NICHOLAS
THAT IS THE PATH TO PROFITABLE GROWTH
Are you hoteliers managing ONLY for today OR are you managing for today and meanwhile building tomorrow?
Under normal circumstances, predicting and planning future business, development, growth and profit can be very challenging. In the current economic uncertainty, it’s even more difficult.
Managing day by day can be the right way to manage your businesses as this is where your cash comes from. At the same time, you very much need to build for tomorrow by creating a way to reach the “blue ocean” businesses.
A resilient portfolio rests on balancing your business ability to quickly recover from any adversity of today while building and investing for the future.
If you’re a new business with only one predominant offering, choosing the right scope is ultimate You need to make your offerings different from any other and create a new market space rather than taking on what others do.
The key is to maintain a healthy balance between the profit of today ,and the growth of tomorrow and invest for the future.
The more attractive the market and your offerings the larger the piece of it you have, the healthier you are, and the less need there is to change course.
A similar argument can be made for industry attractiveness, since today’s seductively tempting industry may become singularly unattractive tomorrow if other organizations decide to jump in and put lots of different
“If we want to transform what we do and create much more awareness of the business we must allow experiment, creativity and innovation. What are we doing?”
resources on their move.
Instead the hospitality industry attractiveness and market share, owners, investors and chief executives should use innovation, creativity to give value as the important parameters for managing their businesses.
Without creativity and Innovation –companies are stuck in the trap of competitive improvements
Value – innovative ideas will only be profitable if they are linked to what buyers are willing to pay for
Using the red and blue ocean strategies are complementary in managing a company’s profit today while building strong growth and brand value for tomorrow.
Ask yourself: how much of your organization’s time and talent is lined up behind building pioneers versus managing settlers? Investing now is investing in the future.
What Owners and Chief Executives should be doing to get their organizations to shift the balance of their future portfolio towards being pioneers of today and tomorrow, not forgetting the Human Capital needs.
The freedom and encouragement to experiment with new concepts is seen by J.P. as critical to the future success of the hospitality business.
“If we want to transform what we do and create much more awareness of the business we must allow experiment, creativity and innovation.”
That is the path to profitable growth. And there is no better time to start working on it than now.
Jose Pinto • Co-Founder
Rudina Hoxha • Founder
ERICSSON’s Several Strategic Initiatives in Albania
In the Balkans we will see in 2025 the starting of 5G deployment in two important countries – Albania is one of them - while other countries will continue the deployment started in the past years.
Antonio Passarella
ERICSSON’s key focus in Albania to build a strong digital ecosystem
By Rudina HOXHA
Antonio Passarella, Head of Western Balkans, Ericsson, sat with TRAILBLAZING MAGAZINE to talk of Albania’s and Balkans’ positions in the plans of the Swedish multinational networking and telecommunications company headquartered in Stockholm.
“Ericsson is reinforcing digital hub capabilities in Albania and the broader Balkans region through several strategic initiatives,” says Antonio Passarella in this exclusive interview.
According to him, “Investing in and speeding up the deployment of 5G networks is essential and Albania has made a significant step in this direction by issuing the 5G licenses.”
Ericsson in a Nutshell
Founded: 1876
Global headquarters: Stockholm, Sweden
President and CEO: Börje Ekholm
Chairman of The Board: Jan Carlson
R&D employees: 28,219 (Dec 31, 2023)
Number of granted patents: 60,000+
Ericsson is a leading provider of mobile connectivity solutions to telecom operators as well as enterprises in various sectors. Together with our customers and partners in the ecosystem, we are leading the next wave of digitalization in society. We provide high-performance, differentiated and programmable networks and make advanced network capabilities available to developers around the world. Through worldleading research, we drive new standards and are instrumental in the development of the nextgeneration mobile communications infrastructure, software, and services.
Passarella calls on the regional governments to create regulatory environments that encourage private sector investments in telecom infrastructure.
“Strategic partnerships with leading technology companies, such as Ericsson, can bring in expertise and resources to modernize networks,” he said.
Full interview below:
We’re in the last quarter of 2024. What are some of your key 2024 observations about Ericsson in Albania in particular and in the region in general so far?
In 2024, Ericsson continues to solidify its role in Albania and the broader Western Balkans by focusing on enhancing both network infrastructure and digital capabilities. This aligns with the region’s efforts to improve telecommunications and drive digital transformation across various sectors. Ericsson’s initiatives are further bolstered by investments from institutions and private investors who see the room for creating value by aggregating operators or investing in mobile tower infrastructure throughout the region. These investments are crucial in improving network coverage, facilitating the rollout of 5G technology, and ultimately advancing connectivity in Albania and its neighboring countries.
Please can you tell us more about Ericsson’s strategy in reinforcing the digital hub’s capabilities here and in the Balkans.
Ericsson is reinforcing digital hub capabilities in Albania and the broader Balkans region through several strategic initiatives. A key focus is on forming partnerships with local governments and with operators to build a strong digital ecosystem. These collaborations are essential for driving innovation and infrastructure development, ensuring the region is prepared for future technological
advancements. Another vital aspect of Ericsson’s strategy is investing in talent. The company is committed to attracting and nurturing local talent, recognizing that skilled professionals are crucial for driving innovation in telecommunications and digital services. By developing this local expertise, Ericsson helps sustain the growth of digital hubs across the region. Additionally, Ericsson is deeply involved in supporting the deployment of 5G technology. The company actively participates in discussions and planning around 5G development, ensuring the necessary infrastructure is in place for a successful rollout. This will significantly boost the region’s digital capabilities and strengthen its position as a digital hub. Together, these initiatives demonstrate Ericsson’s commitment to shaping the future of digital innovation and connectivity in the region.
How is Ericsson utilizing different means and ways to drive innovation in Albania and in the region?
Driving innovation in a country like Albania and the surrounding areas typically involves leveraging a combination of strategies. We pursue innovation mainly through local partnerships and collaborations with Universities, engaging with local startups, encouraging the adoption of cloud technologies, Artificial Intelligence, and Machine Learning to enable businesses in Albania to innovate faster, improve operational efficiency, and gain global competitiveness. Finally focusing also in education and skills development, we drive innovation by providing educational programs and skillbuilding initiatives to our employees that address the growing demand for digital and tech expertise.
Could you compare the overall performance of networks in the region with the top-performing networks across the world? What must countries in the Balkans do to get better?
While mobile networks in the Balkans have seen improvements, especially with the gradual rollout of 4G and 5G, the region still faces challenges. Countries have room for growth in terms of speed, coverage, and quality of service. Investing in and speeding up the deployment of 5G networks is essential and Albania has made a significant step in this direction by issuing the 5G licenses. The technology promises faster speeds, lower latency, and better reliability, which are necessary to compete with top global networks. Governments must create a regulatory environment that encourages private sector investment in telecom infrastructure. Strategic partnerships with leading technology companies, such as Ericsson, can bring in expertise and resources to modernize networks.
Ericsson has partnered with Schiphol Airport, the world’s third busiest airport by international passenger numbers, to investigate use cases of a cutting-edge private 5G network. Could you elaborate on this initiative?
The partnership is aimed at driving Schiphol’s digital transformation to a future-ready airport with robust digital infrastructure that supports next-generation services. In a move that sets Schiphol apart from many other airports, it secured its own dedicated spectrum for the private 5G network provided by the Dutch regulator. This gives the airport full control over its communications infrastructure, enabling it to optimize network performance, enhance reliability, and maintain the highest security standards. Implementing a private 5G network will reduce Schiphol’s dependency
on public or shared networks, allowing it to deploy advanced, customized solutions and services. We aim having similar projects also in Albania.
Where do you foresee the Balkans heading as we enter 2025? What are some of the key strategic areas that will drive telco growth in the region?
In the Balkans we will see in 2025 the starting of 5G deployment in two important countries –Albania is one of them - while other countries will continue the deployment started in the past years. Digitalization is a driving force for growth in the region. To fuel the next wave of innovation, broad access to advanced mobile network capabilities is essential. 5G is designed with this in mind and it is significantly more powerful than previous generations. However, its advanced capabilities are mostly out of reach for society, as developers would have to integrate network capabilities from hundreds of individual operators to access these capabilities. But now, we are removing this hurdle in order to speed up the pace of digitalization. In a historic collaboration, Ericsson, together with some of the world’s largest telecom operators are joining forces and opening their networks to make advanced network capabilities easily accessible through a global platform for combined network APIs. Through this historic collaboration with leading telecom operators, we are repositioning the telecom industry - redefining how people can access and utilize network capabilities and how
networks can be monetized. The synergy of high-performance and programmable networks, combined with network APIs, and a vibrant ecosystem of developers, will create a powerful network effect with accelerated innovation and growth. A network effect gains momentum when network APIs are made broadly available on a global platform. As more developers join and create new applications, network traffic increases, generating more revenue for the operators. This, in turn, prompts further network investments, accelerating the cycle and enhancing the platform’s value with each new developer, enterprise, and operator that joins. Our ambition is to extend the use of the network and accelerate digitalization in society. A global platform with a comprehensive ecosystem, which provides millions of developers with easy access to advanced network capabilities, will enable the telecom industry to invest deeper into the network API opportunity. The result will greatly benefit the telecom industry, enterprises and society as a whole.
ANDI KORITA
An architect with a passion for art
DEBUSSY ART GALLERY IN TIRANA, SUCH AN EXCITING OPPORTUNITY FOR ME
By Rudina Hoxha
Photo credit: Armand Sallabanda
The foundation of a successful project lies in deeply understanding the client’s needs. Only then can the design begin to address the specific challenges.
For me, design is a process of continuous refinement. I never stop until I am confident that the result represents the best possible outcome.
Sitting down with Andi Korita, an architect and interior designer for the last 15 years, to discuss about his Studio and its projects was quite interesting. Immediately you understand that the dedication to detail and quality drives his work and that of his team.
With a portfolio of over 250 projects, Andi Korita Architect Studio includes another small scale but particular project – Debussy Art Gallery in Tirana. Mingling art with architecture and interior design was such an interesting experience for Andi Korita Architect.
“I have always had a great interest in art since I was a child, so it was an exciting
opportunity when I got commissioned to design an art gallery,” he told TRAILBAZING MAGAZINE.
Ushering in a new era of local and foreign collaborations, Andi underlines that he relies on partners that help him and his studio deliver the best work from the concept sketches to the final built results.
“Our partners in the design and construction industry help us deliver the best work from the concept sketches to the final built results. We also have a network of other professionals such as landscape and lighting designers that help us with their consultancy to address specific aspects of the projects at hand,” Andi concludes.
Full interview follows:
Who is Andi Korita and how is your Studio organized?
I am an architect and interior designer based in Tirana, Albania. I founded my practice 15 years ago, and it has grown steadily since its inception. Our studio operates as a collaborative space, with a core team working in-house and additional associates contributing externally. This flexible structure allows us to adapt to the diverse needs of each project while maintaining a high standard of creativity and efficiency.
Our partners in the design and construction industry help us deliver the best work from the concept sketches to the final built results. We also have a network of other professionals such as landscape and lighting designers that help us with their consultancy to address specific aspects of the projects at hand.
Can you define the particularities that distinguish your work as an architect and interior designer?
Maybe this is for others to evaluate, but I would say that what concerns me the most is the overall balance between all the elements of a project and the attention to detail.
You are distinguished for your sensitivity when handling light, the surroundings and the materials. What is your creative philosophy in that sense?
My aim has always been to design in balance with the context and try to create a dialogue with the environment. Materials
should embody their essence within the design concept, rather than merely serving as decorative coverings. They shape how we physically experience architecture, so material decisions require great care.
Equally important is understanding the psychological impact of materials, ensuring they evoke the desired emotions and effects for the space’s users.
Andi, how do you understand architecture?
As Louis Kahn famously said, “Architecture is the thoughtful making of space.” It is shaped by time and place. What we design and build must reflect and respond to its surroundings, becoming an integral part of its landscape. Architecture is a testament to the state of society, culture, and technology.
Your Studio, opened in 2010, bears the authorship of around 250 projects, all implemented successfully. Among them, the Debussy Art Gallery. How can you describe this experience which nicely mingles art with architecture and interior design?
I have always had a great interest in art since I was a child, so it was an exciting opportunity when I got commissioned to design an art gallery.
The space at disposal was not very big so we had to make the most of it to create as much exposition surface as we could. This gave way to the creation of the
rotating panels we used at the display area, creating exposition space at the front, back and between them. All the walls were conceived as floating partitions to make the articulation of space look more dynamic. It was very interesting at the end to help with the arrangement and positioning of the artworks, which made the project finalize in a space where people get to experience art.
Can you mention some of the projects which are close to your heart? What are in the pipeline? What about the collaborations with the foreign partners?
