Company History Visionary Hans Wilsdorf was the mastermind and creator of Rolex. In 1905, at the age of 24, Hans Wilsdorf founded a company in London specializing in the distribution of time pieces. He began to dream of a watch worn on the wrist. During this time wristwatches were not very precise. Hans Wilsdorf foresaw that he could become not only elegant, but also reliable.
1910 Rolex first concentrated on the quality of the movements. The relentless quest for chromeric precision rapidly led to success. In 1910, a Rolex watch was the first wristwatch in the world to receive the Swiss Certificate of Chronometric Precision, granted by the Official Watch Rating Centre in Bienne. 1914 Four years later, in 1914, Kew Observatory in Great Britain awarded a Rolex wristwatch a class “A” precision certificate, a distinction which until that point in time had been reserved exclusively for marine chronometers. From that date forward, the Rolex wristwatch was synonymous with precision. 1919 Rolex moved to Geneva, a city renowned internationally for watchmaking. Montres Rolex S.A. was registered in Geneva in 1920 Look in all the dictionaries, there is no word for what we do. It’s not ‘tradition’, though our craft is timeless. ‘Limitless’ is too limiting. ‘Enduring’ is not enduring enough. ‘Innovation’ can only begin to describe it. We sculpt, paint and explore. But explorers, sculptors and painters we are not. This is the only thing we make. The only thing we will ever make. There is no word for what we do. There’s only a way. The Rolex Way.
Movements BIENNE The Plan-les-Ouates site brings together all the development and production activities for watch cases and bracelets, from the casting of the gold and forming of the raw materials to the machining and polishing of finished components. Composed of six wings linked by a central axis, it is the largest of the Rolex sites. It is home for the foundry where Rolex creates the 18 ct gold alloys used for its watches – yellow gold, white gold and Everose gold, an exclusive pink gold alloy developed by Rolex.
Dials and gem-setting GENEVA CHENE-BOURG The Chêne-Bourg site houses the development and manufacture of the dials, as well as the gemmology and gem-setting activities. Here the faces of Rolex watches take shape thanks to a magical combination of high technology and the dial makers’ command of traditional know-how.
THE FOUR ROLEX SITES Dedicated to perfection Switzerland is the crucible where Rolex watches are brought to life thanks to the know-how and commitment of more than 6,000 employees at the brand’s four sites, all at the cutting edge of watchmaking technology.
Cases and Bracelets GENEVA PLAN-LES-OUATES The Plan-les-Ouates site brings together all the development and production activities for watch cases and bracelets, from the casting of the gold and forming of the raw materials to the machining and polishing of finished components. Composed of six wings linked by a central axis, it is the largest of the Rolex sites. It is home for the foundry where Rolex creates the 18 ct gold alloys used for its watches – yellow gold, white gold and Everose gold, an exclusive pink gold alloy developed by Rolex.
Strengths
• Singapore has evolved in sophistication, with service offerings ranging from individual transport and storage solutions to customized, integrated supply chain management services. • Because of the countries sophistication they are able to shorten the product life cycle. • Singapore’s key strengths are its world-class infrastructure and connectivity. •
A strong legal system and business-friendly tax structure
Weaknesses
• Relatively high costs of operation • Small geographic space and domestic market. • Industry is fragmented and lacks scale with very few global players with global aspirations. • Instances of lack of a logistics cluster/ ecosystem • Shortage of skilled, experienced and entrepreneurial logistics professionals.
Opportunities
• Strong growth potential for logistics outsourcing in Asia • Specialized capabilities, associating with other sector expansion plans. • Leverage on Singapore’s good connectivity to the Asia Pacific region to provide total supply chain management services to shippers. • Establish a reputation as a secure logistics hub
Threats • Relocation of manufacturing and distribution bases to other regional hubs, specifically China • Other governments are aggressively improving their logistics infrastructure and marketing themselves as logistics hubs, giving rise to intense competition. • Technological advances such as the increase in size of ocean liners and jetliners may result in aircraft operators bypassing Singapore if the trade route becomes too thin.
