Capital North
Northern Powerhouse
DBA
Good Morning
2nd March 2015
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Capital North
Northern Powerhouse
Brief
To brand the ‘Northern Powerhouse’ and create awareness of it’s many and varied attributes to the rest of the world.
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Capital North
Northern Powerhouse
Capital North
Reducing the identity to a logo cannot achieve this goal. The brand is more than just a logo.
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Capital North
Northern Powerhouse
Antonio Marazza
“Don’t confuse destination branding with a beauty contest. Destination branding will raise your country’s popularity. An attractive logo usually will not.”
Landor Associates
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Capital North
Northern Powerhouse
Concept
To raise curiosity and interest, the visual language avoids clichĂŠs and concentrates on the strengths of the north.
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Capital North
Northern Powerhouse
Great Cities
Jobs Transport Hospitals Schools Green spaces Culture
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Businesses Universities Colleges Entertainment Housing Sport
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Capital North
Northern Powerhouse
Categories
Economy Jobs Businesses Hospitals Housing
Transport
Education Universities Colleges Schools
Culture Entertainment Green Spaces Sport
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Capital North
Northern Powerhouse
What is Capital North?
Capital North is great economy, great transport, great education and great culture. These four strengths are evident in a number of Northern cities, making the region a credible second capital of the United Kingdom helping to redress the economic balance across the country. Partnered with London it can fight for Britain’s share of the global economy.
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Capital North
Northern Powerhouse
Audience
Economy Investors Families
Transport Everybody
Education Investors Families
Culture Everybody
Four Attributes
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Capital North
Northern Powerhouse
Four Cities
Liverpool, Manchester, Leeds and Hull are four cities in this region and there are many more. However we are focusing on things that matter to people.
DBA
Capital North is not bound by the borders of the four cities, but united together by its strengths.
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Capital North
Northern Powerhouse
George Osborne
“Together our northern cities can be more than the sum of their parts.�
23 June 2014
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Capital North
Northern Powerhouse
Visual Metaphor
Four individual entities coming together to form a stronger single entity.
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Capital North
Northern Powerhouse
Visual Metaphor
Four individual entities coming together to form a stronger single entity.
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DBA
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Capital North
Northern Powerhouse
Visual Metaphor
Four individual entities coming together to form a stronger single entity.
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DBA
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Capital North
Northern Powerhouse
Visual Metaphor
Four individual entities coming together to form a stronger single entity.
2nd March 2015
DBA
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Capital North
Northern Powerhouse
Visual Metaphor
Four individual entities coming together to form a stronger single entity.
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DBA
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Capital North
Northern Powerhouse
Visual Metaphor
Four individual entities coming together to form a stronger single entity.
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Capital North
Northern Powerhouse
System
Economy
Transport
Manchester
Manchester
Leeds
Leeds
Liverpool
Liverpool
Hull
Hull
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Education
Culture
Manchester
Manchester
Leeds
Leeds
Liverpool
Liverpool
Hull
Hull
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Capital North
Northern Powerhouse
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Economy
System
Transport
Culture
Manchester
Education
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Capital North
Northern Powerhouse
System
Manchester
Leeds
Liverpool
Hull
City Identifiers
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Capital North
Northern Powerhouse
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Logo Development
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Northern Powerhouse
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Logo Development
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Capital North
Northern Powerhouse
DBA
Logo Development
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Capital North
Northern Powerhouse
DBA
Logo Development
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Capital North
Northern Powerhouse
DBA
Logo Development
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Capital North
Northern Powerhouse
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Logo Development
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Capital North
Northern Powerhouse
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Logo Development
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Capital North
Northern Powerhouse
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Logo Development
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Capital North
Northern Powerhouse
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Logo Development
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Capital North
Northern Powerhouse
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Logo Development
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Capital North
Northern Powerhouse
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Logo Development
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Capital North
Northern Powerhouse
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Logo Development
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Capital North
Northern Powerhouse
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Logo Development
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Capital North
Northern Powerhouse
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Logo Development
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Capital North
Northern Powerhouse
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Logo Development
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Northern Powerhouse
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Logo Development
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Capital North
Northern Powerhouse
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Visual Language
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Capital North
Northern Powerhouse
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Train Livery
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Capital North
Northern Powerhouse
Typography
The quick brown fox jumps over the lazy dog
Helvetica
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Capital North
Northern Powerhouse
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Colour
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Capital North
Northern Powerhouse
Imagery
Providing depth to the visual language.
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Capital North
Northern Powerhouse
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Imagery
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Capital North
Northern Powerhouse
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Imagery
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Capital North
Northern Powerhouse
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Imagery
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Capital North
Northern Powerhouse
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Imagery
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Northern Powerhouse
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Imagery
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Capital North
Northern Powerhouse
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Imagery
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Northern Powerhouse
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Imagery
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Capital North
Northern Powerhouse
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Imagery
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Capital North
Northern Powerhouse
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Imagery
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Capital North
Northern Powerhouse
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Imagery
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Capital North
Northern Powerhouse
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Imagery
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Capital North
Northern Powerhouse
Application
Four individual entities coming together to form a stronger single entity.
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Capital North
Northern Powerhouse
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Application
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Northern Powerhouse
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Application
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Northern Powerhouse
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Application
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Northern Powerhouse
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Application
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Northern Powerhouse
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Application
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Northern Powerhouse
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Application
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Capital North
Northern Powerhouse
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Application
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Capital North
Northern Powerhouse
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Application
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Capital North
Northern Powerhouse
DBA
Thank you.
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