It’s difficult for me to distinguish between projects because I put the same passion
and energy to each one of them, regardless of size and scope. We are currently working on a variety of typologies that range from residential to hospitality and healthcare.
Most of the actual projects are architecture and interior design for single family houses and apartments. We also have several projects abroad, which allow us to design for different cultures and lifestyles. These international collaborations enrich our practice, exposing us to new perspectives and approaches.
In your opinion, what aspects are the most decisive that guarantee successful projects like those your studio has
realized? What is the search for excellence like for you?
The foundation of a successful project lies in deeply understanding the client’s needs. Only then can the design begin to address the specific challenges. Also decisive is fostering a strong, collaborative relationship between the client, architect/interior designer, and contractors. This partnership must remain supportive and aligned throughout the project timeline.
For me, design is a process of continuous refinement. I never stop until I am confident that the result represents the best possible outcome. This dedication to detail and quality is at the heart of our design process.
Step Inside the Residence of SWEDISH AMBASSADOR
The villa shows the story of Swedish design
By Rudina Hoxha
Photography by TRAILBLAZING MAGAZINE
Ambassador of Sweden to Albania, H.E. Niklas Ström generously welcomed TRAILBLAZING MAGAZINE to tour his Residence at Rolling Hills, demonstrating once again the simple but so elegant Swedish spirit in interior design. During this tour, it becomes evident that Swedish interior design is a combination of Swedish love for nature coupled with Swedish innovation and entrepreneurial spirit. Swedes love simple and functional objects for day-to-day use. Comfortable to sit, easy to lift and so on and so forth. It was Sweden which started to combine innovation with furniture. This country is known for the chairs and tables out of wood quite sophisticated, simple and based on innovation. This started in the 1940s, around the Second World War. Throughout the times, many conspicuous female and male trailblazers invented designs and objects which are still alive and famous in Sweden and in the world.
The Ambassador explains that 100% Swedish designs can be found in all Swedish residences around the world “because you come in here, and you should feel like you are in Sweden.” According to him, Sweden loves to combine innovation with functionalism and sustainability.
Let’s go through this journey together:
Sweden is the home of some of the strongest and most familiar world brands. From Volvo to H&M, Ericsson, IKEA (and many more). To what extent do you think the strong brands led Sweden to have such a strong economy?
I must say that the Swedish economic development is very much dependent on international relations, international ties and trade. Around the 20th century or even a bit before, Sweden developed
greatly due to connections with other markets and thanks to exports and imports. At this time, many companies grew and they were based on natural resources but also on entrepreneurship, engineering and knowledge. We can mention Ericsson, IKEA, SAAB Automobile, which was first known for making cars but nowadays, the Saab name is very much known as one of the world’s most innovative defense and security companies, Volvo and other wood and steel companies. The branding is always important because people have to know about the products, their quality, design and others. This strengthens the companies themselves and their sales.
These companies and their brands have gone hand in hand with the fast pace of Sweden’s progress. They grow, export and
generate incomes for themselves but also pay taxes to the government and to their country which in turn can be invested in welfare, schools, infrastructure and elsewhere. So, it is a positive circle which goes on and on.
What brands can we distinguish in the decoration of your residence? Can we go through them alongside some little history for each of them? In your view, why were these brands chosen among many others?
This residence and all the other Swedish residences all over the world have been designed in such a way that the visitor gets the Scandinavian feeling. We try to decorate the official areas in the residences in such a way. So, the visitors can see Swedish objects which are important or have been important for us.
We have some designs which can be found in any Swedish residence in the world. One of them is Svenskt Tenn. The latter is a shop bringing together a few designers. One of them, Mrs. Estrid Ericson was the one who started the shop. She is a textile designer. In the 1930s, she invented the elephant pattern which became famous. She was inspired from her trips in Africa. Ten years after the start, Estrid Ericson offered the architect and designer Josef Frank, who had left Austria because of anti-Semitism, a sanctuary to work in. From that moment on, she did not need another artistic collaborator – she designed the furniture and patterns, while she had an eye for how they would best come into their own. Josef Frank became a well-known designer in Sweden. It was him who designed Vänskapsknuten (the Knot of Friendship) as a symbol of friendship and peace at a time when Europe was in turmoil.
The cushions you see here are from Svenskt Tenn. They are built from the finest materials. They come from the times of functionalism. But today they are really big. You find them present in every Swedish residence in the world where an ambassador lives. It’s like a sign of elegance combined with colorfulness and creativity. Svenskt Tenn is part of our history.
Look at this carpet! This is the most special piece we have in the residence.
The designer of the carpet was a pioneer, a woman. Her name was Märta MååsFjetterström and she was born in the 19th century. She used nature as an inspiration for her design and patterns. At
that time, it was totally unique. She was inspired by the arts and crafts movement in England. She started a studio with women weavers in Stockholm around the end of the First World War. Her carpets are all over the world, for example in the Louvre and in the home of Steven Spielberg! In the 1940s when she died, a US company wanted to buy her studio. However, a campaign was started to save her company in Sweden, which ultimately succeeded. The Märta MååsFjetterström company still exists today and produces the same original patterns, in addition to more modern ones.
Coming to the Swedish furniture. What we have here from IKEA are the sofas, which are very comfortable. Of course, you can find them in various styles.
Ambassador Niklas Ström explaining about some typical Swedish products
IKEA is well known all over the world. IKEA was founded by Ingvar Kamprad. He came from a very poor region in Sweden. He was born in 1927. He was a true startup entrepreneur, starting at the age of 17 to sell pens, wallets, and frames with his bicycle. Step by step, he built up IKEA to a furniture company with innovative business practices and international trade.
I want this residence to be a welcoming place and also a place where the visitors can get a Swedish feeling when they step in. The house is not a Swedish building; it is not designed by us. Anyway, we have tried to decorate it with objects and items that show as much of Sweden as possible.
What do you think about the Albanian brands and do you see any possible collaboration between the two countries in this respect in terms of exchange of experience?
As mentioned above, the brands are very important to the image of Sweden. People associate them with the country. We see some brands which are strong in
Albania like Volvo, H&M, and Husqvarna Forest & Garden, which produces robotic lawnmowers, chainsaws, trimmers, brush cutters, cultivators, and garden tractors.
I can also mention Ericsson, which is known internationally. They are a leading company in mobile technology. Since they are not selling directly to the consumers anymore, they are not very much known among ordinary people. But as an industry, they are number one alongside the Finnish Nokia. Both are providing infrastructure for mobile networks with 5G development, which will happen in Albania soon.
I would like to see more Swedish companies in Albania. This would be positive for Albania, for other Albanian companies, and the Albanian consumers. Also, these companies, driven by quality, efficiency, sustainability, gender equality, and good working environment, could be a model for other companies in Albania.
I hope more Albanian companies reach out to Swedish companies. I am very engaged
in learning about Albanian companies, together with the Albanian Ambassador in Sweden, we have a common interest to see how we can promote Albanian companies coming to Sweden and selling there. Definitely, branding is very important for the Albanian companies too. I don’t know whether any Albanian company is well-known in Sweden at the moment, but everything has to start from some point. I do know that there are several Albanian textile companies that are manufacturing Swedish military uniforms. At least 300 Albanians are sewing uniforms in textile factories in Albania. On the other hand, Albania has very good wine companies, not to forget olive oil, which can be well marketed and developed in Sweden. This product is in high demand there. We are also supporting companies that produce dried aromatic herbs and medicinal plants. CNVP (Connecting Natural Values and People) Albania, thanks to Swedish financing, is supporting the farmers in this respect. They participated in a recent food fair in Sweden. This is great as they brand themselves as well as Albania’s products.
Challenge Fund has given the chance to deal with many new and existing brands. How important has this experience been for you?
The Challenge Fund, which is part of the EU4Innovation program, is supported by EU funding but also by Swedish and German funds. Its intention is to help small companies in their startup phase to take their ideas into making commercial and sustainable companies in the future. It has been very successful so far. More than 80% of the companies that have received support from the Challenge Fund are running commercially after a few years.
We are not supporting the brands per se, but we are supporting the entrepreneurs, and in the end, they have to have a brand. I can mention some of the successful ones such as Bees & Trees Bio Cosmetics, Donkey Farm, ChocoAlb, Pigi App, Funky Cabins, and many others. We hope more and more companies grow with the support of the Challenge Fund.
Lie Dete c tors
To Increase the level of media literacy in a society, the work with young people is key
By Rudina Hoxha
From November 14-17, 2024, Tirana hosted the NECE Festival (Networking European Civic Education), an annual event, where civic educators and stakeholders from across civil society, politics, academia, media, and culture came together to exchange ideas, network and collaborate. This year’s theme, “BORDERS,” examined the complexities of the contemporary civic education as well as the multiple dimensions of borders, examining their dual nature of both division and connection, constraints and opportunities, as well as exclusion and inclusion.
Present in this event was Mr. Christian Spahr, a very well-known figure in the media and communication sectors as well as Managing Director of Lie Detectors, an award-winning media literacy organisation empowering young people to tell fact from fake online. With an extensive experience in digital literacy, disinformation and the role of the media in democracy, Spahr highly evaluated the event.
“The NECE Festival is a forum of people working in civic education which is increasingly important because we see that our society, the media and the politics are more and more polarized. Therefore, it is important to inform the citizens about these trends but also to give them an opportunity to raise their voices and express themselves. For Lie Detectors, it is key to meet other professionals and work with partner organizations in this field,” Spahr told to Trailblazing Magazine after the event.
Spahr explained that he joined this conference because it had media literacy as one of its topics on its agenda. “This is where Lie Detectors comes in: to increase the level of media literacy in a society, the work with young people is very important. Lie Detectors has set up a network of journalists in several European countries who go into schools as news professionals. This helps the young people to tell fake from truth and understand how professional
news is produced,” the former Secretary General of the Assembly of European Regions (AER) underlined.
A former newspaper editor, spokesperson in the digital industry and at the EU Commission, Spahr explains that it is very essential to make it clear to young people how to verify an information and its source, to verify a photo or a video to see whether its content is true or fake. This is not only a technical process, according to him, but also a discussion about professional and ethical standards: journalists have the obligation to hear different sides but also to avoid being biased or having stereotypes. The aim is to present facts in a nonpartisan way.
When the journalists talk about professional standards with the young people, the latter understand better the difference between an opinion or activism they see on social media, a commercially driven content, and
a piece of quality reporting. They understand better how the news is produced, what is its effect, how to verify an opinion – and this is very important for them to navigate in today’s media world.
“Today we have many more digital platforms and channels than 10 or 20 years ago. We are talking about AI and technological settings are getting more complex. For all these challenges, the young people need support and knowledge. Our journalists are providing this knowledge in the network of Lie Detectors,” Spahr said.
He explained that the Executive Director and founder of Lie Detectors, Ms. Juliane von Reppert -Bismarck (see photo), created this concept some 7 years ago. Lie Detectors operates with scripts and pedagogical materials tailored especially for these interventions of journalists in schools. Next to journalists, Lie Detectors is also training teachers to become media literacy trainers themselves, and using journalists to train other journalists.
“What we are seeing is that not only kids are learning from the teachers but also the teachers are learning from the kids. They are using the social media and
news channels differently than the adults. Just as an example, almost none of the teachers are on TikTok, while every second student is using it to inform themselves,” Spahr said, highlighting that “I think it is important to understand these differences –based on our studies and evaluations, we can help peruse these phenomena better. Then, we can advise policy makers what is important in this regard in the future,” he said.
For the moment, Lie Detectors is measuring the success of such methods in different countries.
“We have country teams for the different countries in which we operate. The colleagues who implement the programs in individual countries also care about evaluating the impact. We have feedback forms, which are filled in by the young people and the teachers, to explain both how they use media and to give us feedback about our methodology,” Lie Detectors’ Managing Director said.
Such feedback shows to Lie Detectors how the teachers and the young people benefit best from media literacy training and help this organization to further develop its methodologies in view of the developments in the media and digital sector. “We also have currently a scientific evaluation ongoing with a university in Munich, Germany,” he said.
Lie Detectors, based in Brussels, Belgium has been constantly growing in the past seven years. Most recently big success has been shown in Poland. Email info@lie-detectors.org for more information.
Juliane von Reppert-Bismarck, Executive Director, Lie Detectors
ENTELA HODAJ-CELIKU
The LEAD Albania Program Transformed Me
The LEAD Albania Fellow of 2022 Class, Entela Hodaj-Celiku, often referred as “the flower girl” because of her early connection and love for the nature and plants, told in an exclusive interview with TRAILBLAIZING MAGAZINE how the LEAD Albania Program broadened her perspective and equipped her with valuable leadership and strategic skills.
