CityU Logo Design
Original Tone
LAM, Pui Yeung!
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CityU Logo Design
Virbant Tone
LAM, Pui Yeung!
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CityU Logo Design
The concept of the above logo designs is mainly inspired by the current university slogan “Discover & Innovate @CityU” which strongly emphasizes the idea that discovery and innovation are the keys to broaden our horizons and to become a pioneer in the society. This logo design has been proceeded a seris of idea pondering. It is a combination of the infinity symbol “∞”, the idea of “vision”, “horizons”, “rediscovery” and “pioneer”. The symbol “∞” has two folds of meaning “endlessness” and “continuity”, the latter indicates that discovery and innovation can be continually developed. When there is an end, it is in the meantime the moment of start rediscovering. Thus, the infinity symbol exceptionally describes the encouragement of discovery and innovation. The logo is also a gesture. The polygon shape is primarily a gesture forming a ∞ logo, with a purpose to let all our schoolmates and teachers can have an opportunity to play their role to perform such a theme or concept. There has been a serious consideration on the color arrangement. A new combination of colors is lipstick pink and wasabi green as both of these colors can tell “vibrant thinking”, the former expresses innovation and creativity while the latter symbolizes fresh knowledge and our vigorous people from CityU. Besides, the color arrangement has another option which retains the solid tone of the existing university logo as it can depict that our CityU people have their actual strength, which is more-or-less an advantage. Polygon design is adopted to this logo design. Why can’t it be curved? It does not have any curve but vivid strips and shapes. Unlike circle or oval, polygon has a high vividity because of its nature. The idea of “vividity” can especially project that our motive, our vision and our spirit to discover and innovate are both vivid and without any hesitation. LAM, Pui Yeung!
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