Design Boards NATIONAL AUTISTIC SOCIETY

NATIONAL AUTISTIC SOCIETY BRIEF #AutismUnmasked • Our aim was to humanise Autism in a series of animated documentaries.

• We recorded Autistic adults speaking to us about their experiences.

• We looked at existing campaigns and documentaries that inspired our project, including ‘Life, Animated’ (Williams, R. 2016) and ‘Innerviews’ (Winner, C. 2016).

RATIONALE AND INTENTIONS

NATIONAL AUTISTIC SOCIETY BRIEF #AutismUnmasked • We produced one film each, but created them to work together as a series.

• Each video reflects the interviewee’s tone of voice.

• They have their own visual language, but are connected by the colour scheme in the brand guidelines.

• All three videos use ambient tracks by Poddington Bear, from the Free Music Archive (creative commons).

VISUAL DEVELOPMENT

NATIONAL AUTISTIC SOCIETY BRIEF #AutismUnmasked • Our campaign is designed for sharing on social media. Young people and adults watch videos online and that this would be a great way to spread awareness.

• We created a hashtag #AutismUmasked and propose that the videos would have subtitiles underneath so that the video can be watched on a mobile device with or without sound.

• We hope our films will make people empathise with the experiences of adults on the spectrum.

CAMPAIGN CONTEXT