Influenced by her father, a chemist and her aunt, a professor of chemistry, Entela decided to develop her potential to make a difference in the society.
“Working as an advisor to the Minister of Agriculture and Rural Development exposed me to the intricacies of policymaking, innovation, and agricultural reform. The Program allowed me to bridge my scientific expertise in natural products with practical applications in food safety, market development, and sustainability,” she said.
She found the Program particularly enriching in terms of collaborating with
professionals from diverse disciplines, both in Albania and internationally. She is also working in the world of entrepreneurship putting her gained knowledge into practice.
Full interview below:
Dear Entela, how did you develop your interest in nature/plants?
My journey into natural product chemistry has been deeply rooted in both my family and my faith. My father, a chemist, has been running his own business in the food industry since 1992, specializing in wine, beer, alcoholic beverages, olive oil, and fruit and vegetable processing. I grew up watching his dedication and love for his craft, which left a lasting impression on me. Similarly, my aunt, a professor of chemistry, inspired me with her knowledge and passion for teaching. Together, they nurtured my early fascination with chemistry and its potential to make a difference.
Those who know me often refer to me as “the flower girl,” a reflection of
By Rudina HOXHA
Visit to EU institutions with LEAD Albania, Class 9.
both my personal love for nature and my professional research focus on plants. Growing up amidst Albania’s rich biodiversity, I developed a deep appreciation for how plants contribute to life—whether in food, health, or environmental balance.
Beyond my family, my faith in God has been a profound source of inspiration. As a scientist, I believe that God and nature have already given us the solutions to many of humanity’s challenges. It is our responsibility to discover and utilize these gifts. A passage from the Bible, Exodus 15:25, resonates strongly with me: “Then Moses cried out to the Lord, and the Lord showed him a piece of wood. He threw it into the water, and the water became fit to drink.”
This story illustrates how God used a simple piece of wood to transform undrinkable water into a life-sustaining resource. For me, it symbolizes the hidden potential within nature and the divine wisdom behind creation. Similarly, I see my work in natural product chemistry as a mission to uncover the small bioactive molecules embedded in nature—compounds with the power to heal, restore, and save lives.
The intersection of my family’s influence, my faith, and the wonders of the natural world has guided me on this path. It’s a journey of both discovery and responsibility, where science and spirituality converge to seek solutions for a better future.
Can you tell us a bit about what you have found uniquely positive about becoming a chemist and a researcher of therapeutic plants and antibiotics?
My career as a chemist has been an incredible journey, blending scientific discovery, exploration, mentorship, and the privilege of sharing knowledge worldwide. It began with my doctoral studies at Aristotle University of Thessaloniki, where I focused on Centaurea vlachorum, an endemic Albanian plant rediscovered after disappearing from Greece’s Pindus Mountains. Studying its chemistry and potential applications was deeply personal—a chance to contribute new knowledge about this unique plant while fostering a spiritual connection to Albania’s rich biodiversity.
This foundation led to postdoctoral research at the University of Porto, Portugal, as an Erasmus Mundus Scholar, where I
explored the bioactive potential of marine microorganisms. Later, as a Fulbright Scholar at Harvard Medical School under Professor Jon Clardy, I investigated microbial natural products and the human microbiome, uncovering bioactive molecules with antibiotic and anti-inflammatory properties. My time at Harvard was transformative, providing me with invaluable interdisciplinary insights. This journey continued when I became a Visiting Professor at BOKU in Vienna, supported by the Austrian Academy of Sciences, where I further explored terrestrial plants’ applications.
Beyond lab work, I’ve had the privilege of giving open lectures and scientific presentations across the United States and Europe, from Hawaii and Alaska to Puerto Rico and Portugal, etc. These opportunities allowed me to share insights into natural product chemistry, connect with brilliant minds, and inspire future generations of scientists. Presenting at international conferences also deepened my understanding of the global impact of my work and fostered meaningful collaborations.
My research has produced exciting results. For example, N-(p-coumaroyl) serotonin, a compound isolated from Centaurea has shown significant anticancer potential against breast cancer, lung cancer, and glioblastoma. It reduces cell viability, induces apoptosis, and halts cancer cell proliferation. Similarly, my work on moschamine highlighted its effectiveness in targeting glioblastoma, further demonstrating nature’s potential to address challenging health problems.
Throughout this journey, I’ve been fortunate to work with inspiring mentors, including Dr. Sokol Abazi, Dr. Diamanto Lazari, and
Dr. Jon Clardy. Their guidance shaped my approach to science, combining rigorous research with a global perspective. The interdisciplinary nature of my career, coupled with collaborations across diverse cultures and ecosystems, has been the most fulfilling aspect of my work. It’s a testament to the power of blending passion, purpose, and the universal language of science to make a difference.
How did the LEAD Albania Program improve your knowledge in this respect, and did this help you in exerting your impact in other various disciplines?
The LEAD Albania Program was a transformative experience that broadened my perspective and equipped me with valuable leadership and strategic skills. Working as an advisor to the Minister of Agriculture and Rural Development exposed me to the intricacies of policymaking, innovation, and agricultural reform. It allowed me to bridge my scientific expertise in natural products with practical applications in food safety, market development, and sustainability.
This experience not only strengthened my interdisciplinary approach but also enhanced my ability to communicate complex scientific concepts to policymakers and stakeholders. For instance, I contributed to the preparation of briefing documents, policy recommendations, and strategic plans aimed at fostering innovation in agriculture and rural development.
What made the program particularly enriching was the opportunity to collaborate with professionals from diverse disciplines, both in Albania and internationally. It reinforced the importance of working across sectors to address societal challenges. The leadership training
Delivering an open lecture to faculty and students at the University of Fairbanks, Alaska.
Advancing research on the human microbiome in Prof. Jon Clardy’s lab at Harvard Medical School.
and networking opportunities have had a lasting impact on my ability to exert influence in areas such as food security, sustainable agriculture, and public health.
The program’s structure, modeled after the White House Fellows Program, offered me a platform to apply my knowledge beyond the lab and into domains where science meets policy. This interdisciplinary exposure has inspired me to continue seeking ways to integrate my research with initiatives that create meaningful, real-world impact.
Did this Program give you many opportunities to interact with other researchers and chemists outside of Albania?
Absolutely. The LEAD Albania Program provided numerous opportunities to
connect with international researchers and professionals, especially in my field of expertise—Albania’s Medicinal and Aromatic Plant (MAP) sector. Under communist rule, this sector was highly organized, with Albania being a key exporter of medicinal plants like sage, oregano, and lavender. The Albanian government controlled the production, collection, and export of MAPs, which were a vital part of the country’s agricultural exports. However, after 1990, the sector faced a decline as the organized system collapsed, and raw materials were sold at lower prices without added value
Through the LEAD Albania Program, I had the opportunity to present the challenges of this sector to policymakers, proposing strategies to revive it by focusing on sustainable practices, improving product quality,
and increasing value-added processing. Working alongside international experts allowed me to integrate best practices and ideas to help Albania’s MAP industry regain its former prominence.
Who are your scientific role models (both Albanians and foreign)?
My scientific role models are true heroes in my life, whose impact on both my personal and professional journey has been profound. My father, who introduced me to the world of science and chemistry, is the cornerstone of my passion for this field. His unwavering dedication and deep knowledge have always inspired me, and I strive every day to match his expertise and commitment.
Professor Diamanto Lazari was a pivotal figure in shaping my academic career. She instilled in me not just technical skills but also a mindset of rigorous scientific inquiry. Her mentorship guided me through crucial stages of my research and formed the basis of my professional journey in natural product chemistry. She is one of my dearest friends.
Additionally, Professor Jon Clardy has had a monumental influence on my career. His groundbreaking work in natural products became my guiding “Bible,” offering direction and inspiration during the early stages of my research. Beyond the lab, Dr. Clardy has been a vital part of my personal journey as well. He was instrumental in facilitating the paperwork for my family’s relocation to the United States, for which I am deeply grateful. In honor of his profound mentorship, I named my younger son, Jon Celiku, after him.
Can you tell us a bit about your day-today work?
Recently, my family and I moved to the
United States for an indefinite period, focusing on empowering our children while staying connected to my work in Albania. My journey with relocation began when I was 14, moving to London alone to study for my GCSEs, and since then, every departure from Albania has been viewed as temporary—each time focused on growing professionally and finding ways to better serve my country. This move, however, is different. My focus is now on providing the best opportunities for my two sons at this stage of their lives, ensuring that they have the best possible foundation for their futures.
Currently, I am embracing a new challenge in the world of entrepreneurship with Kungul a startup I co-founded with Erblina, a fellow LEAD Albania alumna. Kungul was born out of a shared passion for clean cosmetics and transparency in the beauty industry. It was conceived during the LEAD Albania Program and has now become a reality. The app is designed to empower users to make safe, informed choices about the beauty products they use by helping them navigate complex ingredient lists and labels. Many beauty products contain harmful chemicals that can affect our health, and Kungul aims to eliminate the guesswork and ensure that consumers have access to products that are safe, sustainable, and cruelty-free.
The mission of Kungul is simple: to make clean beauty accessible and safe for everyone, for free. The app scans and analyzes products, guiding users toward healthier choices and helping them avoid hidden risks. We believe that consumers deserve transparency and control over what they include in their beauty and skincare routines. Our database is continuously updated with the latest scientific research, pulling information from
In front of the iconic Harvard Medical School quad.
trusted sources such as ECHA (European Chemicals Agency) and NCBI (National Center for Biotechnology Information).
On a daily basis, I am deeply involved in developing and refining the app, establishing partnerships, and working closely with Erblina and our growing team. It’s an exciting journey as we explore the startup world, combining our expertise in science, technology, and social impact. Alongside this, I continue my academic work and research in natural product chemistry, focusing on writing research papers from my investigations in Harvard.
In addition, I am constantly seeking new challenges. Whether in academic research, policy making, or entrepreneurship, I remain committed to growth, innovation, and contributing to the global community— whether in the United States or Albania.
In your view, why would the future Albanian chemists and researchers apply for the LEAD Albania Program?
The LEAD Albania Program offers Albanian chemists and researchers an invaluable opportunity to develop leadership skills while applying their scientific expertise to real-world issues. It provides exposure to policy-making, strategic decision-making, and collaboration with a diverse network of international experts. The program’s focus on leadership and public service helps participants expand their impact beyond research, driving positive change in fields like agriculture, healthcare, and innovation. For future chemists, LEAD Albania is an ideal platform for personal growth, professional advancement, and meaningful contribution to Albania’s development.
In what way can you contribute to the rural development future of the country as well as to the innovation in agriculture and food security, and how do you hope to be part of this future?
I see my contribution to Albania’s rural development as a combination of scientific research and policy-making. Through my work in natural product chemistry, I aim to enhance Albania’s agricultural sector by promoting sustainable farming practices, improving local resources, and introducing eco-friendly solutions such as bio-based pesticides and climate-resilient crops. These innovations can increase agricultural productivity while minimizing environmental impact.
During my 14 years as a lecturer at the Agricultural University of Tirana, I worked to educate future generations of scientists and researchers, sharing my knowledge of chemistry and its applications to agriculture. This role allowed me to contribute to the academic development of students who will be instrumental in driving future agricultural innovations.
However, the true impact will come through effective policy and decisionmaking. I believe that integrating scientific research into national agricultural policies is key to ensuring long-term sustainability and food security. I wish to contribute to shaping policies that promote sustainable agriculture, empower rural communities, and safeguard food resources.
In parallel, my entrepreneurial journey with Kungul aligns with my vision of integrating sustainability and innovation into industries that can support rural development. By making safe, transparent, and sustainable
product choices more accessible, Kungul is helping create a model for responsible business practices that can be extended to agriculture. Kungul serves as an example of how entrepreneurship, science, and policy can work together to promote both environmental sustainability and community development.
Through these combined efforts—research, policy-making, and entrepreneurship—I hope to play an active role in shaping Albania’s future in sustainable agriculture and food security.
Beyond science, what makes you happy and fulfilled?
Beyond science, my family and my passions for cooking, gardening, and flowers bring me the most happiness. Cooking delicious
meals for my family, nurturing my garden, and being surrounded by nature’s beauty provide me with peace and fulfillment.
My husband, a former military officer, has been my greatest support, often joking that his discipline has helped him endure our journey together. His unwavering support has been essential to my professional and personal growth. I once thought marriage and children might hinder my career, but their support has been key to my success.
Mentoring young scientists is another rewarding part of my life, and seeing them progress fills me with immense pride and fulfillment. While my family and career bring me great joy, I do feel a sense of longing for my parents, as being away from them is the missing piece of my happiness.
Celebrating the commencement of LEAD Albania, Class 9.