Traits of Singapore Social & Cultural
“Singapore” means Singa-pura (“City of the Lion”) Singapore is multilingual state. National Language is Malay with English, Tamil, and Mandarin as official languages Kiasu means “afraid to lose” referring to being first in line, competitions, negotiations and anything else. Some say they keep standards too high others see it as graceless society Singapore’s flag is divided into two equal red and white sections symbolizing unity and purity. A white crescent moon and five stars in a circle stand for a growing nation and the ideals of democracy, peace, progress, justice and equality The national anthem and motto are both in Malay while other symbols are from distinct traditions Malay, Indian, Chinese, & some British influence In Singapore there is a huge difference in income and wealth. The country is divided more by ethnicity then by cast. All ethnicities in Singapore have an equal chance of employment. With an intense focus on education, good marks are a path to good positions and better pay. Singapore is a meritocracy. There are no national costumes but the orchid is used as a national symbol. Textiles with the orchid pattern are worn on formal occasions.
Political
Singapore’s government is Republican with a parliamentary system. The head of state is the president, who is in office for six years. Parliament is made up of six members. The Cabinet is the executive order of state as well as execution of government policies carried out by ministries and statutory boards. The crime rate is low, this is due to the judiciary system that is based on the British legal system that imposes the death penalty for drug smuggling. There are fines for acts such as throwing liter on the floor, urinating in the elevator, and engaging in political conversation outside of registered political areas. Singapore’s military and civil defense are well equipped.
Economy
Singapores industry has a fully developed industrial international economy. They heavily depend on imports, because there are few natural resources on the island. Singapores manufacturing is the most important economy sector, first to financial & business, commerce, transportation, and communications. The Production sector is taken up by export. Main Exports: Electronics, refined petroleum products, natural rubber, and palm oil. Main Trading partners Malaysia, the European Union (EU), the United States, Hong Kong, a+nd Japan
Geography
Singapore is located at the tip of the Malay Peninsula, boarding Malaysia, Indonesia, and Brunei. Measured at 248 square miles, including 60 isolated islands. With the main land being flat and hilly, the highest point is Bukit Timah, at 676 feet above sea level The climate is tropical with high humidity and heavy rainfall. During December to March in the northeast is monsoon season and during the months of June to September in the southwest it is usually the driest. The main island is fully urbanized with dense commercial city center. Boarding the city are new neighborhoods that 86 percent of the people call home. These neighborhoods consist of high-rise condos, shops, medical and social service buildings, religious temples, and schools. Circling the island is the Mass Rapid Transport System (MRT). Singapore’s population is made up of 3 million, which 2.7 million are permanent citizens and residences. The rest are mainly foreign workers. 78% Chinese 14% Malays 7% Indians 1% Others
Labor Singapores Employment rate is two-thirds of the resident population. 2% Employed in the primary sector 37% Employed in finance and the business sector 23% manufacturing 21% services 18% transportation & communications & constructions Chinese are positioned in hirerer positions with tech, administrative, and managerial jobs Malays are the most under positioned in highly skilled jobs Indians in between Foreign works mostly work in production Inputs Products Made in Singapore Cooking oil Mountain Bikes Usb Flash Drives Laptops Plasma TV Car Audio LED Lights
Singapores Business Climate
Transportation: Train (MRT) and busses
Singapores Business Climate Economic Performance
#1 City with the best investment potential Top 3 in the world for foreign trade and investment
Competitveness and Business Environment Worlds easiest place to do business #2 Most competitve city in the world Best business environment in Asia Pacific and in the world Asia’s most network-ready country Asia’s #1 for best logistics supply chain performance
Business Legislation and Efficiency Asia’s best intellectual property protection Asia’s least bureaucratic place to do business
Government
Top 3 in the world for least corruption in the economy Most transparent country in Asia
Labour
Top of BERI’s labors force evaluation measure Top 10 in Asia for most motivated workforce Top 10 in Asia for besst skilled labour Top 5 in the world for most business conductive labour regulations Top 2 in the world for best labour/employer relations in Asia
Expatriate Living
Asia’s best country to work in Top 2 in Asia for best quality of life Business-centric immigration laws for foreign talent
Negotiation Styles and Strategies Singapore’s disciplined and hard working ethics influence their business style and negotiations. Their country’s business relationships are mostly between individuals rather than companies. Singaporeans believe in “saving face,” negative messages may be delivered through a third party. Most times in negotiations they will say yes, but this does not mean the deal is done. Yes does not always mean, yes. Their values include humility, experience, and team spirit. They also believe in speaking in quiet gentle tones, and being direct is considered rude. In Singapore they avoid physical contact except for a handshake and you must point with your hand, not finger.
