Pecan Street Festival - Sponsorship Deck

SPRING & FALL 2015

www.oldpecanstreetfestival.com

SPONSORSHIP OPPORTUNITIES Act now to secure your brand presence at the Pecan Street Festival • Bring your brand to 200,000+ attendees in one week-end every season, or 400,000+ annual attendees in both seasons.

• Special offer if you participate in booth seasons: Spring & Fall 2015.

• Customized benefit packages available based on objectives and budget.

• Category exclusivity negotiable.

• Pecan Street Festival offer additional sponsorship exposure through our Mobile App for iPhone, iPad and Android devices!

SEM GROUP |

eliana@specialeventslive.com |

SPRING: M ay 2 nd & 3 rd FALL: S ep 23 rd & 24 th

2015

Twice a year, 24 blocks of Austin’s downtown entertainment district is transformed into the Pecan Street Festival. This freeto-the-public festival takes place in the heart of Austin, on historic 6th Street, with 400,000+ annual attendees (spring & fall) and boasts $43+ million economic impact.

Pecan Street Festival celebrates 34 years this fall, and ranked as a Top 5 festival based on attendance in the Austin market.

As Austin’s longest running and largest arts festival, Pecan Street Festival is home to an eclectic mix of juried artisans, music stages, healthy choice culinary offerings, theater, poetry, dance, kid’s programming, and an array of engaging sponsorship activations.

501 N IH35, Suite 205. Austin, TX | 512.485.3190 | 512.348.2511

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SPRING: M ay 2 nd & 3 rd FALL: S ep 23 rd & 24 th

2015

FESTIVAL FEATURES MUSIC STAGES Three stages with regional and local bands in various genres including Blues, Latin, Americana, Dance Urban, and Pop KID’S AREA Promoting youth art education, featuring arts and crafts targeted to 6-10 years old KID’S CARNIVAL AND PONY RIDES Featuring rides, street performers, petting zoo, and more.

SEM GROUP |

eliana@specialeventslive.com |

300+ juried artisans showcasing creative mediums.

60+ bands on outdoor stages.

40+ international and fair-type food concessions with a focus greener, healthier and organic options

501 N IH35, Suite 205. Austin, TX | 512.485.3190 | 512.348.2511

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SPRING: M ay 2 nd & 3 rd FALL: S ep 23 rd & 24 th

2015

DEMOGRAPHICS Gender

Age 18 - 21 14.2%

7.6%

Female

40.5% 59.5%

Male

23.4%

31.5%

22 - 34 35 - 44 45 -54 55 +

73% of attendees indicate they are more likely to purchase and/or recommend festival sponsor brands over that of a non-sponsor.

ATTENDEE PROFILE

75% of festival attendees categorize themselves as environmentally conscious, creative, arts driven, highly educated (college degree+), tech savvy.

23.4%

Cultural/Ethnic Background

BRAND ACCEPTANCE/LOYALTY

Level of Education High School

Caucasian 16.8% 50.0%

22.6% 10.5%

African American Hispanic Other

9.5% 9.5% 22.6% 43.7%

5.5% 9.0%

Some College Tech School Undegrad College Grad PHD

SEM GROUP |

eliana@specialeventslive.com |

501 N IH35, Suite 205. Austin, TX | 512.485.3190 | 512.348.2511

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PRESENTING SPONSOR $30,000: NAME IN FESTIVAL TITLE

SPRING: M ay 2 nd & 3 rd FALL: S ep 23 rd & 24 th

2015

Brand Recognition: MEDIA RECOGNITION Print Ad Campaign: Name in Festival Title with logo inclusion in 2/two full page, full color ads in Austin American Statesman. (191,480+ impressions) Television: Name in Festival Title with logo inclusion in a minimum of 75 spots: 30 second spots running 2 weeks prior to event on KVUE, Fox 7, KVNA, YNN and Univision (Hispanic market).

Radio: Name in Festival Title minimum of 180 pre-recorded spots on Entercom stations Mix94.7, Magic 95.5, Talk Radio 1370 as well as KLBJ, KSGR and LaZeta (Hispanic market).

DIGITAL/SOCIAL RECOGNITION Online Entertainment & News Site: Name in Festival Title with logo inclusion on “page take-over” on Austin 360.com - Austin American Statesman’s entertainment website (3.2M monthly pages views, 700,000 unique visitors), and Do512 Family (Ad receives avg 41,623 impressions).

Mobile App: Name in Festival Title with logo inclusion on event iPhone & Android mobile app.

Website: Name in Festival Title with logo rotating on event masthead. Sponsor page: Logo including onsite activation promotional description and click thru to sponsor website.

Facebook: Dedicated posts 2 weeks prior to and during event.

Twitter: Tweets 2 weeks prior to and during event.

SEM GROUP |

eliana@specialeventslive.com |

ONSITE RECOGNITION Booth: Size negotiable for onsite activations.

Street Team: Ability to activate brand ambassadors.

Stage Mentions: Name inclusion in emcee announcements on music stages.

Promotional Posters: Name in Festival Title with logo inclusion on posters, displayed in downtown businesses leading up to festival dates.

Badges: Name in Festival Title with logo on VIP badges.

... Includes category exclusivity!

* Prices shown are per single show only.

