at ORION CONSTRUCTION? How do you feel in this position?

I joined Orion Construction nearly eight years ago, and as I reflect on my journey, I see parallels between my personal and professional growth and the transformative evolution of Orion Construction. I’ve faced various challenges and navigated dynamic situations, unwavering in my commitment

In the photo: The women of Commercial Department at Orion Construction

to strengthen the Orion brand and nurture a team of dedicated professionals. Together, we’ve redefined customer experience and revolutionized our approach to project development, setting new benchmarks in the industry. Today, I’m honored to affirm that we’ve built a brand that inspires trust in our customers, guiding them through their most significant life investments.

Can you share any upcoming projects or initiatives ORION CONSTRUCTION is working on that is particularly exciting?

I would mention 3 projects:

Green Valley, a residential project under finalization with premium villas and apartments located close to the lake in Tirana, elevating the benchmarks for quality & luxury living amidst nature.

Park Avenue stands as a testament to our commitment to perfection, a mixeduse project located at New Boulevard in Tirana, redefining office spaces which just secured BREEAM certification as excellent for the design phase.

Looking ahead, we’re embarking on an exciting journey with a new residential and hospitality project in Drymades. This project will embody our spirit of harmonizing building with nature, not against it, offering

For more than 25 years, Orion ADN has remained committed in its philosophy, consistently pushing boundaries and staying avant-garde, while maintaining a commitment to excellence in every project it develops.

a personalized experience in serene natural surroundings.

What is Orion Construction doing to create more opportunities for women in the field?

Orion Construction proudly upholds a culture that embraces gender inclusivity across all career levels and roles, spanning from construction sites to our head office. While there isn’t a specific policy delineating this, our company ethos inherently supports and encourages the active participation of women in all departments and leadership tiers.

What makes Orion Construction stand out among its competitors in the Albanian market?

Pursuing perfection at every stage of project development, from selecting the right lands to partnering with top collaborators, finding optimal solutions, and executing with precision, is undeniably a lengthy yet immensely rewarding journey.

If you had one key piece of career advice for women in the real estate field, what would it be?

I would encourage them to follow their instincts and be open to change. Embracing their uniqueness and using it to their advantage can be challenging, but it’s incredibly rewarding.

In a real estate industry that has historically been dominated by men, your unique perspective, empathy, and communication skills can truly set you apart from the crowd. It’s essential to surround yourself with mentors, both male and female, who can provide valuable guidance and support as you progress in your career.

Remaining humble and curious, and being open to learning from everyone you encounter, is key. However, it’s equally important to recognize your own worth and never compromise your standards.

YEARS of building the dreams

“Orion Construction proudly upholds a culture that embraces gender inclusivity across all career levels and roles, spanning from construction sites to our head office.” Contact Rudina at

Orion Success stories

At Orion, the selection of plots and projects is not random but carefully considered and thoroughly studied. Orion’s team invests a significant amount of time in going through all phases of the project development cycle. There are numerous examples of success, but I’ll highlight the case of reclassification and transformation into a modern urban area of a former industrial zone. I’m referring to the Tower Bridge project, situated near an old peripheral neighborhood, where over a span of 10 years, developed in 4 phases, it has been transformed into a completely new and upgraded urban area. In Tower Bridge, spaces for living have been created for more than 700 families and over 200 businesses. This project, owing to the substantial investment in recreational spaces and common areas, has become the benchmark for all residents of the area. It’s worth noting that we are discussing an area that could previously be described as marginalized, whereas today, the property value in that area has increased 2.5 times higher than it was 10 years ago. We have employed the same approach in other projects, ensuring our customers not only high-quality living spaces but also very high returns on investment.

ANDRRA BERISHA

Women bring unique perspectives, talents, and leadership styles in Hospitality

A former student of Glion Institute of Higher Education, Andrra Berisha from Kosovo is the Area Manager for Lighthouse in the Balkans and Eastern Europe. Her duty is to empower hotels to make data-driven decisions and leverage every revenue opportunity.

She comes to TRAILBLAZING MAGAZINE/THE WOMEN EDITION to talk of her work which was not her ‘dream job’ until it became so while reveals the ‘ins’ and ‘outs’ of her experience with the hotels.

She also comments on the development of luxury brands in the hospitality sector in Kosovo. “While several brands within the hospitality realm in Kosovo have made strides in shaping the luxury landscape in our society, significant progress is still required before genuine development can be observed,” Andrra says.

Full interview below:

Can you tell us more about what you do and what do you think it takes to succeed in the role of a business development manager in hospitality?

As the Area Manager for Lighthouse in the Balkans and Eastern Europe, I lead the expansion of our top-rated commercial platform in the travel and hospitality sector within those respective markets. Lighthouse, recognized for excellence by HotelTechAwards, has been surpassing industry expectations for the last decade.

On a day-to-day basis, my responsibilities entail cultivating and nurturing robust

relationships with key stakeholders across the industry. This endeavor is facilitated by a blend of strategic foresight and a comprehensive understanding of market dynamics and specific needs.

To excel in this role, I believe that maintaining a positive attitude, resilience, empathy, and a deep understanding of the hospitality industry are key attributes. My track record includes driving growth and forging lasting partnerships, all fueled by my passion for this dynamic field.

What are the attributes that make you a great fit for this position at Lighthouse? Is this the dream job you have always looked for?

While I have always cherished clientfacing positions for the meaningful service interactions they offer, I’ve also harbored a deep curiosity for understanding the operational and revenue-generating facets of the industry. This curiosity propelled me towards a dedicated learning path in revenue management, where I sought to bridge the gap between operational execution and financial performance within the hospitality sector. I would say that this blend of understanding both the ends and means has positioned me as an ideal candidate for my current role at Lighthouse.

Having walked in the shoes of a hotelier, I intimately comprehend the operational complexities and the perpetual challenge of driving sustainable revenue growth. Now, I am privileged to leverage this insight to deliver top-tier solutions that not only optimize time management but also empower hoteliers to make informed and impactful decisions. To answer your question, it did turn out to be a dream job, even if I wasn’t aware of it before.

What can you say about the tech that goes into creating your guest experience?

The most memorable guest experiences are invariably orchestrated by the individuals within the industry. I have personally been in the position where I’ve created special memories for guests, while also cherishing moments where I, myself, have been on the receiving end of such exceptional hospitality.

Nevertheless, in today’s landscape, individuals are inundated with a multitude of information sources, posing a significant challenge in efficiently grasping this vast array of data within limited timeframes. This, in other words, means less time to pay attention to guests and their needs.

Addressing this challenge is pivotal in empowering professionals to perform their roles with utmost efficiency. This is where innovation emerges as a critical component. At Lighthouse, our mission is to liberate time, thereby affording industry professionals the opportunity to concentrate on what truly matters - delivering unparalleled guest experiences.

What is your view about the luxury brand development in Kosovo and how the new hotel brands are impacting the existing ones?

The luxury industry operates within a complex framework, requiring meticulous creation and delivery processes that need time. Individuals progress through various ‘need based’ stages before reaching the pinnacle of ‘self-actualization,’ which coincides with the luxury industry’s emergence. In Kosovo, while there is a discernible appreciation for the finer aspects of life, the market has yet to attain the requisite level of maturity.

Currently, the manifestation of ‘self actualization’ in Kosovo often revolves around the conspicuous display of wealth, typically through the purchase of highpriced, well-known brand services or items. However, true luxury extends beyond mere purchasing power; it demands a deeper understanding of its essence. It encompasses cultural awareness, an appreciation for beauty, respect for time, consideration for others, and an understanding that life is enriched through the creation of value.

While several brands within the hospitality realm in Kosovo have made strides in shaping the luxury landscape in our society, significant progress is still required before genuine development can be observed.

As a young lady in the hospitality field, how do you see the growing role of women in hospitality and how you can benefit from it?

As a young professional in the dynamic hospitality industry, I find the increasing presence and contributions of women to be both inspiring and essential for its continued evolution. Women bring unique perspectives, talents, and leadership styles that enrich our industry and drive positive change.

By embracing diversity in the workplace, we not only foster a more vibrant and innovative workplace culture but also better cater to the different needs and preferences of our clients.

Personally, I am committed to leveraging the opportunities presented by this trend to further develop my skills, expand my network, and contribute meaningfully to the success of my organization.

ESTER GJIKA

“I felt so satisfied to have fulfilled my father’s wish”

From Rome, Italy, where she lives and works for 25 years, Ester Gjika, the daughter of one of the most acclaimed film directors in the Balkans, told TRAILBLAZING MAGAZINE/THE WOMEN EDITION that her career path remains a source of pride for her. “Because it gave me the possibility to experiment several experiences and test my abilities in more fields,” she said.