Type of Communication Singapore has four languages including Malay, Mandarin Chinese, Tamil, and English. English is widely used as the “common” language because of its neutrality as well as its importance in the international business arena. However, good communication and mutual comprehension often require more than a common language and many misunderstandings flow from differing concepts of the appropriate or inappropriate use of language. In many Asian cultures, “no” is a difficult word and other ways of expressing disagreement should be sought. Disagreement can affect the harmony of the situation as well as possibly making somebody lose face and needs to be avoided. Vagueness and substitutions are often used to avoid disagreement. In certain instances “no” becomes, “Yes” but it might be difficult and “yes” might merely imply “I have understood your point”. Therefore, it is important that everything said is not taken literally. It is okay to asks lots of open questions and go over important points several times, but if your probing reveals a flaw do not point it out in public. Be aware of saving face. Humor can often be misunderstood or not understood at all and should be avoided. Conversation about deeply personal issues should be avoided, as should comments about the Singaporean system.
Type of Culture “Singapore” is derived from Singapura (“City of the Lion”), this term has been used since the 14th century. City of Lion is an accurate way to describe Singapore because in their culture losing is not an option. Singapore follows a concept called Kiasu, which means “afraid to lose”. In their culture they have come first in lines, competitions, negotiations, among other things. Some believe that this leads to a graceless society, others feel it holds high standards. Singapore is said to be a true cosmopolitan population. Because of the countries commercial success due to the trading post in 1819, the small sea town of Singapore attracted migrants and merchants from China, the Indian sub-continent, Indonesia, the Malay Peninsula and the Middle East. Soon intermarriage and integration began to form Singapore’s multi-faceted society, giving it a vibrant and diverse cultural heritage. Singapore is made up of Chinese, Malays, Indians, and Eurasians. The languages spoken in the country consists of English, Chinese, Malay, and Tamil.
Masculine or Feminine As far as gender goes, men and women are treated equally in Singapore. 80 percent of men and 50 percent of women are employed. Just like here in the United States women work freely, but are they underrepresented in leadership positions in all areas and institutions. In social interaction, a certain physical distance is kept between men and women.
Social and Cultural Elements
Appropriate Business Attire Singaporeans business attire is more laid back than the western culture. Most times they do not wear jackets or ties. Singapore is a very hot and humid place not conducive to weaing layers of clothes. However, it is always better to come overdressed than underdressed. Usually, for business, men should wear white shirts, tie, and slacks. Women should wear blouses with sleeves and skirts or pantsuits.
Introductions and Greetings Like most cultures when meeting for the first time you must shake hands with everyone present at a business meeting or social occasion. Shake hands again when leaving. Your handshake should be firm. Singaporeans may bow slightly as they shake your hand. Many Westerners are generally taller than Singaporeans, so it would be polite to give a small bow.
Colors, Numbers , and there meanings the number four is seen has Death
Presentation of Business Cards
Business cards should be exchanged upon meeting and treated respectfully. They should be given with both hands and placed down on the table i front of you and the other person. Never write or mark on the card, put it casually in your pocket or in a folder, that can be seen as disrespect.
First Name or Tiles
Chinese introductions for the first time and in formal meetings, should use the persons title and family name followed by the personal name. Westerners should be introduced using the given name before the family name. Malay’s do not use there family name, They use there personal name followed by bin (son of) or binti (daughter of) and then the fathers personal name.
Gift Giving
Gift giving is a common way to say “Thank You�. Small gifts such as a pen with the company logo are approriate. Gifts are typically wrapped, and presented with two hands and opened while the presenter is there. Gifts that are inappropriate things that cut, like scissors becasue they can symbolize conflict. Letter-openers are an exception. Clocks symbolize death For Muslim associates avoid products made out of pg-skin and alchol because they go against the laws of Islam.
Time
Punctuality is important for appoinmtments and expect the same for others. A call is approprati when running late.
Jokes
Their desire for the five C’s Car Condo Career Credit Card Club Membership
Business Entertainging Proper use of utensiles Forks and spoons are used, but Chinese food is eaten with chopsticks, and Indian food is eaten with hands. Table Manners Maylas do not eat pork and Indians do not eat beef and many Chinese play part time vegetarian. Alcholic beverages Many people do not drink alcohol.
