YCN Whistles 2015
01/09 Jasper Lee & J’nae Fox
YCN Whistles 2015
concept The concept is derived from Whistles’ minimal aesthetic, focussing on embodying the traits of both the Whistles Man and the Whistles Woman. The bottle design is influenced by traditional apothecary bottles and when combined with the modern labels creates a versatile look.
02/09 Jasper Lee & J’nae Fox
YCN Whistles 2015
man The Whistles Man is aware, selective and confident. Man combines fragrances that embody the qualities and attributes of the Whistles Man. Grapefruit as a clean and fresh citrus flavour, oakmoss for masculine and earthy tones and sandalwood that exudes confidence.
03/09 Jasper Lee & J’nae Fox
YCN Whistles 2015
woman The Whistles Woman is intelligent, independent and discerning. Woman combines fragrances that embody the qualities and attributes of the Whistles Woman. Jasmine provides a feminine top note, fresh patchouli and white musk add ro create a rich and elegant fragrance.
04/09 Jasper Lee & J’nae Fox
YCN Whistles 2015
campaign Using the signature monochromatic colours the scents and campaign celebrate the independence of both sexes whilst also portraying a connection between the two. The campaign shows the product and the interaction with the user, creating sensual and powerful visuals.
05/09 Jasper Lee & J’nae Fox
YCN Whistles 2015
06/09 Jasper Lee & J’nae Fox
YCN Whistles 2015
lookbook To accompany the campaign, an exclusive fragrance lookbook has been designed to go alongside the release of the products. The purpose of the lookbook is to present the products to new and existing customers with the aim to increase awareness and sales. The lookbook will be available online as well as printed copies available in store.
07/09 Jasper Lee & J’nae Fox
YCN Whistles 2015
website The fragrance will have its own page on the Whistles website. The online presence uses the signature colours of the campaign. Man and Woman both have dedicated pages providing more information on each product. The social media campaign through Instagram and Twitter allows the users to interact with Whistles - through either #whistlesman or #whistleswoman - with the insentive of their images appearing on the website.
08/09 Jasper Lee & J’nae Fox
YCN Whistles 2015
video The video will be displayed in store and on the website, providing an insight into the campaign and fragrance - with the aim to encapsulate potential buyers. Music : Ocean Death - Baths
09/09 Jasper Lee & J’nae Fox