Ester admits that her whole life has been “all a long challenge …. made up of many “dares”, tests, confrontations and demanding or stimulating situations.”

Being in charge of the coordination of Tonucci & Partners Press Office, Ester is proud of herself, her father’s unique legacy and her grown-up son. Most of all, she is so pleased to have fulfilled the last wish of her father. “In his deathbed, he asked me and only me to complete his work. A kind of last will, a sort of trust. That is to write my memories related to my experience while being a great film director’s daughter, what I remember from the cinematographic sets which I attended, from the castings in which I was present, from my tight point of view. And he begged me to be open, sincere, frank and to not

adorn or embellish the story telling.”

According to her, this was the greatest secret she had kept for years and years in her heart, not sharing it with anyone, not even with her son and it took her over a decade to fulfil.

Full interview below:

Ester, where are you writing from and what do you do there?

Hi there to everyone, thrilled and honoured to be interviewed by the prestigious TRAILBLAZING MAGAZINE/THE WOMEN EDITION, thank you for this opportunity.

I am writing from the capital of Italy (and of the world, they say ), Rome, where I’ve been living and working for almost a quarter of a century by now. A place that I personally love, adore and respect with all of my heart and soul, the city which welcomed me, adopted and cradled me as a daughter from the moment I stepped into its gorgeous ancient streets, lanes, gardens, as soon as I dived into its incredible history and became part of its daily life. I care to point out this particular thought because

happy and raise my son in a healthy environment.

Why did you choose a life in Rome, Italy?

without this place that I call home, I would not have been the person I am today.

The retina of my eye has in these decades captured day by day, bit by bit, slowly but also eagerly Rome’s absolute beauties, the charming buildings, the ancient monuments, its hectic and colourful life, everything that renders this incredible city a real open - air museum and the centre of the world but also its interesting down to earth and true to life amusing people from whom I have learned so much.

Thus, having the possibility to live side by side this wonder, it moulded and improved my character step by step, highlighted in me the sense of artistic beauty, conciliated within me the devils from the past, rendered me a better person and gave me the right push to work well, live

Actually, I moved to Italy, first to Capri, the worldwide known amazing island in front of Naples for love, I was engaged to an Italian who lived and worked there and we decided, at a certain point of our relationship, to get together and start a new life in the island. Afterwards, I moved to Rome, the city I have always dreamt to live in, because I was offered a position at Tonucci & Partners, the international law firm with headquarters in Rome’s historical centre, for which I had already worked as Office Manager in its Tirana branch for more than four years. The opportunity was amazing and I couldn’t let it go, of course. Moreover, because I was supposed to have more or less the same job description as that of Tirana office. This time at the headquarters of the Firm, in the middle

of Rome, in an office made up of almost one hundred people (that is over ten times Tirana office), in an environment unknown to me, coping with new issues to understand, innovative working mentality, having to do with multi ethnic staff to coordinate and not quite easy problemsolving queries, in a foreign land and far away from my family and friends. Very tough, difficult start to handle with and complicated job to set up and carry out.

But I wanted and needed to get it done by starting a completely new aspired life in the place I have admired since being a chid and also guarantee a better future to my only son. It’s worth pointing out that Albania’s situation in the mid and late nineties was very complicated, uncertain and not comfortable especially for raising a child and projecting his future.

Can you share with us your history and your career before settling down in our neighbouring country?

While moving from Capri to Rome , I was offered a position at Tonucci & Partners, the international law firm with headquarters in Rome’s historical centre, for which I had already worked as Office Manager in its Tirana branch for more than four years

Of course … the career path I pursued is a source of pride to me because it gave me the possibility to experiment several experiences and test my abilities in morefields. After graduating with excellent results at Foreign Languages Tirana Philology University, I started to work as junior journalist at a satirical magazine, “Hosteni”,

where I was in charge of the pages and columns dedicated to foreign affairs and international happenings. That period has been a great school to me given that I was supported and accompanied in carrying out my tasks by well-known journalists of that era.

Afterwards, with the communist regime abolishment which made it possible for Albania to open up to democracy, to the freedom of thought and the right to practice religion, I was immediately employed by the Seventh Day Adventist Church with headquarters in London, when its pastor came to meet my grandmother who had kept up the faith for entire decades continuing to be loyal to that church never giving up her conviction that one day her loyalty would pay for the sacrifices and the consistency.

Then I decided to give myself a chance in the fashion sector by becoming the first Albanian young lady to run and coordinate the brand franchising of United Colours of Benetton with multiple brand store openings in several towns of the local territory. That also was an amazing long experience for several years which would introduce me to the Italian business mentality, revealing so precious then for my upcoming relocation in Italy.

But besides that, Benetton experience would be useful to my next employment, after being shortlisted among many candidates, as Office Manager at Studio Legale Tonucci, a distinguished Italian law firm which was selected in the nineties by the European Commission to participate in drafting the approximation of Albanian legislation to EU one including the Constitution and Customs Code.

After many years of office management and assistance to the managing partner of the Firm, I decided time had come for me to change and upgrade my professional profile. Thus, having a talent in communication and writing and having started a challenging experience in Tonucci & Partnerscommunication team, at my early fifties I turned back at school desks to learn. Yes, you understood it well… I went back to school to study, after more than thirty years from my graduation at the University! I took up an executive intensive education master in Communication & Digital Marketing at Luiss Business School in Rome andsince then on, I am in charge of the coordination of the Firm’s press office.

You are the daughter of one of the most prestigious Albanian film directors. Recently you authored a book about your father.

Can you tell us more about your book and how can you describe the experience of writing it?

Oh yes, my father Viktor Gjika is one of the greatest (for me personally, the greatest) and best film directors. I still keep (and

will always do) talking of him in present although he is not anymore alive, because the art he has created will never die, it keeps entertaining and surprising all generations, it keeps illuminating the young generations of cinema artists and is an incredible cinematographic and in general artistic heritage for all. Fifteen years since he passed away (quite early in life), I regret this so much because he would have still created art masterpieces and would have delighted his public

memories from the movie sets, recalling episodes and details from the shootings, from the screenplays, explaining the political social and artistic context in which he managed to realize his films. But he had excluded from this book the private and familiar context considering this part very personal and intimate. Few days before he passed away, he told me that he had realized this was a big mistake. No art work would have been so masterfully realized without the support of his family, without the warm context of his home where he used to come back exhausted after a long 20 hours working day finding the smile of my mother and without the joy his only little daughter used to give to him by every hug and kiss.

But he had excluded from this book the private and familiar context considering this part very personal and intimate. Few days before he passed away, he told me that this had been a mistake.

with more amazing movies.

My father wrote a memoir (Vit pas Vitit – From One Year to the Next) during the last months of the illness that took him away, his

And in his deathbed, he asked me and only me to do that, to complete his work. A kind of last will, a sort of trust. That is to write my memories related to my experience while being a great film

director’s daughter, what I remember from the cinematographic sets which I attended, from the castings in which I was present, from my tight point of view. And he begged me to be open, sincere, frank and to not adorn or embellish the story telling.

This was the greatest secret I have kept for years and years in my heart, not sharing it with anyone, not even with my son and it took me over a decade to collect, gather and pick up in my mind all my memories from my life side by side my father, the artist. I organized the memories inside in my head and at the very moment I decided to sit down and start writing them, they flew so easily out of my mind drawers where I had fixed, tidy up and placed all what I had to tell. It was also a sort of catharsis for me because I set myself free from a burden, I got relieved from repressed emotions releasing relief. I felt so satisfied to have fulfilled my father’s wish. This is how the sequel to his memoir-my book “Film pas Filmi, une e bija e …” (From One Film to Another, me the daughter of …) came into being.

What are the main challenges that you have come across and how have you navigated towards the future?

My whole life itself has been all a long challenge …. made up of many “dares”, tests, confrontations and demanding or stimulating situations.

It was a challenge in my childhood and teen years being daughter of such a distinguished artist, I had to keep up with the important surname. It has been a challenge during school years to demonstrate my self-ability in taking good votes at school not because I was “the daughter of ..” but because I was worthy of them. And here I’m grateful to my father

I organized the memories inside in my head and at the very moment I decided to sit down and start writing them, they flew so easily out of my mind drawers where I had fixed, tidy up and placed all what I had to tell.

who never ever intervened or influenced any teacher or professor of mine (he could have done that easily) to give me votes higher than I deserved, to flatter me or so, everything I obtained at school was by my own sweat and study and work.

Then the challenge to fly away from home, from my comfort zone, from where I was waited hand and foot, was one the biggest in my life because it was followed by other demanding circumstances such as raising my son all by my own while carrying out a difficult professional role and moreover purchase and run, always by my own without any help or support, a house and, afterwards, also taking care of my sick parents.