Singapores Trade Agreements Specific to dealings with the U. S.
United States and singapores freee Trade Agreement has been in effect since January 1, 2004. The two governements came together to create a better relationship. They have addressed a wide veriety of issues in the past with; textiles, apparel, telecomunications, and the protection of intellectual properties rights. They have also woked on environmental obligations for improvement to be shared between the two. Another area they work on is in labor issues and labor cooperations. By studying the United States system for handling collective bargain. Laws in the U.S. that affect importation EPA is over all growers, importers , and exporters to comply with pesticides regulatory trade requirements to control fair competion and strict saftey standards. HTS Codes The Harmonized tariff Schedule The HTS code for being imported products is 9102.11.4520 Chapter: 91- Jewelry, and accessories Heading: 9102- women’s watches Subheading: 9102.11- strap and band with leather and precious metals Tariff Item: 9102.11.4520- Jewelry, other
Air Freight: Type of garment carrier: Samsonite Lift2 Carry-on Wheeled Garment Bag Number of garment carriers: 1 Space needed in air freight: 21.0” x 21.0’ x 8.0’ Cost: $147.15
Singapore does not impose import quota restrictions with most imported goods except: Liqour Tobacco Petroleum Products Motor Vehicles
Singapores controlled exports
Animals Arms & Explosives Articles of Clothing intended for protection against attacks; bullet-proof vest Chemicals Toxic & Prescursors Pesticides Drugs Rough Diamnds Fish & Fishery products Gensing Roots Handcuffs Halons Helmets or Steel X-Ray Lasers Meats & Meat Products Military Equipment Rhinoceros horn Rubber Timber & Wood Toy Guns Waste lead-acid batteries
Singapores Trade Agreements Specific to dealings with the U. S.
United States and singapores freee Trade Agreement has been in effect since January 1, 2004. The two governements came together to create a better relationship. They have addressed a wide veriety of issues in the past with; textiles, apparel, telecomunications, and the protection of intellectual properties rights. They have also woked on environmental obligations for improvement to be shared between the two. Another area they work on is in labor issues and labor cooperations. By studying the United States system for handling collective bargain. Laws in the U.S. that affect importation EPA is over all growers, importers , and exporters to comply with pesticides regulatory trade requirements to control fair competion and strict saftey standards. HTS Codes The Harmonized tariff Schedule The HTS code for being imported products is 9102.11.4520 Chapter: 91- Jewelry, and accessories Heading: 9102- women’s watches Subheading: 9102.11- strap and band with leather and precious metals Tariff Item: 9102.11.4520- Jewelry, other
Air Freight: Type of garment carrier: Samsonite Lift2 Carry-on Wheeled Garment Bag Number of garment carriers: 1 Space needed in air freight: 21.0” x 21.0’ x 8.0’ Cost: $147.15
General power of attorney I, _Chester Oyster____________________, of ____Rolex___________________, hereby appoint _______ Manny King__________________, of _____________Morris Attorny____________, as my attorney in fact to act in my capacity to do every act that I may legally do through an attorney in fact. This power shall be in full force and effect on the date below written and shall remain in full force and effect until ______05/15/2015________________ or unless specifically extended or rescinded earlier by either party.
Dated ____03/06__________________, 20____15__.
______________________________
STATE OF _New York______________________
COUNTY OF ________Fulton______________
BEFORE ME, the undersigned authority, on this _03____ day of _______06___________, 20_15___, personally appeared ____Chester Oyster______________________ to me well known to be the person described in and who signed the Foregoing, and acknowledged to me that he executed the same freely and voluntarily for the uses and purposes therein expressed.
WITNESS my hand and official seal the date aforesaid. _______Manny King______________________ NOTARY PUBLIC My Commission Expires:__05/15/2015______ NOTICE
The information in this document is designed to provide an outline that you can follow when formulating business or personal plans. Due to the variances of many local, city, county and state laws, we recommend that you seek professional legal counseling before entering into any contract or agreement.
