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Season — 14
Brew De Bird
OZ KÄ
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OZKÄ is a craft beer produced By Oscar George in a quaint little village in Worcestershire called Elmley Castle. Since the first production of the brew in 2013, OZKÄ has been a huge success within the surrounding villages of Worcestershire. The first brew, ‘Maid On The Kitchen Floor’ was a pale ale and small run of 50 bottles. Growing from the success of the first brew OZKÄ has gone on to produce another 2 craft beer taking influence from Mexican Larger and Belgian Beer.
Currently OZKÄ is a non-profit company who enjoy producing craft beer on a smaller scale as a hobby but still want the products to come across in a professional manner. They’re proud of what they produce and want their products to show it.
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OZKÄ take great care in hand picking their ingredients. They say this is crucial for brewing the perfect craft beer.
Every ingredient selected by Oscar and his friends is carefully considered and chosen for purpose, whether it be for flavour, texture or fizz. All the ingredients that they use are natural and organic. In an interview they stated ‘we wouldn’t put anything in your body which we wouldn’t put in ours’.
5 For ‘Brew De Bird’ Oscar selected Hallertau Hops which are commonly used in Bavarian beer styles. Hallertau Hops has a very long history in German Lagers and its aromatic and flavor properties help to describe generations of beers from the area. Hallertau is an aromatic hops with an alpha acid rating at 3.5%-5.5%. Also these varieties have high aromatic qualities.
Hallertau itself has tempered yet spicy aroma. Which seems perfect for the Christmas season! It is useful any time during the brewing process from kettle additions, but is more favorable for late additions or during dry hop.
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We do what we do we enjoy it. We’re about our beer and goes into it.
Oscar George
Owner of OZKÄ and Chief Brewer.
o because passionate d what
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The grain is a crucial staple of the beer. Before OZKÄ mass produce any beer they go through 10s of samples using different ratios and formulas. It’s very rare they get a beer spot on first time, it’s the same with any job I guess, it takes time, effort and skill to balance them. In this brew OZKÄ have got a selection of three grains, German Pilsner, Vienna and CaraPils.
They keep the ration very close to their chest and wouldn’t even tell me what it was. OZKÄ tells me he has a certain knack to getting the correct formula. As you can imagine, the time that goes behind producing this beer and getting the measurements is astronomical.
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It’s the grain that gives the beer its flavour. It takes us many attempts in getting the perfect ratio.
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We want our brand clean and well-thou We’re non-profit so packaging has to b make and print.
This was the key criteria that I had to abide by when redesigning their branding. What they wanted seemed to fit in very well with my self-directed project so I decided that it would be a good project to persue. As these guys are local to me I was already familiar with their beers, how they work and their ethics so I felt pretty comfortable taking on this challenge.
ding to be ought-out. o the be cheap to 13
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The first step was to design them a logo for the whole of the company.
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OZKÄ ozkä
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Both me and OZKÄ decided that aswel as having a typographic logo they should have an icon/logo to support the type. As the logo was going to be used throughout all of their projects it couldn’t relate directly to this brew, it had to relate to the company and all of their future brews and beers.
17 In the end we decided on both this typographic logo supported by the hops logo. We felt like they both complimented each other well and suit the companies products and ethics. Many of the beers and brews that OZKĂ„ produce take influence from Barvarian beers so I wanted the type and icon to have the same feel so I designed them taking influence from Swiss, Minimalistic designs. The type and icon will be feature on every product they produce, every publication they produce and on their website if they decide to branch out. The typography must be displayed before the hops icon and they must be centered to each other with at least 10pt spacing surrounding each.
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Brew De Bird
For the icon for the beer we went for a simplistic icon of a bird which obviously relates to the name of this brew. For future brews all of the icons specific to the beer has to be based around a circle with a 20pt weight, other lines included within the icon should be rounded at the ends. This is so there’s something constant running throughout all of their products. The colour pallete should only contain a maximum of 3 colours and a minimum of 2.
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Futura STD - Heavy Headers 36pt with 47pt Leading
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ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Futura STD - Book Logo 80pt
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Helvetica Neue - Regular Block text 10pt with 12pt Leading
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We need a promotional item which will showcase our beer and link to our ethics and the way we work.
Me and the team at OZKÄ both decided that a promotional item was needed to support the design of the beer bottle. We didn’t want to create something for everyone who bought the beer, we just wanted to make something that shows off the beer and the company, so people are more aware of who they are and what they stand for.
We had a few ideas but they were mainly generic and boring like beer mats and beer towels. This got me thinking and I took into consideration the title of my project and proposed that we build a crate using materials that are either free or cost less. Again, relating back to the repurposing aspect of my project.
In a warehouse local to where we live, we noticed a pile of old crates that had been used for lorry deliverys. We asked the warehouse manager if we could use them and he said we were more than welcome to, this gave us a great starting base. After getting the crate home I worked out the dimensions of the beer bottles and how big the crate would have to be to comfortably carry 6 bottles. The next step was
cutting the wood and working out how to fix the divider to the crate. We both decided that the easiest and most structuraly sound way was to simply cut out guides into the crate which the divider would fit snuggly into. We wanted the crate to be portable and have a handle for the user to carry it around. At first we were going to use a scrap bit of wood we found but then we found an old leather belt so decided to use that.
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that the spray paint would run through the grain of the wood. After the test attempt I was relatively happy with the outcome so decided to make little stencils of OZKÄs logo and stencil them onto the box. We were both really happy with the results, the ink ran a little bit but we think it gives the crate more character and suits it.
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After finishing the crate I had to work out what was the best way of applying the branding to the crate. My first idea was to print on the box using lino, however after a test run we decided that it wasn’t the look we were going for and I took my ideas back to the drawing board. After thinking deeply about it I decided to do a simple test using a stencil on the wood, at first I thought it wouldn’t work very well because I thought
Below are the final products that I produced for OZKÄ. Overall I’m really happy with how the project has progressed and very happy with the final outcome. After showing OZKÄ the
final outcomes he was really happy and proud of what has been done. Hopefully after this project there will be plenty more chances to work together on the horizon.
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