But all this process forged an invincible and unbeatable character and personality in me. And today, to all those who were not with me, not near me, who tried to hinder me, who put a spoke on my wheels, who didn’t helpor sympathize with me in difficult times I say: Thank you.

As a woman, what are the achievements you are mostly proud of?

Usually, I am a very modest person, I love to be low profile in life and not speak of myself, and let the others do that.

But all the difficulties I mentioned here in above are my achievements. I failed in not even one of the challenges in life and that makes me so proud of myself.

However, the best achievement I go so satisfied of is my beloved son! He is the reason of my life and having raised such a nice, well educated, good behaving, sensible, right mannered and generous young man is the best deed, the gift I’ve made to the human mankind. The World needs more human beings like Paul, my son who is my sun.

Proud also of daring, of being free of prejudices, of being open minded, of being a Woman who knows her worth and conscious of being where she is now due

to her sole own efforts, capability and by not having ever compromised with no one and for anything. It has not been easy for a single mom to go ahead with the career while being also a good daughter and in the meantime an exemplary mother, living an honest life.

Looking back at your career and the knowledge you’ve gained, what advice would you give to young women who are about to embrace your profession?

Perseverance, perseverance, perseverance, perseverance and always and forever perseverance in whatever you do in life. Do it with passion, believe in it, and be happy to fail sometimes because thatis your fortune: it helps you to grow, improve and get steady.

Hard work is the key to everything, to success, to well being, to gratification and satisfaction.

Resilience, resilience, resilience, resilience and always and forever resilience. Strive and go ahead no mater it takes. Never give up, you will reach the goal and the destination if you show your determination and stubbornness in doing that.

I have something else to say: young ladies on social media modify their image, render it perfect and then then don’t consider to be worthy of it, they don’t feel up to the artificial image of themselves they themselves have created. Eternally unsatisfied and unhappy because they chase that fiction, they avoid meeting the others in person and risk social isolation.

So honesty, simplicity, sobriety, elegance, refinement and feminine style, no botox, no filters, no plastic surgery, no artificial means … ah I forgot …. And high heels always & forever, women !

ARTA SINO Managing a Hotel is Challenging Regardless

of Gender

The journey of Arta Sino, Owner of Hotel Boutique, Villa Fernando, in the hospitality industry began in 2004 at the age of 16, marking the inception of a career that has evolved through dedication and continuous growth. Over the years, she has been working hard and trying to balance between work, education, and family life, becoming a proud parent to her son.

“Through this hard work and a relentless pursuit of excellence, I’ve shaped a life that intertwines personal and professional achievements. As I stand at the helm of Villa Fernando, every experience, challenge, and milestone has contributed to the story of a determined individual who believes in the transformative power of commitment and passion,” Arta told TRAILBLAZING MAGAZINE/THE WOMEN EDITION.

Her long-term career ambition, according to her, is to continue elevating the hospitality industry by fostering unique and memorable guest experiences.

Full interview below:

I admire to emulate who have built their castles by climbing the ladder of success through hard work and dedication, overcoming challenges and consistently delivering excellence.

Is it difficult for a woman like yourself to run a hotel?

Managing a hotel is challenging regardless of gender. Success in the hospitality industry depends on leadership, organization, and understanding of customer needs. I focus on creating a positive guest experience and maintaining a wellrun establishment. Navigating the challenges of hotel management requires dedication, and I am committed to working tirelessly to ensure a seamless operation. My family’s unwavering support and my commitment to providing constant care contribute to overcoming any difficulties that may arise in this demanding profession.

Do you think male vs female question in the hospitality field still comes up?

While the industry has evolved, occasional discussions about gender in hospitality persist. I believe the focus should be on skills, dedication, and a passion for delivering exceptional service, rather than gender. It’s essential to recognize and celebrate diversity in the field, as each individual brings unique strengths to the team.

What is your role model?

I admire to emulate who have built their castles by climbing the ladder of success through hard work and dedication, overcoming challenges and consistently delivering excellence.

Behind every success is often a strong support system, and for me, that pillar of support has been my husband. His unwavering encouragement and understanding have played a pivotal role in the achievements and milestones throughout my journey, both personally and professionally. As I dedicate my successes

to him, I recognize the importance of having a partner who shares in the joys and challenges of building a fulfilling life and career.

Tell us more about Villa Fernando and its story. What makes it such a nice boutique hotel among others in the city?

Over the past year, Villa Fernando has emerged as a testament to my vision and commitment to creating a unique hospitality experience. Acquiring this business coincided with a pivotal moment in my professional journey, where I was eager to channel my skills into building

something truly special. Backed by more than 15 certifications spanning various business domains, I’ve strived to infuse Villa Fernando with a perfect blend of expertise, personal dedication, and a relentless pursuit of excellence. The result is a boutique hotel that not only stands out in the city but also reflects the culmination of my career and entrepreneurial aspirations.

What is your long-term career ambition?

My long-term career ambition is to continue elevating the hospitality industry by fostering unique and memorable guest experiences.

I aspire to expand my influence, potentially exploring new ventures or collaborations within the hospitality sector. Additionally, I aim to contribute to industry advancements, sharing knowledge and insights to inspire the next generation of hoteliers.

What is next for you and your Hotel?

The next chapter for both myself and Villa Fernando involves a strategic growth plan. I envision expanding our presence by exploring new markets and possibly introducing additional properties that align with our commitment to exceptional service and unique experiences. Additionally, continuous innovation and staying abreast of industry trends will be integral

to maintaining Villa Fernando’s position as a distinguished boutique hotel. My focus remains on ensuring that our guests continue to enjoy unparalleled hospitality and creating lasting memories.

ARTA SINO

ARTA SINO

KLARA HOXHALLARI

EHMG ENTERED ALBANIAN MARKET AT THE RIGHT TIME

Every successful woman or girl is contributing her bit in breaking the glass ceiling.

The Business Development Manager of European Hotel Management Group (EHMG), Klara Hoxhallari depicts her journey with the EHMG while confirming her professional growth in this company. “I’ve been with the company from the start and we started small so I accepted the challenge. Three years later, I can say it has been uphill at times, exasperating at moments, but overall, incredibly fulfilling to be involved in every step of EHMG’s journey, as we’ve grown into a leading name in the hospitality industry,” she says.

Klara is happy to be part of the efforts in strengthening the EHMG’s image in Albania.

According to her, more opportunities are for the women out there while still challenges linger for them as well.

“I have often felt as if I was being looked down at because of my age. But the thing is that business people are pragmatic. When the person sitting in front of you is a professional, when your offer, your services, your solutions make good business sense; the fact that that person is young or a female, ceases to be a factor,” she states.

Full interview below:

Almost three years with the European Hotel Management Group (EHMG). What have your years with the EHMG taught you? What lessons can you share with us?

It has been quite a ride these past three years. We started very small but with big plans, as it were. We identified a niche in the market and took it from there. Albania’s tourism and hospitality market is a very dynamic one and developing at a very fast pace. But when the development is that quick, it is also important to create and retain a set of standards and quality. This is no longer a market that can tolerate the improvisations and mistakes made in the past when the industry was in its infancy. Therefore, it was just the right time for a company like EHMG to enter the Albanian market because what we offer is precisely the strategic vision, the standards and models that the Albanian market needs in order to compete at the highest levels. We are partners of some of the biggest names in the business, like Accor, IHG and Radisson, names that can put Albania on the global hospitality map and we are working hard to introduce our partners’ standards of excellence to the market. It has not been easy or straightforward, but there is immense potential here and we have already concluded a number of important agreements between these brands and Albanian operators.

The Group has entrusted you with the role of the Business Development Manager. How did you feel about this role, and what concrete action have you been able to take?

To be very frank I was both thrilled and terrified when I was assigned this role. I had

some experience in Business Development and I have studied hospitality and management, but this role pushed me

into new territories. However, as I said, I’ve been with the company from the start and we started small so I accepted the challenge. Three years later, I can say it has been uphill at times, exasperating at moments, but overall, incredibly fulfilling to be involved in every step of EHMG’s journey, as we’ve grown into a leading name in the hospitality industry.

I am proud that I have played a part in expanding our market presence, strengthening our partnerships, and consolidating our brand’s image.

transformation that is slowly taking place in our society as a whole because even if you look at politics or the administration, there are more and more women in positions of power or leadership. Of course, this does not mean that all is well. Even at a personal level, I have often felt as if I was being looked down at because of my age. But the thing is that business people are pragmatic. When the person sitting in front of you is a professional, when your offer, your services, your solutions make good business sense; the fact that that person is young or a female, ceases to be a factor. So, with the odd exception, my general experience has been positive and those exceptions have only served to strengthen by resolve and determination to succeed. But I also want to emphasize that I have been very lucky in that I have had very supportive mentors and colleagues who have helped me navigate these challenges.

for women and they are losing no time in seizing them. There is still a long way to go before all women and girls in Albania have the same opportunities as men and boys. There is still a huge gap in this regard. But I think that every woman or girl that succeeds is contributing her bit in breaking the glass ceiling.

