Logo and colour guidelines. version 2
About Participate Colours Core brand colours Orange is the core colour of our brand. It evokes the positivity and energy of the people it represents. It demands attention. Black is a secondary colour. It is used for our type. It counter balances the warm orange with cool functionality. White space, is used to create a sense of openness and simplicity.
Secondary brand colours Our secondary colours have been selected to compliment the core orange but not dominate it. They offer differentiation whilst maintaining tonal warmth that speaks of the human nature of Participatory processes.
Colour values
Core colours
ORANGE
C5 M80 Y90 K0 R35 G31 B32 #E1543A
Secondary colours
BROWN
C30 M90 Y70 K19 R154 G53 B65 #9A3541
YELLOW C0 M35 Y100 K10 R228 G159 B21 #E49F15
BLACK * Text can appear black or white against the Particpate Yellow
WHITE
GREEN C50 M10 Y100 K30 R104 G138 B44 #688A2C
BLUE
C60 M25 Y0 K3 R94 G156 B209 #5E9CD1
GREY C0 M14 Y28 K55 R138 G121 B103 #8A7967
Use of block colour – solid and reduced tint values (for background graphics) 100%
92%
100%
90%
100%
Call to action for the High Level Panel for Post-2015
Call to action for the High Level Panel for Post-2015
Call to action for the High Level Panel for Post-2015
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100%
90%
100%
92%
100%
Call to action for the High Level Panel for Post-2015
Call to action for the High Level Panel for Post-2015
Call to action for the High Level Panel for Post-2015
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88%
90%
Maintaining presence of core brand colour (when using secondary colours) Orange acts as visual link across all our communications. Lorem ipsum dolor sit amet consectetuer
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Avoid using orange text directly on secondary colours.
The orange accent is too weak here.