501 N IH35, Suite 205. Austin, TX | 512.485.3190 | 512.348.2511

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STAGE SPONSOR $10,000: NAME IN STAGE TITLE Name in the Stage Tittle:

MAIN STAGE: $10,000 (45,000 attendance).

TRINITY: $7,000 (12,000 attendance).

RED RIVER: $7,000 (10,000 attendance).

SPRING: M ay 2 nd & 3 rd FALL: S ep 23 rd & 24 th

2015

Brand Recognition: MEDIA RECOGNITION Print Ads: Logo inclusion in 2/two full page, full color ads in Austin American Statesman.

(191,480+ impressions).

Television: Logo inclusion in a minimum of 75 spots :30 second spots running 2 weeks prior to the festival on KVUE, Fox 7, KVNA, YNN and Univision (Hispanic market).

Radio: Name inclusion in minimum of 180 prerecorded or live spots on Entercom stations Mix94.7, Magic 95.5, Talk Radio 1370, KLBJ, KSGR and LaZeta (Hispanic market).

DIGITAL/SOCIAL RECOGNITION Online Entertainment: Logo inclusion in “page take-over” on Austin 360.com - Austin American Statesman’s entertainment website (3.2M monthly pages views, 700,000 unique visitors), and Do512 Family (Ad receives avg 41,623 impressions).

Mobile App: Logo inclusion on the event iphone & Android mobile app.

Festival Digital Properties: Website: Logo, rotating on masthead. Sponsor page: Logo and onsite activation promotional description with click thru to sponsor website.

Facebook: Dedicated posts running 2 weeks prior to event.

Twitter: Tweets running 2 weeks prior to and during event.

SEM GROUP |

eliana@specialeventslive.com |

ONSITE RECOGNITION Stage Banner: Name included on stage banner.

Booth: 10’x10’ booth for onsite activation. Larger footprint negotiable.

Street Team: Ability to activate brand ambassadors.

Stage Mentions: Name inclusion in emcee announcements on the sponsored music stage.

Promotional Posters: Logo inclusion on posters, displayed in downtown businesses, leading up to festival dates.

* Prices shown are per single show only.

501 N IH35, Suite 205. Austin, TX | 512.485.3190 | 512.348.2511

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BOOTH SPONSOR $5,000 AND UP

SPRING: M ay 2 nd & 3 rd FALL: S ep 23 rd & 24 th

2015

Brand Recognition: MEDIA RECOGNITION Print Ads: Logo inclusion in 2/two full page, full color ads in Austin American Statesman.

(191,480+ impressions).

DIGITAL/SOCIAL RECOGNITION Online Entertainment:Logo inclusion in “page take-over” on Austin 360.com - Austin American Statesman’s entertainment website (3.2M monthly pages views, 700,000 unique visitors), and Do512 Family (Ad receives avg 41,623 impressions).

Mobile App: Inclusion on event iphone & Android mobile app. Logo, or name dependent upon price point.

Festival Digital Properties: Website: Sponsor page: Logo including onsite activation promotional description and link to sponsor website.

Facebook: Dedicated posts running 2 weeks prior to event.

Twitter: Tweets running 2 weeks prior to and during event.

ONSITE RECOGNITION Booth: Placement dependent upon footprint and price 1point.

Street Team: Ability to activate brand ambassadors, dependent upon price point.

* Prices shown are per single show only.

SEM GROUP |

eliana@specialeventslive.com |

501 N IH35, Suite 205. Austin, TX | 512.485.3190 | 512.348.2511

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SPRING: M ay 2 nd & 3 rd FALL: S ep 23 rd & 24 th

KID’S AREA $10,000

2015

Brand Recognition: MEDIA PLACEMENT Print Ads: Logo inclusion in 2/two full page, full color ads in Austin American Statesman.

(191,480+ impressions).

DIGITAL/SOCIAL RECOGNITION Online Entertainment:Logo inclusion in “page take-over” on Austin 360.com - Austin American Statesman’s entertainment website (3.2M monthly pages views, 700,000 unique visitors), and Do512 Family (Ad receives avg 41,623 impressions).

Mobile App: Inclusion on event iphone & Android mobile app.

Festival Digital Properties: Website: Sponsor page: Logo including onsite activation promotional description and link to sponsor website.

Facebook: Dedicated posts running 2 weeks prior to event.

Twitter: Tweets running 2 weeks prior to and during event.

ONSITE RECOGNITION Booth: 10’x10’ booth for onsite activation. Additional booth size negotiable.

Street Team: Ability to activate brand ambassadors.

... Your brand at title banner!

KID’S ART:

Promotes youth art education featuring arts and craft classes.

Target audience is 6-10 years.

KID’S CARNIVAL:

75% of festival attendees categorize themselves as environmentally conscious, creative, arts driven, highly educated (college degree+), tech savvy.

* Prices shown are per single show only.

SEM GROUP |

eliana@specialeventslive.com |

501 N IH35, Suite 205. Austin, TX | 512.485.3190 | 512.348.2511

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Prefer a customized sponsorship? Contact us! We’re happy to work with you to provide a fully customized package designed to meet your marketing objectives and budget. Your corporate sponsorship helps to keep Pecan Street Festival free! Thank you.