FLUTURA GJANA:
How Can Technology and Financial Services Professionals Contribute to Albania’s Development?
By Rudina Hoxha
During the 2024 LEAD Albania Program, Flutura Gjana served as advisor to two pivotal institutions, leveraging technology and innovation to drive modernization and enhance operational efficiency.
At SPAK, she applied her expertise in IT strategy and AI to strengthen data processing capacities, directly supporting the institution’s core mission. Concurrently, at the Ministry of State for Local Government, she worked on streamlining the legalization process through digital solutions and optimizing municipal structures, resulting in improved efficiency, salary increases, and greater retention of young talent in local governance.
Reflecting on her experience, Flutura noted that the LEAD Albania Program refined her ability to navigate complex institutional dynamics and enhanced her skills in implementing technology-driven solutions in high-stakes environments.
Read the full interview with Flutura to better understand the takeaways from
the LEAD Albania Program and what she recommends to the prospective professionals who are eager to apply for this prestigious program.
Full interview below:
Why did you join the financial services industry? What did you find most interesting in terms of leadership and innovation in technology?
I was drawn to the financial services industry because it’s a dynamic and impactful field where innovation can make a tangible difference. My focus has always been on leveraging technology to enhance efficiency, transparency, and customer experiences.
Leadership in this sector excites me because it requires balancing technological innovation with regulatory compliance and ethical considerations. Technologies like AI and advanced analytics have transformed how we process and interpret data, creating new opportunities to lead change and set benchmarks in operational excellence.
What role were you in before joining the LEAD Albania Program, and what are you doing now?
Before joining the LEAD Albania Program, I held the position of Senior Manager at Deutsche Börse AG, specializing in IT strategy and process transformation.
Currently, I continue in this role, where I oversee change management and project delivery, and lead initiatives focused on digital transformation and enhancing operational efficiency within the financial sector.
What were your goals for the programme? Did you meet those goals after completing the LEAD Albania Program?
My primary goal for the program was to contribute to the modernization of Albania’s institutions by leveraging my expertise in IT strategy and innovative technologies such as AI.
At SPAK, I worked on enhancing data analysis by proposing a strategy to digitalize case management, integrating
AI and OCR technologies to improve efficiency and accuracy. Additionally, I proposed an initiative to enhance the statistical data collection process, aiming to better track and analyze case progress for more informed decision-making and improved operational performance.
At the Ministry of State for Local Government, I contributed to two major initiatives: (1) drafting a framework to streamline the legalization process, giving municipalities a central role and recommending a technological solution to track case progress, and (2) proposing a plan to optimize municipal organizational structures and review salary levels. These efforts improved operational efficiency, led to salary increases for municipal employees, and helped retain young talent in local governance.
How did the programme help you develop your skills in this industry? Can you highlight your takeaways?
The LEAD Albania Program further refined my skills in navigating complex institutional dynamics and enhanced my ability to implement technologydriven solutions in highstakes environments. The Harvard Kennedy School
training in “Negotiation Strategies: Building Agreement Across Boundaries” provided valuable tools to strengthen my leadership, particularly in multi-stakeholder settings.
The main three takeaways from this journey are: (1) a better understanding of how to align technology with institutional goals to address public sector challenges, (2) the value of cross-sector collaboration to drive innovation and achieve sustainable results, and (3) the strategic role of data in improving decision-making and operational efficiency in governance.
What advice would you give to professionals who are preparing an application to the LEAD Albania Program?
Approach the application process with a clear vision of how you want to contribute to Albania’s development. Highlight how your skills and experiences can address the program’s objectives, and be prepared to embrace the challenges and opportunities of working with government institutions.
Most importantly, be proactive and open to learning from every experience the program
offers—it’s a unique chance to make a meaningful impact.
What would you say being a leader in financial services requires?
Leadership in financial services requires several key qualities. First, strategic thinking is crucial—leaders need to anticipate trends and leverage them to create value both for the organization and its clients. Second, resilience and adaptability are essential, given the fast-paced and heavily regulated nature of the industry. Leaders must be able to adapt to changes while ensuring compliance. Finally, strong collaborative skills are important for driving transformation, as it often requires working across teams, departments, and even sectors to achieve successful outcomes.
What are some ways for financial services professionals to contribute to the field?
Financial services professionals can contribute to the field in several ways. One key approach is promoting innovation, particularly by leveraging technologies like AI to streamline processes and enhance service delivery. Another important contribution is championing sustainability, aligning financial goals with sustainability principles to create long-term value for both the organization and society.
What are the top two things people working in finance need to know about AI?
1AI is Transformational: It can significantly improve efficiency, risk management, and decision-making. However, its success depends on having robust, well-structured data.
2Ethics and Governance Matter: AI must be implemented responsibly, with a strong focus on compliance, transparency, and fairness, especially in a regulated industry like finance.
During the visit to the European Commission offices in Brussels. June, 2024.
At Harvard Kennedy School during the Negotiation Strategies: Building Agreement Across Boundaries executive training with former President of Ecuador, Mr. Jamil Mahuad. May, 2024.
Rana: Tirana Marriott Hotel at the forefront of luxury hospitality in Albania
By Rudina Hoxha &
Jose Pinto
We welcome the newly-appointed General Manager of Tirana Marriott Hotel, Mr. Nicholas A. Rana to an exclusive conversation in which he generously shares his experiences, including his objectives on Tirana Marriott Hotel and his efforts to keep it ahead of the curve.
“Moving forward, my goal is to continue raising the bar. We’ll focus on enhancing our guest experiences, innovating our offerings, and ensuring that every interaction reflects the highest standards of excellence. Consistency is key, yet so is innovation” says Rana.
He is eager to show what he is able to do. “I’m excited to introduce fresh ideas that will keep us ahead of the curve while staying true to the core values that make us who we are. In the words of J. Willard Marriott Success is Never Final.”
He promises his full dedication and that of his Associates for delivering excellence in everything they do. “We’re here to be more than just a hotel; we’re a partner in celebrating the culture, warmth, and beauty of Albania, and we’re excited for all that’s to come!”
Full interview below:
Mr. Rana, welcome to Albania! Congratulations on your new position as GM of Tirana Marriott Hotel. What is your first impression of our country, the people, and the Hotel and its Associates? Thank you so much! I’m absolutely thrilled to be here in Albania. From the moment I arrived, I’ve been struck by the warmth and hospitality of the people. There’s a vibrant energy in Tirana that’s truly infectious, and the team at Tirana Marriott Hotel embodies that spirit perfectly. They’re passionate, dedicated, and incredibly welcoming. I couldn’t have asked for a better place to start this new chapter in my career!
Tirana Marriott Hotel is a focal point in the Albanian capital. How do you see its role in the city? Will you emphasize the Hotel’s relationship with the citizens?
Tirana Marriott Hotel is indeed a cornerstone of the city, and I see it as much more than just a place for travelers to stay. It’s a gathering place for the local community,
a hub of cultural exchange, and a beacon of Albanian hospitality. Strengthening our ties with the citizens of Tirana is a priority for me. We’re here to create memorable experiences not just for our guests but for everyone in the city. I’m excited to explore new ways to engage with the community and make the hotel a place where locals and visitors alike feel at home.
How is Tirana Marriott Hotel positioned in Albania’s luxury hospitality sector in terms of USP’s, comp set, guest profile, and so on and so forth? Looking ahead, what goals and aspirations do you have for Tirana Marriott Hotel, in terms of all the aspects I listed above, as you continue to lead the team towards excellence? Do you intend to bring a new approach to maintain consistency in the highest service standards?
Tirana Marriott Hotel is at the forefront of luxury hospitality in Albania, offering unparalleled service, exquisite design,
and unique experiences that set us apart. Our guests expect the best, and we’re committed to exceeding those expectations every day. Moving forward, my goal is to continue raising the bar. We’ll focus on enhancing our guest experiences, innovating our offerings, and ensuring that every interaction reflects the highest standards of excellence. Consistency is key, yet so is innovation. I’m excited to introduce fresh ideas that will keep us ahead of the curve while staying true to the core values that make us who we are. In the words of J.
Willard Marriott Success is Never Final
Staffing challenges remain a significant subject for the hospitality sector worldwide. What are your views on this point?
Staffing is indeed a critical challenge, but it’s also an opportunity to invest in our people and build a strong, cohesive team. At Tirana Marriott Hotel, we’re committed to attracting and retaining top talent by offering a supportive, growth-oriented environment. It’s about more than just filling positions; it’s about nurturing careers, fostering a culture of excellence, and ensuring that every team member feels valued and empowered. By focusing on our people, we can overcome staffing challenges and create a team that delivers exceptional service day in and day out.
If you could change one aspect of the hospitality industry today to better prepare for the future, what would it be, and how do you envision it shaping the industry in the long term?
If I could change one aspect of the industry, it would be to further embrace sustainability in every aspect of our operations. The future of hospitality is green, and I believe that by making sustainability a core focus, we can not only protect our planet
but also enhance the guest experience. Guests today are looking for responsible, eco-friendly choices, and by leading the charge in this area, we can set a new standard for luxury that’s both opulent and environmentally conscious. This shift will shape the industry for the better, ensuring that we meet the needs of today’s travelers while safeguarding resources for future generations.
Do you still remember your first day as manager? What’s your favorite memory?
Absolutely! My first day as a manager is etched in my memory. There’s a mix of excitement and nerves that comes with stepping into a leadership role for the first time. My favorite memory is that moment when I first connected with my team. Seeing their enthusiasm and knowing that we were all in it together was incredibly motivating. It’s a feeling I carry with me every day – the understanding that leadership is about collaboration, trust, and inspiring others to achieve great things together.
What are the most important lessons you have learned during your career?
Throughout my career, I’ve learned that the key to success in hospitality is adaptability and a genuine passion for people. Every day brings new challenges, and being able to pivot, find creative solutions, and stay positive is crucial. I’ve also learned the importance of leading by example. Your team looks to you for guidance and inspiration, so it’s vital to embody the values you want to see in others. Lastly, never underestimate the power of a personal touch. In an industry driven by human connections, those little gestures can make all the difference in creating memorable experiences.
Which is your favorite room or space in the hotel?
That’s a tough one because there are so many incredible spaces in the hotel! But if I had to choose, I’d say our Terra outside terrace is my favorite. It offers a great atmosphere throughout the day with thousands of people passing or sitting down for a coffee. It’s the perfect place to
unwind, enjoy a cocktail, and take in the beauty of the city. Whether you’re a guest or a local, it’s a space that truly captures the essence of Tirana Marriott Hotel – luxurious, welcoming, and full of charm.
Describe a typical day in your life as a GM. No two days are ever the same, and that’s what makes this role so exciting! My day
usually starts early with a walk around the hotel to greet the team and check on operations. I like to stay connected with what’s happening on the ground. After that, it’s a mix of meetings, strategizing with department heads, and addressing any immediate challenges. I also make time to interact with our guests because their feedback is invaluable. The day often
extends into the evening with events or dinners, but no matter how busy it gets, I always make sure to carve out time to reflect on how we can continue to improve and innovate.
When you’re traveling, what do you note the most in hotels elsewhere?
When I’m traveling, I pay close attention to the level of service and the overall guest experience. It’s fascinating to see how different hotels create a unique atmosphere and how they engage with their guests. I’m always on the lookout for new ideas that we can bring back to Tirana Marriott Hotel, whether it’s a small detail that enhances comfort or a creative approach to hospitality that leaves a lasting impression. For me, it’s all about those moments that make you feel special and valued as a guest.
After two years of operation, what is your message alongside your associates and executives to the Albanian people about your property? Our message is one of gratitude and commitment. We’re incredibly thankful to the Albanian people for embracing Tirana Marriott Hotel and making it a part of the community. Our goal has always been to create a space that reflects the best of Albanian hospitality, and we’re proud to continue that tradition. Looking ahead, we remain dedicated to delivering excellence in everything we do, from our service to our community engagement. We’re here to be more than just a hotel; we’re a partner in celebrating the culture, warmth, and beauty of Albania, and we’re excited for all that’s to come!
How to forge a career as a hospitality real estate investment manager
By Alex Slors *
Are you curious to discover what it takes to be an investment manager for hospitality real estate? If so, we offer some expert advice and guidance, courtesy of Alex Slors, Program Director for the Master’s in Real Estate, Finance and Hotel Development at Glion London.
Global real estate investment is expected to expand by 10.7% in the years to 2031. In addition to this exciting growth potential, it offers a diverse range of career opportunities for ambitious
professionals, including in hospitality real estate such as hotels and resorts.
To be a hospitality real estate investment manager requires aspiring professionals to have good business sense and technical expertise to handle the complex demands of managing hospitality assets. But despite its challenges, a job in real estate investment offers substantial potential for financial rewards and professional growth.