1. Goods consigned from (Exporter’s business name, address, country)
Singapore Manufacturing 354 Lower Kent Ridge Road, Singapore 119077
Reference No GENERALIZED SYSTEM OF PREFERENCES CERTIFICATE OF ORIGIN (Combined declaration and certificate)
2. Goods consigned to (Consignee’s name, address, country)
Rolex 665 Fifth Avenue, NY,NY, 10022 3. Means of transport and route (as far as known)
Singapore
FORM A
Issued in .................................................................................. (country)
See notes overleaf
4. For official use
From Singapore to New York Carried on aircraft
5. Item 6. Marks and 7. Number and kind of packages, description of goods numnumbers of ber packages
1232
10
1, Samsonite carry on, luxury watches
8. Origin criterion (see Notes overleaf)
9. Gross weight or other quantity
Singapore
20pd
10. Number and date of invoices
03/06/2015
11. Certification
12. Declaration by the exporter
It is hereby certified, on the basis of control carried out, that the declaration by the exporter is correct.
The undersigned hereby declares that the above details and statements are correct; that all the goods were produced in
Singapore
................................................................................................... (country)
and that they comply with the origin requirements specified for those goods in the Generalized System of Preferences for goods exported to .
Singapore, 03/06/2015, Molen Poko ............................................................................................................. Place and date, signature and stamp of certifying authority
United States
................................................................................................... (importing country)
Singapore, 03/06/2015, Molen Poko
................................................................................................................ Place and date, signature of authorized signatory
Detail Sheet
467865666
9989866
Singapore Manufacturing 354 Lower Kent Ridge Road, Singapore 119077
8756321 Molen Poko
x
JST air NY,NY
Singapore
111233354
1
x
JST
Samsonite lift 2, luxury watch
x Deliver in store Molen Poko
21x21
9
x Chester Oyster
344-759-5999
03/06/2015
Insurance Certificate
Arrival Notice
Intermodal Bill of Lading
Rolex 665 Fifth Avenue, NY,NY, 10022
Rolex 665 Fifth Avenue, NY,NY, 10022
89030857 7859 4355
Oyster Perpetual The Oyster Perpetual
5 5
Singapore Manufacturing 354 Lower Kent Ridge Road, Singapore 119077
Rolex 665 Fifth Avenue, NY,NY, 10022
03/06/2015
03847477474
5
watch
5
watch
20
788 20
9
876
Singapore Singapore
50000 50000
1000000 business
600000
03/06/2015 9303948778 $30,000
ROLEX
05/15/2015
665 Fifth Avenue New York, New York 10022
Singapore Manufacturing 354 Lower Kent Ridge Road, Singapore 119077
65-6773-0272 Chester Oyster Rolex Thirty thousand
30,000
Molen Poko
03/06/2015
05/15/2015
23
7678
Rolex 665 Fifth Avenue, NY,NY, 10022
Oyster Perpetual The Oyster Perpetual
03/06/2015 04/23/2015
45,000 ea 50,000 ea
5 5
344 879
50000 123.00 512300 Molen Poko
03/06/2015
Top 5 Things To Do In Singapore 1) Taste grass jelly and take a food tour Delve into the back alleys and hawker centres to taste things like grass jelly, kopi guyou and fish balls (and look out for names like the “Million Star Fried Banana.”) No idea how to find them? Enlist the help of a local food blogger. I’d highly recommend Maureen from Miss Tam Chiak. 2) Cycle through the jungle Hop on a short boat trip to Pulau Ubin and cycle along the protected roads surrounded by lush greenery and the sticky Singapore air. Cool off with a fresh coconut served from one of the small shacks by the harbour. 3) Roam the Gardens by the Bay Gardens by the Bay is one of those strange ideas that doesn’t sound like it’s going to work – but somehow it just does. Built on reclaimed land, it’s a park with artificial trees (that you can both walk on and sip cocktails on) and a big bubbly greenhouse with an artificial waterfall, a kaleidoscope of plants and a confusing array of dragonfly made from stone. 4) Surf the Henderson Waves Saunter over the air at the Henderson Waves (the city’s highest pedestrian bridge. Imagine a cross between an airborne helix of DNA and a wooden yet loved centipede.) 5) Embrace your inner tourist and take a bumboat cruise The Merlion (half mermaid, half lion) shoots water across the air and into the water. Traditional, atmospheric bumboats set sail (well, OK, no sail but…) from nearby, gliding beneath illuminated bridges and taking in the best of the city’s skyline. Is it touristy? For sure. Is it worth it? I’d say so.
Ashley Yisraell Javay Tucker