How would you sum up your experience as a young female in the hospitality field? What challenges have you encountered?

It is true that the hospitality sector, especially in Albania, has been traditionally male dominated at the leadership level. But things are changing. There are more and more women in executive positions.

I think it is a change that reflects a

More and more women are taking up leading positions in the hospitality industry, demonstrating sound visions. Why so in your view?

As I said, a lot has changed in Albania. There are more opportunities for women. There has been remarkable progress across various sectors. This shift is largely because the industry in order to succeed must prioritizes innovation and talent over traditional gender roles. Such a focus naturally opens up more opportunities

What has the future in store for EHMG in Albania with all these new developments and projects popping up in different regions of Albania?

I am very excited about the future. Albania’s appeal as a tourist destination is growing at break neck speed and so is development in the sector. This of course creates opportunities for EHMG. What makes me particularly optimistic is that most developers we talk to, now are fully aware that they must meet certain standards and conform to certain models and visions if they want to succeed. We are way past the moment when it was enough to build a construction on the beach, put a hotel sign on top of it and expect clients to walk in. Despite the short time, we have managed to build a solid reputation in the industry, and our commitment to sustainable growth and delivering outstanding guest experiences sets us up for a significant and positive impact.

“My general experience has been positive and those exceptions have only served to strengthen by resolve and determination to succeed”

DON'T GIVE UP, THE BEST IS YET TO COME

Sandra Maciel, CEO and Founder of Scout Concierge told to TRAILBLAZING MAGAZINE/The WOMEN EDITION that women are success. “They are prepared to achieve leading positions and become great leaders, without losing their femininity as women,” she said. According to her, being a leader for a woman does not mean fighting for a man’s position, “but rather positioning herself in the right place, at the right time with the right people.”

She started Scout Concierge in 2017 aiming to relocate foreigners to Portugal without necessarily having them present in the country.

Today the company has been expanded to Scout Real Estate.

Country: Portugal

Contact:

Sandra Maciel

@sandramaciel.scoutconcierge

@scout.concierge

Email: sandra.maciel@scoutconcierge.pt

Web: www.scoutconcierge.pt

The real estate grew as a service within relocation.

Full interview below:

Today it makes sense to us to open Scout Real Estate as we have the relocation clients who need us to take care of the entire process without the necessity for the client to be present in Portugal

In 2017, Scout Concierge was founded in Lisbon, Portugal to focus on relocation and immigration services. Lately this company embraced real estate too. Could you tell us more about how you navigate in this difficult industry?

We started Scout Concierge in 2017, with a team of specialized partners. I created a method to relocate foreigners to Portugal without necessarily

having them present in the country. Our clients leave their country of origin and arrive at the airport in Lisbon and go straight home to start living without stress and all is organized for them such as schooling, housing, visa, bank account, fiscal number, moving services, pets’ relocation surely constitute a process that needs a structure working on the client’s needs.

The real estate grew as a service within relocation. Today it makes sense to us to open Scout Real Estate as we have the relocation clients who need us to take care of the entire process without the necessity for the client to be present in Portugal. Our clients want to concentrate the services in one company, thus avoiding wasting time and losing information during the process. Real estate in Portugal has grown a lot in the last 10 years with programs such as Golden Visa and nonhabitual resident which is an excellent investment to apply for a Visa, especially in remote areas that are undergoing great development due to the demand of foreigners and attractive prices.

In your view, how will AI change and shape relocation and real estate sectors?

AI is expected to have an impact on the relocation and real estate sectors, bringing about improvements as Datadriven decision-making, virtual reality that helps our clients explore properties remotely. The AI algorithms can analyze historical and current market data to predict property values and market trends. This information is valuable for real estate professionals, investors, and individuals when they buy or sell property, automate and streamline administrative tasks such as document verification, contract drafting and transaction processing. As AI continues to advance, it is likely to reshape and revolutionize the relocation and real estate sectors, making them more efficient, customer-centric, and technologically advanced. Embracing these AI-driven innovations can lead to improved services, cost savings, and a more seamless experience

for individuals and businesses involved in relocation and real estate transactions. But in my entrepreneurship lectures I always like to highlight that people like to interact with people while the AI comes to help us improve but always will be needed the human being investment to differentiate itself from the competition.

As a woman, what has been the most challenging part of your Scout Concierge journey till now?

As an entrepreneur, it is necessary to be compromised in seeking for knowledge in all areas of the company, knowing about human behavior, studying finance to optimize your profits in order to re-invest in the company, looking for partners who are committed to your mission, working on emotional intelligence, enrolling myself in courses as sales, digital market, comprehending Google analytics SEO, reading books, participating in mentoring, participating in business groups, creating an intentional network.

Do you think women are still underestimated in this industry?

The importance of women is significant and very important in the business, I don’t see women underestimated, I see that women are very competent, multi-tasking, efficient, focused, determined, always seeking for knowledge to do and be better as a human being. We have challenges of being a mother, a woman, wife,

professional, friend, daughter; the demand of all of this makes us be prepared for whatever we want. In my mentoring lectures, I always mention the importance of not being felt victimized by the circumstances of the past, being grateful for what happened and focusing on what you will receive in the future is the goal, the selfresponsibility of assuming yourself and being the commander in chief of your life is so important to achieve success. The goals combined with actions are the result of success. Women are success. They are prepared to achieve leading positions and become great leaders, without losing their femininity as women. Being a leader does not mean fighting for a man’s position, but rather positioning herself in the right place, at the right time with the right people. Be feminine when is necessary, tender at home and strong as a female leader at work.

What you know now, if you would have known before, what would you make differently? Do you have any advice for women specifically who like to start out companies in real estate business?

I didn’t know that my experience as a hotelier would be extremely important in doing what I do today. Women are very focused on looking for a purpose in life. In my humble opinion, the purpose finds you along the way, if any woman wants to start a real estate business needs focus, determination and knowing where to arrive, To start any kind of business ask yourself what I love to do, what I like to do, what I’m going to do will help others people and what I’m going to do can I get paid for it?

These questions based on the IKGAI book helped me to create the concept of my company Scout Group (Scout Concierge, Scout Real Estate and Scout Academy) our ecosystem is based in helping people, doing what we love to do.

Working in any segment requires long hours of working, give up on holidays, weekends, parties, vacations, implement good habits as waking up earlier, implement new as priorities and leave the comfort zone. My advice is Don’t give up because the best is yet to come, your experience in the past has a lot to do for what you will do as an entrepreneur.

Can you share the plans of Scout Concierge for the future in terms of expansion, strategies or talent acquisitions and others?

We have our office located in Cascais, Lisbon. Our goal is moving the office to a place to bring together our entire ecosystem.

Our objective is to train business leaders to develop our brand around Portugal.

In 2017, it was one-to-one, today we are one-to-many and our vision is to become many-to-many.

SANDRA MACIEL

SANDRA MACIEL

I Started with one Small Client… Now work with Hotels all over Italy and Beyond

Sharon Finnigan-Kilby is the Creative Director of Arthouse PR, which she created in 2001. The agency, based near Florence, Italy, provides the highest quality PR and editorial services globally.

Based in Tuscany, Italy, Arthouse PR works with awardwinning hotels, restaurants, golf clubs, spas, 5* resorts, interior designers, architects, and luxury property developers worldwide.

In this exclusive interview with TRAILBLAZING MAGAZINE/ The WOMEN EDITION, Sharon recommends all the other women who love to do what she does to be themselves. “You will never be confident trying to be something or somebody else. There is nothing wrong with having aspirations and role models, but be authentic, follow your unique career path, and let your character and creativity shine.”

Full interview below:

COUNTRY: Italy

CONTACT:

Sharon Finnigan-Kilby Creative Director

Web: www.arthouse-pr.com

Email: info@arthouse-pr.com

Could you tell us a little bit about yourself and your career in marketing/ PR? How’d you end up at Arthouse PR? What does your work entail?

I started working in PR over 25 years ago in the UK. I enjoyed the press liaison and writing aspect of the work and decided to start my own agency. I launched Arthouse PR in 2000 with just one small client. Over the years the business has grown steadily, and we now work with hotels all over Italy and beyond. My main role as the creative director is the management of international group press trips and liaison with travel writers and editors.

What education, schooling, or skills are needed to do your job?

I left school at 16 with very few qualifications, I always enjoyed writing, however. In my twenties, I gained experience in the workplace, and my confidence grew.