In this article, I will look at this profession in more detail and explain more about what it takes to become an expert real estate investment manager in hospitality. What is real estate investment?
In a nutshell, this definition covers acquiring, owning, and managing the property assets of a business to either increase its value or generate income.
In a hospitality context, that covers properties such as hotels, resorts, restaurants and entertainment venues, and recently this has expanded materially into areas such as student housing, co-working & living as well as supported living for the elderly Real estate investment managers are responsible for operational management and strategic decision making, including analyzing market trends, assessing financial performance and strategizing global development initiatives.
Depending on their career path, individuals may work as property managers, real estate investors involved in acquisitions and disposals, or lending officers facilitating financing for hospitality projects.
To succeed, you’ll need a blend of financial intelligence, market knowledge and operational expertise. The best professionals in this sector excel in evaluating investment opportunities, optimizing property performance and adapting strategies to capitalize on emerging trends in the hospitality market.
What is a real estate investment manager?
These professionals oversee the financial performance and strategic direction of asset holdings. Their job involves acquiring, managing and selling properties to maximize returns for investors. They conduct thorough financial analysis, assessing investment opportunities and risks to inform decision making. Operational duties include managing property operations, negotiating leases as well as management agreements and overseeing maintenance and tenant relations so properties operate efficiently and profitably.
Real estate investment managers monitor market trends and economic conditions, adapting investment strategies accordingly. They collaborate with various stakeholders,
such as property developers, brokers and financial institutions, to implement their plans.
Good communication skills are important as they regularly interact with investors to provide updates on asset performance and discuss future opportunities. Compliance with regulatory requirements and industry standards is also essential to mitigate risks associated with these types of investments.
Key responsibilities of a hospitality real estate investment manager include:
• Financial analysis
• Asset management
• Market research
• Risk management
• Strategic planning
• Due diligence
• Reporting
• Negotiation
• Team collaboration
How much does a real estate investment manager earn?
Salaries in this profession depend on Individual experience and the location and the size of the portfolio managed. Entrylevel real estate investment managers may earn around $96,790 to $116,506 per year, while senior executives can earn well into six figures, supplemented by performancebased bonuses and profit-sharing arrangements tied to the success of their investment strategies.
What key skills are required to be an expert real estate investment manager?
You’ll need a combination of abilities to help you navigate the complexities of property management, market dynamics and stakeholder relations, in order to improve asset performance and to guarantee sustainable profitability.
These are some of the ‘essentials’:
Financial acumen: understanding statements, conducting analysis and interpreting market trends.
Asset management: proficiency in overseeing property operations, including maintenance, marketing and tenant relations.
Market knowledge keeping abreast of local conditions, competitor analysis and regulatory changes.
Negotiation skills required for securing favorable lease terms, vendor contracts and partnership agreements to improve profitability and minimize costs.
Risk management: identifying potential challenges such as economic fluctuations, legal issues or operational challenges and implementing strategies to mitigate them,
safeguard investments and guarantee stability.
Interpersonal skills: effective communication with stakeholders, including investors, property owners and tenants, encourages and promotes transparency, trust and collaboration.
Analytical thinking: assessing data, evaluating performance metrics and making data-driven decisions to improve operational efficiency and support strategic business planning.
Project management: proficiency in managing developments, renovations and property upgrades to make sure projects are completed on time and within budget and meet quality standards.
Legal and compliance knowledge understanding property laws, regulations and compliance requirements.
How can a professional education help you become an expert real estate investment manager?
A specialized degree will give you a solid foundation in property investment, financial analysis, market trends and hotel development, giving you a competitive edge and improving your employment prospects. Programs typically cover topics such as:
• Property appraisal and market assessment
• Financing strategies
• Planning and developing hospitality properties
• Managing and maintaining assets
• Legal frameworks and compliance in real estate
• Evaluating investment opportunities
• Overseeing investment portfolios
If you are looking specifically at hospitality real estate investment management, studying at a school dedicated to this industry – such as Glion – can equip you with the essential skills and experience to excel.
My own program, the Master’s in Real Estate, Finance and Hotel Development, focuses on these skills and can also deliver relevant experience through its optional professional internship. In addition, by being taught in London my students are placed ‘in the market’, able to pick up the very latest thinking from current practitioners.
How do you become a real estate investment manager?
There are several steps you can take to build a solid foundation and help you launch a successful career in this industry, for example:
Education: start with a solid background in finance, real estate, business administration or hospitality management. A Bachelor’s
degree is typically the minimum requirement, while pursuing advanced hospitality degrees such as a Master’s with a focus on real estate can provide deeper insights and expertise.
Gain practical experience build up your expertise through hospitality internships and entry-level positions in real estate investment firms or property management companies. Practical experience helps develop skills in financial analysis, market research, property management and transaction negotiation.
Develop financial acumen: master economic analysis techniques, including property valuation, cash flow analysis, ROI calculations and risk assessment. Understanding these principles is crucial for making informed investment decisions and optimizing asset performance.
Build a network: form connections by attending industry events, joining professional associations and working with mentors. Building relationships with industry professionals can provide valuable insights, opportunities for collaboration and potential career advancements.
Stay informed: keep up to date with market trends, regulatory changes and economic developments that impact the real estate market. Continuous learning through workshops, seminars and industry publications help you remain competitive and well informed in your field.
What career progression opportunities are there in hospitality real estate investment?
There are plenty of exciting career prospects in real estate investment, including lots of ways to use your know-how to get ahead in the hospitality real estate sector. After becoming a real estate investment manager in hospitality, you may consider working
towards the following career opportunities:
Asset manager: improving property performance and asset value through strategic management.
Property developer overseeing new projects or renovations in the hospitality sector.
Investment analyst assessing market trends and financial data to guide investment decisions.
Portfolio manager: managing a collection of properties to balance risk and maximize returns.
Real estate consultant: providing advisory services to clients on real estate investment strategies.
Corporate real estate manager: overseeing portfolios for businesses including hospitality companies.
Acquisition manager: identifying and evaluating investment opportunities for property acquisition.
Development manager: leading teams through the development process, from planning to execution of hospitality-related real estate projects.
Strategic planning analyst analyzing market conditions and hospitality industry trends to formulate long-term investment strategies.
Conclusion
A career as a real estate investment manager is challenging but also immensely rewarding. The industry offers a variety of pathways for growth and specialization, making it an attractive option for ambitious professionals.
Starting with a solid educational background in finance, real estate or hospitality management and gaining practical experience through internships and entrylevel positions lays the groundwork for future success. As you advance, opportunities to move into roles such as asset manager, property developer, investment analyst and portfolio manager become available. Each of these offers challenges and rewards and requires a combination of financial acumen, market knowledge and strategic thinking.
By improving essential skills such as financial analysis, asset management and strategic planning, you can position yourself for success. Building a strong network in the industry can open doors to mentorship, collaboration and career advancements. With dedication and a commitment to continuous improvement, you can achieve significant career growth and make a lasting impact in the hospitality real estate market.
About the author
Alex Slors has accumulated more than 35 years of hospitality business experience, having worked for prestigious operators including Le Meridien and Dorchester Collection before founding his own hotel development and asset management company in 2006.
His leadership experience encompasses both operational and corporate environments, and in recent years he has been transmitting this know-how to the next generation of talents as a guest lecturer for several institutions, including Glion.
He took on Program Director responsibilities for the Master’s in Real Estate, Finance and Hotel Development in 2023 but remains very active as an independent consultant providing asset management and development support for hotel projects worldwide
IN BRIEF
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INAUGURACIÓN DEL CENTRO DE LA UNED EN GJIROKASTER
UNED, la mayor universidad pública española y el mayor campus de Europa, ahora en Albania.
El próximo 30 de octubre se inaugurará el centro de la UNED en Gjirokaster. Se trata de una de las universidades españolas más prestigiosas a nivel nacional e internacional y líder mundial en educación a distancia.
LEA MÁS A CONTINUACIÓN
The Future of Hospitality:
Three Predictions for 2030
The hospitality industry is on the verge of transformative shifts that will redefine guestexperiences and reshape hotels as we know them. From revolutionary technology to ultrapersonalised service, here are three predictions that highlight what 2030 holds for theindustry:
1. Convenience-Driven Personalisation
By 2030, hotels will prioritise the elimination of traditional pain points and deliver highly personalised, seamless experiences. Through advancements in data-driven insights and artificial intelligence, guest preferences— from room configuration and lighting to amenities—will be anticipated and arranged prior to arrival. This level of customisation, enhanced by multilingual support for international guests, will contribute to an effortless and sophisticated guest journey. Properties will also curate unique, time-limited experiences that reflect the local culture and environment, catering to the younger generation’s desire for authenticity and exclusivity. Such initiatives reinforce the hotel’s connection to its location, heightening the overall guest experience and setting new standards for hospitality.
2. Immersive Digital Experiences
By 2030, the integration of digital technologies will fundamentally enhance guest engagement and redefine the hospitality experience. Augmented and virtual reality will be employed to facilitate pre-stay interactions, allowing guests to tour rooms, explore amenities, and even experience local attractions digitally. In-room technology will enable full customisation, offering options for various atmospheres and functions, while automation will create versatile spaces adapted to each guest’s needs, whether for relaxation, work, or social gatherings. The room itself will become dynamic, with furniture and settings that transform to serve different purposes throughout the day. This comprehensive digital ecosystem will deepen the guest’s connection to the hotel and ensure a memorable stay, blending the physical and virtual into a single, cohesive experience.
3. Hybrid Spaces that Redefine ‘Travel’
Responding to the growth of “bleisure” travel, hotels will increasingly incorporate hybrid spaces that support both work and leisure. By 2030, properties will be tailored to the needs of digital nomads and remote workers, combining the boutique atmosphere of a hotel with the functionality of a co-working space. These spaces will provide advanced digital amenities, adaptable room configurations, and immersive, flexible environments. Additionally, guest rooms will be designed for multifunctional use, transitioning smoothly between workspace, social venue, and restful retreat. Incorporating local design elements and cultural touches, these spaces will appeal to travellers seeking an experience that reflects and honours the uniqueness of each location. Hotels will serve as versatile hubs, blending comfort, productivity, and local culture to meet the demands of modern travellers.
Exploring the Future at HOTCO 2025: How to Make Money in the
Hotel Industry
These predictions and more will be discussed in depth at HOTCO 2025, the CEE region’s premier hospitality sector conference, held on 20-21 January in Vienna. This year’s theme, “How to Make Money in the Hotel Industry,” will drive discussions on strategies and insights for maximising profitability in an evolving market. Attendees will explore how innovations in personalisation, immersive technology, and hybrid spaces can enhance revenue generation, with insights from leaders and innovators who are actively shaping the future of hospitality.
Join us at HOTCO 2025 on 20-21 January in Vienna to connect with industry leaders, explore the latest trends, and engage in discussions that will shape the next decade of hospitality. Don’t miss this opportunity to gain valuable insights into the future of hospitality and actionable strategies for driving profitability.
References
• EHL Insights. (2022). What will the hospitality industry look like in 2030? Retrieved from https://hospitalityinsights.ehl.edu/hospitalityindustry-2030
• eCornell Keynotes. (2023). The future of hospitality: Trends shaping the industry by 2030. Retrieved from https://keynotes.ecornell.com/event/ K033023
• McKinsey & Company. (2020). The hotel of the future. Retrieved
ERAND RICA
Austria, a unique environment that shaped me both personally and professionally
By
Rudina Hoxha & Jose Pinto
A successful journey, consisted of many roles, which greatly enriched his expertise in international relations and shaped his approach in his current position – Project Manager at the Austrian Federal Economic Chamber (WKÖ), in Vienna. This is in a nutshell the career of Erand Rica, 34, a great professional and a proud father of Oliver Nikolas, who is climbing the ladder of success firmly in the beautiful city of Vienna.
His story, that of a young success, is inspiring and radiates enthusiasm, dedication, commitment and hard work.
He completed the Bachelor and Master studies at the University of Natural Resources and Applied Life Sciences (BOKU) in Environmental and Bio-Resource Management with a specialisation in Energy/Renewable Energy.
“Living independently in a Western European country has taught me invaluable skills,” Erand says, adding “I believe that gaining international experience is beneficial for young professionals, as it broadens their horizons, exposes them to different working cultures and fosters adaptability - qualities that are increasingly important in today’s globalised world.”
TRAILBLAZIG MAGAZINE invites you to read his full interview to understand how he made it to reach success in a young age.
Hello Erand, thank you for joining our interview with TRAILBLAZING MAGAZINE today! Please can you introduce yourself and let us know your duties at the Austrian Federal Economic Chamber (WKÖ) in Vienna? What influenced you to pursue a career in this field?
