The Power of the Tweet in IR Crisis Management
Twitter has become a valuable resource for individuals who are passionate about finding a way to get information out to their investors regarding changes that are affecting a company. When people feel that they have the information they need in order to make intelligent financial decisions investor relations and lasting relationships can be improved.
There is a way for people to share PR related information quickly and efficiently with an entire group of followers so that crisis management does not become a major focus in the event of unexpected problems within the company. Finding a quick and easy way to see people feel that their money is sure it is an important part of making sure that people understand that the volatile nature of the market does not need to affect their daily life. Finding the right words within 140 characters can be challenging for some companies, however having a lasting positive relationship with the existing investors will also give credibility to anything that people are seeing through social media.
Speed Investment companies and companies with large amounts of investors will be able to have an immediate impact on the public image they are trying to portray to their customer base if they send a message via social media. Furthermore people can talk about the information that they have received which allows leadership in an organization to come up with responses that are longer form is necessary. Understanding the pulse of the thoughts of the individuals that have made an investment is necessary so that companies can overcome the negative press without having to spend a lot of time or money on damage control related behaviors. Instead, the can use a concise communication format to bring about information which consumers need to know in order to make smart decisions.
Condensed Information When the information is properly convinced people are more likely to take the information they are receiving seriously. Investment organizations such as Procter & Gamble and other larger companies must understand that people are living in a world where they do not want to be overwhelmed the information they must consume. There are many times that people will only breed the headlines of a larger article because they do not have time to be concerned that the potential for negative consequences related to their investment. Therefore the limitations of social media allow people to get a synopsis of the most valuable information they need.
Jeff Ramson is CEO of PCG Advisory and an advocate of social media within the investor relations community.