Kingston Hospital Charity
Dementia Appeal Identity
v.1
KH Dementia Appeal Master Logo
2
Logo story
The Kingston Hospital Dementia Appeal logo has
The logo has been created to work alongside the
been created so the appeal has an identity of it’s
core KHC logo. It draws on the symbolism of the
own. This enables the appeal to connect more
Forget-me-not-flower (Myosotis Sylvatica) as a
effectively with it’s audience.
recognised symbol of memory loss. 3
Logo story
The KH Dementia Appeal logo is a graphic
A use of tints gives the effect of layers which add a
representation of a Forget-me-not flower and the
depth to the logo - referencing the complexity of
heart element of the KHC logo.
Dementia. 4
Logo story
A&E Appeal
The design has been created to evolve with each new Appeal. This provides a format where Kingston Hospital can be seen as a consistent element behind all campaigns. 5
Colour values
CMYK:
50c 10m
100c 80m 20y 20k
Pantone:
284 C
281 C
RGB:
117. 190. 233
15. 63. 118
Hex:
75bee9
0f3f76 6
Logo against colour
1
2
White logo with transparency against: 1. 50c 10m
2. 100c 80m 20y 20k
7
Single colour applications 1
3
2
4
a
b
1. Black - to be applied to a background whose tonal value is no darker than 40% (a)
3. White - to be applied to a background whose tonal value is no lighter than 60% (b)
2. Black - small (adjusted for small applications)
4. White - small (adjusted for small applications)
5
5. Greyscale / Monotone - for single colour applications where subtle tints will be legible
8
Against imagery 1
2
1. White logo with transparency
2. Logo block
Can be used where contrast is great enough for the logo tints to be clear
To be used where logo clarity will be lost against imagery 9
Further information
For more information or assets contact studio@05creative.com / 01273 900 874 www.05creative.com