Thank you for having me! A lot has happened since our last interview in December 2017, and I’m grateful to you for following my professional journey.
I’m Erand Rica, and my role at the Trade Promotion Organisation (Advantage Austria) of the Austrian Federal Economic Chamber (WKÖ), in Vienna is Project Manager. I’m part of the International Recruiting Initiative (IFO), a strategic programme aimed at creating sustainable structures, “building bridges”, to support Austrian companies in recruiting skilled workers from key regions. In this role, I am responsible for planning and implementing events, optimising processes and fostering international cooperation in order to promote Austria’s economic interests abroad.
Working for Advantage Austria has been a long-time goal. My academic background in environmental and bio-resource management, coupled with experience in event management, and especially after navigating the bureaucracy as an international student seeking work in Austria, led me naturally to this field. I find it rewarding to support Austrian businesses internationally, drawing on my previous experience with Advantage Austria Albania and Expo 2020 in Dubai.
Do you remember your first job experience and can you share some of the most important milestones of your journey such as EXPOAUSTRIA in Dubai and others until you became Project Manager at WKÖ?
My career journey has been diverse. A sports injury ended my semi-professional football career in Austria, which I balanced alongside university studies and various student jobs in sales and catering. This led me to transition into the business world.
My first important role was as Deputy Head at Advantage Austria Albania, where I helped Austrian businesses entering the Albanian market. A memorable highlight
A memorable highlight was organizing economic missions and events for around 50 Austrian companies, including a business meeting with Albania’s Prime Minister and the 2018 Viennese Ball in collaboration with the Austrian Embassy, attended by over 500 guests from Austrian and Albanian business, arts, culture, and politics, received significant media coverage, effectively promoting Austrian culture and businesses in Albania.
Full interview below:
Panel discussion alongside WHC Austria at the "Future of Work" HR Congress in Austria.
was organizing economic missions and events for around 50 Austrian companies, including a business meeting with Albania’s Prime Minister and the 2018 Viennese Ball in collaboration with the Austrian Embassy, attended by over 500 guests from Austrian and Albanian business, arts, culture, and politics, received significant media coverage, effectively promoting Austrian culture and businesses in Albania.
During this time, I also worked as a team coordinator for FK Kukësi during the UEFA Champions League and Europa League qualifiers for the 2018/19 season, under the guidance of renowned Austrian coach Peter Pacult. My role included overseeing logistics, managing international communications and handling press relations for the team. A particularly memorable highlight was attending a reception hosted by Her Excellency Marie Louise Coleiro Preca,
President of Malta, at her palace in Valletta as part of the team’s preparations for the match against FC Valletta.
Later, I served as Head of Protocol and Events at the Austrian Pavilion for Expo 2020 in Dubai, which attracted over 25 million visitors. Austria competed with over 180 countries, showcasing itself as an innovative and export-driven nation. My responsibilities included protocol management for highranking guests, coordinating Austrian and international visitor inquiries, and liaising with Austrian delegations, embassies, and promotional organizations to ensure Austria’s success. Highlights included hosting Albania’s Culture Minister, Elva Margarita, and Vlora’s new mayor, Ermal Dredha.
These roles have greatly enriched my expertise in international relations, shaping my approach in my current position at WKÖ.
What made you decide to live and work abroad, concretely in Austria? Do you deem it is essential for young people at the start of their career to work in other countries?
Growing up in the 90s and 2000s, back then an unstable environment in Albania, I wanted to pursue a career where meritocracy was recognised. Austria wasn’t my initial plan; I had originally considered Italy, where my brother was studying. However, Austria offered a unique environment that shaped me both personally and professionally. I completed my Bachelor and Master studies at the University of Natural Resources and Applied Life Sciences (BOKU) in Environmental and Bio-Resource Management with a specialisation in Energy/Renewable Energy. My education integrated natural sciences, engineering and economics. Living independently in a Western European country has taught me invaluable skills. I believe that gaining international experience is beneficial for young professionals, as it broadens their horizons, exposes them to different working cultures and fosters adaptability - qualities that are increasingly important in today’s globalised world.
Another interesting thing is that you are passionate about expanding access to the Western Balkans for Austrian companies. How successful have you been so far in this direction?
After my time at Advantage Austria Albania, building strong relationships to support Austrian companies entering new markets, especially in the Western Balkans, has remained a key focus of mine. I think, I have made steady progress in this area, especially through my work from 2020 to 2022 on regional projects in Albania, Kosovo and North Macedonia.
My master’s thesis featured VERBUND Green Power GmbH, a leading company in the Austrian energy sector, as a case in point. It included a scientific potential analysis to evaluate solar and wind energy opportunities and assessed the feasibility of three renewable energy projects in Albania, Kosovo, and Northern Macedonia. The results remain highly relevant today and are frequently referenced by companies and experts in the field.
In my current role at WKÖ, the Western Balkans region continues to be a major focus of my work. This has been incredibly rewarding and I am committed to further strengthening ties to promote economic growth and cooperation in the future.
You work in a diverse workplace, dominated by a young age. What can you say about the different strengths between genders that influence the work, in your opinion?
Working in a diverse and youthful environment for so many years highlights how different strengths, including those shaped by gender, enrich our work. Gender-balanced teams bring a variety of perspectives that
Networking event at the Austrian Pavilion for Protocol Liaison Officers (PLOs) from other countries.
Posing with the ex-President of Malta, Mrs. Marie Louise Coleiro Preca, at her palace in Valletta.
I served as Head of Protocol and Events at the Austrian Pavilion for Expo 2020 in Dubai, which attracted over 25 million visitors. Austria competed with over 180 countries, showcasing itself as an innovative and export-driven nation.
fuel innovation and creative problem-solving. In Austria’s multicultural work culture, I’ve come to value how collaboration and diplomacy thrive in such settings. I find it particularly inspiring to see more women taking on leadership roles, especially in client-facing positions, where qualities like empathy and adaptability play a significant role. My background in football has also reinforced my belief in the power of diverse dynamics—whether on the field or in business, success often comes from leveraging the unique contributions of every team member.
You are a former professional footballer. How did you get into this hobby and what are your impressions you like to share about it with us?
Since I was a kid, football has always held a special place in my life. After transitioning from professional sports, it naturally evolved into a
passionate hobby. Last year, I co-founded the FC WKÖ football team, which competes against other companies and institutions in the B2B League, as a fantastic way to combine networking with physical activity and relaxation. Since 2018, I’ve also been participating in the Central European Diplomatic Football Cup with colleagues from the Austrian Federal Ministry for European and International Affairs.
Football has taught me invaluable lessons in teamwork, resilience, and discipline—qualities that I integrate into my professional life. Beyond the game itself, it offers a unique platform to connect with people from diverse backgrounds, encouraging informal networking and mutual understanding in a way few other activities can.
During your time in Austria, you also became father while you are now enjoying paternal leave. How would you describe this experience and how supportive has been the maternity system in Austria for you as a young couple?
Becoming a father has been the most amazing experience of my life. I am currently on a two-month paternity
leave, following the ten months my wife previously took as part of Austria’s onefrom-two parental leave model. This arrangement has been invaluable in helping us balance our careers while fully embracing parenthood.
Austria’s maternity and parental leave system is extremely supportive. Parents can share leave periods, extend support until the child is two years old and even reduce their working hours for up to a further five years if necessary.
I am particularly grateful to my employer for enabling me to spend this precious time with my son during these early months. It’s an experience I will always cherish.
What would be your advice for young people who want to achieve and grow their career like you?
My advice would be to follow your dreams, set achievable goals and work continuously to improve yourself. Education, communication and solutionoriented thinking are key. Embrace challenges as learning opportunities and don’t be afraid to seek out international experiences - they can be life-changing, as they were for me.
Visit of His Excellency Hussain bin Ibrahim Al Hammadi, UAE Minister of Education, at the Austrian Pavilion.
24th Central European Diplomatic Football Cup in Pruszków, Poland.
Enjoying time with his one-year old son, Oliver Nikolas.
Visit of former Eurochambres President Dr. Christoph Leitl in Albania. From left to right: Dr. Christoph Leitl, Ms. Ines Mucostepa (President of the Union of Chambers of Commerce and Industry of Albania), Mr. Marko Čadež (President of the Serbian Chamber of Commerce and Industry) and Mr. Erand Rica.
Albania is Becoming More and More Trendy for Digital Nomads
Read the interview with Adi Muja, the Legal Associate of MUJA LAW, who sheds light on Albania’s being a nice hub for the remote workers and digital nomads, foreign pensioners or investors as well as the reasons why.
“A remote worker or a digital nomad can easily live in Albania for the long term and enjoy the Albanian coast, cultural heritage, community, etc. The reasons behind this are also economically related, because in Albania a digital nomad can live an affording life and have access to fast and reliable internet, which is, of course, very important in their line of work,” says Adi Muja among others in this interview
Muja Law also is specialized in corporate law and a great deal of its work includes assisting companies with licenses and other relevant needs that they may have in the Albanian market. Employment contracts, labor legislation, unique residence permits on employees, etc., are also part of its everyday work.
Full interview below:
Hi Adi, thank you for being part of Trailblazing Magazine and also for taking your time in giving us some insights on foreigners relocating in Albania lately, considering that the latter is becoming more and more attractive by the day. Rudina, thank you for giving me the opportunity to be part of the magazine and also congratulations on your continuous hard work.
Coming back to your introduction, yes, we are actually observing an increase in the number of foreigners trying to be Albanian residents. We at Muja Law have had to deal with applications coming from all around the world, as regards unique residence permits in Albania.
I specifically mentioned unique residence permit and not residence permit, because what was before a separate visa application and a residence permit application, is now part of the same application, which is mainly done online
through the e-Albania portal. This is a new measure introduced by the Albanian government in order to facilitate the process and evade unnecessary administrative steps.
What’s also important is the fact that the foreigners can also apply in person, because the system gives them the opportunity to do so in English language.
Could you tell us what are the motives of foreigners coming to Albania and staying here?
Well, the motives are many in fact.
Albania is becoming more and more trendy now for digital nomads. A remote worker or a digital nomad can easily live in Albania for the long term and enjoy the Albanian coast, cultural heritage, community, etc. The reasons behind this are also economically related, because in Albania a digital nomad can live an affording life and have access to fast and reliable internet, which is, of course, very important in their line of work.
We need to highlight the fact that the Covid-19 pandemic radically changed the concept of work by focusing outside of company, office and business environments
On the other hand, pensioners also see Albania as a very attractive place to live. So, foreigners who are already retired in their country of origin can come and live in Albania. Such category of foreigners legally residing in Albania can live comfortably here on a much smaller budget than they would need in their countries.
Investors also, aiming to invest in Albania, can obtain a residence permit for such motives. The reasons are many as to why someone might consider investing in Albania, such as the economic growth, attractive investment climate, competitive labor costs and strategic location. Furthermore, Albania offers also an advantage considering the fact that it is moving towards the European Union with fast steps and such thing attracts a lot of investors specially from the east, as they see this as an opportunity to enter smoothly the European market.
Additionally, there are always employment motives or study motives for foreigners to come and live in Albania.
You mentioned digital nomads which seems indeed to be a trendy word nowadays. Could you kindly elaborate more on that?
Digitization has brought a great impact on the economic development of different countries in the world. This is not only related to the transformation of the approach to thinking and acting in every sector of the social and public economic space, but also to the capacities of the work force. In this sense, the category that seems to have “benefited” the most from this ecosystem are the so called “digital nomads”, people who have their profession inextricably linked to a PC, laptop, tablet, etc., and feel comfortable in every corner of the world from where they decide to operate.
We need to highlight the fact that the Covid-19 pandemic radically changed the concept of work by focusing outside of company, office and business environments. Prior to the COVID-19
Sunset in the beach of Durres Photo credit - Unsplash
pandemic, it is thought that the number of digital nomads was around 4 million. Now, researchers estimate that by 2035 there will be 1 billion digital nomads in the world.
Digital nomads or Digital Mobile Workers are not necessarily programmers, IT experts, but also professionals who develop their work through ICT. It is thought that the first place in the sectors where digital nomads operate is occupied by the creative industry with 18%, followed by marketing, startups, social networks, software developers, internet platforms, web designers, etc.
Europe is increasingly creating the appropriate professional and social environment for this new reality of professionals. On average in the EU countries, each digital nomad brings 10 times more income to the local economy than a standard ordinary tourist and on average around €1,800 per month. The average annual income of digital nomads varies
significantly, but about 35% of them receive between $50,000 – $100,000 per year.
On the other hand, various advantages are related to social-cultural communication exchanges between nomads and host communities, in function of diversity and the protection of humane and democratic values, because this is the philosophy and moral approach of technological development - a world without borders, accessible in real time in space, as well as without extreme confrontation of sociocultural identity.
