Top Tactics to Remain Memorable After a Presentation
How can you move an audience to applause? How will you impart something into your audience so that they remember your presentation? The planning and preparation you put into your presentation certainly will make a difference regarding the impact you have on the audience. But what are some specific things you can do to keep the audience talking about you after your speaking engagement is over? Consider these three tips.
Invite them to use Social Media If you are speaking to a professional audience, you can invite them to connect with you on LinkedIn or Facebook. Tell them that they can follow you to get new insights on business or talk about their current business needs. Social media is a great idea after a presentation. The people who enjoyed your speaking engagement may want to remain in contact with you and place you in their professional network. You never know who you can meet and impress this way. Take advantage of the opportunities afforded to you by social media.
Get Everyone Thinking People will remember someone who inspired them to think. Do you remember your favorite college professors or high school teachers? Of course you do. Our best teachers inspired us to think about the world in different ways. You can be the catalyst for your audience to expand their own horizons. When you make your presentation, you want to ask as many questions as you can. You don’t just want to feed people information. You want people to interact with you so that you can learn together.
Know Your Audience By knowing your audience in advance, you can tailor your presentation to suit their interests. People are more likely to remember you if your presentation was relevant to their daily lives and professional endeavors. If you are presenting to a group of entrepreneurs, you may want to figure out how to include the fundamentals of starting a business in your presentation even if that’s not the focus. You may also want to give people tips on how to increase profits and cut down on costs. You just have to know what your audience is really looking for.
With some careful planning, you will remain a memorable presenter at a business conference. People will search for you on social media to learn more about your ways of thinking. They will appreciate your relevant insights into their own personal lives and professional aspirations.
Jeff Ramson is the CEO of PCG Advisory Group and an authority within theInvestor Relations industry.