I realised how public relations was all about connecting people, and this is what I do.

What does your typical day of work look like? How does your calendar look and are you a coffee or tea kind of person?

I don’t have many typical days as I travel often for work, but it might look like this. I get up around 6am, feed the animals and drink coffee (not tea) in the garden and watch the sunrise.

We are managing the PR launches of new resorts in Sardinia and the north of Italy which is very exciting.

As a woman in the marketing and communications environment, what challenges do you face within and outside the organisation? What message do you have for other female professionals in the fraternity?

Be yourself. You will never be confident trying to be something or somebody else. There is nothing wrong with having aspirations

and role models, but be authentic, follow your unique career path, and let your character and creativity shine. Clients and contacts need to know who they are connecting with. Also, don’t be afraid to steer away from the corporate environment, if you don’t fit into the box then break out of it.

I try and go for a long walk before I head to my desk around 8am. I work until about 1pm then prepare lunch for the family (the benefits of being the boss and working from home). I then head back to my desk until around 6pm when I turn my computer and phone off and grab a gin and tonic. If I’m away on a press trip I might be staying in a luxury resort with a group of journalists so it will be 16-hour days, entertaining the guests and touring.

What are the projects you are working on at the moment and what are in the pipeline?

We have more group press trips than ever this year so we will be spending lots of time on the road showcasing Italian destinations and luxury spas, resorts, and hotels.

What have been some of Arthouse PR’s biggest successes in marketing over the past years?

We judge our success by how our clients feel about our work and the publicity we generate for them. Repeatedly our hotel clients have featured in the world’s leading publications such as CN Traveller, Travel and Leisure, Forbes Magazine, The New York Times and Vanity Fair. It’s not easy achieving this level of global media coverage but, we do it.

We provide Consultancy and Business Services for Hotels and Resorts, promote and organize field trips of International Journalists/Bloggers, PR/Media Services, International Legal Consultancy. We are the business development and consultant for CCA International L.T.D.

LAUREN SKORA

I Can be the Best Version of all my Roles and Titles with the Family

Contact us at:

jose.pinto@jphospitality.eu

or rudina.hoxha@jphospitality.eu

Lauren Skora is a distinguished woman and entrepreneur from America in Albania. She proudly announces her passion and dedication to excellence towards her big family she is building with her Albanian husband. For the first time, she came to Albania in 2004 to organize her wedding with her husband’s family to settle down definitely in 2013.

She highlights the key support she receives from her in-laws to raise her four kids while she does many things in the house and support the family business – medicinal herb and essential oil business.” From my motherin-law, my sister-in-law, my husband’s aunts and cousins to dearest friends and colleagues - I see family teaching me how to raise a family, friends excelling in their fields and building their own futures, and friends and colleagues creating a future for the medicinal herb industry,” she says.

Full interview below:

Can you describe yourself in a few words?

In alphabetical order, Curious cook, mom, reader, traveler, wife

What do you do in Albania?

My first visit was in 2004 to have an Albanian wedding ceremony with my husband’s side of the family. Then we would visit annually, more or less, until we moved in 2013 after finishing graduate school. Now I am grateful to say I am building a life with my husband and 4 kids, support the family medicinal herb and essential oil business, and explore the country often, especially the Malesia e Madhe region, my favorite area of Albania.

I feel supported and included but as an American in Albania, I know that I have a certain level of privilege when I show up at those identity tables.

How fulfilled do you feel in Albania as a woman, a mother and an entrepreneur? What are your strengths and weaknesses?

As a woman and entrepreneur (although I would not consider myself in that category), I feel supported and included but as an American in Albania, I know that I have a certain level of privilege when I show up at those identity tables. As a mother, I have unwavering support from my in laws - my mother in law gives me great support as a homemaker, parent, and friend. The multigenerational aspect that my kids have growing up as AlbanianAmericans, gives me great fulfillment. I can be the best version of all my roles and titles with the family and community my husband and I are building here.

One of my strengths is that I feel confident I can make a home wherever I am. One of my weaknesses is I have major imposter syndrome, especially when it comes to being a mom.

How do you see the women in Albania and how much do you cooperate with them?

Women in Albania continuously provide examples of integrity, tenacity, compassion, authenticity,

LAUREN SKORA

and generosity. From my mother-in-law, my sister-inlaw, my husband’s aunts and cousins to dearest friends and colleagues - I see family teaching me how to raise a family, friends excelling in their fields and building their own futures, and friends and colleagues creating a future for the medicinal herb industry.

Daily I cooperate with Albanian women - I am proudly raising 2 :)

Are you part of any women network or groups and how do you nurture your contacts within them?

No, not usually simply because my time is limited due to school, work, and life schedules. Maybe in the future.”

2024 program for Gallery70 is a combination of onsite and off-site exhibitions, as well as participation in two international projects. We are hosting five exhibitions in our space in Tirana and organizing two exhibitions in Studio44, Stockholm and Eulengasse, Frankfurt.

LAURESHA BASHA

Passion and Dedication to Promoting artists Counts

Director & Co-Founder of Gallery70, Lauresha Basha, told TRAILBLAZING MAGAZINE/THE WOMEN EDITION, that she became very much interested in art in 1995 when she found herself in London for a 5-month training. And as we know, “art infection’ is cureless.

Later when she started to work for the American Bank of Albania, she contributed to initiate a corporate art exhibition programme, first time ever that a bank was displaying original art at its premises and customers area. In 2017, she would co-found Galley70 alongside with the Albanian artist, Jon Kraja producing over fifty exhibitions to date. “After seven years, Gallery70 is listed

as 7104 globally by ARTFACTS. This means that we have done something right (there are some 19.000 galleries according to latest statistics.) she stated.

Lauresha confesses that the more she learns how the world of art works, the

deeper she loves to immerse herself into it. “Art is a very niche market in the country and I decided to jump in :),” she adds.

Full interview below:

Tell us a little about yourself. At what point did you become interested in art? What appeals to you when it comes to art?

I am Lauresha Basha and I run Gallery70 that we have co-founded with the artist Jon Kraja in 2017. Watching back, I think that I became very much interested in art while living for five months in London for an executive management training, back in 1995. Then when I started working for the American Bank, I co-managed with colleague the exhibition program for local artists. It was first time ever in the country to show art in bank premises.

Did you encounter challenges in your prolific journey from banking to art? What were you doing previously and how did your past lead you to where you are today?

Banking career has been very important and helped me to look at art as a powerful tool to build corporate reputation. You know that all biggest banks worldwide are main sponsors of at least one big art fair Deutsche Bank for Frieze, UBS for Art Basel, Intesa Sanpaolo Bank for Artissima just to mention a few banks. Additionally banks are custodians of amazing corporate art collections and finally banks have contributed to develop the art market through art backed loans, private banking and wealth management where investment in art and collectibles is one of the major diversifying instruments . While working in Bank I participated at the Deloitte Art and Finance conferences organized in partnership with major art institutions such as Van Gogh Museum in Amsterdam, Vatican Museum in Rome or Armory Show

in New York- these events open up an amazing perspective on how to look at art as an asset and offer a 360-degree view on benefits, risks and strategic approach to art assets. The more you learn about how the world of art works, the more you get fascinated and wish to make a difference and an impact. In this sense the bank experience has smoothen up my way to art management. Art is a very niche market in the country and I decided to jump in :)

Please tell us about the concept of the Gallery 70. What inspired you to create Gallery 70?

Empowering artists and giving them access to the international art market, contribute to the esthetical taste of the audience by promoting high standards is the motivation that brought Gallery70 to life. A brick and click format - with a physical space strategically located at the heart of the capital and an international vitrine online at ARTSY, the biggest international art market platform. The gallery is built to represent artists, through an international exhibition program, art exchanges and international art fair participation. To learn about running a contemporary art gallery I attended a course at Sotheby’s Art Institute. After seven years, Gallery70 is listed as 7104 globally by ARTFACTS. This means that we have done something right (there are some 19.000 galleries according to latest statistics).

How does the selection of artists take place? Can you share some of the most successful names of artists who have been featured in this Gallery?

I like what Tarantino said once “You have a vision and you should select the best people to bring it to life.” We work at selecting the best artists, focusing on living artists of our generation and young emerging artists, both local and

international. We have produced over fifty exhibitions to date. All the participating artists have contributed to our vision with their creativity. Current exhibition - a site specific called Transition is the biggest in number of participating artists: seven Swedish Artists of Studio44 Stockholm.

More women than men run such businesses lately in the world which, of course, takes courage. When was the last time you encountered hurdles?

