WHY IS
FF DIN DIN FAMILY IS THE
?
DIN PRO DIN NEXT DIN ROUNDED
P ER F E C T
CHOICE
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789 “/()[]{}*&^%# @!?;.,\~|+=-_ ∆Ωπ¥£€¢0†¦
IT HAS ALL THE NECESSARY GLYPHS COVERED *INCLUDING PUNC. WORLDWIDE CURRENCIES
DIN
INCREDIBLY VERSATILE
*
INCLUDING 7 weights for standard/italic & condensed 4 rounded weights, useful for less formal needs & childrens ministry
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DIN PRO
cornerstone cornerstone cornerstone cornerstone cornerstone cornerstone
IT SUITS OUR LETTERFORMS CLEAN, SIMPLE & LEGIBLE UNIQUE, MODERN
cornerstone C OR N E R S TO NE YO UTH women’s ministry Connect Groups THE FAMILY CAN SUPPORT ckids ALL OUR DIFFERENT MINISTRIES WHILST HAVING A CONSISTENT GAI T IDENTITY THROUGHOUT. MICF THEY’RE ALL CONNECTED, YET UNIQUE.
cornerstone ...our best for his glory...
ckid ckids
ckids is a children’s ministry therefore, a rounded type is playful and less formal. It is still legible and within our style guide.
Helvetica
Futura
FF DIN
regular comparison 60% opacity
But now, O Lord, you are our Father; we are the clay, and you are our potter; we are all the work of your hand.
Isaiah 64:8 ESV
SIMPLE RELEVANT CONTEMPORARY DISTINCT VERSATILE SMART TIMELESS
THE SIMPLEST SOLUTION IS THE MOST EFFECTIVE. A SIMPLE LOGO NEEDS TO MEET REQUIREMENTS TO BE ICONIC, MEMORABLE, VERSATILE BUT ALSO SHOW CHARACTER. THE LOGO IS ONLY PART OF THE LOGO, THE IDENTITY IS WITHIN IT’S APPLICATION. EXAMPLES SOON...
SIMPLE
MINIMAL
THE SIMPLE FORM MAKES IT EASY TO REMEMBER AND RECOGNISE AT BOTH LARGE AND SMALL SCALE.
THE SIMPLE FORM MAKES IT EASY TO REMEMBER AND RECOGNISE AT BOTH LARGE AND SMALL SCALE.
&
RELEVANT TO OTHERS....
...RELEVANT TO US
THE IDEA OF A ‘CORNERSTONE’ IS TAKEN LITERALLY. NAME REPRESENTED VISUALLY. THE CORNERSTONE (OR FOUNDATION STONE) CONCEPT IS DERIVED FROM THE FIRST STONE SET IN THE CONSTRUCTION OF A MASONRY FOUNDATION, IMPORTANT SINCE ALL OTHER STONES WILL BE SET IN REFERENCE TO THIS STONE, THUS DETERMINING THE POSITION OF THE ENTIRE STRUCTURE.
THE LOGO COMMUNICATES OUR NAME VISUALLY. A STRONG GEOMETRICAL FORM REPRESENTS SECURITY, SAFETY BUT ALSO AN OPENESS* *FROM THE INDENT
IT ISN’T A CHANGE OF LOGO BUT RATHER AN EVOLUTION TAKING OUR CURRENT LOGO INTO A SIMPLER, OPEN FORM
IT ISN’T A CHANGE OF LOGO BUT RATHER AN EVOLUTION TAKING OUR CURRENT LOGO INTO A SIMPLER, OPEN FORM
WE AREN’T TRYING TO IMITATE OTHER CHURCHES WE HAVE OUR OWN HISTORY, STORY & IDENTITY.
cornerstone
WE CAN CREATE INTRICATE OR SIMPLE DESIGNS PATTERNS FROM THE LOGO TO SUITE A WIDE RANGE OF MEDIUMS EG. STATIONARY, WELCOME PACKAGES, WEB USE.
APPLICATION: SOME QUICK IDEAS/CONCEPTS HOW THE LOGO CAN BE INCORPORATED DANCERS, ORAGAMI, CRAFT, LEGO, RUBIK’S CUBE, BIBLES, HANDS, CAKE, FIRE, FLOWERS, WATER ANYTHING & EVERYTHING EXECUTION IS KEY
ckids
women’s ministry
CONPTEMPORARY
CONTEMPORARY EXISTING, OCCURRING, OR LIVING AT THE SAME TIME; BELONGING TO THE SAME TIME. WHY WE SHOULDN’T FEAR IT & WHY IT MATTERS: BEING CONTEMPORARY DOESN’T MEAN WE WANT TO HAVE FLASHY DESIGN IT SIMPLY MEANS WE SHOULD REPRESENT OURSELVES BEST TO THE PRESENT WORLD FOR GOD. ‘SAFE’ AND TRADITIONAL IS ACTUALLY LESS ‘SAFE’ AS PEOPLE RELATE BETTER TO NEW DESIGN. HAVING CONTEMPORARY STYLED DESIGN LETS US COMMUNICATE TO PEOPLE VISUALLY, CLEARER & MORE DIRECT THAN A TRADITIONAL APPROACH.
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