Students are to prepare a report that examines the latest marketing and branding trends in the fashion industry. In the report students should use written words, bullet points and where applicable use screen shots to highlight key points. The outcome of this report is for students to engage their research skills and communicate clearly current trends impacting the fashion industry. Where applicable students may focus more specifically on their chosen fashion specialisation area or alternatively offer a broader industry overview.
Trend analysis is an important part of the fashion industry. This market research is often used to help guide companies develop marketing strategies and product development. As a fashion industry worker it is important to understand the rationale behind the strategic and creative choices you are making when developing products and marketing plans. Your sources of research may include journals, key industry blogs, books, websites, videos. Students can