I really don’t know if there are more women than men running art galleries. It is a fact that some of the most important international galleries are run by men :) However I believe that statistics are not important. Passion and dedication to promoting artists counts. Important as well financial resources: building a network of art patrons both individuals or institutions is one of the biggest challenges for us. The art market in Albania is very fragile, the collector base is very small, our society

in general lacks education and tradition in investing in art. But mirror has two faces: nothing exists - everything can be developed.

What is on the program of Gallery 70 for 2024? What are you aiming for in the future?

2024 program is a combination of onsite and off-site exhibitions and two international projects. We are hosting five exhibitions in Albania and organizing two exhibitions in Stockholm and Frankfurt.

Meanwhile we are working at participating in one important international art fair during the second part of the year.

Future plans: Many visions and dreams that we have to align .We are looking at cooperations that help developing the local audience, generate international awareness and connect art and artist to the local network of art lovers.

Gallery70, Rruga Abdi Toptani, at Toptani Center,Tirana

MARIA DO CARMO GOMES

My Challenge: Having the right age to become a “senior” expert

The Portuguese researcher, Maria do Carmo Gomes shares with TRAILBLAZING MAGAZINE/THE WOMEN EDITION her hardworking journey with its ups and downs, difficulties and opportunities. Due to her job, she has been travelling in many world countries including Albania where she successfully contributed to the adoption of the National Employment and Skills Strategy 2014-2020 for Albania, by the then Minister of Social Welfare and Youth, Erion Veliaj, and its launching by the Prime-Minister Edi Rama.

Read her interview below:

Can you please tell us a bit about yourself and your path to a career in employment and skills development?

My professional career has always been developing between the “thinking” and the “doing”. As a researcher, I started my career in 1997 as a junior fellowship at the University of Lisbon, and for several years, I have been dedicated to research about topics related to skills, education and training, and social inclusion. This was carried out mainly in the research center named CIES – Centre for Research and Studies in Sociology of the ISCTE –University Institute of Lisbon, where soon I started also having some managerial roles. I began by being the person responsible for coordinating the scientific activities (projects, research networks, conferences and events) and the research team, as well as being in charge of the communication and promotion of scientific culture activities, while I was also doing my research and academic activities.

I always urged myself to continue my studies – thus completing a Master in Social Sciences and a PhD in Sociology – and challenged myself to perform new tasks, such as being a national consultant

for adult education and training topics, such as validation of non-formal and informal learning and skills assessment. At the same time, I was lecturing at the Polytechnic Institute of Lisbon, in topics such as Sociology of Education, Organizational Development of Education Institutions, among others.

This “mixed” profile comprising several functions, roles and activities has somehow guided me to some positions in the Portuguese public administration, first as a specialist in the Ministry of Health, and after some years, returning to public duties to be the Head of a Department responsible for the Adult Education Centres network in Portugal, function that has preceded my appointment as Vice-President of the National Agency for Qualifications in Portugal, under joint supervision of the Ministries of Labor and Education affairs.

In early 2012, I decided to move to an international career, since I have had the opportunity to share the Portuguese experience on skills development and lifelong learning policies and its progress many times, and I got very excited with the idea that my knowledge and experience

could be useful and of relevance to other organizations, countries and people. Therefore, I applied to an International Labour Organization (ILO) position as Chief Technical Adviser, and had the chance to be selected to become the Team Leader of a 3-year project in Albania, focusing on Human Resources Development. That specific project was a perfect combination for me to deploy my expertise as the Keyexpert for the VET reform component, and at the same time to lead an international and complex EU funded project, in a very challenging and demanding country context. It proved to be a very successful project and, after its completion, I stayed two more years as Senior Adviser on Employment and Skills to the Minister of Social Welfare and Youth.

2016 was the year that I decided to move again and to gain even a wider international experience at the European Training Foundation, the EU agency dealing with the external relations and neighborhood policies in the field of human capital development. I started there as a Qualifications Specialist where my technical expertise was of high value for supporting policy design and implementation namely in the adult education and training sector in different countries, such as Bosnia and Herzegovina, Kosovo, Moldova, North Macedonia.

I also understood that given my previous managerial experience, I could also contribute to the internal management of the Agency. It was then that I applied and become Head of Unit responsible for the 29 partner countries monitoring and policy development.

Due to some personal setbacks – that we all have suffered during the Covid-19 times – I had to rethink again my priorities and have decided to move back to Portugal after more than a decade living and working abroad, and have initiated a new professional trajectory, now centered in international project management and

international consultancy in the field of skills and employment. In a certain way was a continuation, but in a different country and professional setting.

It seems quite a bumpy way to progress in a career, but I found that I have had the chance to “taste” many professional settings, functions, positions, and that this diversity of roles and responsibilities as created the multi-faceted and flexible professional that I am today. Meanwhile, these different professional experiences always allowed me to have as a priority my family responsibilities and personal life. Have never been bored, but many occasions have been very, very busy, certain that always with all the special personal and family dates well marked in my diary.

What are the main achievements you have scored in this position and what remains the most favorite aspect of your work?

The main achievement was with no doubt my professional growth and personal development. I never had the ambition to have a linear career or a secure job for life.

I have always been eager to learn more and to keep the pace of knowing about the

latest progress in my thematic domains or in the latest technological developments that would allow me to perform better and keep myself updated.

I had many moments of enthusiasm with new discoveries and findings in the research I was carrying out. I have been lucky to have had the possibility to contribute to the main adult education and training sector reform in Portugal and to have granted the opportunity for more than half million adults to progress in their educational levels, through the New Opportunities initiative.

However, one moment of special rewarding for me was the adoption of the National Employment and Skills Strategy 2014-2020 for Albania, by Minister Erion Veliaj, and its launching by the Prime-Minister Edi Rama. I am confident that this was a turning point in the VET reform agenda in the country, which was a co-built result by many donors and experts, under my leadership. It was a unique and memorable achievement. And even more important than that special moment, is to see that almost ten years after, many of the activities and results achieved in these areas are marked by

some of the strategic directions set on that particular document. The creation of the National Agency for Employment and Skills (NAES), the further development of National Agency for Vocational Education and Training and Qualifications (NAVETQ), the creation of the Sectoral Skills Councils, the referencing of the Albanian Qualifications Framework (AQF), the further development of the dual system and the involvement of the private sector in VET provision, the starting of the reorganization of the VET providers networks, are some examples, just to name a few.

The most positive aspect of my work…? The main idea always in my mind is that I am contributing to improving peoples’ lives. That somehow with my knowledge I can contribute to give more learning and developing opportunities to individuals in different countries.

For instance, now I am currently working in Georgia, in Albania, in Kosovo, and was also until very recently in Bosnia and Herzegovina, and I am feeling a privileged person to be able to contribute to the education and training reforms of these countries.

What challenges do you feel as a female expert and what do you expect to change in the future?

To tell you the truth, I never felt that being a female expert was conditional to my work results. Although, to be sincere, the combination of being a female and rather a young “senior” expert sometimes creates the sense that I must prove two or three times more that I have the right skills and knowledge to perform my job than an older colleague.

Having the right age to become a “senior” expert is undoubtedly one of the challenges that I have faced many times during my career. A title is just a title in a visit card, but to prove that you are knowledgeable and capable for what you have been requested to do, is something completely different.

Regarding being a female, I never felt that as a specific circumstance for carrying out my job and duties as an expert! There is an over-representation of female workers in the education sector, and thus it is not so strange and difficult to work and affirm my ideas and solutions as it could be in other sectors, where male workers are predominant. It is very common that we end up in meetings where most of the participants are women and in senior positions. This is also the case of Albania, where many government members are women, and high-ranked officials too.

You have had previous collaborations with Albania. What tangible results do you remember out of them?

I already mention that the adoption of the National Employment and Skills Strategy 2014-2020 was one of the most remarkable achievements of my career as an expert, and this was in Albania. But, most important of all, as said, was all the work that followed the official adoption and that I could testify some years later every time I am coming back.

The VET reform was framed by that strategic vision, the progress was monitored, the correcting actions were implemented, and the results become visible.

This is all what a strategic document must be. Not just a document in a shelve but a “policy compass” for developing and reforming a certain sector with the right policies and measures.

Today when I am back to Albania, and I see the Employment offices opened and working, or when I see the Job Fair and the National VET conferences happening regularly, when I can work in the new premises of NAVETQ, or I work with the recently established NAES, when I see more graduates enrolling in VET and finding jobs

in start-ups or well-established companies, or I when I have meetings with the members of the Sector Skills Councils, I see also the results of my contribution (at distance for many years, and closer now again).

These results are also somehow registered for Albania to progress in its way for EU accession. And I am very proud that I have contributed modestly to it, and I continue to do so.

How would you encourage more women to be involved in your field?