In this new digital reality, Albania is positioning itself as a more familiar environment for digital professionals, who connect the geographical coordinates of the homeland only with access to internet, and then adapt without significant claims. They have their own world and we, the hosts, Albania in this case, must offer them our vision.
In this aspect, Albania, known for its warm welcome, tolerant to foreigners and with a social climate without prejudices and discrimination, constitutes a model of the promised land for digital nomads.
Faced with this new reality, not only technological, but also social, the government’s policies and programs have aimed to create a welcoming environment as positive as possible towards this group which, in general perception, seems small, but statistics prove that they are increasing day by day.
In your line of work, is it hard for such category or also other ones to obtain a unique residence permit in Albania?
At our office we are more than accustomed with the implications of the law on foreigners and relevant bylaws and we
continuously assist foreigners with such applications and procedures.
One of the main requirements in order to obtain a digital nomad unique residence permit is that the applicant must be able to prove that they have a remote work arrangement with a company or client outside of Albania and they must have a minimum bank deposit of approximately € 4 000.
On the other hand, in order to obtain a pensioner unique residence permit, the applicant must be able to prove that they receive an annual pension of at least € 12 000 and have a valid passport and travel insurance.
The procedures usually take up to three months to finish until the biometric unique residence permit is issued to the foreigner.
In this new digital reality, Albania is positioning itself as a more familiar environment for digital professionals, who connect the geographical coordinates of the homeland only with access to internet, and then adapt without significant claims
Very Interesting Adi, thank you for all the information. Any last tips?
Well, apart from what I explained in relation to the unique residence permits for some categories, it is important to highlight that we at Muja Law also specialize in corporate law and a great deal of our work includes assisting companies with licenses and other relevant needs that they may have in the Albanian market. Employment contracts, labor legislation, unique residence permits on employees, etc., are also part of our everyday work.
Therefore, anyone reading this article can contact us at Muja Law by email at the email address: contact@mujalaw.com or at the phone number: +355692828562 for any legal queries that they may have. We will make sure to properly address them.
Climate change is a global issue with local implications. In Albania the changing climate is becoming a serious problem for the agricultural sector, impacting the quality of its products and the country’s ability to compete on global markets. These developments necessitate a coordinated response that leverages a focus on quality for competitiveness and resilience.
Climate change is among the most urgent challenges of our time. Nearly half of the world’s population is highly vulnerable to its impacts, which include unpredictable weather patterns, melting ice sheets, rising sea levels, floods, and droughts. Currently, 30% of the world’s population is exposed to deadly heat stress, a figure projected to increase to 50–70% by 2100. Under the 2015 Paris Agreement, countries committed to efforts to limit global temperature rises to 1.5°C to prevent disastrous impacts. This target serves as a benchmark for the Earth’s warming relative to the long-term
global average. In 2018, scientists revised an older estimated temperature threshold of dangerous impact, emphasizing that exceeding 1.5°C would be catastrophic for the planet.
As climate change prompts shifts in policies and market entry requirements, the European Union (EU) has implemented numerous regulations and directives to address these issues, which could pose trade barriers if not timely and adequately addressed. For Albania, aspiring to enter the EU market, staying informed about these policies is crucial. The ramifications of climate change in Albania’s agricultural sector could be significant, as the country is one of the most exposed in the region to climate change. The agrifood sector in Albania is particularly vulnerable to the effects of climate change, with impacts varying across specific value chains and regions. This represents a concern for competitiveness and compliance with food
safety and quality standards, particularly for the country’s export-oriented value chains. As a major contributor to climate change and environmental pollution, this concern extends to the agrifood sector—especially to export-oriented value chains like medicinal and aromatic plants (MAPs)—making it crucial to reduce its negative impact and ensure compliance with strict quality, safety, and environmental standards.
Over the last decade, Albania has witnessed a higher frequency of flooding, hail, and drought, adversely impacting certain agricultural activities. Wind storms, hot nights, and rainy days have become more common, while hot days have seen moderate to considerable increases, posing challenges for both crops and livestock. Additionally, the population dynamics of pests and diseases have increased, indicating growing challenges for agricultural production in terms of both yields and adherence to quality and safety standards. Survey findings reveal widespread concerns among respondents regarding the potential impacts of climate change on farm operations and future extreme weather events. The quality of MAPs is significantly influenced by these climate-related phenomena, with drought being a major concern due to its substantial effect on plant health and yield. Many cultivated MAP plots are not irrigated, highlighting the need for proactive adaptation strategies within
the agricultural community to address these challenges effectively.
By adopting a proactive approach to climate action in line with the EU’s climate agenda, Albania can position itself to meet demands sustainably. Quality and environmental issues are closely intertwined. With the effects of climate change rapidly intensifying, international organizations, national governments, nongovernmental organizations and local communities must collaborate to develop innovative adaptation and mitigation solutions.
Survey findings reveal widespread concerns among respondents regarding the potential impacts of climate change on farm operations and future extreme weather events. The quality of medicinal and aromatic plants (MAPs) is significantly influenced by these climate-related phenomena, with drought being a major concern due to its substantial effect on plant health and yield.
Understanding that quality and standards can significantly mitigate the negative effects of climate change and address challenges from digital transformation and due diligence laws, comprehensive solutions for common quality and standards-related issues are needed. To tackle the challenges posed by climate breakdown, strategies focusing on leveraging synergies with other priority areas such as energy, agribusiness development and food security, circular economy and biodiversity are needed, including the development and deployment of new technologies and the application of innovative thinking.
In Albania, climate change exacerbates the use of pesticides, harming the environment and ecosystems, and is a significant
challenge for the agricultural sector. The United Nations Industrial Development Organization (UNIDO) has analyzed border rejection data, identifying pesticide use and bacterial contamination as the main causes hindering Albanian products to access global markets, including the EU. Addressing these issues requires a robust quality infrastructure system, incl. internationally recognized (accredited) laboratories, that can detect pesticides and are aligned with EU requirements. By reducing pesticide use or switching to organic alternatives, Albanian farmers can meet market requirements and protect the environment. Integrating quality standards with climate action initiatives can create a symbiotic relationship that promotes both environmental stewardship and sustainable economic development. Including highquality and environmental standards in every aspect of industrial and economic activity is essential, particularly in a country with Albania’s biodiversity and natural beauty. The challenge is not only to mitigate short-term negative effects but to adopt long-term strategies that are sustainable for business and environment alike.
Setting up a sound Quality Infrastructure System is one of the most practical steps an aspiring nation can take towards building a robust, sustainable and resilient economy. In addition, a study conducted by UNIDO, in collaboration with the Agricultural University of Tirana, on the interlinkage between climate change, quality and competitiveness, recommends improving access to extension services, increasing financial support for implementing adaptation measures, promoting the adoption of climate-smart practices, and providing up-to-date information and advice through suitable platforms. Collaboration between all these
stakeholders is essential for effectively addressing quality and climate change related challenges.
Despite the challenges and shortcomings in the MAPs sector, including quality and traceability issues, there are clear opportunities for improvement. The increasingly strict food safety requirements, particularly in the EU market, necessitate a consistent and clear commitment to raising quality standards. These efforts not only enhance the competitiveness of local producers and processors but also ensure that products reaching the market are safe, traceable, and compliant with international standards, vital for increasing consumer confidence and securing a stronger position of Albanian products in global markets.
Furthermore, collective actions focused on addressing climate change and developing new protocols to meet emerging production challenges are essential. Through cooperation and strategic interventions, the medicinal and aromatic plants production in Albania can evolve into a more sustainable and responsible industry, capable of facing future challenges and contributing to the economic and environmental development of Albania. By promoting quality and standards, we can contribute to all SDGs, with significant impacts on good health and well-being (SDG 3), clean water and sanitation (SDG 6), decent work and economic growth (SDG 8), industry, innovation, and infrastructure (SDG 9), sustainable cities and communities (SDG 11), responsible consumption and production (SDG 12), and climate action (SDG 13).
In conclusion, addressing the intertwined challenges of hunger, poverty, environmental degradation, and climate change requires a multifaceted and integrated approach.
UNIDO’s commitment to inclusive and sustainable industrialization, along with its strategic priorities of supporting sustainable supply chains, limiting climate breakdown, and ending hunger, provides a robust framework for achieving significant progress. However, to maximize these efforts, it is crucial to enhance collaboration among international organizations, national governments, nongovernmental organizations, and local communities.
The United Nations Industrial Development Organization (UNIDO) has analyzed border rejection data, identifying pesticide use and bacterial contamination as the main causes hindering Albanian products to access global markets, including the EU.
To enhance its agricultural sector’s resilience and competitiveness, Albania should consider several strategic actions. First, raising awareness and knowledge on the interlinkage between quality, competitiveness and climate change is important to understand that business practices can be competitive, profitable and sustainable. The adoption of international best practices codified in standards can provide a practical tool for scaling sustainable solutions and meeting stringent market requirements. In this context, strengthening extension services is crucial, which involves providing farmers with better access to information, resources, and support to adopt international standards and climate-smart agricultural practices including a robust quality infrastructure system that can assess compliance. Additionally, fostering innovation and facilitating technology transfer are essential to reduce greenhouse gas emissions and enhance productivity. All of these initiatives require financial support through incentives for adaptation measures
and sustainable practices. Aligning government policies to support sustainable agriculture and bolster climate resilience will provide a stable framework for these initiatives. By addressing these matters, Albania can adapt to climate change more effectively, enhance its standing in international markets, and contribute to global sustainability efforts. Without doubt, Albania is best positioned to leverage quality and standards to sell its products on international markets while building a thriving and sustainable economy.
The United Nations Industrial Development Organization (UNIDO) is a specialized United Nations agency that supports developing countries in facilitating industrial development for poverty eradication, trade globalization, and environmental sustainability. UNIDO contributes to achieving the Sustainable Development Goals (SDGs) by supporting its Member States in attaining inclusive and sustainable industrial development, which aligns with SDG 9: “to build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation”. In pursuit of these goals, UNIDO collaborates with national, regional, and global actors to boost competitiveness, promote trade, social equity and environmental sustainability, exemplified through its Global Quality and Standards Programme (GQSP), an innovative global initiative funded by Switzerland through its State Secretariat of Economic Affairs (SECO).
10 Most Delicious Dishes of Azerbaijani Cuisine
Source: AZERTAC
Azerbaijani cuisine is one of the oldest, richest, and most delicious in the region and beyond. “Azerbaijani cuisine” is not only the dishes, the methods of their preparation, but also a key component of material culture.
Of course, the most important factor influencing the creation and development of Azerbaijan food is the climate. In this regard, this is a luck of the country that 9 climatic zones pass through the territory of Azerbaijan, which in turn determines the diversity and richness of flora and fauna of this region, creates favorable conditions for the life and development of all animals and plants. Together with the skills of local chefs these are the main conditions for forming a rich cuisine. The following dishes belong to the list of the most popular and delicious Azerbaijani dishes for local and foreign guests:
1. Azerbaijan Plov
Plov has a special place among the national dishes of Azerbaijan and is prepared on all special days, holidays. That is why the plov is considered the king of Azerbaijan cuisine. There are about 50 types of plov, and there are differences in the form of preparation depending on the region. Plov ingredients consist of long rice, meat, onion, dried fruits, chestnut and etc. Despite the plov seems difficult to prepare but in reality, it is not so hard. The secret of tasty plov contains the preparation of rice, as it takes much time to bring the rice into good condition.
2. Azerbaijani Kebab
Kebab is an integral part of regional cuisine and is considered one of the most delicious dishes. Kebab can be made from beef, lamb, chicken, veal, and is stored in a special sauce for several hours before cooking and after it is grilled on the charcoal. You can also make kebab from vegetables like tomato, pepper, eggplant, and potato. In Azerbaijan, there are such types of kebab as “tike kebab”, ”lule kebab”, “dana bastirma”, “antrikot kebab” and etc.
Although the Azerbaijani men don’t have a dominating role in kitchen but when it comes to kebab art, they are the only cooks.
3. “Yarpaq” Dolma (grape leaf dolma)
The general name for all the stuffed yummies in Azerbaijan called Dolma, which means stuffed in Azeribaijani. Among the Azerbaijani food that local people cook often, one of the most delicious is “yarpaq dolmasi”. The food contains minced beef, round rice, herbs, various spices, and grape leaves. As this dish is rather fatty, it is served with yogurt for better taste and digestion.
4. “Kelem” Dolma (cabbage Dolma)
In terms of composition this dish is close to the “yarpaq dolmasi”, and only chestnuts are added extra, which makes this dish even more delicious and unique. In “kelem dolma”, unlike leaf dolma, the ingredients in the dish are wrapped in cabbage peel, and depending on the region the size of this dolma differs.
