Boldfish Survey/Whitepaper

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impact on current and future generations

#impact

Millennials Don’t Believe Social Media Has Had a Generally Positive Effect On Their Generation While Millennials believe that social media generates more positive than negative emotions within themselves as individuals, they generally believe that it has had a more negative effect on their generation. When asked whether they think social media generally has had a positive effect on their generation only 25.6% agreed. A larger number--38.1%--disagreed, implying that social media has generally had a more negative effect.

Agree Strongly Agree Strongly Disagree

17.6% 36.3%

8.0%

Neutral

12.4% 25.7%

Disagree

Millennials Are Concerned About The Effect of Social Media On Their Generation The effect of social media on their generation concerns Millennials. We asked respondents to rate the magnitude of their concern about the effect of social media on their generation using a scale of 0-100, with 100 being the highest in magnitude. Respondents on average rated their level of concern at 62.

Millennials Are Concerned About The Effect of Social Media on Future Generations Millennials find social media so problematic that they aren’t just concerned about its effect on their generation--they are also worried about the impact of social media on future generations. When asked to rate the magnitude of their concern for the impact of social media on future generations using a scale of 0-100, the average level of concern was 71. This indicates a pessimistic outlook on how we interact with our smartphones and social media in particular.

Concern level for respondents’ generation and future My Generation 61 Future Generations 71

0

100

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