Being able to give the best advise at the right moment is a thrilling experience for an expert. I never bring pre-made receipts in my pocket. I have my knowledge and technical expertise and I am aware of the results to be achieved.

Then, the magic wound is to work with the people responsible for the areas that need an intervention, listening to them, identifying

the obstacles and the limitations jointly, and exploring the existing possibilities and the capacities at the best of your knowledge.

Sometimes, I feel a little bit like an explorer… trying to understand the best way to implement a technical process, analyzing the best route to take, putting a diverse team and their capacities together for rowing in the same direction, and this is not something simple.

It is even harder when you try to explain what you do to a friend or to a relative. And why you are so passionate about it, when at the end it’s all about policies and sometimes, politics too.

I am deeply passionate about my work!

Many women have this passion – and this is a fantastic job to put it in practice.

Dr. Leah Fox Buckle up,

ladies and gentlemen, it’s going to be one heck of a ride!

Dr. Leah Fox is the Head of School for Aviation and Security at Buckinghamshire New University in the United Kingdom where she has “the privilege of imparting knowledge, instilling best practices, and inspiring a new generation of professionals.”

Leah was mesmerised by the wonders of flights since she was little. “From my earliest days, I have been captivated by the wonders of flight and the complexities of security, and it is this fascination that ultimately guided my career trajectory,” she says.

Having a magnificent experience in both academic and practical realms, Leah radiates in what she does a convergence of passion, expertise, and a commitment to excellence.

Gender diversity within aviation and security, she says, is persisting. “While historically male-dominated, we are witnessing a notable uptick in women embracing these challenging fields,” she says, while in her journey, she admits to have faced the challenge of being paid less than her male colleagues.

Full interview below:

Can you talk briefly about yourself? How did you decide to pursue a career in the field of educating about aviation and security and what motivated you to enter this field?

LF: As a leader with extensive experience in both academic and practical realms, my journey into the fields of aviation and security has been a convergence of

passion, expertise, and a commitment to excellence. From my earliest days, I have been captivated by the wonders of flight and the complexities of security, and it is this fascination that ultimately guided my career trajectory. This journey led me to assume the role of Head of School for Aviation and Security at Buckinghamshire New University in the United Kingdom, where I’ve had the privilege of imparting knowledge, instilling best practices, and inspiring a new generation of professionals.

My decision to enter this field was rooted in a deep-seated desire to share the thrill of flying while ensuring that safety and security remain paramount, whether in the classroom or in real-world scenarios. With a blend of academic prowess, practical experience, and a commitment to organisational change, along with a keen understanding of the challenges and opportunities that lie ahead, I am excited to lead organisational change and drive innovation in aviation and security education, both within my institution and beyond.

Can you share some details about your journey and discuss whether they were there any specific challenges you faced as a female? What about opportunities?

LF: Ah, the age-old question of breaking

through the clouds of gender barriers in aviation and security! Now, being a woman in these fields does come with its fair share of turbulence. In my own journey, I faced the challenge of having to spend longer to prove my worth and legitimacy, enduring disparities in pay compared to my male colleagues, and navigating the impact of raising a child on my professional development. Unfortunately, these are challenges experienced by many women across various sectors, not just aviation and security.

Within the realms of aviation and security, the path for women has indeed been akin to navigating through a complex airspace—marked by challenges yet abundant with opportunities. The sectors have traditionally been perceived as maledominated arenas, presenting unique obstacles for women seeking to carve out a career path. The gender dynamics do present hurdles, with the occasional raised eyebrow or sceptical glance. However, amidst these challenges lies a silver lining: as the industry increasingly recognises the value of diversity and inclusivity, doors are opening wider, providing women with avenues to showcase their skills, expertise, and leadership capabilities. It is through perseverance, resilience, and a steadfast commitment to excellence that women can overcome these challenges and seize the myriad opportunities available within aviation and security.

In your view, how has aviation and security developed in terms of gender diversity? More and more women are embracing such challenging fields and if yes, why?

LF:Let’s discuss progress, shall we? The skies are no longer confined to a boys’

club, and the world of security isn’t solely dominated by stern-faced gentlemen in trench coats. Over the years, we’ve witnessed a significant evolution in gender diversity within aviation and security. While historically male-dominated, we are witnessing a notable uptick in women embracing these challenging fields. This transformation can be attributed to various factors, including shifting societal norms, advancements in education and training opportunities for women, and concerted efforts by industry stakeholders to promote diversity and equality.

Additionally, as the global workforce

becomes increasingly interconnected and diverse, organisations recognize the inherent value of fostering inclusive environments that leverage the full spectrum of talent and perspectives. More women are drawn to the challenges and opportunities presented by aviation and security, enticed by the prospect of making meaningful contributions to critical sectors of our global infrastructure. Whether it’s strapping on pilot hats or donning security badges with pride, women are seizing these opportunities with enthusiasm and I am here to embrace and celebrate it!

Through advocacy, mentorship, and

initiatives aimed at empowering women in these fields, we can continue to foster a culture of inclusivity and gender diversity, ensuring that the future of aviation and security reflects the richness and diversity of our society.

How can you describe your experience with the universities? Any memorable experience or accomplishment in this respect that stands you out?

LF: My recent journey at Buckinghamshire New University has been akin to embarking on a thrilling academic escapade, characterised by a dedication to academic excellence, innovation, and a sprinkle of unconventional teaching methods. Despite my recent arrival, I’ve wasted no time in spearheading initiatives that promise to leave a lasting impact on our educational landscape. Picture this: immersive simulations, industry partnerships that rival secret agent collaborations, and realworld case studies so captivating, they transport students directly into the heart of the action. We are transforming the classroom into an electrifying arena, where students don’t just

What are the next steps and projects for you?

absorb theory, they live and breathe it. Why? Because we want to see graduates equipped with skills sharper than a pilot’s precision landing and critical thinking abilities more refined than a security expert’s surveillance tactics.

But that’s not all! Our commitment to fostering a supportive and inclusive learning environment has already begun to yield remarkable results, nurturing a vibrant community of scholars, researchers, and practitioners, all united in their dedication to pushing the boundaries of knowledge and driving positive change within the field. As I continue to navigate the exciting terrain of academia at Buckinghamshire New University, I’m confident that our blend of innovation, collaboration, and a hint of daring will continue to propel us forward as undisputed leaders in aviation and security education.

LF: In the ever-evolving world of aviation and security education, the School of Aviation and Security at BNU is gearing up for a journey that’s anything but ordinary. Imagine a blend of industry-linked education and a dash of social responsibility, all wrapped up in a package of cuttingedge technology and forward-thinking initiatives. We’re not just aiming for the stars; we’re charting a course to global leadership status.

But wait, there’s more! We’re not stopping at the skies. Our sights are set on revolutionising the tourism industry, injecting it with sustainable solutions that’ll make Mother Nature proud. It’s like giving tourism a green makeover, where travellers can satisfy their wanderlust guilt-free. And as for what’s next? Well, let’s just say we’ve got a few surprises up our sleeves. Get ready for a journey that’s bound to be as thrilling as a jet-set adventure, because the future of aviation, security, and sustainable tourism starts right here at BNU. Buckle up, ladies and gentlemen, it’s going to be one heck of a ride!

“Everything began from the fun watching how Edi Rama, then a mayor of Tirana, was “dressing” the old dull apartment buildings with bright paintings of different styles.”

NATASHA KORN

Scarves And Ties With Cultural Value

My scarves and ties sold in the British Museum go around the world telling the stories about Albania.

Some 19 years ago, Natasha Korn, founder and designer in the family brand triQita (Three Whales),started to design silk scarves for the ladies and ties for the gentlemen inspired from the Albanian capital of Tirana. These classical accessories were prevailed by unique designs full of elegance and charm.

“I am working on the designs of my scarves with cultural values as an archeologist, ethnographer, historian and artist. My interests and research lead me to discovery and collaboration with wonderful people,” Ms. Korn says.

She describes what she does as a small business which derived from within, out of her insatiable passion, so as a woman she never felt fear or anxiety when she started off. “

“I don’t know how different the challenges are for a man and for a woman starting a business. I had the support of two men - my husband and my son. To start was not difficult, especially since I did not expect my work to bring tons of money,” Natasha states for TRAILBLAZING MAGAZINE/THE WOMEN EDITION, adding “It leaves me free to do what I feel like, but it is more like my big hobby, bringing a bit of money and a lot of pleasure.”

Full interview below:

How did the idea for your business comeabout and how did you start it off?

It did not come in my dreams, and it was not a business idea when I began working on what I call now, 19 years later, Scarves and Ties with Cultural Value. Everything began from the fun watching how Edi Rama, then a mayor of Tirana, was “dressing” the old dull apartment buildings with bright paintings of different styles.

