Facts & Figures
Children’s Publishing
Nielsen Book’s Understanding the UK Children’s & YA Consumer 2015 http://www.nielsenbook.co.uk/uploads/press/1Nielsen%20Book's%20UK%20Children's%20Summit%202016.pdf
• Value sales in the UK Children’s market hit an all-time high of £309m in 2015, with the three largest categories (Children’s Fiction, Picture Books and Novelty & Activity Books) all showing significant growth.
• So far in 2016, Children’s Fiction has continued to grow, with the first three months of the year up 10% on the equivalent time last year, and quarter one topping £20m in sales for the first time since records began.
• Parents and children are finding out about books from a narrower range of sources, though there have been small increases in discovery via social media and children’s/parenting websites since 2012.
• Peer influence became the leading source of awareness from 11 upwards, with online book retailers, social media and blogs/vlogs increasing in importance with age.
• A sale/cheap price is a key purchase trigger for books for ‘Avid Readers’ whilst in-store factors (saw on shelf, impulse in store) are more important for ‘Disengaged’ and ‘Gamers’.
Printed Books on the Rise (Telegraph) http://www.telegraph.co.uk/news/2016/05/12/books-are-back-printed-book-sales-rise-for-first-time-in-four-ye/
• 'Children's fiction - value sales grew 11.3% in 2015, and so far in 2016 the category has gone up another 10% in quarter one, topping £20m.' • "2015 was notable for being the first year in a long time in which the UK book trade experienced an increase in physical book sales. "However, it was also the year in which digital sales growth finally went into reverse, following the slow-down in 2014."