Boldfish Survey/Whitepaper

Page 24

#break

reducing smartphone use Millennials Frequently Feel They Need A Break From Their Phone

42%

Nearly half of respondents are so overwhelmed by their smartphone use they feel they need a break from their smartphone one or more times a day.

5.3%

How often do you feel like you need a break from your smartphone? Throughout the day

Once a week

Several times a day

Once a month

Once a day

Less than once a month

Several times a week

Never

4.6% 22.2%

10.4%

15.4%

11.7%

13.4%

16.9%

There are a variety of reasons respondents cite for wanting a break from their smartphones, including the following:

20%

Approximately of respondents expressed feeling "overwhelmed" by their smartphone usage. They mentioned feeling overwhelmed, for example, by sensational news, toxic social media comments, and bombardment by family and friends.

22%

Approximately of respondents were strictly annoyed by their family or friends bothering them at an inappropriate time or by spammers. In a sense, their feelings were less those of being overwhelmed and were the result of frustration due to a lack of peace and quiet.

15%

of respondents keenly understood feeling overwhelmed was directly Finally, approximately related to using their devices. The activities that the respondents most frequently wanted to break away from were games, social media, general smartphone overuse. They also showed a great desire to be more "present.�

I stopped using social media because I would get on my phone for a legitimate reason, notice that I had a social media notiďŹ cation, start browsing social media, and end up not even doing the original thing I got on my phone for. After I stopped using social media I haven't been on my phone nearly as much.*

*Testimonial from respondent. 24


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