1.4 The art of keyword choice
1. Think about what you’re trying to find 2. Choose words that you think will appear on the page 3. Put yourself in the mindset of the author of those words 1
Hints to choose keywords…
• Use the kinds of words you’d like to see in your results: Example: “I heard there was some old city in San Francisco Bay. What was it called?” [ what was the old city in san francisco bay called? ]
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Queries: short, to the point, important words
• Contrast that search query with :
Example: “I heard there was some old city in San Francisco Bay. What was it called?”
[ old city san francisco bay ]
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[ old city san francisco bay ]
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Query keywords: someCmes, an alternate
• Contrast that search query with :
Example: “I heard there was some old city in San Francisco Bay. What was it called?”
[ ghost town san francisco bay ]
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Comparing effects of different queries
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Click on the Next arrow below to conNnue on to the acNvity.
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