My husband was a real fan of this art exposed under the sky. He took photos of all the painted buildings. Most of them he reimagined into kaleidoscopic pictures, which a few years later I reimagined into the pattern for silk scarves and ties. This is how my first collection of the scarves and ties, the Tirana Style, came to be. It was not a business idea, the idea was to make something beautiful and practical out of something curious and to share a story about Tirana, dressed in art.

As a woman, what has been the hardest part of starting your business? What have been your greatest fears and how did you manage them?

I don’t know how different the challenges are for a man and for a woman starting a business. I had the support of two men - my husband and my son. To start was not difficult, especially since I did not expect my work to bring tons of money. In business terms I am a private entrepreneur and a small business. It leaves me free to do what I feel like, but it is more like my big hobby, bringing

a bit of money and a lot of pleasure. I am working on the designs of my scarves with cultural values as an archeologist, ethnographer, historian and artist. My interests and research lead me to discovery and collaboration with wonderful people.

What makes you a unique female artist in the field of fashion industry?

I am far from the fashion industry. Yes, silk scarves and ties are fashion accessories, but such accessories never go out of fashion, so they are statements of style, not fashion. My scarves and ties are unique indeed. They express not only a style of a person, who wears them, or gifts them, but his, or her desire to be connected to the cultural heritage of his/her predecessors, to feel inspired and proud with their art and deeds.

I have two scarves and one tie design with the name The David Stars. The pattern derives from a traditional for North Albania women costume with xhybleta (ancient Albanian felt skirt). I photographed this costume at the fabulous exhibition of the private collection of Luljeta Dano in Tirana. The apron, a part of the costume, was

decorated with a striking embroidered in yellow star of David. It was exactly what I have been looking for to tell a glorious story of Albania and Albanians saving the Jews during the Holocaust.

The David Stars scarves and ties do preserve all the elements and colors of the original costume, yet they also help to remember the Albanians honorable deeds. Wearing these beautiful black and red printed on pure silk satin scarves, or a very conservative looking silk twill handmade tie knowing the story behind their design, will you feel the same as wearing any tie or scarf of any other luxury fashion accessory brand?

I would say that my art is a rare species in the field of fashion industry, yet it has been surviving for many years and giving a desirable crop. My scarves and ties sold in the British Museum go around the world telling the stories about Albania.

All of your designs are colorful and playful, where does the inspiration come from? And how Albania is inspiring you specifically in this respect?

I love colors. I never stop admiring the colors, color combinations, language of colors in nature. Our ability to see the world

in color is one of the means for surviving given us by nature. I don’t color my designs. Some of them, like the Butrint Mosaics, or Bukuroshja e Durresit, or Berat Codex I had to restore digitally because the original colors were worn out by time.

My main idea is to preserve the original elements and colors of a source of inspiration. Most of my sources of inspiration are related to Albanian heritage such as folk and traditional costumes, embroidery, decorations of the books and buildings…

I took a photo of a heavy felt bridal coat of Mirdita tribe and used it to design a light silk scarf with all the original elements embroidered on the coat, but organized in my own composition fitting with an art of scarf.

Thanks to my Albanian friends and costume collectors Linda Spahiu, Luljeta Dano, ethnographer Aferdita Onuzi and others, I learn the language of color symbolism of Albanian costumes. Fashion designers always take inspiration from folk art, which takes inspiration from nature and distills it through centuries, beliefs, traditions. All that I have to do is to learn it and creatively apply to my work.

What are the notable trends for the upcoming season?

I did not know the answer for this question, so I googled it. I looked at the British Vogue Spring - Summer 2024 collection, and felt happy that I have been following not seasonal but eternal trend for a woman - to look beautiful. So that people look at you and feel better, like looking at a flower. Even the most modest of flowers inspire our feelings with the harmony of shapes and colors. The Vogue for Spring Summer 2024

suggests not to hide anything… As always it is up to us, our tastes and styles, what to choose. I fully agree that beauty never goes out of fashion. Somehow unconsciously we respond to the power of beauty and harmony with the way we feel and act.

MICHAELA SCHÖLERMANN

“Women have to work harder and more professional than our esteemed male counterparts”

Michaela Schölermann is an Austrian real estate and hospitality expert. She started her own real estate company, MSI Michaela Schölermann Immobilien GmbH in 2014, based in Kitzbühel, Austria. “We specialize in private luxury properties as well as commercial properties such as city hotels and leisure resorts,” she says.

After describing her path, Michaela explains what makes her company stand out.

“A good network, specialist knowledge and local expertise are indispensable.

Passion, a touch of feminine charm and commitment are priceless,” she says, adding “we accompany our customers well beyond the sales process. Register, de-register, accompany to local authorities, kindergarten, school and so on. This all-round service sets us apart from our competitors and creates an USP, which is very much appreciated.”

She also likes to visit Albania and get involved in tourism-related properties for her international investors and operators. “I have heard and read a lot about your beautiful country with great entrepreneurial spirit and spirit of optimism, opening up to new markets and buyers. I promise to visit soon and would very much like to get involved in tourism related properties for our international investors and operators,” she said.

Full interview below:

Thank you so much for sitting with TRAILBLAZING MAGAZINE/The WOMEN EDITION! Can you reveal to

us the spark that brought you to the Hospitality and Real Estate industry and concretely to MSI Properties?

Travelling - both for business and leisurewas in the DNA of my international family, so it was obvious for me too.

After studying tourism in Austria, I began my international hotel career, which took me to various positions and well-known hotel chains such as HILTON, Hyatt, Four Seasons or Steigenberger Hotels. After more than a decade in lodging industry, it was time to move into the financial world and I spent almost 16 years in various Management Positions at American Express.

The real estate industry perfectly combines tourism, hotels and finance and I can benefit from all my past experience and network. Having been back in my homeland Austria for 10 years, I started my own real estate company MSI Michaela Schölermann Immobilien GmbH in 2014, based in Kitzbühel, Austria. We specialize in private luxury properties as well as commercial properties such as city hotels and leisure resorts.

Are you working on any exciting and interesting new projects now? How do you think that will help people?

As for most of us, the COVID years were extremely challenging. The real estate as well as the travel industries were no exception. We are, therefore, happy and optimistic to have seen a significant upswing since beginning of 2023 and are pleased about increasing demand and almost reaching preCOVID numbers, especially in hotel properties. Whilst city locations were initially cautions, holiday resorts and private holiday homes are enjoying great popularity. Amongst others, one of the most stunning private properties we currently offer for sale is a beautiful, luxurious and newly built Mountain Chalet in Kitzbühel with approx. 850 m² property area, approx. 390 m² living space, 4 bedrooms, 5 bathrooms, SPA, Pool, stylish open design kitchen and living area with open fireplace and outdoor areas and breathtaking mountain views. It was designed by well-known local architects and interior designers.

Asking price: EUR 8,65 Mio (see picture attached).

You and your company work with heart and expertise. To what extent, this makes your company stand out among other competitors?

A good network, specialist knowledge and local expertise are indispensable. Passion, a touch of feminine charm and commitment are priceless. We are a licensed, certified real estate company, research well before we start the sales process and are familiar with local laws and conditions. And we accompany our customers well beyond the sales process. Register, de-register, accompany to local authorities, kindergarten, school and so on. This all-round service sets us apart from our competitors and creates an USP, which is very much appreciated.

As a woman, how difficult is it for you to sell or buy exclusive real estate?

In general, I think that women have to work a lot harder and more professional than our esteemed male counterparts. That hasn’t changed much over the generations, women’s quota or not. As mentioned before, life experience, a good knowledge of people, a friendly approach as well as feminine charm in the right context and place doesn’t hurt. Nor my passion for architecture, design and lifestyle.

Where do you find all this positivism in your work? What excites most about your work?

I feel very comfortable and settled in what I do. Having travelled the world, I consider

myself very lucky to live in one of the most beautiful places in the world. Austria and Kitzbühel have a very high standard of living. The mountains, breathtaking nature, lakes, forests, meadows all around. Safety, good air, fresh water, healthy food etc. Nevertheless, we can be in a big city with international connections such as Munich, Salzburg or Innsbruck in a little over 1 ½ hours, if desired. Skiing, hiking and golfing – among others – give me the physical activity I need and create space in my head for new tasks and inspirations.

Are you looking out for properties in Albania and in the Balkans? In particular they offer amazing properties, still authentic. Please use this opportunity to send your messages.

I have heard and read a lot about your beautiful country with great

entrepreneurial spirit and spirit of optimism, opening up to new markets and buyers. I promise to visit soon and would very much like to get involved in tourism related properties for our international investors and operators. The official accession as an EU Member State is highly anticipated and will significantly facilitate business transactions and legal options in the future.

CONTACT: