Kingston Hospital Dementia Appeal

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Kingston Hospital Charity

Dementia Appeal Identity

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KH Dementia Appeal Master Logo

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Logo story

The Kingston Hospital Dementia Appeal logo has

The logo has been created to work alongside the

been created so the appeal has an identity of it’s

core KHC logo. It draws on the symbolism of the

own. This enables the appeal to connect more

Forget-me-not-flower (Myosotis Sylvatica) as a

effectively with it’s audience.

recognised symbol of memory loss. 3


Logo story

The KH Dementia Appeal logo is a graphic

A use of tints gives the effect of layers which add a

representation of a Forget-me-not flower and the

depth to the logo - referencing the complexity of

heart element of the KHC logo.

Dementia. 4


Logo story

A&E Appeal

The design has been created to evolve with each new Appeal. This provides a format where Kingston Hospital can be seen as a consistent element behind all campaigns. 5


Colour values

CMYK:

50c 10m

100c 80m 20y 20k

Pantone:

284 C

281 C

RGB:

117. 190. 233

15. 63. 118

Hex:

75bee9

0f3f76 6


Logo against colour

1

2

White logo with transparency against: 1. 50c 10m

2. 100c 80m 20y 20k

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Single colour applications 1

3

2

4

a

b

1. Black - to be applied to a background whose tonal value is no darker than 40% (a)

3. White - to be applied to a background whose tonal value is no lighter than 60% (b)

2. Black - small (adjusted for small applications)

4. White - small (adjusted for small applications)

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5. Greyscale / Monotone - for single colour applications where subtle tints will be legible

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Against imagery 1

2

1. White logo with transparency

2. Logo block

Can be used where contrast is great enough for the logo tints to be clear

To be used where logo clarity will be lost against imagery 9


Further information

For more information or assets contact studio@05creative.com / 01273 900 874 www.05creative.com


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