5. “Uç bacı” dolma
If you ask the most delicious summer dish in Azerbaijan, definitely the answer will be eggplant, pepper, and tomato dolma called “Uç bacı” dolma (tree sisters). This dish has as ingredients eggplant, peppers, tomatoes, ground beef or lamb, herbs, onions, and various spices.
So, minced meat mixed with herbs, onions, and various spices are staffed in preboiled tomato, eggplant, and pepper and then fried on a pan.
peas, etc. In the past, all people used to serve this dish mostly at the wedding parties but now this tradition is kept only at wedding parties of small towns and villages.
6. KuftaBozbash
This dish is one of the oldest and tastiest dishes of Azerbaijani cuisine and can be served as both a main and a side dish (soup). This dish, which is especially popular among the residents of Baku, is a juicy one and contains ground beef, greens, potatoes, onion,
7. Lavangi
Lavangi is another popular Azerbaijan food and belongs especially to the south eastern regions of the country. As this area is washed by the Caspian Sea, local people used to prepare this food from fish initially, and then they turned to make it also from chicken. Lavangi – the main part of dish stuffed into fish or chicken consists of walnut kernels, onion, lavash (type of bread), salt, and pepper.
8. Saj ichi
“Saj ichi” is made from meat, chicken, and various vegetables. All the meat and vegetables are usually cooked on charcoal, if available, together in a large “saj” (a traditional Azerbaijani frying pan), and all the ingredients are served hot in the “saj” after cooking. When you order this food at the restaurant 1 portion of it can feed at least 2-3 persons.
9. Qutab
Qutab is one of the most famous side dishes or one may say appetizers in Azerbaijan. Qutab is made with paper-thin dough, stuffed with a variety of ingredients, folded, and usually baked in saj. You can consider qutab also as a local fast-food which can be prepared very quickly and actually healthier than other fast foods. Qutab also is good choice for vegetarians, because it consists of herbs, cheese, and dough.
Three of the most common fillings are meat (lamb being the national favorite), a mixture of green vegetables, and squash. Most commonly it is consumed in between meals, as a nutritious snack. Before qutab is served, it is usually cut into smaller triangles and garnished with sumac, parsley, pomegranate seeds, or chopped walnuts. Traditionally, a glass of yogurt is served alongside this Azerbaijani delicacy.
10. Jiz-Biz
Jiz-Biz is a traditional Azerbaijani dish of fried sheep’s kidneys, liver, heart, and lung. This is a tasty and nutritious meal, potatoes, chestnuts and other ingredients are optional to the dish.
RICARDO SANTONJA:
Impressed by the new landscape where you can see a resurgence of the city into a new era.
Marking the opening of the Spanish Cultural Week in Tirana (November 1 to 7), the Spanish architect, photographer and professor, Ricardo Santonja came in Tirana to open his exhibition on the architectural achievements in modern Spain.
TRAILBLAZING MAGAZINE managed to get his impressions about Tirana and its change thanks to the modern high-quality architecture.
Full interview follows:
Mr. Santonja, thank you for accepting my request for this interview. How was your experience in Tirana? What impressed you most?
It has been a pleasure meeting you and chatting about architecture with you.
My experience was very interesting and to be able to observe the change that is going to happen in Tirana thanks to the modern high-quality architecture that bear the authorship of the international architectural firms.
I was impressed by the new landscape where you can see a resurgence of the city into a new era.
Your exhibition on Spanish architecture raised a lot of interest in Tirana. Can you elaborate more on it?
The current Spanish architecture that has emerged in the late twentieth century and early twenty-first century has given a new way of understanding Spain and a great modernization of infrastructure thanks to engineering.
The architecture that people could see in this exhibition shows different typologies such as museums, art spaces, offices, religious spaces, collective housing, among others, generating a new form of evolution in Spanish society.
What were some buildings and objects in Tirana which attracted your attention and why? What do you think about the architectural boom Tirana in particular is going through?
I found very interesting buildings like the Marriot Tirana Hotel and Downtown One, built by MRDV studio that shows the map of Albania on its facade as a conceptual design.
I understand that if many buildings of high architectural quality are built, it will generate a new landscape of great interest that will attract many visitors and companies that want to participate and invest in the evolution of this beautiful country.
What are your thoughts on Spanish architecture today, and what direction do you feel it is headed towards on the global stage?
Spanish architecture at this time has a large component of good designs by
national and international architects, who are providing new forms of construction in the collective housing sector, generating new neighborhoods with very good quality of construction and comfort for its inhabitants.
I believe that the architecture is moving towards the creation of models of great technical research and new forms of architectural design, where every architectural firm is investigating new aesthetic lines. We observe for example in
cities that I have been able to visit, such as Shanghai, Dubai, Singapore, Beijing or Miami financial centers, or also buildings in Valencia or Madrid as it generates a type of monumental architecture with different styles marked by each architectural firm.
Santiago Calatrava’s Oculus building in New York seemed to me to be a masterpiece of 21st century architecture both on the outside and inside, being also a subway station, shopping mall, and agora.
During the last years, technology has had a huge influence in all spheres, including architecture. In your view, how do you describe this impact and what would be the best way to apply technology in architecture?
The architecture of the 21st century tends to search for energy efficiency, safety controls, sustainability, and the search for innovative designs of space and, of course, for materials of great technological innovation.
As an architect and professor, what do you consider the best way architecture is taught to students nowadays?
At this time, the teaching in architecture must have a lot of technological basis given the complexity of the built structures.
On the other hand, it seems to me fundamental, within the teaching never forget what is the architectural drawing: it is the maximum expression, in the first courses, of the architectural idea. Logically using both traditional and digital systems.
What I call in my classes: Graphygital.
I thank the Albanian Ministry of Culture as well as the Spanish Embassy in Albania for giving me this opportunity to show the architecture made in Spain in the last years with the title of the exhibition “Emblematic Architecture and Engineering in Contemporary Spain, in the view of Ricardo Santonja”.
SLEIGH BELLS RING
It’s Never Too Early To Spread Festive Cheer, Our Spotify Holiday Singles Are Here
The air is turning crisp, and it won’t be long until everyone is walking around with an extra jingle in their step. As our listeners are continuing to seek holiday music earlier and earlier each year, Spotify is ready to give listeners an additional dose of holly jolly with our newly released Spotify Singles as part of our Holiday Collection.
Every year, a selection of artists can choose to record a cover of a classic holiday hit,
or an original song that channels the spirit of the season. For 2024, we have five tracks to add to your holiday playlist. “We worked very carefully with each of our artists to pick the perfect holiday song for them—taking into account things like production style, voice, tone, and personality,” explained Talia Kraines, Senior Editor of U.S. Pop at Spotify.
This year’s festive hits are:
“Holiday Road” by Kesha
“River” by Max Richter
“Driving Home for Christmas” by Dasha
Each track brings a sense of nostalgia as listeners hear some of their favorite seasonal lyrics in a whole new way. “Mark Ambor’s ‘Run Rudolph Run’ is a really rootsy, fun version of the song where you can hear the production he uses in his album, Rockwood, shine through,” said Talia. “It’s authentic and feels very real to him.”
“‘Driving Home for Christmas’ is a holiday song that is huge in the U.K. and Europe but isn’t known very well in the U.S. We saw this as a great opportunity to give this holiday song a whole new audience in America with Dasha while sharing a new version for countries where the song is already beloved,” she adds
And while the ’80s hit “Holiday Road”—despite its name—isn’t a traditional favorite, Kesha’s pop twist makes it a fun, upbeat track perfect for the season. “Her vocals make me think of The Go-Gos or The Bangles here,” noted Talia. “It feels like a monumental year for Kesha, and we’re thrilled to be a part of it—she’s reclaiming her joy and owning her own voice.”
“Run Rudolph Run” by Mark Ambor
“Emanuel” by Miel San Marcos
DRITA KABASHI
“Truth rings like a bell” –this phrase shaped my acting and my life
Text by Rudina HOXHA
Photo credit: Anita Morina Stylist: Ana Morina
Drita Kabashi, a young, acclaimed Kosovar-American actress comes to TRAILBLAZING MAGAZINE to immerse us in her cinematic world to learn more about her sensations and principles while in a film.
“Recognize and honor your own worth, recognize and honor the worth of others, and above all, approach every collaboration with grace.” she says about the acting.
A chameleon actress as Drita Kabashi always stands out. “I consider my ability to connect with diverse projects a strength. And in fact, I believe my Albanian roots play a large part in this,” she says.
Additionally, she is a singer and an art historian. “Singing has always been an integral part of my life. Singing has remained central to nearly every project I do,” Drita highlights.
For her, “singing feels less like a skill and more like an extension of who I am— something deeply ingrained.”
How important is art history for her acting is greatly summed up in her expression “I am a better artist because I am an art historian, and I am a better art historian because I am an artist.”
Full interview below:
How did you first come to be aware of film? Was there any memorable movie/ actor before that inspired you to follow the path of cinematography?
My journey with film can be traced through different phases of my life, both as an individual and as an artist. As a very young girl, I was captivated by the imaginative worlds of technicolor dreams, like in The Wizard of Oz or the emotionally charged musical landscapes of Leonard Bernstein’s West Side Story Film felt like a parallel universe, a place to escape where stories were full of wonder and larger than life.
As I grew older, my fascination shifted toward films that explored the intricate inner drama of everyday life. I was inspired by actors like Meryl Streep, Frances McDormand, Edie Falco, and Kate Winslet (to name a few)—performers who masterfully balance technical precision with profound emotional expression. As my tastes evolved, my path to cinematography became rooted not just in a love of storytelling, but in a deep respect for film as a medium capable of capturing the psychology of characters, the complexities of life.
When preparing to film, do you get the entire script at some point or just the pages of scenes that you are in?
Typically, actors begin with just the sides— the specific scenes used for the audition. In my experience, it’s uncommon to have a full understanding of the role or the entire narrative arc during the audition phase. The process often feels like detective work, piecing together small clues from the limited material provided to gain insight into the character.
Once the role is accepted, the full script is shared. You can then delve deeper into the story and refine your artistic choices. I think it is crucial for an actor to study the entire script thoroughly. Even scenes where your character doesn’t appear may offer important context that enhances your understanding of the role and enriches your performance.
In your view, what makes you such a special and particular actress? To what extent have your roots from Kosovo influenced this aspect?
I have had the privilege of playing a wide range of characters in a wide range of genres, leading ladies to ingenues to villains, Shakespeare to musicals to experimental theatre to niche cinema. I consider my ability to connect with diverse projects a strength. And in fact, I believe my Albanian roots play a large part in this. As a child of the diaspora, with a rich and vibrant history behind me, I have had to maintain my truth in different scenarios and worlds.
You are known for “Little Ukraine,” “A Cup of Coffee and New Shoes On,” “Fishhook & Eye” and many others. What was it like for you as a young actress working with big
names of the film industry?
I believe all artists should stand confidently in their truth while always remembering that every person on a project plays a vital role. The gaffer, the camera operator, the script supervisor, and your scene partner each bring a unique and indispensable contribution. Recognize and honor your own worth, recognize and honor the worth of others, and above all, approach every collaboration with grace.
How long have you been a singer and art historian? How have these experiences defined you?
Singing has always been an integral part of my life. I began studying classical voice at age 11, performed with the Lyric Opera of Chicago at 16, and worked with numerous institutions along the way, including the Music Institute of Chicago, the Chicago Children’s Choir, and Gallery 37 for the Arts. When I chose to study acting at New York University, I naively believed my singing days were behind me. In reality, singing has remained central to nearly every project I do. Recently, I had the honor of moderating the second edition of Radio Television of Kosova’s song festival and even performed on two of the evenings. Singing feels less like a skill and more like an extension of who I am— something deeply ingrained.
Can you think of any other moments that stand out as being memorable or any stories you’d want to share?
I remember a drama professor during my freshman year at NYU telling us, “Truth rings like a bell.” That phrase has stayed with me ever since, shaping the way I approach not only acting but also life, a reminder of the power of authenticity-- something I carry with me in everything I do.
On the other hand, I have a Master of Arts in Art History, from the University of Illinois, Chicago. I have always been an avid academic, with reading and writing as grounding forces. Art history, in many ways, is the study of humanity itself, and it has provided me with a theoretical framework for the world. I am a better artist because I am an art historian, and I am a better art historian because I am an artist.
How has marriage changed your life and your work?
Marriage has introduced a new rhythm to my life, naturally influencing every aspect of it. However, I see this chapter not as a departure from my journey so far, but as a continuation—one that now includes the privilege of navigating life alongside my spouse.
