Portfolio. Javaira Farrukh
Fit Lounge
OXJAM TAKEOVER
carborough
DES Where Fit Meets Fun
Red Cherry
Media
thinksmart
L O
LiveHires
IGN
Pu
O
pressions ...a prescription for life
Virtual Assistants for Entrepreneurs
Ilustrations.
Tanning, Nails, Waxing & Facial
Branding
65 pt
335 pt
85 pt
65 pt
45 pt
45 pt
110 pt
220 pt
30 pt
20 pt
15 pt
CITY IN FLUX
TwoCities
A Tale of
An animated adaptation of the cities. Javairia Farrukh, a young student one day decided to venture into unknown cities relying on her intuition for directions...ok not really she relied on her friends company for that. Having no inspiration pouring in her brains she decided to journey the unknown cities in search of it and a wise decision that was as they both provided an insight Javairia was not expecting. In the bustling city of Leeds she came across unusual behaviour surrounding the cities which later became the stepping stone for the creation of this animation. She said that, ‘Whilst on my quest to explore the wonders of the cities I came
to the realisation that both cities that I had taken into account for my research were being done so with a fresh eye. That is so because I had never been to Leeds before this and I had never focused my attention on Huddersfield either. What if I use those first impressions to take my development further. My initial thought was to use animation to convey my feelings towards the two contrasting environments.’ After going through a rollercoaster of ideas Javairia finally decided to animate the essence of both the cities using their distinctive architectures. Huddersfield came across as this lazy safe town while Leeds was the busy active city.
The P
PULLTAB Flipbook The Pulltabe Flipbook is an innovative new design by Javairia Farrukh. The concept was inspired by Zim&Zou and Amanda Bruel who rely on physicality to create their products. Javairia fell in love with this style of work ethics and quickly decided to apply it to her own work to accompany her previous animation for City in Flux. The idea came from a flipbook which was simple but 3D flipbook which made use of negative space and secret ‘compatrments’ that gradually reveal as you flip through the books. These and several others of it’s kind were published by a Japanese Creative agency, Mou Hitotsu no Kenkyujo which
inspired the idea of creating a sort of innovative flipbook but with a slight twist.
Never
lim it yourself
Originally, she wanted to create a sort of 3D pop-up book using Mou Hitotsu no Kenkyujo as the inspiration behind the 3D element, however, during countless trial and errors she soon found success in a peculiar experiment which led to the invention of the Pulltab Flipbook. That was and still is Javairia’s moto in life. She believed limitations to be the end which created a full stop in creativity. If imagination needs to be contricted then so does the innovation that leads to the development of a city.
Hologram The bleak future
This hologram is the literal interpretation of the future. The reason I chose to create a hologram for my Earth Artifacts project is because of the trigger word ‘artifact’. This word immediately made me think of time-capsules and boxes like the cliche one’s you see on highschool tv series, however, I had a thought about timecapsules. I beleive that physical
objects eventually disintgrate and also seeing how fast technology is advancing in terms of smart phones, tvs and holography has started becoming more and more realistic I think that in the future holography will takeover all sorts of social platforms and could even become a part of domestic household.
MAKING OF
estings
My entry for the EStings 2015 competition.
Digital.
A BRAND NEW COMEDY SERIES PREMIERING ON YOUTUBE STARRING JOSH OKUSANYA.
INTERFACE.
javairiafarrukh@gmail.com 07923235711 twitter: @jayjaysdesign facebook: jayjaysdesign