By: Javay Tucker
Executive Summary
Bare Sole was incorporated by Javay Tucker in the year 2015. Bare Sole is a 4- week long pop up retail shop in Atlanta, Ga. We offer select brands of shoes that range from sizes 9-12. The company will be located in Atlantic Station, and will be a stand-alone store. The store will be transportable and easy to assemble. Store hours will be between times of 10am-7pm. The Bare Sole customer will be women between ages 24-45, She is a working professional, who agrees that a great pair of shoes are a necessity, and can bring any outfit to life. Her style is simplistic, while letting her shoes do the talking. The company’s mission is to offer the best quality shoes, at reasonable prices. What sets Bare Sole apart from its competition are the wide range of shoe sizes we carry, specializing in sizes 9-12, and in larger quantities. Our job is to make every woman feel her absolute best by expressing herself through bare sole.
Target Market
Young Achiever • • • •
Age: 24-28 No children College graduate Lower mid-level income
Family Oriented • • • •
Age: 29-36 Mother Enjoys family time Upper mid-level income
Mature • • • •
Age: 37-45 High income With or without children Enjoys physical activity
Management Plan
- Bare Sole was incorporated n 2015 as a sole proprietorship. •
Business Structure
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Management Team & Sales Associates
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Compensation
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Key Advisors
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Permits
- Javay Tucker is entitled to all profits and is responsible for all business debts, losses, and liabilities. - CEO: Javay Tucker, along with 2 parttime employees. - Management: gain from net profit - Employees: 9.00 hr @ 15hrs weekly - No direct key advisors at this time - Bare sole will obtain licensing from the state of Georgia
Merchandise/ Product Plan
Merchandise Assortment • • • • • • • •
Jessica Simpson Dolce Vita Seychelles Via Spiga Steve Madden Sam Edelman BC Footwear Jeffrey Campbell
- We offer A wide assortment of shoes and sizes on hand.
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Unique Characteristics
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Proposed Lines
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Proprietary Aspects
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Four-Week Plan
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Merchandise Assortment
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Mark up/Markdown
- We carry 8 different brands in one popup shop - No retailer in our area carries the exact assortment and size that we have on hand. - Two shipments: the week of the launch, and week 2. - Shoes 100%, 8 brands - 60% markup, no markdowns at this time
Location Plan
- Located in Central Park of Atlantic Station. •
Physical Location
- Portable Pop- up shop, simple
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Look of pop-up shop
- Shopping plaza
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Location features
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Target market consideration
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Leasehold
- Contact leasing at Atlantic Station
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Signage
- Signs present on pop-up shop
- Income approximately between $30,000-55,000 annually
Central Park @ Atlantic Station
Exterior/Interior • • •
Warehouse storage 300 sq. ft. Simple & clean interior
Web Plan Summary
- Post 4 times a day: travel pictures, behind the scene, merchandise •
Web/Social Media-5weeks •
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Internet Strategies
- Lookbook, brand presence only
Web Development & Hosting
- Website developed through GoDaddy.com
Social Media • • •
Instagram Twitter Facebook
Marketing Plan
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We separate ourselves by providing excellent customer service, shoe measuring, extended sizes on hand, personable experience
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Atlantic Station is a destination place, more businesses relocating to the Midtown Area
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Young professionals, upper middle age, upper mid age
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Specifically catering to women with larger shoe size
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Launch party preview, via online
Industry Profile
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Market Economic Factors
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Market Analysis
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Competitive Analysis
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Promotional Events
Market Analysis • Population: 24,022 Market Analysis
• Median Age 35.6 • Median Income: $59,800
Financial Plan
Wholesale:
Retail: Profit Per Unit/Pair:
Jeffrey Campbell Dolce Vita Steve Madden Sam Edelman Jessica Simpson Seychelles BC Footwear Via Spiga
$70 $35 $60 $55 $45 $30 $30 $75
Jeffrey Campbell Dolce Vita Steve Madden Sam Edelman Jessica Simpson Seychelles BC Footwear Via Spiga
Bare Sole will break even at: $3,090
$112 $56 $96 $88 $72
Jeffrey Campbell Dolce Vita Steve Madden Sam Edelman Jessica Simpson
$42
Seychelles BC Footwear Via Spiga
$18
$21 $36 $33 $27
$48 $48 $120
$18 $45
Bibliography h-p://retail.about.com/library/bl_markup_calc.htm h-p://www.claritas.com/MyBestSegments/Default.jsp h-ps://www.sba.gov/