role of social media in smartphone attachment
When asked whether social media was the main driver of their attachment to their smartphones, a very strong majority of respondents--75.4%--said that it was.
Mi ll en n i a l s Sp e n d C on s i d e ra b l e Time Usi n g So ci a l Me d i a Millennials’ strong attachment to social media results in their spending a considerable amount of time using it. Respondents self-reported the amount of time they estimate they spend using social media each day, and the median time was 2 ½ hours. Additionally, over 25.4% spend at least 5 or more hours per day browsing and using social media.
Strongly Disagree: 3.2% Disagree: 4.9%
16.5%
Neutral
32.4%
Strongly Agree
43%
Agree
Percentage of Respondents
So c ia l Me d i a I s The Ma i n Dr i v e r of S ma rtp h on e A t tac hme n t A mong M i l le n ni a l s
#attachment
100
25.4% 1.2% 0
0
19.3 19.4%
11.9
<1
1-2
2-3
14.9%
3-4
8% 4-5
5+
Hours on Social Media
S o c i a l M e di a Di s trac ts Mi ll e n ni a l s Fro m t h e Ta sk A t Ha nd Millennials are so psychologically attached to social media that they often can’t focus on important things simply because they are thinking about it. Almost ⅓ (29.2%) report they find themselves unable to focus on other tasks one or more times per hour because they simply are thinking about social media.
Constantly
7.6%
Every 5 minutes
3.0%
Every 10 minutes
2.7%
⅓ are unable
Every 15 minutes
4.3%
Every 30 minutes
6.3%
to focus!
Every hour
5.3%
Every few hours
12.9%
Every day
7.4%
< Every day
21.2%
Never
29.3%
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